{"title":"Events","description":null,"products":[{"product_id":"maats-pizza-ride-utrecht","title":"Maats Pizza Ride Utrecht - Thu 19 June","description":"\u003cp\u003e\u003cstrong\u003ePizza Season is back! \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eMaats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Utrecht every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. \u003c\/p\u003e\n\u003cp\u003eKeep an eye out on our calendar for upcoming dates. \u003cem\u003eHappy riding \u0026amp; andiama la pizza\u003c\/em\u003e! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRide Info:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18:15 gathering at Maats Utrecht (Twijnstraat 7)\u003c\/li\u003e\n\u003cli\u003e18:30 departure in groups for a relaxed ride of ~50 km (approx 28-30 km\/h)\u003c\/li\u003e\n\u003cli\u003eOn return at Maats the best pizzas from 'De Pizzabakkers' and two drinks will await you. \u003c\/li\u003e\n\u003cli\u003eCosts €20 per person\u003c\/li\u003e\n\u003cli\u003eTicket required\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":42857200091376,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate_31.png?v=1746450555"},{"product_id":"midsummer-challenge-2024","title":"Midsummer Challenge 2024","description":"\u003cp\u003e\u003cstrong\u003eFriday 21 June 2024 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStarting Point: Amsterdam, Utrecht or Zwolle\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMaats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - c\u003cspan data-mce-fragment=\"1\"\u003eome join us for a long epic day in the saddle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe concept is simple: we will take full advantage of \u003cspan data-mce-fragment=\"1\"\u003ethe longest day of the year and ride a longer route of no less than 235km. You can choose to start\u003c\/span\u003e either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).\u003c\/p\u003e\n\u003cp\u003eWe are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAll groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.strava.com\/clubs\/205018\/posts\/29791461\"\u003eClick here to join the Pas Normal Studios Strava Challenge\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRide details\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeeting point: Maats Amsterdam, Maats Utrecht or RFBS Hattemerbroek\u003c\/li\u003e\n\u003cli\u003eDeparture time: 09:00 sharp; you are welcome for coffee as of 08:30\u003c\/li\u003e\n\u003cli\u003eDistance: +\/- 235km, way type: road\u003c\/li\u003e\n\u003cli\u003ePace: 28-30 km\/h average\u003c\/li\u003e\n\u003cli\u003eSuitable for cyclists with a good condition and experience with group rides\u003c\/li\u003e\n\u003cli\u003eSelf-supportive group ride (no ride leaders)\u003c\/li\u003e\n\u003cli\u003eIncluded: lunch, drinks and snacks at all stops\u003c\/li\u003e\n\u003cli\u003eParticipation at own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAfter successful registration, you'll receive all necessary information and the final route a few days before the event.\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Amsterdam","offer_id":46704147431763,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true},{"title":"Utrecht","offer_id":46704147464531,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true},{"title":"Zwolle","offer_id":48780258869587,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PNSMidsummer24.jpg?v=1730048881"},{"product_id":"maats-checkpoint-challenge","title":"Maats Checkpoint Challenge","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSaturday March 25th, Maats Utrecht\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb\u003eAfter a successful first edition last November, the Maats Checkpoint Challenge is back for its second instalment. We've found another 10 amazing checkpoints that will take you in a new direction from our Utrecht store.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis challenge (or race for some) is all about planning, route skills and teamwork. There’s no route, just 10 checkpoints (CPs) that are worth a visit for you and your teammate. You connect these checkpoints to create your own route.\u003cbr\u003e\u003cbr\u003eTwo out of ten CPs are mandatory, the other eight are optional. So it’s up to you to decide how long your route will be. If you want to check off all CPs, expect to ride approximately 200km. The shortest route along the mandatory CPs will be around 100km.\u003cbr\u003e\u003cbr\u003eWe will draw up a classification at the finish. The team that checks off all checkpoints and does so in the shortest amount of time wins the challenge.\u003cbr\u003e\u003cbr\u003eAre you up for the challenge? Team up \u0026amp; and join us on Saturday March 25th in Utrecht.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eEvent Details\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e9:00 gathering at Maats Utrecht, Twijnstraat, for coffee and ride briefing, start at 9:30\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMax 30 teams of two\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAll CPs will be reachable on a road bike with wide-ish tires, but you will have to ride some easy gravel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt one of the mandatory CPs there will be food and drinks, but bring enough yourself for during the ride\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou have to be back in store before 18:00 (cut-off time)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ll share the CPs a few days before the event so you can start planning your route in advance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTeam ticket price €60 (€30 pp)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncluded: coffee before the start, food and drinks at one CP, beers and snacks afterwards at the finish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eAfter booking a ticket we send you an extensive briefing a few days before the event.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":43381641445616,"sku":null,"price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/products\/Product-page.png?v=1730050475"},{"product_id":"winter-challenge-markermeer-loop","title":"Winter Challenge: Markermeer Loop","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003eNEW SPOTS AVAILABLE! We're currently fixing some subscription trouble but stay tuned! Fill in your email in the NOTIFY-ME box.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePowered by Maats in collaboration with Pas Normal Studios\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSunday 21 January 2024 08:30h\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStart and finish: Maats Amsterdam, van Woustraat 165\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJanuary is the month of the \u003ca href=\"https:\/\/www.strava.com\/challenges\/4136?utm_source=social\u0026amp;utm_medium=challenge_partner\u0026amp;utm_campaign=pas_normal_challenge_4136\u0026amp;_branch_match_id=1170429271292371112\u0026amp;_branch_referrer=H4sIAAAAAAAAAwXBWwqAUAgFwBV5%2FW83BwqyTMVH0O6bObujNubqxIuFiKViNweKzPOBUvXs4kUXbJAf5VGu0%2BL2A0X34nM9AAAA\"\u003eWinter Resolution Challenge\u003c\/a\u003e from Pas Normal Studios, a Strava initiative that challenges you to ride at least 1250 km in the first month of the year. On Sunday 21\/1, we organize a long ride to boost your monthly total and achieve your goals. We also hosted this event in the beginning of 2023, and we like the idea to turn this into a yearly tradition. Check last years aftermovie \u003ca href=\"https:\/\/youtube.com\/shorts\/dE0uRW3gb2Y?si=yd8QOLhiohIpl4E2\"\u003ehere.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eEveryone around Amsterdam has heard of it or rode it before: the famous and notorious Markermeer loop, a route of approximately 160 km, all day along the waterfront. It is a simple route where the only thing you have to think about is whether you are going to take it clockwise or counterclockwise, depending on the wind that day. You can find the route \u003ca href=\"https:\/\/www.komoot.com\/tour\/1009294285\"\u003ehere\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWe gather at 08:30h at Maats for coffee. After the ride briefing, we divide everyone into smaller groups for departure. The Maats Sprinter will serve as a support van, that rides with the groups, in which you can put some personal belongings (like food or extra clothing) during the stops.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSunday January 21th, 2024, gathering 08:30 at Maats AMS\u003c\/li\u003e\n\u003cli\u003e160 km loop with coffee\/food stop halfway (own expense)\u003c\/li\u003e\n\u003cli\u003eAverage speed between 28 and 32 km\/h, no-drop policy*\u003c\/li\u003e\n\u003cli\u003e50 spots available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAfter successful registration, you'll receive all necessary information a few days before the event.\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":43767090675952,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/DJI_0571-HDR-2_1.jpg?v=1703848336"},{"product_id":"maats-five-series-5-dropping","title":"Maats Five Series #5: Dropping","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis year it’s 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing a series of amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDropping - Saturday Oct 14\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a new event based on a typical Dutch concept: a dropping. Imagine a departure in the early morning hours with a touring car to an unknown destination somewhere in the Netherlands. \u003cstrong\u003eThere are two pickup locations: Amsterdam \u0026amp; Utrecht\u003c\/strong\u003e. When you arrive at the location, your bike will be waiting for you and you will receive the location of the first checkpoint.\u003c\/p\u003e\n\u003cp\u003eOnce you’ve reached the first checkpoint, the location of the next one will be revealed, and so on. Five checkpoints later and about 150km further you will arrive back at our Amsterdam store where we will draw up the results. This event is not just about speed; route skills, navigation and the ability to improvise will play important roles. Eternal glory awaits at the finish line...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSaturday 14 Oct\u003c\/li\u003e\n\u003cli\u003eGather from 06:00 at Maats Amsterdam for coffee and briefing\u003c\/li\u003e\n\u003cli\u003eDeparture by bus at 07:00\u003c\/li\u003e\n\u003cli\u003eSecond pickup location in Utrecht at 7:30\u003c\/li\u003e\n\u003cli\u003eDrive to an unknown place in the Netherlands where your will get the location of the first checkpoint\u003c\/li\u003e\n\u003cli\u003eStart at 09:00\u003c\/li\u003e\n\u003cli\u003eAt each checkpoint you will receive the location of the next one\u003c\/li\u003e\n\u003cli\u003eThe total route will have a length of around 150km\u003c\/li\u003e\n\u003cli\u003eAfterwards we will draw up results for: fastest individual and fastest team\u003c\/li\u003e\n\u003cli\u003eNavigation with any type of device is allowed\u003c\/li\u003e\n\u003cli\u003eDoable on 28mm road tyres\u003c\/li\u003e\n\u003cli\u003eParticipate on your own or as a team of two\u003c\/li\u003e\n\u003cli\u003eExpect some surprises\u003c\/li\u003e\n\u003cli\u003eParticipation is at own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoffee before departure (in Amsterdam)\u003c\/li\u003e\n\u003cli\u003eTransport by touring car to start location from Amsterdam or Utrecht\u003c\/li\u003e\n\u003cli\u003eFood and drinks at finish location at Maats Amsterdam\u003c\/li\u003e\n\u003cli\u003ePrizes for individuals and teams\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Solo","offer_id":46553900024147,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":true},{"title":"Team","offer_id":46553900056915,"sku":null,"price":100.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Dropping-PDP.png?v=1695304287"},{"product_id":"maats-five-series-1-midsummer-race","title":"Maats Five Series #1: Midsummer Race","description":"\u003cp\u003e\u003cstrong\u003eEVENT IS POSTPONED UNTIL FURTHER NOTICE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn April 2023 it was exactly 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing 5 amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason. On \u003ca href=\"https:\/\/maats.cc\/a\/pf_preview?id=bf636a10-b00b-4968-9c2c-55962b645483\"\u003ethis page\u003c\/a\u003e you can find all the info about the events.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMidsummer Race - Friday June 30\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen you think of bike races you automatically come to club races. Individual, performance driven and straight home after the race. We think it would be cool to make a combination between racing and also a bit of community and fun. That is why we organize a Midsummer race on friday evening, followed by a bbq and some drinks with friends. \u003c\/p\u003e\n\u003cp\u003eWe gather at 19:00 at sports park de Weren in Amsterdam Noord. After a short ride briefing, we ride as a group for a warm-up period for 30 minutes. After ringing the bell, we ride a race of 60 minutes for the men and 45 minutes for the women (combined in one race). Afterwards prize ceremony, beers and burgers from the Maats Bus.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDon't feel like racing but want to watch and cheer on the riders? Buy a Spectator ticket for cheering and the bbq.\u003c\/p\u003e\n\u003cp\u003eFor who is this race? For all Maats customers\/community members who like to race and test themselves on a closed circuit, with or without race experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFriday June 30\u003c\/li\u003e\n\u003cli\u003eGather at 19:00 at \u003ca href=\"https:\/\/www.google.com\/maps\/place\/Sportpark+de+Weeren,+Amsterdam\/@52.4001525,4.9531269,17z\/data=!3m1!4b1!4m10!1m2!2m1!1ssportpark+de+weeren!3m6!1s0x47c608c4e39e816f:0x8638da21052fc62e!8m2!3d52.4001493!4d4.9579978!15sChNzcG9ydHBhcmsgZGUgd2VlcmVukgEFcm91dGXgAQA!16s%2Fg%2F1tj95mbj\"\u003eSportpark de Weren, ARC Ulysess\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e19:00 till 19:30 Warm-up Loop\u003c\/li\u003e\n\u003cli\u003e19:30 Briefing and Start for both men and women race\u003c\/li\u003e\n\u003cli\u003eWomens finish around 20:15\u003c\/li\u003e\n\u003cli\u003eMens finish around 20:30\u003c\/li\u003e\n\u003cli\u003eBeers, Burgers and prize ceremony after the race\u003c\/li\u003e\n\u003cli\u003eAfterwards we will make a ranking for Men and Women\u003c\/li\u003e\n\u003cli\u003ePlace for 50 participants\u003c\/li\u003e\n\u003cli\u003eParticipation at own risk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Race Men","offer_id":46701056917843,"sku":null,"price":15.0,"currency_code":"EUR","in_stock":true},{"title":"Race Women","offer_id":46701056950611,"sku":null,"price":15.0,"currency_code":"EUR","in_stock":true},{"title":"Spectator","offer_id":46701056983379,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Midsummer-Race.png?v=1685628023"},{"product_id":"local-loops-nijmegen","title":"Local Loops: Nijmegen","description":"\u003cp\u003eThe Maats Van is ready to rumble! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. One of the first cities we go to is Nijmegen, and next to our local customers, we'd like to invite you to come and ride with us!\u003c\/p\u003e\n\u003cp\u003eWho better to ask to create a local route than a Local Legend? Nathalie Simoens a.k.a.\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.instagram.com\/enorm_alie\/\"\u003e@enorm_alie\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eis the perfect tour guide to show us Nijmegen and its surroundings. As a Nijmegen resident, she created a nice 100km local loop for us to ride. \u003cspan data-mce-fragment=\"1\"\u003eYou may also knew her from writing for Racefietsblog.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDate: Saturday August 5th\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWe gather on Saturday morning 09:30h at a central spot in Nijmegen (t.b.c.) for coffee from our van\u003c\/li\u003e\n\u003cli\u003eAs of 10:00h we ride a +\/- 100km road ride in the region, made by local legend Nathalie Simoens\u003c\/li\u003e\n\u003cli\u003eMidway the Maats Van will treat us again to coffee, cold drinks and a snack during a short break\u003c\/li\u003e\n\u003cli\u003eAfter finishing back in Nijmegen, we go to a local brewery and have some drinks!\u003c\/li\u003e\n\u003cli\u003e30 spots available, registration is mandatory\u003c\/li\u003e\n\u003cli\u003eParticipation at own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA couple of days before the event, we will send you all the info you need.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":46780654911827,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PDP-LocalLoopsNimma.png?v=1688741761"},{"product_id":"local-loops-maastricht","title":"Local Loops: Maastricht","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Maats Van is ready to rumble! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. One of the first cities we go to is Maastricht, and next to our local customers, we'd like to invite you to come and ride with us!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDate: Sunday August 13th\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho better to ask to create a local route than a Local Legend? Meet Fleur and David. \u003c\/span\u003eFleur has been part of the Maats Family from the very beginning. When she lived in Amsterdam a few years ago, she came to work in our store and was on of our first members of staff. Fleur has been living with her boyfriend David for a few years now just below Maastricht.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDavid is a professional rider with the French team Arkea-Samsic. He has been training in the region for years and knows this area like the back of his hand. David made a nice and challenging route for Maats.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWe gather on Sunday morning 09:30h at a spot south of Maastricht (t.b.c.) for coffee from our van\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAs of 10:00h we ride a +\/- 100km road ride in the region, made by local legends Fleur and David\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidway the Maats Van will treat us again to coffee, cold drinks and a snack during a short break\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAfter finishing, we go to a local brewery and have some drinks!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e30 spots available, registration is mandatory\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eParticipation at own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA couple of days before the event, we will send you all the info you need.\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":46781779181907,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PDP-LocalLoopsMaastricht.png?v=1688742259"},{"product_id":"local-loops-zwolle","title":"Local Loops: Zwolle","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Maats Van is ready to rumble! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. One of the first cities we go to is Maastricht, and next to our local customers, we'd like to invite you to come and ride with us!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDate: Sunday September 24th\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe concept is simple:\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWe gather on Sunday morning 09:30h at a spot in or around Zwolle (t.b.c.) for coffee from our van\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAs of 10:00h we ride a +\/- 100km road ride in the region, made by local legend Thijs Kroon\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidway the Maats Van will treat us again to coffee, cold drinks and a snack during a short break\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAfter finishing back in Zwolle, we go to a local brewery and have some drinks!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLocal Legend\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur local legend in Zwolle is Thijs Kroon. He visited our store in Amsterdam a couple of times, and we have always kept in touch ever since. Maybe you've seen him at one of our events. You might also know Thijs from his \u003ca href=\"https:\/\/www.instagram.com\/ridefastbikeshop\/\"\u003eRideFastBikeShop\u003c\/a\u003e and his work as a mechanic for team BEAT. All in all, we deem him to be the perfect tour guide for the Zwolle region!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDetails\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCoffee at 09:30h at the Maats Van parked somewhere in Zwolle\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRide briefing and start at 10:00h\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidway stop at the Maats Van with drinks and snacks\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFinish around 15:00h at a local brewery\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e30 spots available, registration is mandatory\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eParticipation at own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA couple of days before the event, we will send you all the info you need.\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":46793562095955,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PDP-LocalLoopsZwolle.png?v=1688742119"},{"product_id":"maap-atmos_exp-ride-maats-utrecht","title":"MAAP Atmos_Exp Ride: Maats Utrecht","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eIn collaboration with MAAP and the Ride Beyond Crew, and in celebration of the new \u003ca href=\"https:\/\/maats.cc\/collections\/maap\" data-mce-fragment=\"1\"\u003eMAAP Atmos collection\u003c\/a\u003e, we’re setting out to test the lungs and character – a pursuit of the sort of limits and lessons that only come when you push beyond your comfort zone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis ride will be long, hard, and one best experienced with friends and new friends alike. The sort of Type 2 fun that usually comes with the potential of bonking* and we end up talking about with mates for years and even decades to come.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAs we push ourselves to the next level, we need our gear to meet us there too. Incremental gains are the difference between betterment and stagnating. The new Atmos collection is driven by performance and versatility. \u003ca href=\"https:\/\/maats.cc\/collections\/maap\"\u003eThe Atmos Jacket\u003c\/a\u003e is the lightest weight all-weather jacket MAAP’s developed to date. The ultimate pieces for those in a constant pursuit of progression.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis ride will be challenging. You are responsible for your own nutrition and hydration across the ride. You are also responsible for your own mechanical support – bring tires, tubes and\/or CO2 cartridges.\u003c\/li\u003e\n\u003cli\u003eThere will be treats provided by Maats and MAAP – coffee pre-ride with post-ride food and beverages back at Maats.\u003c\/li\u003e\n\u003cli\u003eThere will be a rad giveaway too – two lucky riders will walk away with an Atmos vest or Jacket of their choice. This will be communicated to you on the day if you’re the winner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSunday November 26th\u003c\/li\u003e\n\u003cli\u003eStart: Maats Utrecht, Twijnstraat 7\u003c\/li\u003e\n\u003cli\u003eMeeting time: 09:30h\u003c\/li\u003e\n\u003cli\u003eRoll-out time: 10:00h\u003c\/li\u003e\n\u003cli\u003eDistance: 150 km\u003c\/li\u003e\n\u003cli\u003eSurface: Road and Gravel, but doable on a road bike\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe will send you all necessary info and route a few days before the event.\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":47264095469907,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Atmos_Square.jpg?v=1699005583"},{"product_id":"maats-rookie-race","title":"Maats Rookie Race","description":"\u003cp\u003e\u003cstrong\u003eThursday May 9 - 15:30 - Purmerplein, Amsterdam Noord\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOn Thursday, May 9 (Ascension Day) you will find us at de Ronde van het Purmerplein in Amsterdam Noord. A local and popular cycling event with a long history. Besides the races there is a market and a varied program organized around it by residents and local initiatives. A nice day out all about cycling! You'll love it!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMaats will organize one of the races during de Ronde van het Purmerplein. We present you  the Maats Rookie Race. A criterium style open street race for everyone who is not very experienced in riding these types of races but who would like to give it a try.\u003c\/p\u003e\n\u003cp\u003eThe riders who have a racing license start in a different category and this competition is intended for people who love to ride their bike and would like to test him\/her-self in a criterium and perhaps go home with the cup and flowers.  Who knows....\u003c\/p\u003e\n\u003cp\u003eWe will organise one race but we have three different classifications: Men, Women and Non-Binary. Please be aware that these kind of events are for people who are new to racing, not for people who are new to cycling... Some experience with high-speed rinding ing groups is recommended.\u003c\/p\u003e\n\u003cp\u003eParticipation costs €12.50 and you will receive a starting ticket, bib number, snacks and drinks, photos and prizes for the winners.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRace starting time: 3:30 PM\u003c\/li\u003e\n\u003cli\u003eDuration of women's and non-binary competition: 30 min\u003c\/li\u003e\n\u003cli\u003eDuration men: 45 min\u003c\/li\u003e\n\u003cli\u003eParticipation is at your own risk\u003c\/li\u003e\n\u003cli\u003eFor more info echek the website of de \u003ca href=\"https:\/\/wielerrondepurmerplein.nl\/\"\u003eRonde van het Purmerplein\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eWe'll send you a the info a few day before the event\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":47839080186195,"sku":null,"price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsRookieRaceSQ.jpg?v=1714072463"},{"product_id":"local-loops-haarlem","title":"Maats Local Loops 2024: Haarlem","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving our van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLocation:\u003c\/strong\u003e Haarlem \/ \u003cstrong data-mce-fragment=\"1\"\u003eDate: \u003c\/strong\u003eSunday Sept 1st 2024\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWe gather on Sunday morning 09:30h at a near the centrum of Haarlem (t.b.c.) for coffee from our van\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAs of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAfter finishing, we go to a local brewery and have some drinks!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e30 spots available, registration is mandatory\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eParticipation at own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA couple of days before the event, we will send you all the info you need.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLocal Legends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho better to ask to create a local route than a Local Legend? We have a few friends that comes from Haarlem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe will tell you more about these local legends when the date comes closer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":48863971672403,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PDP-LocalLoopsHaarlem2.png?v=1718463589"},{"product_id":"local-loops-arnhem","title":"Maats Local Loops 2024: Arnhem","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLocation:\u003c\/strong\u003e Arnhem \/ \u003cstrong data-mce-fragment=\"1\"\u003eDate: \u003c\/strong\u003eSunday Aug 11th 2024\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWe gather on Sunday morning 09:30h at a near the centrum of Arnhem (t.b.c.) for coffee from our van\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAs of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAfter finishing, we go to a local brewery and have some drinks!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e30 spots available, registration is mandatory\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eParticipation at own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA couple of days before the event, we will send you all the info you need.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLocal Legends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho better to ask to create a local route than a Local Legend? We have a few friends that comes from Arnhem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe will tell you more about these local legends when the date comes closer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":48863983599955,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PDP-LocalLoopsArnhem1.png?v=1718463642"},{"product_id":"local-loops-den-haag-1","title":"Maats Local Loops 2024: Den Haag","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Maats Van is ready to rumble for the second season of Local Loops! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in seeveral cities around the country. This summer we visit: Den Haag, Arnhem and Haarlem. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eLocation:\u003c\/strong\u003e Den Haag \/ \u003cstrong data-mce-fragment=\"1\"\u003eDate: \u003c\/strong\u003eSunday July 14th 2024\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWe gather on Sunday morning 09:30h at a near the centrum of Den Haag (t.b.c.) for coffee from our van\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAs of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMidway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAfter finishing, we go to a local brewery and have some drinks!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e30 spots available, registration is mandatory\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eParticipation at own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA couple of days before the event, we will send you all the info you need.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eLocal Legends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWho better to ask to create a local route than a Local Legend? We have a few friends that comes from Den Haag or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe will tell you more about these local legends when the date comes closer.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":48863990350163,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PDP-LocalLoopsDenHaag2.png?v=1718463726"},{"product_id":"maats-x-maartje-maria-womens-ride","title":"Maats x Maartje Maria Women's Ride","description":"\u003cp\u003e\u003cstrong\u003eSaturday July 6th, Maats Utrecht\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis summer, Maats proudly joins forces with Maartje Maria, Utrecht's most coveted cycling, triathlon and food influencer, and organizes a Women's Ride. We invite everyone on this ride to discover Utrecht's finest roads curated by Maartje Maria. This ride is suitable for all levels - from beginners to more experienced riders. Contact Maats (chatbox) or Maartje (Instagram DM) if you would like to know more about the ride\/level.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e09:30 gathering at Maats Utrecht, Twijnstraat 7\u003c\/li\u003e\n\u003cli\u003e10:00 departure in groups for a ride of 50-60km\u003c\/li\u003e\n\u003cli\u003eComfortable speed for everyone, no-drop policy\u003c\/li\u003e\n\u003cli\u003eDrinks\/bites at Maats Utrecht upon return\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA few days before the event we'll send you an email with ride\/route information.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":48873587638611,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/maartje-maria-v1.jpg?v=1718708271"},{"product_id":"maats-membership","title":"Maats Membership","description":"\u003cp\u003eYour all-access pass to early product releases, member-only discounts, exclusive events, and premium perks. Elevate your ride with a Maats Membership.\u003c\/p\u003e\n\u003cp\u003eExperience the best of cycling with premium benefits all year long:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFirst access to gear and events\u003c\/li\u003e\n\u003cli\u003e10% discount on all products*\u003c\/li\u003e\n\u003cli\u003eUnique rides and seasonal events\u003c\/li\u003e\n\u003cli\u003eClubhouse benefits and other perks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e* Only already discounted products to be excluded\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/maats-membership\" class=\"btn\"\u003eMore info? Click here\u003c\/a\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":49075819315539,"sku":null,"price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/maats-membership-logo-v1.png?v=1737794884"},{"product_id":"maats-x-leeman-ride-2024","title":"Maats x Leeman Ride 2024","description":"\u003cp\u003e\u003cstrong\u003eMaats x Leeman Ride - \u003cspan data-mce-fragment=\"1\"\u003eDönerdag September 19\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. This summer we will host already the fifth edition and we will make something special out of this anniversary edition...\u003c\/p\u003e\n\u003cp\u003eAn event beyond imagination. Trust us, you don't want to miss this one...\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18:00 gathering at Maats\u003c\/li\u003e\n\u003cli\u003e18:30 departure in groups for a relaxed ride of approximately 45km\u003c\/li\u003e\n\u003cli\u003eUpon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you\u003c\/li\u003e\n\u003cli\u003eCosts €20 per person\u003c\/li\u003e\n\u003cli\u003eMax 100 participants\u003c\/li\u003e\n\u003cli\u003eTicket required\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":49149482664275,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Leeman2024-PDP.png?v=1722602640"},{"product_id":"maats-local-loops-germany-hamburg","title":"Maats Local Loops Germany: Hamburg","description":"\u003cp\u003eThis late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend.  \u003ca href=\"https:\/\/maats.cc\/pages\/maats-local-loops-germany\"\u003eOn this page we tell you all about it. \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvent Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeeting Point:\u003c\/strong\u003e Friday night at 18PM, Hamburg city center (location TBC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRide:\u003c\/strong\u003e 50-60 km road ride through the region, expertly designed by Local Legend Sebastian Friederich\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-Ride:\u003c\/strong\u003e We'll gather at a local brewery to enjoy some well-deserved drinks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegistration:\u003c\/strong\u003e 30 spots available, registration is mandatory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNote:\u003c\/strong\u003e Participation is at your own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!\u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":49213777412435,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PDP-LocalLoopsHamburg_d502a6d0-c8d2-4f07-b67b-ea9d03d25756.png?v=1724316569"},{"product_id":"maats-local-loops-germany-koln","title":"Maats Local Loops Germany: Köln","description":"\u003cp\u003eThis late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend.  \u003ca href=\"https:\/\/maats.cc\/pages\/maats-local-loops-germany\"\u003eOn this page we tell you all about it. \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvent Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeeting Point:\u003c\/strong\u003e Sunday morning at 10:00 AM, Colonge city center (location TBC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRide:\u003c\/strong\u003e 100 km road ride through the region, expertly designed by Local Legend Jan Recker \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMid-Ride Break:\u003c\/strong\u003e The Maats Sprinter will be on hand with coffee, cold drinks, and snacks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-Ride:\u003c\/strong\u003e We'll gather at a local brewery to enjoy some well-deserved drinks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegistration:\u003c\/strong\u003e 30 spots available, registration is mandatory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNote:\u003c\/strong\u003e Participation is at your own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!\u003c!----\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":49213779280211,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PDP-LocalLoopsKoln_1c2526bc-78b4-436a-a337-f72803b7f8f6.png?v=1724316477"},{"product_id":"maats-local-loops-germany-coburg","title":"Maats Local Loops Germany: Coburg","description":"\u003cp\u003eThis late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. \u003ca href=\"https:\/\/maats.cc\/pages\/maats-local-loops-germany\"\u003eOn this page we tell you all about it.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvent Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeeting Point:\u003c\/strong\u003e Saturday morning at 12:00, Coburg city center (location TBC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRide:\u003c\/strong\u003e 80-100km road ride through the region, expertly designed by Local Legend Philip Bartsch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMid-Ride Break:\u003c\/strong\u003e The Maats Sprinter will be on hand with coffee, cold drinks, and snacks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-Ride:\u003c\/strong\u003e We'll gather at a local brewery to enjoy some well-deserved drinks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegistration:\u003c\/strong\u003e 30 spots available, registration is mandatory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNote:\u003c\/strong\u003e Participation is at your own risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!\u003c\/p\u003e\n\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":49213779640659,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PDP-LocalLoopsCoburg_9d352ad3-e2fd-46a1-b9f3-4363730f4836.png?v=1724316516"},{"product_id":"three-loops-gravel","title":"Three Loops Gravel","description":"\u003cp\u003e\u003cstrong\u003eSunday Dec-8th 09:00 - Amerongen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJoin us at \u003cstrong\u003eDe Proloog in Amerongen\u003c\/strong\u003e for an unforgettable day full of gravel. We’ve been cooking on three unique loops that will take you on trails you've likely never seen before. Each loop is unique and different, and you decide the order and how many loops you want to ride. All three starts and ends at our base at De Proloog. \u003c\/p\u003e\n\u003cp\u003eThe event offers three loops, each approximately 50 km. You decide how many loops you want to ride—take on one, two, or all three! That means you can ride anywhere from 50 km to 150 km. It’s your day to explore at your own pace. Ride by yourself, as a team or join a group: it's all good!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHere’s the schedule for the day:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e09:00 – Meet at \u003ca href=\"https:\/\/maps.app.goo.gl\/prPYfW3hDay8aycNA\"\u003eDe Proloog\u003c\/a\u003e for coffee and ride briefing\u003c\/li\u003e\n\u003cli\u003e09:30 – Roll out.\u003c\/li\u003e\n\u003cli\u003eAfter the ride, return to De Proloog for a well-deserved serving of local soup and bread, included in your ticket.\u003c\/li\u003e\n\u003cli\u003e16:00 - Finish Time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat bike to bring?\u003c\/strong\u003e A gravel, CX or MTB bike is what you need. You’ll be riding a mix of gravel, sand, and pavement, so get ready for a diverse ride.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded in your ticket:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThree specially curated routes\u003c\/li\u003e\n\u003cli\u003ePre-ride coffee\u003c\/li\u003e\n\u003cli\u003ePost-ride soup and bread\u003c\/li\u003e\n\u003cli\u003eA fantastic day of gravel riding with great company\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":49669620793683,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/TLG-PDP.png?v=1730478399"},{"product_id":"maats-2024-end-of-year-oliebollen-ride","title":"Maats 2024 End of Year Oliebollen Ride","description":"\u003cp\u003e\u003cstrong\u003eDate: Sunday 29-Dec-'24\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStarting from AMS: gathering at 09:00, departure 09:30\u003cbr\u003eStarting from UTR: gathering at 09:30, departure 10:00\u003cbr\u003eDistance: +\/- 60km\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinishing around 12:00 in Amsterdam, with oliebollen\/bubbles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe last day of the year is your ultimate chance to work on your total YTD distance and achieve your goals. But, it's also the last opportunity to get one more adventure in before the year is over. We invite you to join us on our 2024 End of Year ride, starting from both our Amsterdam and Utrecht locations, and finishing together at Maats Amsterdam, where oliebollen and bubbles await you. We'd like to cheer with you together to all the good things 2024 has brought!\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease subscribe so we can send you the route. After successful registration, you'll receive all necessary information a few days before the event.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":49992072397139,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/DSC_0477.jpg?v=1734950698"},{"product_id":"seasonal-drinks-amsterdam","title":"Seasonal Drinks - Amsterdam","description":"\u003cp\u003e\u003cstrong\u003eSave the date:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaats Amsterdam: Friday 21 March, 17:00-20:00\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCome and see the newest collections of our premium brands while enjoying a drink at this Season's Opener. Please register and leave your name for organizational purposes.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50516363542867,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate_1.png?v=1741104524"},{"product_id":"new-maats-flow-ride-rotterdam-road","title":"Maats Flow Rides Rotterdam","description":"\u003cp\u003eMaats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Rotterdam community rides!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat is our Flow Ride?\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis ride is meant for everyone who loves to share the passion of cycling together.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRelaxed pace, average speed: 27-28 km\/h\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCruising speed (on longer straight segments): ~30 km\/h\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeant for riders looking for a nice bike ride to get in touch with each other and meeting new people\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eWe ride in pairs of 2 with the ride leaders taking the front positions\u003c\/li\u003e\n\u003cli\u003eThis ride adheres to a \u003cspan style=\"text-decoration: underline;\"\u003eno drop policy\u003c\/span\u003e - if the speed is too high we dial it down a notch.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: \u003ci\u003e“Samen uit, samen thuis”, \u003c\/i\u003ewhich means we’ll stick together and leave no one behind, from departure till arrival.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003eGeneral Rules\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelmet \u0026amp; click pedals are mandatory\u003c\/li\u003e\n\u003cli\u003eMake sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)\u003c\/li\u003e\n\u003cli\u003eRespect the indicated pace \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRespect traffic rules\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhat is the level? What do we expect from you? \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRoutes: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to join: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy scanning or clicking the below QR-code, you will enter the Maats Rotterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/chat.whatsapp.com\/GrogAelEHgBK3LXWUZlWHR\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/rtm-community-rides-whatsapp-group.png?v=1744122099\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50574600634707,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate-6_d3025de6-4407-4cc4-bd83-c0c75f3c3eb6.png?v=1742833241"},{"product_id":"new-maats-flow-ride-amsterdam-road","title":"Maats Flow Rides Amsterdam","description":"\u003cp\u003eMaats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat is our Flow Ride?\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis ride is meant for everyone who loves to share the passion of cycling together.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRelaxed pace, average speed: 27-28 km\/h\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCruising speed (on longer straight segments): ~30 km\/h\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeant for riders looking for a nice bike ride to get in touch with each other and meeting new people\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eWe ride in pairs of 2 with the ride leaders taking the front positions\u003c\/li\u003e\n\u003cli\u003eThis ride adheres to a \u003cspan style=\"text-decoration: underline;\"\u003eno drop policy\u003c\/span\u003e - if the speed is too high we dial it down a notch.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: \u003ci\u003e“Samen uit, samen thuis”, \u003c\/i\u003ewhich means we’ll stick together and leave no one behind, from departure till arrival.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003eGeneral Rules\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelmet \u0026amp; click pedals are mandatory\u003c\/li\u003e\n\u003cli\u003eMake sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)\u003c\/li\u003e\n\u003cli\u003eRespect the indicated pace \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRespect traffic rules\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhat is the level? What do we expect from you? \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRoutes: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to join: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/chat.whatsapp.com\/IBHVfu8QJTW5KNe2IqWcRJ\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Scherm_afbeelding_2025-04-03_om_11.57.53.png?v=1743675258\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50639973318995,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate-5.png?v=1742833196"},{"product_id":"new-maats-flow-ride-utrecht-road","title":"Maats Flow Rides Utrecht","description":"\u003cp\u003eMaats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat is our Flow Ride?\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis ride is meant for everyone who loves to share the passion of cycling together.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRelaxed pace, average speed: 27-28 km\/h\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCruising speed (on longer straight segments): ~30 km\/h\u003c\/li\u003e\n\u003cli\u003eRoute length varying from 60-70km\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeant for riders looking for a nice bike ride to get in touch with each other and meeting new people\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eWe ride in pairs of 2 with the ride leaders taking the front positions\u003c\/li\u003e\n\u003cli\u003eThis ride adheres to a \u003cspan style=\"text-decoration: underline;\"\u003eno drop policy\u003c\/span\u003e - if the speed is too high we dial it down a notch.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: \u003ci\u003e“Samen uit, samen thuis”, \u003c\/i\u003ewhich means we’ll stick together and leave no one behind, from departure till arrival.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003eGeneral Rules\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelmet \u0026amp; click pedals are mandatory\u003c\/li\u003e\n\u003cli\u003eMake sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)\u003c\/li\u003e\n\u003cli\u003eRespect the indicated pace \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRespect traffic rules\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhat is the level? What do we expect from you? \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRoutes: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-70km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to join: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/chat.whatsapp.com\/J7gjXL8eQ6HKw2TRko7VZq\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Scherm_afbeelding_2025-04-07_om_18.55.05.png?v=1744044974\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50640100393299,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/maats-flow-rides-utrecht-2026.png?v=1774884977"},{"product_id":"new-maats-advanced-ride-utrecht-road","title":"Maats Advanced Rides Utrecht","description":"\u003cp\u003eMaats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat is our Advanced Ride?\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eFaster pace, average speed: 30-32 km\/h\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCruising speed (on longer straight segments): ~34-35 km\/h\u003c\/li\u003e\n\u003cli\u003eRoute length varies between 70-80 km\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eThis ride type is a bit more challenging, but still meant as a community ride where a \u003cspan style=\"text-decoration: underline;\"\u003eno drop policy\u003c\/span\u003e applies.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eRide leaders will still lead the ride but do not ride at the front all the time - all riders \u003c\/span\u003ecan take turns to ride at the front position. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: \u003ci\u003e“Samen uit, samen thuis”, \u003c\/i\u003ewhich means we’ll stick together and leave no one behind, from departure till arrival.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003eGeneral Rules\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelmet \u0026amp; click pedals are mandatory\u003c\/li\u003e\n\u003cli\u003eMake sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)\u003c\/li\u003e\n\u003cli\u003eRespect the indicated pace \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRespect traffic rules\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhat is the level? What do we expect from you? \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRoutes: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 70-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to join: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/chat.whatsapp.com\/J7gjXL8eQ6HKw2TRko7VZq\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Scherm_afbeelding_2025-04-07_om_18.55.05.png?v=1744044974\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50640165372243,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/maats-advanced-rides-utrecht-2026.png?v=1774884977"},{"product_id":"new-maats-advanced-ride-amsterdam-road","title":"Maats Advanced Rides Amsterdam","description":"\u003cp\u003eMaats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat is our Advanced Ride?\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eFaster pace, average speed: 30-32 km\/h\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCruising speed (on longer straight segments): ~34-35 km\/h\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eThis ride type is a bit more challenging, but still meant as a community ride where a \u003cspan style=\"text-decoration: underline;\"\u003eno drop policy\u003c\/span\u003e applies.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eRide leaders will still lead the ride but do not ride at the front all the time - all riders \u003c\/span\u003ecan take turns to ride at the front position. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: \u003ci\u003e“Samen uit, samen thuis”, \u003c\/i\u003ewhich means we’ll stick together and leave no one behind, from departure till arrival.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003eGeneral Rules\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelmet \u0026amp; click pedals are mandatory\u003c\/li\u003e\n\u003cli\u003eMake sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)\u003c\/li\u003e\n\u003cli\u003eRespect the indicated pace \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRespect traffic rules\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhat is the level? What do we expect from you? \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRoutes: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to join: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/chat.whatsapp.com\/IBHVfu8QJTW5KNe2IqWcRJ\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Scherm_afbeelding_2025-04-03_om_11.57.53.png?v=1743675258\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50640190013779,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/maats-advanced-ride-amsterdam_6433a2a1-06cd-4b3b-8313-dcab96287cd2.png?v=1749737525"},{"product_id":"new-maats-advanced-ride-rotterdam-road","title":"Maats Advanced Rides Rotterdam","description":"\u003cp\u003eMaats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Rotterdam community rides!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat is our Advanced Ride?\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eFaster pace, average speed: 30-32 km\/h\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eCruising speed (on longer straight segments): ~34-35 km\/h\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eThis ride type is a bit more challenging, but still meant as a community ride where a \u003cspan style=\"text-decoration: underline;\"\u003eno drop policy\u003c\/span\u003e applies.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eRide leaders will still lead the ride but do not ride at the front all the time - all riders \u003c\/span\u003ecan take turns to ride at the front position. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: \u003ci\u003e“Samen uit, samen thuis”, \u003c\/i\u003ewhich means we’ll stick together and leave no one behind, from departure till arrival.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"Apple-converted-space\"\u003eGeneral Rules\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelmet \u0026amp; click pedals are mandatory\u003c\/li\u003e\n\u003cli\u003eMake sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)\u003c\/li\u003e\n\u003cli\u003eRespect the indicated pace \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRespect traffic rules\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhat is the level? What do we expect from you? \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRoutes: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 70-80km. Routes are designed for variety, safety and an optimal riding experience with groups.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to join: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy scanning or clicking the below QR-code, you will enter the Maats Rotterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/chat.whatsapp.com\/GrogAelEHgBK3LXWUZlWHR\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/rtm-community-rides-whatsapp-group.png?v=1744122099\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50640209510739,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/maats-advanced-ride-rotterdam.png?v=1749737560"},{"product_id":"maats-pizza-ride-amsterdam-season-kick-off","title":"Maats Pizza Ride Amsterdam","description":"\u003cp\u003e\u003cstrong\u003ePizza Season is back! \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eMaats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Amsterdam every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. \u003c\/p\u003e\n\u003cp\u003eKeep an eye out on our calendar for upcoming dates. Happy riding \u0026amp; \u003cem\u003eandiama la pizza\u003c\/em\u003e! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRide Info:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18:30 gathering at Maats Amsterdam (van Woustraat 165)\u003c\/li\u003e\n\u003cli\u003e19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km\/h)\u003c\/li\u003e\n\u003cli\u003eOn return at Maats the best pizzas from various local pizzerias and two drinks will await you. \u003c\/li\u003e\n\u003cli\u003eCosts €20 per person\u003c\/li\u003e\n\u003cli\u003eTicket required\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50791827472723,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate_32.png?v=1746450384"},{"product_id":"maats-pizza-ride-rotterdam-season-kick-off","title":"Maats Pizza Ride Rotterdam","description":"\u003cp\u003e\u003cstrong\u003ePizza Season is back! \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eMaats Pizza Rides have always been a staple in our events, and we also would like to introduce this tradition for our newest store in Rotterdam! We organize a Pizza Ride in Rotterdam every 3 weeks. We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. \u003c\/p\u003e\n\u003cp\u003eKeep an eye out on our calendar for upcoming dates. Happy riding \u0026amp; \u003cem\u003eandiama la pizza\u003c\/em\u003e! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRide Info:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18:30 gathering at Maats Rotterdam (Hoogstraat 56A)\u003c\/li\u003e\n\u003cli\u003e19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km\/h)\u003c\/li\u003e\n\u003cli\u003eOn return at Maats the best pizzas from various local pizzerias and two drinks will await you. \u003c\/li\u003e\n\u003cli\u003eCosts €20 per person\u003c\/li\u003e\n\u003cli\u003eTicket required\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50791844905299,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate_30_49b3ad2e-5e85-45b3-843f-b69318004c76.png?v=1746450582"},{"product_id":"maats-store-to-store-ride","title":"Maats Store-to-Store-to-Store Ride","description":"\u003cp data-start=\"151\" data-end=\"264\" class=\"\"\u003eAt Maats, we are beyond proud to welcome you in 3 different stores since this year, which is why we want to organize something epic and something unique.\u003c\/p\u003e\n\u003cp data-start=\"151\" data-end=\"264\" class=\"\"\u003eLet's connect the Cycling Culture between Amsterdam - Utrecht - Rotterdam, dedicating one ride to all 3 Maats stores. \u003cbr\u003eOn Sunday, May 25th, we'll organize a big epic ride where \u003cem data-start=\"210\" data-end=\"221\"\u003eall three\u003c\/em\u003e of our shops will 'serve' as stops along the way! \u003c\/p\u003e\n\u003cp data-start=\"266\" data-end=\"460\" class=\"\"\u003eChoose your starting point: Maats Amsterdam, Maats Utrecht, or Maats Rotterdam. All three groups roll out at 09:30 and follow a ~190 km route that takes you past every Maats store along the way.\u003cbr\u003e\u003cbr\u003eCoffee is ready from 09:00 at all three locations, and when you arrive at each store during the route, some snacks and fresh drinks and warm coffee will be waiting for you to refuel. \u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"266\" data-end=\"460\" class=\"\"\u003eAfter the ride, we’ll wrap up with cold beers and soft drinks — because after 190 km, you’ve earned it! \u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"985\" class=\"\"\u003eSign up via the booking tool — we’ll send the final details and route file to all registered riders in the days before the event. Registration is required. \u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"985\" class=\"\"\u003eRide info:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"803\" data-end=\"985\"\u003eSunday 25 May\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"985\"\u003e09:00 gathering at Maats AMS, Maats UTR or Maats RTM\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"985\"\u003e09:30 all groups will roll out\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"985\"\u003e~190 km route\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"985\"\u003eEach Maats store serves as coffee stop along the way\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"985\"\u003eCosts €20,-, which includes coffee, drinks and snacks at every Maats stop!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"987\" data-end=\"1054\" class=\"\"\u003eWe can't wait to ride this one together with you. \u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"AMS","offer_id":50836442153299,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true},{"title":"UTR","offer_id":50836442186067,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true},{"title":"RTM","offer_id":50836442218835,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Store-to-StoreRide-IG_1080x1350_-FINAL.png?v=1745939149"},{"product_id":"maats-blood-sweat-and-tears-kick-off-ride","title":"Maats Blood, Sweat and Tears - Kick-off Ride","description":"\u003cp\u003eWe proudly present the new Maats Blood, Sweat and Tears capsule collection. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThursday 15 May, 18:15\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTo celebrate the launch of our new B.S.T. capsule jerseys, we invite you for an evening ride \u0026amp; drinks at Maats Amsterdam! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRide Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApprox. 45-50 km \u003c\/li\u003e\n\u003cli\u003eMeet up 18:15 \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRoll out 18:45 \u003c\/li\u003e\n\u003cli\u003eSocial pace\u003c\/li\u003e\n\u003cli\u003eDrinks \u0026amp; Tunes after the ride \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to sign up for the B.S.T. Launch Ride:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBy scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group (broadcast only), where all weekly rides will be announced, including the B.S.T. Launch Ride. You can indicate whether you want to join a ride by simply responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/chat.whatsapp.com\/IBHVfu8QJTW5KNe2IqWcRJ\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Scherm_afbeelding_2025-04-03_om_11.57.53.png?v=1743675258\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50886285099347,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate_ff896300-8e08-43d5-bd6f-1af066167fa8.png?v=1746263915"},{"product_id":"albion-social-ride","title":"Maats x Albion: Social Ride Utrecht","description":"\u003cp\u003e\u003cem\u003eRide with the Albion crew and celebrate the launch weekend\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFollowing Friday night’s \u003ca href=\"https:\/\/maats.cc\/products\/albion-film-screening-fully-unsupported\"\u003efilm screening\u003c\/a\u003e, we’re continuing the celebration of Albion’s launch at Maats with a special \u003cstrong\u003esocial ride\u003c\/strong\u003e from our Utrecht store on \u003cstrong\u003eSaturday 17 May\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eJoin the \u003cstrong\u003eAlbion team and ambassadors\u003c\/strong\u003e for an 80 km \u003cstrong\u003emixed terrain\u003c\/strong\u003e group ride through the scenic routes of the Utrechtse Heuvelrug. Expect a relaxed pace, a mix of tarmac and gravel, and the kind of ride that perfectly reflects Albion’s spirit of adventure.\u003c\/p\u003e\n\u003cp\u003eThis is your chance to connect with the people behind the brand, hear stories from the road, and share a great morning on the bike with like-minded riders.\u003c\/p\u003e\n\u003cp\u003eCoffee at the shop before we roll\u003cbr\u003e80 km no-drop ride (gravel + road)\u003cbr\u003eSmall Albion gift for all riders\u003cbr\u003eHangout afterwards with drinks and conversation\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocation:\u003c\/strong\u003e Maats Utrecht, Twijnstraat 7\u003cbr\u003e\u003cstrong\u003eMeet-up:\u003c\/strong\u003e 09:30\u003cbr\u003e\u003cstrong\u003eRoll-out:\u003c\/strong\u003e 10:00\u003cbr\u003e\u003cstrong\u003eFree event\u003c\/strong\u003e, RSVP required\u003c\/p\u003e\n\u003cp\u003eWhether you came to the film night or not – we’d love to have you with us. Let’s ride together and make this Albion launch weekend one to remember.\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50917223366995,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MAATS_RIDE.png?v=1746518301"},{"product_id":"maats-presents-patta-rapha-ride","title":"Maats presents: Patta x Rapha Collab Celebration","description":"\u003cp\u003e\u003cem\u003eMaats proudly presents: the new limited collaboration collection by Patta x Rapha, dropping Friday the 23rd of May 1pm. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eJoin us at Maats Rotterdam for a special ride to celebrate the launch of this highly exclusive Rapha x Patta collection on Thursday evening 22 May. \u003cstrong\u003eThis limited-edition collaboration is available for purchase at Maats in store only on Friday 1pm. Stock is very limited, so make sure you to be in time on Friday, there might be a queue.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor the ride, we’ll gather at 18:30 at Maats Rotterdam and after a casual ride briefing we roll out at 19:00 for a 40 km no-drop ride. Whether you’re a seasoned rider or just here for the fun, this ride is all about the experience and the love of cycling. After the ride, enjoy some pizza and drinks as we hang out and celebrate together.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRide details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDate: Thursday 22nd May\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLocation: Maats Rotterdam, Hoogstraat 56A\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMeet-up: 18:30, roll-out: 19:00\u003c\/li\u003e\n\u003cli\u003eFree event - registration is required\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePizza and drinks included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is your chance to check out the new Rapha x Patta gear, meet fellow riders, and enjoy a relaxed evening of cycling with great company. We can’t wait to see you there!\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":50993414832467,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Scherm_afbeelding_2025-05-16_om_10.29.30.png?v=1747384283"},{"product_id":"maats-local-loops-germany-25-hamburg","title":"Maats x ICC Local Loops: Hamburg (Germany)","description":"\u003cp\u003eWhile the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And like last year, we're hosting a ride in Hamburg, as part of the Maats Local Loops concept!\u003c\/p\u003e\n\u003cp\u003eFor this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd\u003c\/p\u003e\n\u003cp\u003eThe ride from Hamburg takes place on Wednesday, June 4, and we’ll ride from Hamburg alongside fellow Pas Normal ambassador Sebastian Friedrich.\u003c\/p\u003e\n\u003cp\u003eFancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvent Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDate \u0026amp; time: Wed 4 June, 17:30 meet, 18:00 ride\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLocation: Fleetschlösschen, Brooktorkai 17, Hamburg\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRide: ~50km road ride, social pace (~30 km\/h)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAfter: drinks \u0026amp; snacks at the restaurant Fleetschlösschen\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eDownload the route \u003c\/span\u003e\u003ca style=\"font-size: 0.875rem;\" href=\"https:\/\/www.strava.com\/routes\/3273730262885684534\"\u003ehere\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eRegister via \u003c\/span\u003e\u003ca style=\"font-size: 0.875rem;\" href=\"https:\/\/www.strava.com\/clubs\/205018\/group_events\/2064946\"\u003ethis Strava link\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51065408422227,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/LocalLoopsGermany_Hamburg2025_1080x1350px.png?v=1748260377"},{"product_id":"maats-x-icc-local-loops-berlin-germany","title":"Maats x ICC Local Loops: Berlin (Germany)","description":"\u003cp\u003eWhile the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And on our way back, we're excited to host a ride in Berlin, as part of the Maats Local Loops concept!\u003c\/p\u003e\n\u003cp\u003eFor this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd\u003c\/p\u003e\n\u003cp\u003eThe ride from Berlin takes place on Monday, June 9, and we’re hosting an official International Cycling Club ride from Berlin in collaboration with Cykel Butik Berlin.\u003c\/p\u003e\n\u003cp\u003eFancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.\u003c\/p\u003e\n\u003cp\u003eEvent Details:\u003c\/p\u003e\n\u003cp\u003eMeeting Point: Cykel Butik Berlin\u003cbr\u003eMeeting time: 09.30\u003cbr\u003eDeparture time: 10:00 \u003cbr\u003eRide: a 130 km road ride, you can find the route \u003ca href=\"https:\/\/www.strava.com\/routes\/3360181246032135138\"\u003ehere\u003c\/a\u003e\u003cbr\u003eStop: we provide a mid-ride stop with the Maats van\u003cbr\u003ePost-Ride: we'll gather at Cykel Butik for some drinks and chats\u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51067010613587,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/LocalLoopsGermany_Berlin2025_1080x1350px.png?v=1748262857"},{"product_id":"maats-rotterdam-festive-t-shirt-launch-ride","title":"Maats Rotterdam Festive T-Shirt Launch Ride","description":"\u003cp\u003eIn April Maats proudly opened its third location in the heart of Rotterdam. To celebrate the arrival in Rotterdam, we teamed up (again) with resident artist Roel van Eekelen who designed the iconic Maats Rotterdam Festive t-shirt! This Thursday night we'll not only ride together with Roel, but you'll also have the possibility to grab one of these exclusive shirts in our store! On top of that, Roel will reveal his matching festive decoration on the shop's front window. So much to celebrate!\u003c\/p\u003e\n\u003cp\u003eFancy joining us? You're invited! Expect a spot-on blend of good riding, people and drinks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDate \u0026amp; time: Thu 5 June, 18:00 meet, 18:30 ride\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLocation: Maats Rotterdam, Hoogstraat 56-A\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRide: ~50km road ride, social pace (28-30 km\/h)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAfter: drinks \u0026amp; snacks at Maats Rotterdam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51082506010963,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate_43.png?v=1748418772"},{"product_id":"man-met-bril-x-maats-seasonal-ride-summer-vibes","title":"Man Met Bril x Maats Seasonal Ride: Summer Vibes","description":"\u003cp\u003eFrom the minute Maats opened its doors in Rotterdam, Man Met Brill koffie supports us with its outstanding, and arguably the finest coffee on the market. Home to the city of Rotterdam, Man Met Bril Koffie is a renowned specialty coffee roastery with a café and since February: a hotel! (fun fact: it is the first coffee focused hotel in the world). \u003c\/p\u003e\n\u003cp\u003eOver the years, the brand has become a favorite among coffee lovers in the region, not only for its excellent brews but also for its stylish, industrial-style café and its community-oriented philosophy. A philosophy Maats fully supports, which is why we want to combine our communities with a nice and easy bike ride and lunch afterwards! \u003c\/p\u003e\n\u003cp\u003eAt the start of each new season, Man Met Bril and Maats are hosting a bike ride to ride into the new season with our communities. We start at Maats Rotterdam for an almost perfectly brewed Man Met Bril coffee and end the ride at the brand new hotel of Man Met Bril for a special lunch with an even better coffee, this time from trained baristas ;-). \u003c\/p\u003e\n\u003cp\u003eOn Sunday 22 June, you're invited for our first seasonal ride: Summer vibes! \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStart location: Maats Rotterdam, Hoogstraat 56A \u003c\/li\u003e\n\u003cli\u003eGathering: 09:00\u003c\/li\u003e\n\u003cli\u003eRoll out: 09:30\u003c\/li\u003e\n\u003cli\u003eDistance: 70-80 km\u003c\/li\u003e\n\u003cli\u003eFinish location: Man Met Bril hotel, Linker Rottekade 12\u003c\/li\u003e\n\u003cli\u003eRegistration is mandatory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51116889866579,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate-30_40ee4b76-1c2d-492d-89cf-8fe1bd53047d.png?v=1749756061"},{"product_id":"midsummer-weekend-2025-kick-off","title":"Midsummer Weekend 2025: Kick-Off","description":"\u003cp\u003eFor several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.\u003c\/p\u003e\n\u003cp\u003eThis year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.\u003c\/p\u003e\n\u003cp\u003eOn \u003cstrong\u003eFriday, June 27th\u003c\/strong\u003e, we’ll kick off the weekend with a Friday evening ride from our Rotterdam store, covering approximately 60 kilometers. After the ride, we’ll return to the store for cold drinks and burgers.\u003c\/p\u003e\n\u003cp\u003eFancy joining us? You're invited! Sign up below!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvent Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvent: Midsummer Kick-Off Ride\u003cbr data-start=\"129\" data-end=\"132\"\u003eMeeting Point: Maats Rotterdam\u003cbr data-start=\"166\" data-end=\"169\"\u003eMeeting Time: 18:00\u003cbr data-start=\"192\" data-end=\"195\"\u003eDeparture Time: 18:30\u003cbr data-start=\"220\" data-end=\"223\"\u003eRide: A 60 km road ride. \u003cspan\u003e Route can be found \u003c\/span\u003e\u003ca href=\"https:\/\/www.komoot.com\/nl-nl\/tour\/2337872856?share_token=ariwn6qUaLtjKG7SKpV2JKAsJf0IkfCkNcLzbpDGasGcm0fr3w\u0026amp;ref=wtd\"\u003e\u003cstrong\u003ehere.\u003c\/strong\u003e\u003c\/a\u003e\u003cbr data-start=\"282\" data-end=\"285\"\u003ePost-Ride: We’ll return to Maats RTM for beers and burgers to kick off the weekend in style.\u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51152649978195,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PNSMidsummerChallenge-Announcement_2160x2700_889fc712-953d-4ea8-adbe-ff94f57bcf20.jpg?v=1749657716"},{"product_id":"midsummer-weekend-2025-challenge","title":"Midsummer Weekend 2025: Challenge","description":"\u003cp\u003eFor several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.\u003c\/p\u003e\n\u003cp\u003eThis year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.\u003c\/p\u003e\n\u003cp\u003eOn \u003cstrong\u003eSaturday, June 28th\u003c\/strong\u003e, we’ll depart from Maats Amsterdam for a 265-kilometer ride towards Arnhem, with a stop in Utrecht to pick up a crew there. Support will be provided along the way from the PNS van. It’s going to be a long but unforgettable day on the bike! Starting available in AMS- and UTR store.\u003c\/p\u003e\n\u003cp\u003eFancy joining us? You're invited! Sign up below!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvent Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvent: Midsummer Challenge\u003cbr data-start=\"109\" data-end=\"112\"\u003eMeeting Point: Maats Amsterdam or Maats Utrecht\u003cbr data-start=\"146\" data-end=\"149\"\u003eMeeting Time: 08:00\u003cbr data-start=\"172\" data-end=\"175\"\u003eDeparture Time: 08:30\u003cbr data-start=\"200\" data-end=\"203\"\u003eRide: A 265 km road ride. Route can be found \u003ca href=\"https:\/\/www.komoot.com\/nl-nl\/tour\/2350588029?share_token=aJTqVIYD4T42xLbc8nZymspP5ZUakA64w55wGlPh5LqCX3w0BF\u0026amp;ref=wtd\" title=\"PNS Midsummer Challenge - 2025\"\u003ehere.\u003c\/a\u003e\u003ca href=\"https:\/\/www.komoot.com\/nl-nl\/tour\/2349489949?ref=wtd\" title=\"PNS Midsummer Challenge - 2025\"\u003e\u003c\/a\u003e\u003cbr data-start=\"263\" data-end=\"266\"\u003eSupport: Two stops along the way, supported by the ICC PNS Van.\u003cbr data-start=\"333\" data-end=\"336\"\u003ePost-Ride: Finish at Maats AMS or Maats UTR (pick-up on AMS route around 10:00)\u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51152684319059,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PNSMidsummerChallenge-Announcement_2160x2700_889fc712-953d-4ea8-adbe-ff94f57bcf20.jpg?v=1749657716"},{"product_id":"midsummer-weekend-2025-shake-out","title":"Midsummer Weekend 2025: Shake-out","description":"\u003cp\u003eFor several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.\u003c\/p\u003e\n\u003cp\u003eThis year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.\u003c\/p\u003e\n\u003cp\u003eOn \u003cstrong\u003eSunday, June 29th\u003c\/strong\u003e, we’ll wrap up the Midsummer weekend with a shake-out ride. You can start from any of our three stores, and the routes will converge halfway for a mid-ride coffee stop at a central meeting point. Each route will be approximately 55–65 kilometers.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFancy joining us? You're invited! Sign up below!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvent Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"109\" data-start=\"99\"\u003eEvent:\u003c\/strong\u003e Midsummer Shake-out\u003cbr data-end=\"129\" data-start=\"126\"\u003e\u003cstrong data-end=\"148\" data-start=\"129\"\u003eMeeting Points:\u003c\/strong\u003e Maats AMS, Maats UTR, Maats RTM\u003cbr data-end=\"183\" data-start=\"180\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"200\" data-start=\"183\"\u003eMeeting Time:\u003c\/strong\u003e 09:30\u003cbr data-end=\"209\" data-start=\"206\"\u003e\u003cstrong data-end=\"228\" data-start=\"209\"\u003eDeparture Time:\u003c\/strong\u003e 10:00\u003cbr data-end=\"237\" data-start=\"234\"\u003e\u003cstrong data-end=\"246\" data-start=\"237\"\u003eRide:\u003c\/strong\u003e A 70-75 km road ride.\u003cbr data-end=\"302\" data-start=\"299\"\u003e\u003cstrong data-end=\"314\" data-start=\"302\"\u003eSupport:\u003c\/strong\u003e The halfway stop — where all routes come together — will be \u003cem data-end=\"401\" data-start=\"375\"\u003epowered by Maats and PNS\u003c\/em\u003e, offering a moment to rest, refuel, and connect with riders from all starting points.                 \u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51152694870355,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/PNSMidsummerChallenge-Announcement_2160x2700_6bb52c27-f5f3-4895-84d6-f832520be107.jpg?v=1749820105"},{"product_id":"maats-travels-tuscany-2025-registration","title":"Maats Travels: Tuscany 2025 - Registration","description":"\u003cp\u003eWe’re thrilled to offer a unique cycling journey to Tuscany, Italy, with only 16 spots available. Secure your spot by paying the deposit of €250. In the case that this event does not take place, we will refund this full amount to you.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003ePlease note, currently registration for this trip is only available for Maats Members. Paying the downpayment only grants successful registration if you are already a member, or if you're becoming one right after registration. For more information about Maats Membership, \u003ca href=\"\/membership\" title=\"Maats Membership\"\u003eclick here\u003c\/a\u003e.\u003c\/i\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDates: Sun 14 - Sat 20 Sept 2025\u003c\/li\u003e\n\u003cli\u003eLocation: Monteroni d'Arbia, Siena region, Toscana, Italy.\u003c\/li\u003e\n\u003cli\u003ePrice of downpayment: €249.\u003c\/li\u003e\n\u003cli\u003eRemainder to be charged 7 days before the trip: €500.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/maats.cc\/pages\/maats-travels-tuscany-2025\"\u003eMore information about the Maats Travels Tuscany 2025 trip\u003c\/a\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Deposit","offer_id":51248398270803,"sku":null,"price":249.0,"currency_code":"EUR","in_stock":false},{"title":"Waiting List (no charge)","offer_id":51328596214099,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true},{"title":"Remaining fee (536EUR)","offer_id":51959121641811,"sku":null,"price":536.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/maats-travels-tuscany-2025.png?v=1751707071"},{"product_id":"woei-x-maats-community-100","title":"WOEI x Maats - Community 100","description":"\u003cp\u003eStreetwear meets Cycling apparel. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eRotterdam breathes raw energy, creativity, and style – and \u003c\/span\u003e\u003cstrong data-start=\"257\" data-end=\"275\"\u003eWOEI Rotterdam\u003c\/strong\u003e\u003cspan\u003e has been at the heart of that for years. As one of the most iconic streetwear stores in the Netherlands, WOEI is more than just a place to score the latest sneakers. It’s a cultural hub, known for curating community, celebrating individuality, and always staying true to its roots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eAt \u003cstrong data-start=\"562\" data-end=\"571\"\u003eMaats\u003c\/strong\u003e, we believe in the power of community too. That’s why teaming up with WOEI feels like a perfect match. We both care about quality, connection, and doing things with purpose and style. So this summer, we’re merging our communities for a relaxed summer ride to celebrate our shared love for the city, the culture, and the road.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eJoin us on \u003cstrong data-end=\"915\" data-start=\"894\"\u003eSunday, July 27th\u003c\/strong\u003e for the very first \u003cstrong data-end=\"963\" data-start=\"935\"\u003eWOEI x Maats: Summer Ride\u003c\/strong\u003e. We’ll kick things off at Maats Rotterdam with great coffee, after which we roll out for a ~100km social ride. After the ride, it's time to hang out on the backyard behind our shops, where some iced popsicles, fresh cold sodas and (alcohol free) beers are waiting for you. Stick around to chill, refresh and celebrate summer together with us. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eP.S. This is also your opportunity to purchase a \u003cstrong\u003eone time limited edition Maats x WOEI water bottle\u003c\/strong\u003e, which will be released after the ride. Stock is limited, so make sure to book your spot! \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOn Sunday 27 July, you're invited for the ride: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStart location: Maats Rotterdam, Hoogstraat 56A \u003c\/li\u003e\n\u003cli\u003eGathering: 09:00\u003c\/li\u003e\n\u003cli\u003eRoll out: 09:30\u003c\/li\u003e\n\u003cli\u003eDistance: ~100km\u003c\/li\u003e\n\u003cli\u003eFinish location: Maats Rotterdam\u003c\/li\u003e\n\u003cli\u003eRegistration is mandatory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51279247278419,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsEventTemplate-32.png?v=1751448953"},{"product_id":"maats-x-maap-rtm-100","title":"Maats x MAAP: RTM 100","description":"\u003cp\u003eSince 2017, MAAP and Maats have shared a passion for performance, style, and community. With the opening of our new store in Rotterdam, we’re celebrating that partnership in the perfect city: raw, creative, and full of energy. This ride isn’t just about the kilometers — it’s about the community we’ve built together. And now it's time for us to unite in Rotterdam.\u003c\/p\u003e\n\u003cp\u003eWith the opening of our new location Maats is now the go-to destination in Rotterdam for cyclists looking for MAAP apparel. From the latest collections to exclusive pieces — we’ve got it all, right here in the city center.\u003c\/p\u003e\n\u003cp\u003eTo celebrate both this exciting new chapter and our long-standing collaboration with MAAP, we’re inviting you to join us for a special social ride on \u003cstrong\u003eSunday, 31 August.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe’ll kick off the day with specialty coffee at Maats Rotterdam (Hoogstraat 56A) before rolling out for a \u003cstrong\u003e100 km group ride\u003c\/strong\u003e through the region. Halfway the ride, the Maats and\/or MAAP Van will await you to replenish your energy with sweets, snacks, drinks and water taps to refuel your bottles.\u003c\/p\u003e\n\u003cp\u003eAfter the ride, it's time to relax and hang out with each other while enjoying a beer or a soda. We’re opening up this event to \u003cstrong\u003e100 riders \u003c\/strong\u003eonly, so make sure to register in time. See form below.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRide Details\u003c\/strong\u003e\u003cbr\u003e- Start and finish: Maats Rotterdam\u003cbr\u003e- Meet up: 09:00\u003cbr\u003e- Roll out: 09:30\u003cbr\u003e- Distance: 100 km\u003cbr\u003e- Flow Ride: 28-30 km\/h avarage\u003cbr\u003e- Spots available: 100\u003cbr\u003e- Registration is mandatory\u003c\/p\u003e\n\u003cp\u003eWe provide you all ride details 24h before the ride.\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51496096727379,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Square.png?v=1755595171"},{"product_id":"maats-x-leeman-ride-2025-ticket","title":"Maats x Leeman Ride 2025: Ticket","description":"\u003cp\u003e\u003cstrong\u003eMaats x Leeman Ride - \u003cspan\u003eDönerdag 4 September \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. \u003c\/p\u003e\n\u003cp data-end=\"673\" data-start=\"414\"\u003eLast year, to celebrate the fifth edition of this legendary ride, we teamed up with Leeman Döner to create \u003ca href=\"https:\/\/maats.cc\/products\/maats-x-leeman-eat-doner-ride-bikes-t-shirt-3-0?srsltid=AfmBOoq5GouCsUoNPF24zS9DHuO1Gz8qxjWhxTIa2WH0KD_KsgJtaNAT\"\u003ea limited-edition T-shirt\u003c\/a\u003e. It was a big hit — and now it's time for version 3.0! For this year's edition, you can choose between two ticket options:\u003c\/p\u003e\n\u003cul data-end=\"799\" data-start=\"674\"\u003e\n\u003cli data-end=\"713\" data-start=\"674\"\u003ea \u003cstrong data-end=\"697\" data-start=\"678\"\u003estandard ticket\u003c\/strong\u003e for the event (includes ride, doner + 2 drinks)\u003c\/li\u003e\n\u003cli data-end=\"799\" data-start=\"714\"\u003eor a \u003cstrong data-end=\"737\" data-start=\"721\"\u003ecombo ticket\u003c\/strong\u003e that includes both the event \u003cstrong data-end=\"774\" data-start=\"767\"\u003eand\u003c\/strong\u003e the exclusive \u003ca href=\"https:\/\/maats.cc\/products\/maats-x-leeman-eat-doner-ride-bikes-t-shirt-3-0?srsltid=AfmBOoq5GouCsUoNPF24zS9DHuO1Gz8qxjWhxTIa2WH0KD_KsgJtaNAT\"\u003eMaats x Leeman T-shirt\u003c\/a\u003e (€45). You only pay for the t-shirt and the drinks, the legendary Doner is on us.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn event beyond imagination. Trust us, you don't want to miss this one...\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18:00 gathering at Maats\u003c\/li\u003e\n\u003cli\u003e18:30 departure in groups for a relaxed ride of approximately 45km\u003c\/li\u003e\n\u003cli\u003eUpon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMax 100 participants\u003c\/li\u003e\n\u003cli\u003eTicket required\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51500750668115,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Leeman2024-PDP.png?v=1722602640"},{"product_id":"maats-x-leeman-ride-2025-ticket-t-shirt","title":"Maats x Leeman Ride 2025: Ticket + T-shirt","description":"\u003cp\u003e\u003cstrong\u003eMaats x Leeman Ride - \u003cspan\u003eDönerdag 4 September \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. \u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"673\"\u003eLast year, to celebrate the fifth edition of this legendary ride, we teamed up with Leeman Döner to create \u003ca href=\"https:\/\/maats.cc\/products\/maats-x-leeman-eat-doner-ride-bikes-t-shirt-3-0?srsltid=AfmBOoq5GouCsUoNPF24zS9DHuO1Gz8qxjWhxTIa2WH0KD_KsgJtaNAT\"\u003ea limited-edition T-shirt\u003c\/a\u003e. It was a big hit — and now it's time for version 3.0! For this year's edition, you can choose between two ticket options:\u003c\/p\u003e\n\u003cul data-start=\"674\" data-end=\"799\"\u003e\n\u003cli data-start=\"674\" data-end=\"713\"\u003e\n\u003cp data-start=\"676\" data-end=\"713\"\u003ea \u003cstrong data-start=\"678\" data-end=\"697\"\u003estandard ticket\u003c\/strong\u003e for the event (includes ride, doner + 2 drinks)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"714\" data-end=\"799\"\u003e\n\u003cp data-start=\"716\" data-end=\"799\"\u003eor a \u003cstrong data-start=\"721\" data-end=\"737\"\u003ecombo ticket\u003c\/strong\u003e that includes both the event \u003cstrong data-start=\"767\" data-end=\"774\"\u003eand\u003c\/strong\u003e the exclusive \u003ca href=\"https:\/\/maats.cc\/products\/maats-x-leeman-eat-doner-ride-bikes-t-shirt-3-0?srsltid=AfmBOoq5GouCsUoNPF24zS9DHuO1Gz8qxjWhxTIa2WH0KD_KsgJtaNAT\"\u003eMaats x Leeman T-shirt\u003c\/a\u003e (€45). You only pay for the t-shirt and the drinks, the legendary Doner is on us. The T-shirt will be ready for pick-up in our AMS store at the date of het event.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn event beyond imagination. Trust us, you don't want to miss this one...\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18:00 gathering at Maats\u003c\/li\u003e\n\u003cli\u003e18:30 departure in groups for a relaxed ride of approximately 45km\u003c\/li\u003e\n\u003cli\u003eUpon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMax 100 participants\u003c\/li\u003e\n\u003cli\u003eTicket required\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"XS","offer_id":51564876366163,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":51501259751763,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":51501259784531,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":51501262045523,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":51501262078291,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":51501262111059,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/Leeman2024-PDP.png?v=1722602640"},{"product_id":"maats-monday-limburg-2025","title":"Maats Monday Limburg: 2025","description":"\u003cp\u003e\u003cstrong\u003eMonday September 29th, 10:00 Maastricht \u003cbr\u003e(Members Only)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.\u003c\/p\u003e\n\u003cp\u003eIn recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday September 29th.\u003c\/p\u003e\n\u003cp\u003eWould you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eIMPORTANT NOTE:\u003c\/span\u003e This event is only available for members. Not a member yet? \u003ca href=\"https:\/\/maats.cc\/pages\/maats-membership\"\u003eBecome one\u003c\/a\u003e to join this (and future) events! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10:00 gathering at \u003ca href=\"https:\/\/www.instagram.com\/off_the_map_maastricht\/\"\u003eOff the Map Maastricht\u003c\/a\u003e with coffee\u003c\/li\u003e\n\u003cli\u003eApprox. 140 km route through Zuid-Limburg, with a lot of (punchy) hilly climbs in different groups (also shortcut possibilities to shorten your ride by 20-25km)\u003c\/li\u003e\n\u003cli\u003eIncluding: Coffee before the start, lunchstop halfway and beers at the finish at Off the Map\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCosts €45 per person, ticket required\u003c\/li\u003e\n\u003cli\u003eMax 35 participants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAfter booking a ticket we send you a briefing a few days before the event.\u003cbr\u003e\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51841005945171,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsMondayLimburg_2025_1080x1350_7567c9ac-ecad-40c3-b091-27dd7522ae2f.png?v=1757415144"},{"product_id":"maats-x-alba-optics-sunset-run","title":"Maats x Alba Optics: Sunset Run","description":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003cstrong\u003eAlba Optics x Maats: Sunset Run\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"401\" data-start=\"90\"\u003eFrom day one, Maats has been all about the love for cycling. Now, for the first time in the history of Maats, we're lacing up our running shoes, taking a new step: we're going to run!\u003c\/p\u003e\n\u003cp data-end=\"401\" data-start=\"90\"\u003eLots of cyclists go for a run more and more (and vice versa) and we cannot deny the mutual interest from both sides. Maats does not want to run behind on this \u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"selectable-text copyable-text xkrh14z\"\u003e(...\u003c\/span\u003e\u003cspan class=\"x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 xexx8yu x1im30kd x18d9i69 x1djpfga x1f6kntn xdj266r xjn30re xat24cr x1hb08if xz6nz0p\"\u003e\u003cspan class=\"\"\u003e😉\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"selectable-text copyable-text xkrh14z\"\u003e). He\u003c\/span\u003ence we're going to do something crazy, to discover whether or not running suits Maats.\u003cbr\u003e\u003cbr\u003eTogether with \u003cstrong data-end=\"236\" data-start=\"221\"\u003eAlba Optics\u003c\/strong\u003e, we’re hosting a \u003cstrong data-end=\"270\" data-start=\"256\"\u003eSunset Run \u003c\/strong\u003e – a laid-back after hours Community Run starting from our store in Rotterdam, the city known for the marathon and it's ever growing running culture. \u003c\/p\u003e\n\u003cp data-end=\"645\" data-start=\"403\"\u003eBecause we are going to try something completely new, we want to make this a memorable evening: \u003cstrong data-end=\"450\" data-start=\"432\"\u003eEmiel Berghout\u003c\/strong\u003e, Brand Ambassador and Running influencer, will join us to bring the energy and make awesome content.\u003c\/p\u003e\n\u003cp data-end=\"645\" data-start=\"403\"\u003e\u003cem\u003eWhether you’re an experienced runner or simply curious to join this new vibe – everyone is welcome! \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEvent information:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFriday October 3rd\u003c\/li\u003e\n\u003cli\u003eMaats Rotterdam, Hoogstraat 56A \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGathering: 18:00\u003c\/li\u003e\n\u003cli\u003eStart run: 18:30\u003c\/li\u003e\n\u003cli\u003eDistance: 7 km, pace: 6:00 min\/km \u003c\/li\u003e\n\u003cli\u003eNo indicated pace: you do you!\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePost-run Italian pasta \u0026amp; (0.0) champagne\u003c\/li\u003e\n\u003cli\u003eOnly 50 tickets available \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Maats Cycling Culture","offers":[{"title":"Default Title","offer_id":51874688958803,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/WhatsAppImage2025-09-11at16.29.06.jpg?v=1757670927"},{"product_id":"maats-store-to-store-to-store-gravel-gems","title":"Maats Store-to-Store-to-Store: Gravel Gems","description":"\u003cp data-end=\"319\" data-start=\"169\"\u003eAt Maats, we couldn’t be prouder to welcome you in three different stores this year — and that calls for something epic, something truly unique.\u003c\/p\u003e\n\u003cp data-end=\"597\" data-start=\"321\"\u003eLast spring, we hosted the \u003cem data-end=\"387\" data-start=\"348\"\u003eStore-to-Store-to-Store: Road Edition\u003c\/em\u003e, which turned into a huge success with around 60 riders joining us across our locations. Now that summer is behind us, it’s time to hit the dirt with an off-road version: \u003cstrong data-end=\"595\" data-start=\"559\"\u003eStore-to-Store-to-Store: Gravel Gems.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"926\" data-start=\"599\"\u003eDesigning a proper gravel route through the Randstad is no easy feat — but we’ve done our homework and uncovered some hidden off-road gems you might not know yet. The result is a ~200 km route that mainly follows roads but includes every gravel path we could possibly link between the three biggest cities in the Netherlands.\u003c\/p\u003e\n\u003cp data-end=\"1097\" data-start=\"928\"\u003e\u003cstrong data-end=\"962\" data-start=\"931\"\u003eChoose your starting point:\u003c\/strong\u003e Maats Amsterdam, Maats Utrecht, or Maats Rotterdam.\u003cbr data-end=\"1017\" data-start=\"1014\"\u003eAll groups roll out at 09:30 and will pass by every Maats store along the way.\u003c\/p\u003e\n\u003cp data-end=\"1277\" data-start=\"1099\"\u003eCoffee will be served from 09:00 at all three starting locations. At each store stop during the ride, you’ll find fresh drinks, warm coffee, and snacks waiting to refuel you.\u003c\/p\u003e\n\u003cp data-end=\"1411\" data-start=\"1279\"\u003eAnd of course, we’ll wrap it all up with cold beers and soft drinks — because after a ride like this, you’ve definitely earned it.\u003c\/p\u003e\n\u003cp data-end=\"1654\" data-start=\"1413\"\u003e\u003cstrong data-end=\"1429\" data-start=\"1413\"\u003eRide details\u003c\/strong\u003e\u003cbr data-end=\"1432\" data-start=\"1429\"\u003eSunday 19 October 2025\u003cbr data-end=\"1460\" data-start=\"1457\"\u003e09:00 meet-up | 09:30 roll-out\u003cbr data-end=\"1495\" data-start=\"1492\"\u003eStart at Maats AMS, UTR, or RTM\u003cbr data-end=\"1532\" data-start=\"1529\"\u003e~200 km route | All Maats stores serve as coffee stops\u003cbr data-end=\"1592\" data-start=\"1589\"\u003e€20,- (includes coffee, drinks, and snacks at every stop)\u003c\/p\u003e\n\u003cp data-end=\"1815\" data-start=\"1656\"\u003eSign up via our booking tool — all registered riders will receive the final details and GPX route file a few days before the event. Registration is required.\u003c\/p\u003e\n\u003cp data-end=\"1859\" data-start=\"1817\"\u003eWe can’t wait to ride this one with you!\u003c\/p\u003e","brand":"Maats Cycling Culture","offers":[{"title":"AMS","offer_id":51891223724371,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true},{"title":"UTR","offer_id":51891223757139,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true},{"title":"RTM","offer_id":51891223789907,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1740\/8991\/files\/MaatsStore-to-Store-to-Store-Gravel_1080x1350_21d97f84-8670-48f4-af1a-c14788a671a9.png?v=1758014351"}],"url":"https:\/\/maats.cc\/collections\/events\/75-100.oembed","provider":"Maats.cc","version":"1.0","type":"link"}