Maats Cycling Culture
WOEI x Maats - Community 100
Streetwear meets Cycling apparel.
Rotterdam breathes raw energy, creativity, and style – and WOEI Rotterdam has been at the heart of that for years. As one of the most iconic streetwear stores in the Netherlands, WOEI is more than just a place to score the latest sneakers. It’s a cultural hub, known for curating community, celebrating individuality, and always staying true to its roots.
At Maats, we believe in the power of community too. That’s why teaming up with WOEI feels like a perfect match. We both care about quality, connection, and doing things with purpose and style. So this summer, we’re merging our communities for a relaxed summer ride to celebrate our shared love for the city, the culture, and the road.
Join us on Sunday, July 27th for the very first WOEI x Maats: Summer Ride. We’ll kick things off at Maats Rotterdam with great coffee, after which we roll out for a ~100km social ride. After the ride, it's time to hang out on the backyard behind our shops, where some iced popsicles, fresh cold sodas and (alcohol free) beers are waiting for you. Stick around to chill, refresh and celebrate summer together with us.
P.S. This is also your opportunity to purchase a one time limited edition Maats x WOEI water bottle, which will be released after the ride. Stock is limited, so make sure to book your spot!
On Sunday 27 July, you're invited for the ride:
- Start location: Maats Rotterdam, Hoogstraat 56A
- Gathering: 09:00
- Roll out: 09:30
- Distance: ~100km
- Finish location: Maats Rotterdam
- Registration is mandatory
