The Laser by Joren Joshua Tech Hat is part of the Laser Barcelona Rawal Artist Series, a project inviting illustrators to portray the places, myths, and stories of Raval, the neighbourhood of the flagship store. For this edition, Rotterdam-based illustrator Joren Joshua brings his witty and absurd illustrations of everyday life into a playful and graphic everyday essential.
Strongly influenced by graffiti and printing techniques, the artwork carries a dynamic visual identity that gives this technical cap a distinctive look with plenty of character. Handmade in Portugal with British Milleran M73 tech fabric, it combines a lightweight, functional construction with everyday wearability. The result is a cap that feels practical, packable, and easy to wear across changing conditions.
Key features
Size & fit
Care & washing instructions
Spot clean with a damp cloth. Air dry fully to help preserve the fabric, shape, and print.
Product-id: RASJJTC01
Alba Optics
An iconic shape that we loved to wear, born and popularized in the nineties. A decade of indelible, extreme and contradictory cultural changes. The ANVMA ’99 is a bold and unapologetic step towards a modern chapter in sportswear. A classic frame, redesigned for today’s athletes who practice outdoor sports. Visionaries who seek new and alternative performance focused kit. Inspired by modern urban explorers and the artists who dominated the hardcore and hip hop scene. A time as good as hazelnuts with raisins were, or quite simply, when street life rewarded both the excluded and the righteous.
Frame: BLK
Lens: VZUM™ LEAF
Fit: Regular – High Bridge
Ideal in bright sunlight, keeping natural colour perception and increasing colour contrast.
CAT (3)
Product-id: AOAF99BLK-VL
Alba Optics
An iconic shape that we loved to wear, born and popularized in the nineties. A decade of indelible, extreme and contradictory cultural changes. The ANVMA ’99 is a bold and unapologetic step towards a modern chapter in sportswear. A classic frame, redesigned for today’s athletes who practice outdoor sports. Visionaries who seek new and alternative performance focused kit. Inspired by modern urban explorers and the artists who dominated the hardcore and hip hop scene. A time as good as hazelnuts with raisins were, or quite simply, when street life rewarded both the excluded and the righteous.
Alba Optics
An iconic shape that we loved to wear, born and popularized in the nineties. A decade of indelible, extreme and contradictory cultural changes. The ANVMA ’99 is a bold and unapologetic step towards a modern chapter in sportswear. A classic frame, redesigned for today’s athletes who practice outdoor sports. Visionaries who seek new and alternative performance focused kit. Inspired by modern urban explorers and the artists who dominated the hardcore and hip hop scene. A time as good as hazelnuts with raisins were, or quite simply, when street life rewarded both the excluded and the righteous.
Alba Optics
An iconic shape that we loved to wear, born and popularized in the nineties. A decade of indelible, extreme and contradictory cultural changes. The ANVMA ’99 is a bold and unapologetic step towards a modern chapter in sportswear. A classic frame, redesigned for today’s athletes who practice outdoor sports. Visionaries who seek new and alternative performance focused kit. Inspired by modern urban explorers and the artists who dominated the hardcore and hip hop scene. A time as good as hazelnuts with raisins were, or quite simply, when street life rewarded both the excluded and the righteous.
Alba Optics
An iconic shape that we loved to wear, born and popularized in the nineties. A decade of indelible, extreme and contradictory cultural changes. The ANVMA ’99 is a bold and unapologetic step towards a modern chapter in sportswear. A classic frame, redesigned for today’s athletes who practice outdoor sports. Visionaries who seek new and alternative performance focused kit. Inspired by modern urban explorers and the artists who dominated the hardcore and hip hop scene. A time as good as hazelnuts with raisins were, or quite simply, when street life rewarded both the excluded and the righteous.
Alba Optics
An iconic shape that we loved to wear, born and popularized in the nineties. A decade of indelible, extreme and contradictory cultural changes. The ANVMA ’99 is a bold and unapologetic step towards a modern chapter in sportswear. A classic frame, redesigned for today’s athletes who practice outdoor sports. Visionaries who seek new and alternative performance focused kit. Inspired by modern urban explorers and the artists who dominated the hardcore and hip hop scene. A time as good as hazelnuts with raisins were, or quite simply, when street life rewarded both the excluded and the righteous.