ASSOS of Switzerland: Premium Cycling Gear at Maats
Discover the ultimate collection of ASSOS of Switzerland at Maats. Since 1976, ASSOS has been the undisputed leader in technical cycling apparel, known for pioneering the first Lycra® bib shorts and carbon fiber frames. Today, the brand remains the gold standard for cyclists who demand the highest level of performance, durability, and comfort. Whether you are looking for the race-focused EQUIPE RS line or the endurance-optimized MILLE GT series, our curated selection offers the best of Swiss engineering for every ride.
Visit Our Stores in Rotterdam, Utrecht & Amsterdam
While you can browse our full range online, we invite you to experience the quality of ASSOS firsthand in our physical stores. Finding the perfect fit is crucial for high-performance gear, and our expert staff is ready to provide personalized advice.
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Maats Rotterdam: Located on the vibrant Hoogstraat, our Rotterdam store is the perfect pitstop for local riders. Visit us for a deep dive into the latest ASSOS collections and enjoy a coffee while we help you find your next favorite kit.
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Maats Utrecht: Situated in the heart of the city on the Twijnstraat, our Utrecht clubhouse is a hub for the local cycling community. It’s the ideal place to try on the latest ASSOS bib shorts and jerseys before heading out for a ride in the Utrechtse Heuvelrug.
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Maats Amsterdam: Our flagship store in De Pijp (Van Woustraat) offers the complete ASSOS experience. As a destination for style-conscious cyclists, we provide the full spectrum of ASSOS layering systems, from summer base layers to deep-winter jackets.
Why Fit Matters: Try ASSOS In-Store
ASSOS apparel is designed to "click" into place when you are in the riding position. This unique ergonomic cut means that trying on gear in-store is the best way to ensure maximum comfort. At Maats, you can compare different chamois technologies, like the legendary GoldenGate, and feel the compression of the fabrics.
More Than Just a Bike Shop
Maats is more than a retailer; we are a community. Beyond offering the best ASSOS bib shorts, jerseys, and accessories, we host regular social rides and events starting from our shops in Amsterdam, Utrecht, and Rotterdam. Shop the collection online or drop by one of our stores to "Sponsor Yourself" with the best gear in the peloton.
