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Maats Cycling Culture
Alba Optics x Maats Weekender: Celebration Ride RTM
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Alba Optics x Maats: WEEKENDER
As you may know, Maats is home to independent, unique brands within cycling and Alba Optics is one of them. Its story began with the search for an original mould as their goal was to find a frame that was designed and produced in Italy during the 80s and bring it to life using new technologies, resulting in their first model: the Delta.
Alba Optics always believed in a different type of activity, one that does not speak of performance and results but speaks of the quality of life. Their goal is not to finish first, but to get wherever you want, in any condition. And Maats fully supports this idea.
Maats and Alba Optics have been partners for years and we thought now is a perfect moment to celebrate our partnership. We proudly announce that Pier Giorgio, one of the founders, will come to the Netherlands to celebrate our partnership with a ride in both Amsterdam and Rotterdam with some drinks after!
Celebration Ride Rotterdam - Ride info
- Saturday 31 May
- 09:30 gathering at Maats Rotterdam, Hoogstraat 56-A
- 10:00 roll-out
- Distance: ~100km
- Pace: ~30 km/h
- We adhere to a no drop policy
Upon return, some coffee, snacks and drinks will await you! We'll send you a ride briefing a few days before the event.
Maats Cycling Culture
Alba Optics x Maats Weekender: Kick-Off Ride AMS
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Alba Optics x Maats: WEEKENDER
As you may know, Maats is home to independent, unique brands within cycling and Alba Optics is one of them. Its story began with the search for an original mould as their goal was to find a frame that was designed and produced in Italy during the 80s and bring it to life using new technologies, resulting in their first model: the Delta.
Alba Optics always believed in a different type of activity, one that does not speak of performance and results but speaks of the quality of life. Their goal is not to finish first, but to get wherever you want, in any condition. And Maats fully supports this idea.
Maats and Alba Optics have been partners for years and we thought now is a perfect moment to celebrate our partnership. We proudly announce that Pier Giorgio, one of the founders, will come to the Netherlands to celebrate our partnership with a ride in both Amsterdam and Rotterdam with some drinks after!
Amsterdam Weekend Kick-Off - ride info:
- Friday 30 May
- 18:00 gathering at Maats Amsterdam, van Woustraat 165
- 18:30 roll-out
- Distance: ~55 km
- Social pace: 28-30 km/h average
- We adhere to a no drop policy
Upon return, some snacks & drinks awaits you!
We'll send you a ride briefing a few days before the event.
Maats Cycling Culture
Albion Film Screening - Fully Unsupported
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Celebrating the launch of Albion at Maats with an exclusive film night
We’re proud to welcome Albion as a new brand at Maats. This forward-thinking UK cycling brand creates technical apparel designed for real-world riding, with a strong focus on sustainability, durability, and adventure.
To celebrate the launch, we’re hosting a special film screening of Albion’s new documentary:
Fully Unsupported – a powerful film that follows three riders as they take on The Speed Project, an epic 560 km unsupported journey from Los Angeles to Las Vegas. The film offers a raw and intimate look at endurance, vulnerability, friendship, and the beauty of pushing your limits.
We’ll be joined by several Albion ambassadors, who will share personal insights into the film, their connection to the brand, and what riding means to them.
Location: Maats Amsterdam
Date: Friday, May 16
Doors open: 18:30
Film starts: 19:00
Entry: Free, RSVP required
Whether you’re a fan of long rides, adventure stories, or simply love cycling culture – join us for an inspiring evening with like-minded people.
Book a ticket – limited spots available!
