Events
Maats Cycling Culture
Maats x Maartje Women's Checkpoint Challenge
After the previous successes of both the Maats Checkpoint Challenge and the Maats x Maartje Women’s ride, we once again join forces and organise a Women’s Only challenge targeting various levels in one cool concept: a Checkpoint Challenge!
The Maats x Maartje Checkpoint Challenge is not about physical strength on your bike, but is also all about planning, route skills and teamwork. There’s no fixed route, just 5 checkpoints (CPs) that you will need to connect to create the most efficient (or fun) route possible.
Two out of five CPs are mandatory, the other three are optional. So it’s up to you to decide how long your route will be. If you want to check off all CPs, expect to ride up to 200km. The shortest route along both mandatory CPs will be around 100km. We advise to do this challenge together in a team of two, but going solo is also possible.
We will draw up a classification at the finish. The team that checks off all checkpoints and does so in the shortest amount of time wins the challenge. Don't feel like racing? No worries, you can challenge yourself with a preferred distance at your own pace.
Are you up for the challenge? Join us on Saturday September 27th on this amazing day starting/finishing in Utrecht.
Event details
- Saturday 27 September
- 9:00 gathering at Maats Utrecht (Twijnstraat 7) for coffee and briefing, start at 9:30
- 5 checkpoints, of which 2 are mandatory
- Shortest possible route: ~100km, longest possible route: ~200km
- All CPs will be reachable on a road bike with road tires
- Both mandatory CPs (Maats’ Sprinter & Maartje’s Ironvan) will provide food and drinks, but bring enough food yourself for during your ride
- You have to be back at the finish before 18:00 (cut-off time)
- We’ll share the CPs a week before the event so you can start planning your route in advance
- On Tuesday night at 20:00h there will be a live Q&A with Maartje where you can ask all your questions about route planning, nutrition for a long day and more.
- Teams of two riders, but solo is also possible.
- Team ticket price €60 (€30 pp) - please sign up individually per person and indicate your intended teammate in the order comments.
- Don’t have a team? Sign up by yourself and find yourself a partner in crime during the live Q&A (and/or per request to the organising crew).
- Included: coffee before the start, food and drinks at both CPs, drinks and snacks afterwards at the finish.
Maats Cycling Culture
Maats x Rapha: Shadow Ride
Rapha and Maats go way back, ever since the opening of Maats Utrecht. Arguably the brand where it all started, Rapha was one of the very first brands to successfully combine cycling with fashion. As partners and friends for years, it's time to gather again for a special event.
On Sunday, November 30th, we’ll head-out with the Rapha crew from all three Maats stores where the routes will converge halfway for a mid-ride break with hot choco. The choice is yours from which store you want to start. Each route will be approximately 75-80 km.
Fancy joining us? Sign up below!
Event Details:
Event: Rapha Shadow Ride - Sunday 30 November
Starting Points: Maats AMS, Maats UTR, Maats RTM
Meeting Time: 09:30
Departure Time: 10:00
Ride: A 75-80 km road ride.
Support: The halfway stop — where all routes come together — will be at De Buren in Bodegraven where a cup of Hot Chocolate awaits you to warm up for the return.
Shadow Discount: Rapha recently released their newest Shadow collection, available at Maats. To celebrate, we give you 15% discount on this new collection upon participation. (Discount code will be shared after the ride).
Maats Cycling Culture
Man Met Bril x Maats Seasonal Ride: Summer Vibes
From the minute Maats opened its doors in Rotterdam, Man Met Brill koffie supports us with its outstanding, and arguably the finest coffee on the market. Home to the city of Rotterdam, Man Met Bril Koffie is a renowned specialty coffee roastery with a café and since February: a hotel! (fun fact: it is the first coffee focused hotel in the world).
Over the years, the brand has become a favorite among coffee lovers in the region, not only for its excellent brews but also for its stylish, industrial-style café and its community-oriented philosophy. A philosophy Maats fully supports, which is why we want to combine our communities with a nice and easy bike ride and lunch afterwards!
At the start of each new season, Man Met Bril and Maats are hosting a bike ride to ride into the new season with our communities. We start at Maats Rotterdam for an almost perfectly brewed Man Met Bril coffee and end the ride at the brand new hotel of Man Met Bril for a special lunch with an even better coffee, this time from trained baristas ;-).
On Sunday 22 June, you're invited for our first seasonal ride: Summer vibes!
- Start location: Maats Rotterdam, Hoogstraat 56A
- Gathering: 09:00
- Roll out: 09:30
- Distance: 70-80 km
- Finish location: Man Met Bril hotel, Linker Rottekade 12
- Registration is mandatory
Maats Cycling Culture
Midsummer Challenge 2024
Friday 21 June 2024
Starting Point: Amsterdam, Utrecht or Zwolle
Maats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - come join us for a long epic day in the saddle.
The concept is simple: we will take full advantage of the longest day of the year and ride a longer route of no less than 235km. You can choose to start either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).
We are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.
All groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.
Click here to join the Pas Normal Studios Strava Challenge
Ride details
- Meeting point: Maats Amsterdam, Maats Utrecht or RFBS Hattemerbroek
- Departure time: 09:00 sharp; you are welcome for coffee as of 08:30
- Distance: +/- 235km, way type: road
- Pace: 28-30 km/h average
- Suitable for cyclists with a good condition and experience with group rides
- Self-supportive group ride (no ride leaders)
- Included: lunch, drinks and snacks at all stops
- Participation at own risk
After successful registration, you'll receive all necessary information and the final route a few days before the event.
Maats Cycling Culture
Midsummer Weekend 2025: Challenge
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.
This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.
On Saturday, June 28th, we’ll depart from Maats Amsterdam for a 265-kilometer ride towards Arnhem, with a stop in Utrecht to pick up a crew there. Support will be provided along the way from the PNS van. It’s going to be a long but unforgettable day on the bike! Starting available in AMS- and UTR store.
Fancy joining us? You're invited! Sign up below!
Event Details:
Event: Midsummer Challenge
Meeting Point: Maats Amsterdam or Maats Utrecht
Meeting Time: 08:00
Departure Time: 08:30
Ride: A 265 km road ride. Route can be found here.
Support: Two stops along the way, supported by the ICC PNS Van.
Post-Ride: Finish at Maats AMS or Maats UTR (pick-up on AMS route around 10:00)
Maats Cycling Culture
Midsummer Weekend 2025: Kick-Off
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.
This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.
On Friday, June 27th, we’ll kick off the weekend with a Friday evening ride from our Rotterdam store, covering approximately 60 kilometers. After the ride, we’ll return to the store for cold drinks and burgers.
Fancy joining us? You're invited! Sign up below!
Event Details:
Event: Midsummer Kick-Off Ride
Meeting Point: Maats Rotterdam
Meeting Time: 18:00
Departure Time: 18:30
Ride: A 60 km road ride. Route can be found here.
Post-Ride: We’ll return to Maats RTM for beers and burgers to kick off the weekend in style.
Maats Cycling Culture
Midsummer Weekend 2025: Shake-out
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.
This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.
On Sunday, June 29th, we’ll wrap up the Midsummer weekend with a shake-out ride. You can start from any of our three stores, and the routes will converge halfway for a mid-ride coffee stop at a central meeting point. Each route will be approximately 55–65 kilometers.
Fancy joining us? You're invited! Sign up below!
Event Details:
Event: Midsummer Shake-out
Meeting Points: Maats AMS, Maats UTR, Maats RTM
Meeting Time: 09:30
Departure Time: 10:00
Ride: A 70-75 km road ride.
Support: The halfway stop — where all routes come together — will be powered by Maats and PNS, offering a moment to rest, refuel, and connect with riders from all starting points.
Maats Cycling Culture
Seasonal Drinks - Amsterdam
Save the date:
Maats Amsterdam: Friday 21 March, 17:00-20:00
Come and see the newest collections of our premium brands while enjoying a drink at this Season's Opener. Please register and leave your name for organizational purposes.
Maats Cycling Culture
Three Loops Gravel
Sunday Dec-8th 09:00 - Amerongen
Join us at De Proloog in Amerongen for an unforgettable day full of gravel. We’ve been cooking on three unique loops that will take you on trails you've likely never seen before. Each loop is unique and different, and you decide the order and how many loops you want to ride. All three starts and ends at our base at De Proloog.
The event offers three loops, each approximately 50 km. You decide how many loops you want to ride—take on one, two, or all three! That means you can ride anywhere from 50 km to 150 km. It’s your day to explore at your own pace. Ride by yourself, as a team or join a group: it's all good!
Here’s the schedule for the day:
- 09:00 – Meet at De Proloog for coffee and ride briefing
- 09:30 – Roll out.
- After the ride, return to De Proloog for a well-deserved serving of local soup and bread, included in your ticket.
- 16:00 - Finish Time
What bike to bring? A gravel, CX or MTB bike is what you need. You’ll be riding a mix of gravel, sand, and pavement, so get ready for a diverse ride.
Included in your ticket:
- Three specially curated routes
- Pre-ride coffee
- Post-ride soup and bread
- A fantastic day of gravel riding with great company
Maats Cycling Culture
Winter Challenge: Markermeer Loop
NEW SPOTS AVAILABLE! We're currently fixing some subscription trouble but stay tuned! Fill in your email in the NOTIFY-ME box.
Powered by Maats in collaboration with Pas Normal Studios
Sunday 21 January 2024 08:30h
Start and finish: Maats Amsterdam, van Woustraat 165
January is the month of the Winter Resolution Challenge from Pas Normal Studios, a Strava initiative that challenges you to ride at least 1250 km in the first month of the year. On Sunday 21/1, we organize a long ride to boost your monthly total and achieve your goals. We also hosted this event in the beginning of 2023, and we like the idea to turn this into a yearly tradition. Check last years aftermovie here.
Everyone around Amsterdam has heard of it or rode it before: the famous and notorious Markermeer loop, a route of approximately 160 km, all day along the waterfront. It is a simple route where the only thing you have to think about is whether you are going to take it clockwise or counterclockwise, depending on the wind that day. You can find the route here.
We gather at 08:30h at Maats for coffee. After the ride briefing, we divide everyone into smaller groups for departure. The Maats Sprinter will serve as a support van, that rides with the groups, in which you can put some personal belongings (like food or extra clothing) during the stops.
Details:
- Sunday January 21th, 2024, gathering 08:30 at Maats AMS
- 160 km loop with coffee/food stop halfway (own expense)
- Average speed between 28 and 32 km/h, no-drop policy*
- 50 spots available
After successful registration, you'll receive all necessary information a few days before the event.
Maats Cycling Culture
WOEI x Maats - Community 100
Streetwear meets Cycling apparel.
Rotterdam breathes raw energy, creativity, and style – and WOEI Rotterdam has been at the heart of that for years. As one of the most iconic streetwear stores in the Netherlands, WOEI is more than just a place to score the latest sneakers. It’s a cultural hub, known for curating community, celebrating individuality, and always staying true to its roots.
At Maats, we believe in the power of community too. That’s why teaming up with WOEI feels like a perfect match. We both care about quality, connection, and doing things with purpose and style. So this summer, we’re merging our communities for a relaxed summer ride to celebrate our shared love for the city, the culture, and the road.
Join us on Sunday, July 27th for the very first WOEI x Maats: Summer Ride. We’ll kick things off at Maats Rotterdam with great coffee, after which we roll out for a ~100km social ride. After the ride, it's time to hang out on the backyard behind our shops, where some iced popsicles, fresh cold sodas and (alcohol free) beers are waiting for you. Stick around to chill, refresh and celebrate summer together with us.
P.S. This is also your opportunity to purchase a one time limited edition Maats x WOEI water bottle, which will be released after the ride. Stock is limited, so make sure to book your spot!
On Sunday 27 July, you're invited for the ride:
- Start location: Maats Rotterdam, Hoogstraat 56A
- Gathering: 09:00
- Roll out: 09:30
- Distance: ~100km
- Finish location: Maats Rotterdam
- Registration is mandatory