Maats Cycling Culture
Midsummer Challenge 2023
Wednesday 21 June - Amsterdam and Utrecht
On the longest day of the year, Maats and Pas Normal Studios are happy to invite you to complete the Midsummer Challenge. Celebrating the longest day of the year, we are challenging everyone to ride at least 200km in one go. Come join us for a long day in the saddle and an epic ride.
The concept is simple: we will make fully advantage of the longest day of the year and ride a longer route of approx 200km. You can choose to start either from our store in Amsterdam or in Utrecht.
We are organizing the event in cooperation with one of our premium brands: Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.
Ride details
- Meeting Point: Maats Amsterdam or Maats Utrecht
- Departure Time: 09:30 - You are welcome for coffee as of 9:00 am
- Distance: 200km, way type: tarmac
- Pace: medium pace 30 km/h - no drop policy
- 20 spots per store
- Suitable for: Cyclists with a good condition and experience with group rides
- Self Supportive Group Ride (no rideleaders)
- Halfway Lunch and coffee stop at the Maats Van
- Participation at own risk
After successful registration, you'll receive all necessary information a few days before the event.
- Order before 16:00 CET, and your order gets shipped the same day.
- We use premium shipping carriers, yet offer low free-delivery thresholds.
- Return hassle-free in-store, or via drop-off or pick-up via our partners PostNL and Returnista.
- Troubles? As Maats values sustainability & durability, we will carefully try repair your product, for free.
- Troubles beyond repair? We will personally assess your case and find the most suitable solution.