MAAP: the brand explained
Innovative and influential cycling brand from Melbourne, Australia
The story behind the brand
The story behind the brand started with two friends, Ollie and Jarrad, who kicked off the cycling clothing brand MAAP in 2014. It originates at Melbourne, Australia, and is mainly produced in Italy. Both founders come from different disciplines and have backgrounds in graphic design, fashion and apparel, but the love for the sport has made them decide to focus fully on MAAP and with success. MAAP is one of the most innovative and influential brands in cycling apparel.
The collections explained
What distinguishes MAAP from other brands is that they drop different collections throughout the season. Whereas most apparel brands work with an SS (spring/summer) and AW (autumn/winter) collection and then release a lot at once, MAAP divides this into smaller batches during the season. As a result, they release a new collection almost every month. Check out their latest stuff now!