Maats

Maats Cycling Culture

At Maats, we started with a clear mission: to bring the world’s finest cycling apparel to Europe. Along the way, we discovered an exciting global scene full of inspiring brands — yet we felt something was missing. That’s why, alongside curating a premium selection from around the world, we also design and produce our own in-house collection of cycling wear.

Style meets substance

Cyclists in Europe have become increasingly style-conscious in recent years. Gone are the days of garish jerseys plastered with local sponsor logos or pro team kits. Today, more riders are seeking apparel that reflects their personal identity — refined, expressive, and built for performance. That’s where Maats comes in. Our collection merges modern aesthetics with uncompromising quality, designed for those who care as much about how they ride as how they look.

Believing that the best products come from close to home, we proudly produce our entire collection exclusively in Europe.