Maats Cycling Culture
Maats Store-to-Store-to-Store: Gravel Gems
At Maats, we couldn’t be prouder to welcome you in three different stores this year — and that calls for something epic, something truly unique.
Last spring, we hosted the Store-to-Store-to-Store: Road Edition, which turned into a huge success with around 60 riders joining us across our locations. Now that summer is behind us, it’s time to hit the dirt with an off-road version: Store-to-Store-to-Store: Gravel Gems.
Designing a proper gravel route through the Randstad is no easy feat — but we’ve done our homework and uncovered some hidden off-road gems you might not know yet. The result is a ~200 km route that mainly follows roads but includes every gravel path we could possibly link between the three biggest cities in the Netherlands.
Choose your starting point: Maats Amsterdam, Maats Utrecht, or Maats Rotterdam.
All groups roll out at 09:30 and will pass by every Maats store along the way.
Coffee will be served from 09:00 at all three starting locations. At each store stop during the ride, you’ll find fresh drinks, warm coffee, and snacks waiting to refuel you.
And of course, we’ll wrap it all up with cold beers and soft drinks — because after a ride like this, you’ve definitely earned it.
Ride details
Sunday 19 October 2025
09:00 meet-up | 09:30 roll-out
Start at Maats AMS, UTR, or RTM
~200 km route | All Maats stores serve as coffee stops
€20,- (includes coffee, drinks, and snacks at every stop)
Sign up via our booking tool — all registered riders will receive the final details and GPX route file a few days before the event. Registration is required.
We can’t wait to ride this one with you!
