Maats

Trace of Effect Kick-Off Ride

Regular price €0.00
 

Thursday 28 July 19pm

We hereby invite you to the launch of the new Trace of Effect Capsule collection.
This is an exclusive ride to celebrate the launch of this new Maats Collection.

We have been working on this collection for quite a while and we are very happy that we can finally show it to you. Before, during and after the ride we tell you all about it.

Details

  • Approx 60 km social ride during sundown
  • Collection presentation and Q&A 
  • Food and drinks afterwards
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Maats

Our home brand, designed in Amsterdam

The story behind the brand

When Maats Cycling Culture started off, there was one clear goal: finding the coolest cycling clothing of the world, and make it available in the Netherlands and beyond. Throughout our quest, we found out that there already are many amazing brands out there, but there's still much to explore. This is why Maats decided, next to selling existing brands, to design and produce its own brand apparel as well!

Distinctive and quality-focused

In recent times, more and more riders are starting to look better on the bike. While in former times people tended to show poor taste by wearing jerseys plastered with brand names and logos from pro teams, a growing group of riders chooses to distinguish itself on the bike by wearing unique and cool cycling clothering. Quality, however, is the most important thing. That's why Maats strives to find the perfect combination of awesome designs and exquisite quality. Because we believe that this can be achieved close to home, we both design and produce our clothing in Europe.