Maats Cycling Culture
Friday 21 June 2024
Starting Point: Amsterdam, Utrecht or Zwolle
Maats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - come join us for a long epic day in the saddle.
The concept is simple: we will take full advantage of the longest day of the year and ride a longer route of no less than 235km. You can choose to start either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).
We are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.
All groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.
Click here to join the Pas Normal Studios Strava Challenge
Ride details
After successful registration, you'll receive all necessary information and the final route a few days before the event.
Pas Normal Studios
Danish Pas Normal Studios have designed this fantastic Mechanism long sleeve cycling jersey to be the ideal garment for any cyclist in a diverse range of temperatures. The stretchy material of which the cycling jersey is made is dyed, which gives it a super soft feeling on the skin. The minimalistic look has a very elegant feel and because the shirt is antibacterial treated, the shirt stays nice and fresh in the long term. We think this is a true classic that deserves a place in your cycling wardrobe. Without a doubt one of the most beautiful cycling jerseys we have ever held in our hands!
We tested this product ourselves on a bicycle trip from Barcelona to Girona and back. Both days it was 8 degrees in the morning and 17 degrees in the afternoon and we have never been too cold or too hot. Totally recommended in combination with a nice gilet that you can take off when it rises above 13 degrees. You can also roll up the flexible sleeves up to your elbow if it gets too hot.


Product-id: MJ0117H-5101
| height/ weight | <160 cm | 159-167 | 165-173 | 171-179 | 177-185 | 183-191 | 189-197 | 195+ |
| <60kg | XS | XS | S | S | M | M | - | - |
| 59-66 | S | S | S | M | M | M | L | - |
| 65-72 | M | M | M | M | M | M | L | L |
| 71-78 | L | M/L | M | M | M/L | L | L | XL |
| 77-84 | XL | L | L | L | L | L | L/XL | XL |
| 83-90 | - | XL | XL | XL | XL | XL | XL | XXL |
| 89-96 | - | - | XXL | XXL | XXL | XXL | XXL | - |
| 95kg+ | - | - | - | XXL | XXL | XXL | - | - |
Maats
High-quality and stylish Maats cycling socks, featuring cool XXX branding, perfectly complementing our XXX/Amsterdam line.
Product-id: MSK008-WHT-S
| sock size | EU shoe size | UK shoe size | US shoe size |
| S | 35 - 38 | 3.5 - 5 | 4.5 - 6 |
| M | 39 - 42 | 5.5 - 8 | 6.5 - 9 |
| L | 43 - 46 | 8.5 - 12 | 9.5 - 13 |
Maats
High-quality and stylish Maats cycling socks, featuring cool XXX branding, perfectly complementing our XXX/Amsterdam line.
Product-id: MSK012-BLK-S
| sock size | EU shoe size | UK shoe size | US shoe size |
| S | 35 - 38 | 3.5 - 5 | 4.5 - 6 |
| M | 39 - 42 | 5.5 - 8 | 6.5 - 9 |
| L | 43 - 46 | 8.5 - 12 | 9.5 - 13 |
MAAP
The latest version of this MAAP classic is designed in Australia and produced in Italy from the highest quality fabrics and materials. These premium bib shorts fits perfectly and the beautiful timeless black color with the MAAP letters make the bib short very stylish.
This season MAAP has upgraded their Team bib short to this EVO version. MAAP is constantly developing its products and so this team bib shorts is the result of a refinement of the previous version. Both visually and technically fantastic shorts that will give you a lot of cycling pleasure!
Product-id: MAP-MAB106_BLKWHT_S
| height/ weight | <160 cm | 159-167 | 165-173 | 171-179 | 177-185 | 183-191 | 189-197 | 195+ |
| <60kg | XS | XS | S | S | M | M | - | - |
| 59-66 | S | S | S | M | M | M | L | - |
| 65-72 | M | M | M | M | M | M | L | L |
| 71-78 | L | M/L | M | M | M/L | L | L | XL |
| 77-84 | XL | L | L | L | L | L | L/XL | XL |
| 83-90 | - | XL | XL | XL | XL | XL | XL | XXL |
| 89-96 | - | - | XXL | XXL | XXL | XXL | XXL | - |
| 95kg+ | - | - | - | XXL | XXL | XXL | - | - |
Fingerscrossed Design
Fingerscrossed Design originates from the southernmost point of Germany, a region in which the brand finds its inspiration to design and create a top-notch quality of cycling socks.
Fingerscrossed socks do not compromise in design and performance. The parts of heel and toes offer a triple strengthening to grant comfort and long durability. By using PROLEN®YARN, this brand offers the best features for cycling socks.
Product-id: 1000014
MAAP
Redefine your performance with the MAAP women's Team Evo Bib, a bold evolution of the brand's most popular bib. The 3D Thermo Moulded multi-layer chamois ensures ultimate comfort for long days on the bike, while laser-cut perforations provide maximum breathability no matter the conditions. The main body material is engineered for optimal stretch and shape retention, alongside anti-pilling and high abrasion resistance that won't thin over time. Constructed using a seamless wide elasticised bib brace strap that alleviates pressure points, paired with a lightweight mesh back for breathability. Ergonomically designed in a female-specific cut, the women's Team Bib Evo features a higher cut mesh waist, silicone patterned leg band, and mid-leg length, alongside breathable and moisture-wicking materials. These bibs are designed for ultimate comfort on your longest training days or biggest race days.
Product-id: MAP-WAB054_BLKWHT_XS
| height/ weight | <150 cm | 149-157 | 155-163 | 161-169 | 167-175 | 173-181 | 179-187 | 185+ |
| <50kg | XS | XS | XS | S | S | M | - | - |
| 49-56 | S | XS | S | S | S/M | M | M/L | - |
| 55-62 | M | S | S | S/M | M | M | L | L |
| 61-68 | L | M | M | M | M | M/L | L | L |
| 67-74 | L | L | L | L | L | L | L | XL |
| 73-80 | - | L | L | L | L | L | XL | XL |
| 79-86 | - | - | L | L | XL | XL | XL | - |
| 85kg+ | - | - | - | XL | XL | XL | - | - |