Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!

In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.

Sunday, April 5th

09:00 – Meet-up (coffee)
09:30 – Social Ride (Flow + Advanced) – 125 km
13:00 – Ronde van Vlaanderen Screening

This ride is a tribute to the Ronde van Vlaanderen, which also takes place in Flanders on this very day, so expect cobbled sectors and punchy climbs along the way. 

We invite you for a pre-ride coffee & briefing starting at 09:00. At 09:30, we’ll head out in two groups: You can choose the Advanced group (~32 km/h average) or opt for the slightly more relaxed Flow group (~28 km/h average).

After the ride, we’ll screen the Ronde van Vlaanderen on our in-store beamer. Watch the titans clash while enjoying a well-earned post-ride drink or coffee.

This invitation is open to anyone who loves to roll on two wheels, however do understand that our Social Rides are of a certain level and we expect a certain level of stamina and experience with group rides. Leave your name/email below so we can inform you of the route/ride details, but of course also feel welcome should you not have registered in time. See you there!

In April Maats proudly opened its third location in the heart of Rotterdam. To celebrate the arrival in Rotterdam, we teamed up (again) with resident artist Roel van Eekelen who designed the iconic Maats Rotterdam Festive t-shirt! This Thursday night we'll not only ride together with Roel, but you'll also have the possibility to grab one of these exclusive shirts in our store! On top of that, Roel will reveal his matching festive decoration on the shop's front window. So much to celebrate!

Fancy joining us? You're invited! Expect a spot-on blend of good riding, people and drinks.

• Date & time: Thu 5 June, 18:00 meet, 18:30 ride
  
• Location: Maats Rotterdam, Hoogstraat 56-A
  
• Ride: ~50km road ride, social pace (28-30 km/h)
  
• After: drinks & snacks at Maats Rotterdam

Kwalitatieve en stijlvolle zwarte Maats wielersokken. Perfect te combineren met elke outfit.

• Beschikbaar in drie verschillende maten
• Subtiel Maats-logo op de bovenkant van de sok
• Rekbare stof met flexibele eigenschappen
• Ademende stof op de wreef 
• Veel compressie
• Hoogte van circa 20 centimeter
• Samenstelling: 7% elastaan, 93% polypropyleen
• Ontworpen in Amsterdam, geproduceerd in de EU.

Product-id: MSK006-BLK-S

High-quality and stylish Maats cycling socks. White cycling socks, you can never have enough.

• Subtle Maats logos on the sock toes
• High quality Prolen fabric
• Breathable fabric on the instep
• Ample compression
• Approximately 18 centimeters in height
• Composition: 7% elastane, 93% polypropylene
• Designed in Amsterdam, manufactured in the EU.

Product-id: MSK005-WHT-S

Back by dope demand: the Maats sleeveless baselayer, made of 100% polyester. Perfect as an undershirt for both warm and cool days on the bike.

Our model is 183 cm and wears size M.

Product-id: MMBL001-WHT-XS

At Maats, we couldn’t be prouder to welcome you in three different stores this year — and that calls for something epic, something truly unique.

Last spring, we hosted the Store-to-Store-to-Store: Road Edition, which turned into a huge success with around 60 riders joining us across our locations. Now that summer is behind us, it’s time to hit the dirt with an off-road version: Store-to-Store-to-Store: Gravel Gems.

Designing a proper gravel route through the Randstad is no easy feat — but we’ve done our homework and uncovered some hidden off-road gems you might not know yet. The result is a ~200 km route that mainly follows roads but includes every gravel path we could possibly link between the three biggest cities in the Netherlands.

Choose your starting point: Maats Amsterdam, Maats Utrecht, or Maats Rotterdam.
All groups roll out at 09:30 and will pass by every Maats store along the way.

Coffee will be served from 09:00 at all three starting locations. At each store stop during the ride, you’ll find fresh drinks, warm coffee, and snacks waiting to refuel you.

And of course, we’ll wrap it all up with cold beers and soft drinks — because after a ride like this, you’ve definitely earned it.

Ride details
Sunday 19 October 2025
09:00 meet-up | 09:30 roll-out
Start at Maats AMS, UTR, or RTM
~200 km route | All Maats stores serve as coffee stops
€20,- (includes coffee, drinks, and snacks at every stop)

Sign up via our booking tool — all registered riders will receive the final details and GPX route file a few days before the event. Registration is required.

We can’t wait to ride this one with you!

FULLY BOOKED!

After a successful first edition in January 2025, we’re heading back to the sun next year!

We’re inviting all Maats Members to join us for a week of winter riding in Calpe — the perfect trip to kickstart the new year and boost your fitness for the 2026 season.

The dates are: 23 - 27 January 2026. There are 20 spots available for this trip.

With the purchase of a ticket, your spot is guaranteed and all included costs are covered. The total cost for the trip is €899 per person. We ask you to make a deposit of €599 per person, and we’ll send you a payment request for the remaining balance after the trip.

If the trip is cancelled for any reason, we will refund your ticket.

On this page you'll find anything you need to know about this trip.

This trip is exclusively available to Maats Members. Interested in joining but not a member yet? Check here.

New on the Maats Travels calendar: the classic of all classics — La Marmotte.

We’re inviting you to join us for a fully supported week including accommodation, meals, race entry, and on-the-road support during the big day. Looking for a challenge for 2026? Look no further — we’ve got you covered.

The dates are: 24 - 29 June 2026. GF Marmotte is on Sunday June 28th.

There are 20 spots available for this trip.

With the purchase of a ticket, your spot is guaranteed and all included costs are covered.

The total cost for the trip is €1199 per person. We ask you to make a deposit of €599 per person, and we’ll send you a payment request for the remaining balance after the trip.

On this page you'll find anything you need to know about this trip.

If the trip is cancelled for any reason, we will refund your ticket.

This trip is exclusively available to Maats Members. Interested in joining but not a member yet? Check here.

We’re thrilled to offer a unique cycling journey to Tuscany, Italy, with only 16 spots available. Secure your spot by paying the deposit of €250. In the case that this event does not take place, we will refund this full amount to you.

Please note, currently registration for this trip is only available for Maats Members. Paying the downpayment only grants successful registration if you are already a member, or if you're becoming one right after registration. For more information about Maats Membership, click here.

• Dates: Sun 14 - Sat 20 Sept 2025
• Location: Monteroni d'Arbia, Siena region, Toscana, Italy.
• Price of downpayment: €249.
• Remainder to be charged 7 days before the trip: €500.

More information about the Maats Travels Tuscany 2025 trip

After a successful second edition in September 2025, we’re heading back to Tuscany next fall.

We’re inviting all Maats Members to join us for a week of riding in Tuscany — a unique trip to get the most out of your cycling season and close out the summer with unforgettable rides through the fairytale landscapes of Tuscany.

Dates: 13–19 September 2026
Availability: 25 spots

With the purchase of a ticket, your spot is guaranteed and all included costs are covered. The total cost of the trip is €899 per person. We ask for a deposit of €499 per person, with the remaining balance to be paid after the trip via a separate payment request. On this page you’ll find everything you need to know about the trip.

If the trip is cancelled for any reason, your ticket will be fully refunded.

FYI: This trip is exclusively available to Maats Members. Interested in joining but not a member yet? Check here.

Alba Optics x Maats: Sunset Run

From day one, Maats has been all about the love for cycling. Now, for the first time in the history of Maats, we're lacing up our running shoes, taking a new step: we're going to run!

Lots of cyclists go for a run more and more (and vice versa) and we cannot deny the mutual interest from both sides. Maats does not want to run behind on this (...😉). Hence we're going to do something crazy, to discover whether or not running suits Maats.

Together with Alba Optics, we’re hosting a Sunset Run  – a laid-back after hours Community Run starting from our store in Rotterdam, the city known for the marathon and it's ever growing running culture. 

Because we are going to try something completely new, we want to make this a memorable evening: Emiel Berghout, Brand Ambassador and Running influencer, will join us to bring the energy and make awesome content.

Whether you’re an experienced runner or simply curious to join this new vibe – everyone is welcome! 

Event information:

• Friday October 3rd
• Maats Rotterdam, Hoogstraat 56A 
  
• Gathering: 18:00
• Start run: 18:30
• Distance: 7 km, pace: 6:00 min/km 
• No indicated pace: you do you!
  
• Post-run Italian pasta & (0.0) champagne
• Only 50 tickets available 
  

The initially planned early morning ride has unfortunately been cancelled.

Every year Albion Cycling uses the lack Friday period as an opportunity to encourage customers to repair rather than replace their kit, and this year they are bringing their mobile repair station to Maats Amsterdam, offering free repairs on any brand of cycling clothing! 

 From 10:00 the Albion team will be on hand the whole day to meet customers. They will also teach you how to easily repair your kit at home, with a free repair kit for take away! There’ll also be Albion gifts throughout the day for Albion purchases in-store.

NOTE: This is all about fixing scrapes and tears, and the focus is on patch repairs. Big repairs like zip replacements will not be available on the day due to the time they take.

Register on Eventbrite

Details:

• All day repair service on all cycling apparel by the Albion crew
• Learn how to repair your kit at home
• Pick up a free repair kit to take away! 

Ride with the Albion crew and celebrate the launch weekend

Following Friday night’s film screening, we’re continuing the celebration of Albion’s launch at Maats with a special social ride from our Utrecht store on Saturday 17 May.

Join the Albion team and ambassadors for an 80 km mixed terrain group ride through the scenic routes of the Utrechtse Heuvelrug. Expect a relaxed pace, a mix of tarmac and gravel, and the kind of ride that perfectly reflects Albion’s spirit of adventure.

This is your chance to connect with the people behind the brand, hear stories from the road, and share a great morning on the bike with like-minded riders.

Coffee at the shop before we roll
80 km no-drop ride (gravel + road)
Small Albion gift for all riders
Hangout afterwards with drinks and conversation

Location: Maats Utrecht, Twijnstraat 7
Meet-up: 09:30
Roll-out: 10:00
Free event, RSVP required

Whether you came to the film night or not – we’d love to have you with us. Let’s ride together and make this Albion launch weekend one to remember.

While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And on our way back, we're excited to host a ride in Berlin, as part of the Maats Local Loops concept!

For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd

The ride from Berlin takes place on Monday, June 9, and we’re hosting an official International Cycling Club ride from Berlin in collaboration with Cykel Butik Berlin.

Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.

Event Details:

Meeting Point: Cykel Butik Berlin
Meeting time: 09.30
Departure time: 10:00 
Ride: a 130 km road ride, you can find the route here
Stop: we provide a mid-ride stop with the Maats van
Post-Ride: we'll gather at Cykel Butik for some drinks and chats

While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And like last year, we're hosting a ride in Hamburg, as part of the Maats Local Loops concept!

For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd

The ride from Hamburg takes place on Wednesday, June 4, and we’ll ride from Hamburg alongside fellow Pas Normal ambassador Sebastian Friedrich.

Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces. 

Event Details:

• Date & time: Wed 4 June, 17:30 meet, 18:00 ride
  
• Location: Fleetschlösschen, Brooktorkai 17, Hamburg
  
• Ride: ~50km road ride, social pace (~30 km/h)
  
• After: drinks & snacks at the restaurant Fleetschlösschen
• Download the route here
• Register via this Strava link

Maats x Leeman Ride - Dönerdag September 19

At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. This summer we will host already the fifth edition and we will make something special out of this anniversary edition...

An event beyond imagination. Trust us, you don't want to miss this one...

• 18:00 gathering at Maats
• 18:30 departure in groups for a relaxed ride of approximately 45km
• Upon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you
• Costs €20 per person
• Max 100 participants
• Ticket required

Maats x Leeman Ride - Dönerdag 4 September 

At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. 

Last year, to celebrate the fifth edition of this legendary ride, we teamed up with Leeman Döner to create a limited-edition T-shirt. It was a big hit — and now it's time for version 3.0! For this year's edition, you can choose between two ticket options:

• a standard ticket for the event (includes ride, doner + 2 drinks)

• or a combo ticket that includes both the event and the exclusive Maats x Leeman T-shirt (€45). You only pay for the t-shirt and the drinks, the legendary Doner is on us. The T-shirt will be ready for pick-up in our AMS store at the date of het event.

An event beyond imagination. Trust us, you don't want to miss this one...

• 18:00 gathering at Maats
• 18:30 departure in groups for a relaxed ride of approximately 45km
• Upon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you
  
• Max 100 participants
• Ticket required

At the intersection of cycling and döner kebab lies the annual Maats X Leeman ride. To celebrate this cultural phenomenon we are proud to introduce you the Maats X Leeman: Eat Döner Ride Bikes T-shirt. Embraced by Amsterdam #1 Döner legends: Leeman. 

• Version 3.0 is true to size with the original large back print
• 100% Combed Organic Cotton
• High quality t-shirt made of mid-weight cotton
• Maats x Leeman logo on the left chest and large print on the back
• Wrapped in cling foil, just like your take-away döner

Product-id: MTS0203-WHT-XS

Since 2017, MAAP and Maats have shared a passion for performance, style, and community. With the opening of our new store in Rotterdam, we’re celebrating that partnership in the perfect city: raw, creative, and full of energy. This ride isn’t just about the kilometers — it’s about the community we’ve built together. And now it's time for us to unite in Rotterdam.

With the opening of our new location Maats is now the go-to destination in Rotterdam for cyclists looking for MAAP apparel. From the latest collections to exclusive pieces — we’ve got it all, right here in the city center.

To celebrate both this exciting new chapter and our long-standing collaboration with MAAP, we’re inviting you to join us for a special social ride on Sunday, 31 August.

We’ll kick off the day with specialty coffee at Maats Rotterdam (Hoogstraat 56A) before rolling out for a 100 km group ride through the region. Halfway the ride, the Maats and/or MAAP Van will await you to replenish your energy with sweets, snacks, drinks and water taps to refuel your bottles.

After the ride, it's time to relax and hang out with each other while enjoying a beer or a soda. We’re opening up this event to 100 riders only, so make sure to register in time. See form below.

Ride Details
- Start and finish: Maats Rotterdam
- Meet up: 09:00
- Roll out: 09:30
- Distance: 100 km
- Flow Ride: 28-30 km/h avarage
- Spots available: 100
- Registration is mandatory

We provide you all ride details 24h before the ride.

SOLD OUT!

Since 2017, MAAP and Maats have shared a passion for performance, style, and community. After celebrating our partnership earlier this year with MAAP in Rotterdam during RTM 100, it’s now time to bring the experience to Utrecht. With its strong local community, perfect location, and the season calling for off-road adventure, we’ve chosen gravel for this edition. 

On Saturday, October 18, Maats and MAAP team up for a special 100 km gravel ride starting from Maats Utrecht. We’ll kick off the day with coffee before rolling out onto the finest gravel of the Utrechtse Heuvelrug and surrounding regions. If you’re into off-road, you’ll love it.

What to expect

• Coffee at Maats Utrecht from 09:30, roll-out at 10:00 in small groups
• A halfway stop hosted by the MAAP Van
• A few timed Strava segments for those who want to push the pace
• Level: Social pace with some timed interval sections
• A day of gravel, community, and good vibes

The draft route can be found here.

Details
Start/finish: Maats Utrecht
Date: Saturday, October 18
Meet-up: 09:30, roll-out at 10:00
Distance: 100 km gravel

All information and the final route will be shared with participants a few days in advance. Register below.

Saturday July 6th, Maats Utrecht

This summer, Maats proudly joins forces with Maartje Maria, Utrecht's most coveted cycling, triathlon and food influencer, and organizes a Women's Ride. We invite everyone on this ride to discover Utrecht's finest roads curated by Maartje Maria. This ride is suitable for all levels - from beginners to more experienced riders. Contact Maats (chatbox) or Maartje (Instagram DM) if you would like to know more about the ride/level.

• 09:30 gathering at Maats Utrecht, Twijnstraat 7
• 10:00 departure in groups for a ride of 50-60km
• Comfortable speed for everyone, no-drop policy
• Drinks/bites at Maats Utrecht upon return
  

A few days before the event we'll send you an email with ride/route information.

Maats proudly presents the annual Rapha Festive 500 Challenge.

"Time is precious, waste it wisely."

The eight days between the 24th and 31st of December are sacred. Time for family, time to down tools, time to refocus on what’s most important in life and balance everything you hold dear. It’s for this reason that riding the Festive 500 is so special - this challenge demands dedication and commands commitment."

Maats is thrilled to announce that we're hosting this year's Rapha Festive 500 Challenge, offering you one huge ride to boost your progress to complete the challenge. 

An elevated Store-to-Store-to-Store Ride:
The absolute highlight for Maats in 2025 was the beginning of Chapter 3, Maats Rotterdam, which we celebrated with a brilliant store-to-store-to-store ride in spring. And since December is a month of looking back at the past year, we are bringing this event back. Longer, tougher and more brutal. 

On Sunday, December 28th, we’ll host an epic ride of approximately 250 km, giving you the opportunity to boost your progression to reach that 500 km mark by December 31st. 

Event Details:

Event: Rapha Festive 500 - The Big One
Starting Points: Maats Amsterdam (AMS), Maats Utrecht (UTR), Maats Rotterdam (RTM)
Meeting Time: 08:00
Departure Time: 08:30
Ride: 250km road ride

Pace & Groups: All groups will maintain a feasible pace of 30 km/h throughout the whole ride. Groups will have NO designated ride leader. This is a day where everyone is ride leader. Stick together, do this together and make sure everyone can keep up.

> Flat tire or small bike issues? Wait together as a group and help each other out. 

Shop Stops: There will be several stops along the way, including each Maats store, making sure you get plenty of opportunities to refuel your energy tank. At each Maats store bananas, sweets, buns, cakes and beverages will be waiting for you to fully recharge your battery. 
Additional Stop: There will be an extra stop included besides the 3 Maats stores. This stop is meant to rest a little bit longer, so you can catch your breath before heading back into the saddle. More information on this soon... Stay tuned. 
Post Ride: Time to open up a bottle of champagne. Because you've earned it! Time to rest, grab some food and raise a glass on both the end of a beautiful year and a heroic day.

Don't want to do the full route? No worries, there is always an option to take the train back home upon arrival at one of the Maats stores! 

You will receive a detailed briefing a few days before the event.