Maats Cycling Culture
Maats x ASSOS: Collective 13 Ride RTM
Sunday 12-07, Maats Rotterdam
Maats loves to ride. For us, cycling is all about sharing time together on the bike: connecting with the community, meeting new faces, and catching up with old friends.
This year marks a massive milestone for us: Maats has officially welcomed ASSOS in our stores. ASSOS of Switzerland is a brand with a legendary heritage, having revolutionized cycling apparel for decades with their obsession with performance and comfort. To celebrate this new chapter, we are incredibly excited to team up with them to host a special Collective 13 ride!
ASSOS Collective Thirteen (C13) is a community initiative that brings cyclists together through organized group rides worldwide, connecting local bike shops, brands, and ASSOS ambassadors, all in the name of growing the sport.
Whether you are a long-time ASSOS fan or just love a great day in the saddle, you are officially invited to roll out with us. For this special Sunday edition, we will be riding at our Flow Pace (average 28 km/h).
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What is the Flow Ride?
This ride is designed for anyone who loves to share their passion for cycling in a social, structured group setting.
- Meet-up: 09:00
- Departure: 09:30
- Average speed: 28 km/h
- Cruising speed on flat, straight sections: ~32 km/h
- Distance: Between 60–80 km
- Social, steady-paced group ride
- No-Drop Policy ('Samen uit, Samen thuis')
- Suitable for recreational cyclists with some riding experience
- Participants should be comfortable riding 2+ hours at the advertised pace
- Group riding experience is helpful but not required
- Helmet required
- Clip-in pedals required
- Be familiar with basic group-riding signals and calls
- Participation is at own risk