Our home brand, designed in Amsterdam
The story behind the brand
When Maats Cycling Culture started off, there was one clear goal: finding the coolest cycling clothing of the world, and make it available in the Netherlands and beyond. Throughout our quest, we found out that there already are many amazing brands out there, but there's still much to explore. This is why Maats decided, next to selling existing brands, to design and produce its own brand apparel as well!
Distinctive and quality-focused
In recent times, more and more riders are starting to look better on the bike. While in former times people tended to show poor taste by wearing jerseys plastered with brand names and logos from pro teams, a growing group of riders chooses to distinguish itself on the bike by wearing unique and cool cycling clothering. Quality, however, is the most important thing. That's why Maats strives to find the perfect combination of awesome designs and exquisite quality. Because we believe that this can be achieved close to home, we both design and produce our clothing in Europe.