




























In spring 2025 we proudly present a special edition t-shirt to celebrate the opening of our brand new Maats store in Rotterdam. After Amsterdam and Utrecht, it was only a matter of time before we brought our cycling culture to this dynamic city. And of course, a special design couldn't be missing.
Once again, we've teamed up with creative designer and avid cyclist Roel van Eekelen. For this edition, Roel reimagined his original artwork and gave it a distinct Rotterdam twist. You'll find references to iconic local highlights such as the Erasmus Bridge, the Maastunnel, and the ever-present seagulls chasing your post-ride fries at the harbor. As always, the illustration represents everything Maats stands for: cycling, community, coffee, clubhouse—and now also a hint of raw Rotterdam energy.
Product-id: MTS015-ECR-S
In spring 2025 we proudly present a special edition t-shirt to celebrate the opening of our brand new Maats store in Rotterdam. After Amsterdam and Utrecht, it was only a matter of time before we brought our cycling culture to this dynamic city. And of course, a special design couldn't be missing.
Once again, we've teamed up with creative designer and avid cyclist Roel van Eekelen. For this edition, Roel reimagined his original artwork and gave it a distinct Rotterdam twist. You'll find references to iconic local highlights such as the Erasmus Bridge, the Maastunnel, and the ever-present seagulls chasing your post-ride fries at the harbor. As always, the illustration represents everything Maats stands for: cycling, community, coffee, clubhouse—and now also a hint of raw Rotterdam energy.
Product-id: MTS016-ORC-S
In early summer 2023 we released a special celebration Festive collection for our five years' anniversary. The design of this artwork is based on our Amsterdam store and community. We soon received slightly jealous, disappointed and indignant questions from our Utrecht community about a variant for their store. Hence we designed a special Utrecht version, for which a second colorway collection has now dropped!
For these t-shirts we have joined forces again with creative designer and avid cyclist Roel van Eekelen. Roel created an illustration for us with different topics that typically represent Maats, such as: rides, community, coffee and our shop a.k.a. clubhouse. For this special T-shirt Roel used the orginal design and updated it with some Utrecht influences such as, Broodje Mario, the Domtoren and the boat tours on the canals close to our shop.
Product-id: MTS019-KHK-S
In early summer 2023 we released a special celebration Festive collection for our five years' anniversary. The design of this artwork is based on our Amsterdam store and community. We soon received slightly jealous, disappointed and indignant questions from our Utrecht community about a variant for their store. Hence we designed a special Utrecht version, for which a second colorway collection has now dropped!
For these t-shirts we have joined forces again with creative designer and avid cyclist Roel van Eekelen. Roel created an illustration for us with different topics that typically represent Maats, such as: rides, community, coffee and our shop a.k.a. clubhouse. For this special T-shirt Roel used the orginal design and updated it with some Utrecht influences such as, Broodje Mario, the Domtoren and the boat tours on the canals close to our shop.
Product-id: MTS021-OFW-S
EVENT IS POSTPONED UNTIL FURTHER NOTICE
In April 2023 it was exactly 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing 5 amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason. On this page you can find all the info about the events.
Midsummer Race - Friday June 30
When you think of bike races you automatically come to club races. Individual, performance driven and straight home after the race. We think it would be cool to make a combination between racing and also a bit of community and fun. That is why we organize a Midsummer race on friday evening, followed by a bbq and some drinks with friends.
We gather at 19:00 at sports park de Weren in Amsterdam Noord. After a short ride briefing, we ride as a group for a warm-up period for 30 minutes. After ringing the bell, we ride a race of 60 minutes for the men and 45 minutes for the women (combined in one race). Afterwards prize ceremony, beers and burgers from the Maats Bus.
Don't feel like racing but want to watch and cheer on the riders? Buy a Spectator ticket for cheering and the bbq.
For who is this race? For all Maats customers/community members who like to race and test themselves on a closed circuit, with or without race experience.
Details
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!
What is our Flow Ride?
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Rotterdam community rides!
What is our Flow Ride?
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Rotterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!
What is our Flow Ride?
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-70km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!
What is our Gravel Ride?
This ride is meant for gravel enthousiasts who love to take on the gravel sections once in a while.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 50-60km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
The return of a classic: The Maats Gravel Series. Three gravel rides in three iconic locations across the Netherlands. Starting this season, the series is exclusively for Maats Members.
Each ride covers between 75 and 100 km and takes you over the most beautiful gravel roads and trails. We start the day with coffee and finish it with a dirty bike.
Curious about the routes? Check them out here for a first impression. A few days before the event we’ll send you all the details you need to get ready for an unforgettable ride.
The Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem.
Location: Arnhem / Date: Sunday Aug 11th 2024
Details
A couple of days before the event, we will send you all the info you need.
Local Legends
Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Arnhem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.
The Maats Van is ready to rumble for the second season of Local Loops! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in seeveral cities around the country. This summer we visit: Den Haag, Arnhem and Haarlem.
Location: Den Haag / Date: Sunday July 14th 2024
Details
A couple of days before the event, we will send you all the info you need.
Local Legends
Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Den Haag or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.
The Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving our van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem.
Location: Haarlem / Date: Sunday Sept 1st 2024
Details
A couple of days before the event, we will send you all the info you need.
Local Legends
Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Haarlem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.
This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.
Event Details
A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!
This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.
Event Details
A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!
This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.
Event Details
A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!
Maats Membership: Looking Ahead to 2026
Maats Membership just turned one! Over the past year we’ve grown towards 100 members, learned a lot, and built a solid foundation for the future. We also asked for your feedback through a survey, which gave us many valuable insights. Based on this, we’ve gone back to the drawing board to take Maats Membership to the next level in 2026.
We’d love to invite you to our Rotterdam store, where we’ll present our plans for the upcoming year. During the evening we’ll share:
Of course, there will also be plenty of time to ask questions and share your ideas — we’d love to hear your thoughts on how we can further shape Maats Membership together.
Sign up via the link below, and we’ll make sure there are drinks and bites waiting for you.
Monday August 26th, 10:00 Maastricht
When we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.
In recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday August 26th.
This year we organise this Maats Monday classic in collaboration with our friend from Off the Map. A brandnew bikestore in the center of Maastricht that is recently opened and the place to go for a new bike, repairs and a fresh new Canvas kit.
Would you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.
Details
After booking a ticket we send you a briefing a few days before the event.
Monday September 29th, 10:00 Maastricht
(Members Only)
When we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.
In recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday September 29th.
Would you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.
IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events!
Details
After booking a ticket we send you a briefing a few days before the event.
Monday, April 14th, 10:00 Oudenaarde
IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events!
Previously, Mondays at Maats were always dedicated to a bike ride with the crew since our shops are closed and for most people the new work week starts. Out of love for cycling we always wanted to spend this day well by going for a nice loop: Maats Monday was born.
Last year, we organized the very first official Maats Monday for our community in Limburg, which was a huge success. It was a beautiful and unforgettable day on the bike with a big group of our community.
That left us wanting more! So this year, we’re heading to the heart of Belgian cycling for the second edition, which will be a Member Exclusive Event: Maats Monday: Flanders!
On Monday, April 14th, we start in Oudenaarde, which is the beating heart of the Flanders region. Expect an epic ride over the legendary climbs and cobbles of the Tour of Flanders.
Want to be well-rested at the start? There is an option to book a hotel room at Hotel Leopold in Oudenaarde for the night of Sunday, April 13th to Monday, April 14th. Costs for a hotel room is €125 (single) or €145 (double), breakfast included.
Want to join us for Maats Monday? Take the day off, sign up through the link, and arrange your stay in Oudenaarde (optionally). We promise you an unforgettable day on the bike!
Details
After booking a ticket we send you a briefing a few days before the event.
Are you in search of a delightful gift but unsure of what to choose? Surprise your loved one with a Maats Gift Card! Our versatile gift card can be used online or in our stores.
This gift card comes beautifully packaged, allowing you to personally hand it to the lucky recipient. It's our version of a gift voucher.
Need the gift card quickly? Opt for our e-Gift Card option to receive the voucher via email immediately after payment.
For faster delivery, check out our e-Gift Card option.
Pizza Season is back!
Maats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Amsterdam every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return.
Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza!
Ride Info:
Pizza Season is back!
Maats Pizza Rides have always been a staple in our events, and we also would like to introduce this tradition for our newest store in Rotterdam! We organize a Pizza Ride in Rotterdam every 3 weeks. We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return.
Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza!
Ride Info:
Pizza Season is back!
Maats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Utrecht every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return.
Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza!
Ride Info: