Sundays are for riding, discovering new routes and meeting new friends. Maats has got you covered! On this page you'll find the rides we host from our store in Amsterdam.

How does it work?

We organize our socials rides for our customers and to introduce new people to Maats and the brands we sell.

During our social rides we offer you two routes: a longer route of approximately 90 km and a shorter version of approximately 65 km. On the day itself you can choose which distance you want to go ride.

Longer distances are a bit faster (30-32 km/h avg.) and this option is therefore for more advanced cyclists. The pace at the shorter distance is slightly slower (28-30 km/h avg.) and therefore more relaxed and accessible.

What is the level?

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

Book your spot

• Select the right date
• Fill in your details
• Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

Sundays are for riding, discovering new routes and meeting new friends. Maats has got you covered! On this page you'll find the rides we host from our store in Utrecht.

How does it work?

We organize our socials rides for our customers and to introduce new people to Maats and the brands we sell.

During our social rides we offer you two routes: a longer route of approximately 90 km and a shorter version of approximately 65 km. On the day itself you can choose which distance you want to go ride.

Longer distances are a bit faster (30-32 km/h avg.) and this option is therefore for more advanced cyclists. The pace at the shorter distance is slightly slower (28-30 km/h avg.) and therefore more relaxed and accessible.

What is the level?

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

Book your spot

• Select the right date
• Fill in your details
• Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

The all-new Maats Thermal Longsleeve Jersey is made from a MITI mid-weight 230 gr/m2 fabric, with micro-fleeced lining giving you comfort on cold days on the bike. The Italian fabric has been coated with a DWR (water-repellent coating), and is perfect to ride in temperatures from 5 to 15 degrees Celsius. The backpockets are deep enough to store your mid-ride snacks and an extra hidden zipped pocket creates a safe space for your key or cash money.

• Japanese YKK zipper
• Italian produced fabric by MITI
• 82% Polyester, 18% Elastane
• DWR treated fabric
• Produced in Lithuania at LTP

Product-id: MMLJ008-CBL-S

The all-new Maats Club Longsleeve Jersey is made from a MITI mid-weight 230 gr/m2 fabric, with micro-fleeced lining giving you comfort on cold days on the bike. The Italian fabric has been coated with a DWR (water-repellent coating), and is perfect to ride in temperatures from 5 to 15 degrees Celsius. The backpockets are deep enough to store your mid-ride snacks and an extra hidden zipped pocket creates a safe space for your key or cash money.

• Japanese YKK zipper
• Italian produced fabric by MITI
• 82% Polyester, 18% Elastane
• DWR treated fabric
• Produced in Lithuania at LTP

Product-id: MMLJ009-ECR-XS

While researching plant medicines, Albert Hofmann accidentally absorbed a small amount of purified acid through his fingertips and discovered the powerful effects of LSD as he rode home on a bike. We celebrate this cultural phenomenon with our “Trace of Effect” capsule collection.

The Fingerprint gilet is perfect for those chilly morning rides, Alpine descends or to complete your Trace Of Effect kit. The front and back fabrics are DWR coated and the mesh side panels take care of the ventilation. Made from 100% polyester. Designed in Amsterdam, produced in the EU.

Product-id: MMGL003-TPE-S

While researching plant medicines, Albert Hofmann accidentally absorbed a small amount of purified acid through his fingertips and discovered the powerful effects of LSD as he rode home on a bike. We celebrate this cultural phenomenon with our "Trace of Effect" capsule collection.

The limited Maats Trace of Effect Longsleeve Jersey is made from a MITI mid-weight 230 gr/m2 fabric, with micro-fleeced lining giving you comfort on cold days on the bike. The Italian fabric has been coated with a DWR (water-repellent coating), and is perfect to ride in temperatures from 5 to 15 degrees Celsius. The backpockets are deep enough to store your mid-ride snacks and an extra hidden zipped pocket creates a safe space for your key or cash money.

• Japanese YKK zipper
• Italian produced fabric by MITI
• 82% Polyester, 18% Elastane
• DWR treated fabric
• Produced in Lithuania at LTP

Product-id: MMLJ010-SPM-M

Hereby the remaining amount for the Maats Alps Trip. The total cost for the trip is €899 and after the €300 paid deposit there is an amount of €599 outstanding.

Let us know if you have any questions about this.

For more information, click here.

As the cooler months approach, we're excited to host gravel rides starting from our store in Utrecht. There's nothing we love more than heading out with a great group to explore scenic routes and hidden trails. To ensure a relaxed and enjoyable experience, participation is limited. With a maximum of 25 riders, we keep things intimate by riding in small groups of 5-6 people.

Each ride starts and finishes at Maats Utrecht. Want a sneak peek at our routes? Check out our Komoot collection page, where we select a different route for every event.

• Start/finish: Maats Utrecht
• 9:30h gathering for coffee, 10:00h start
• Distance: between 60-80 km
• Speed: relaxed and social
• Bike: Gravel bike, MTB of CX.
• Route: a mix of tarmac, fast and smooth gravel sections and some technical single tracks

Dates AW 24/25:

• Sunday November 10th
• Sunday December 15th
• ⁠Sunday January 12th
• Sunday February 9th
• ⁠Sunday March 9th

How it works:

• Select the right date
• Fill in your details
• Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

Sunday Aug 25th, 09:30 - KAMU, Breda

A few weeks ago we started a collaboration with KAMU Breda: the spot in the south for maintenance, a new bike, coffee and from now on also for Premium Cycling Apparel. At KAMU you will find a Maats shop-in-shop with the brands MAAP, Canvas and Pas Normal Studios. To officially kick off this collaboration, we are organizing an opening ride together with KAMU.

We start the day with coffee and a short introduction about this collab. After the ride briefing, we divide everyone into groups for a group ride of 100km. Halfway we will make a short stop with refreshments and snacks from the Maats Sprinter. When we return to KAMU, we like to have a drink together to toast this collaboration.

Details

• We gather on Sunday morning 25th Aug, as of 09:30h at KAMU Breda
• As of 10:00h, we ride approx. 100km (road) in the region, created by KAMU local legends
• Midway, the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• Average speed between 28 and 32 km/h
  
• 30 spots available
• Participation at own risk
  

In April 2023 it was exactly 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing 5 amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason. 

Maats x Leeman Ride - Dönerdag September 14

At the end of August 2019, together with our neighbors from Leeman Döner, we organized one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. This summer we will host already the fourth edition and it will be an even more special one as it is part of our Maats Five Series.

Event beyond imagination.

Trust us, you don't want to miss this one...

• 18:00 gathering at Maats
• 18:30 departure in groups for a relaxed ride of approximately 60 km
• On return at Maats, Leeman döner or falafel and ice cold beers will be waiting for you
• Costs €20 per person
• Max 100 participants
• Ticket required

Maats x Leeman Ride - Dönerdag September 19

At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. This summer we will host already the fifth edition and we will make something special out of this anniversary edition...

An event beyond imagination. Trust us, you don't want to miss this one...

• 18:00 gathering at Maats
• 18:30 departure in groups for a relaxed ride of approximately 45km
• Upon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you
• Costs €20 per person
• Max 100 participants
• Ticket required

At the intersection of cycling and döner kebab lies the annual Maats X Leeman ride. To celebrate this cultural phenomenon we are proud to introduce you the Maats X Leeman: Eat Döner Ride Bikes T-shirt. Embraced by Amsterdam #1 Döner legends: Leeman. 

• Oversized fit: Size down if you wanna wear it tighter.
• 100% Combed Organic Cotton
• High quality t-shirt made of mid-weight cotton
• Maats x Leeman logo on the left chest and large print on the back.
• Wrapped in cling foil, just like your take-away döner.

Product-id: MTS0201-WHT-XL

Saturday July 6th, Maats Utrecht

This summer, Maats proudly joins forces with Maartje Maria, Utrecht's most coveted cycling, triathlon and food influencer, and organizes a Women's Ride. We invite everyone on this ride to discover Utrecht's finest roads curated by Maartje Maria. This ride is suitable for all levels - from beginners to more experienced riders. Contact Maats (chatbox) or Maartje (Instagram DM) if you would like to know more about the ride/level.

• 09:30 gathering at Maats Utrecht, Twijnstraat 7
• 10:00 departure in groups for a ride of 50-60km
• Comfortable speed for everyone, no-drop policy
• Drinks/bites at Maats Utrecht upon return
  

A few days before the event we'll send you an email with ride/route information.

Join us on Saturday and Sunday, May 11 to 12, for a weekend of gravel riding, camping, good food and fun people! Together with PEdALED we present ‘A Bikepacking Odyssey’ to celebrate the introduction of PEdALED at Maats!

We will go for a big ride on Saturday (150km and 100km options) with lunch at the halfway point. The ride ends at a beautiful campsite on ‘de Veluwe’ where we’ll pitch our tents and enjoy a night surrounded by nature. We’ll provide dinner and hope you will bring your best campfire stories. Maybe we’ll even go for a quick Posbank Sunset Ride, who knows. On Sunday you can go your own way. Hit the trails around the campsite or pack your bags and join one of the groups riding back home, it’s all up to you! Brand Ambassador Quinda Verheul will be there, as well as some people from PEdALED.

Saturday’s ride details

• Ride from Maats Amsterdam (meetup 9:30, 150km)
• Ride from Maats Utrecht (meetup 11:00, 100km)
• Lunch from the Maats Van at the halfway point
• Bring your gravel bike or MTB, we’ll hit some rough stuff

Camping details

• We’ll stay at a beautiful campsite on de Veluwe
• Bring your own camping gear
• Or rent some from us for €20 extra (SOLD OUT)

Sunday’s ride details

• Do whatever you like on Sunday
• Hit the local trails, join one of the various groups riding home or take the train back home

What’s included

• Bag service with the Maats Van
• Lunch and dinner on Saturday
• Breakfast on Sunday
• A camping spot
• Optional: camping gear (tent, sleeping mat, sleeping bag)
• Bad weather? We'll reschedule or refund you your ticket

Friday 31-05 From 18:00

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

Friday evening 6pm, we kick-off the Launch Weekend in our store in Amterdam. There will be a PNS crew coming over for the party and we love to show you our new and updated PNS corner in our store. 

We will make sure there will be plenty of drinks, snacks and music, and we might even provide some special Maats x PNS 2.0 Launch Casual items. The party is free and you are more than welcome to join, please register so we know that you're coming.

Saturday 01-06 

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

On saturday morning we organise a social group ride with Pas Normal Studios. We host a 100km ride on the road with a coffeestop halfway from the Maats Sprinter. We will devide everyone in groups and there will differents speed. We will share the route and all info a few days before the event. 

Spots are limited so secure yours through the button above.

• 09:30 gathering at Maats Amsterdam
• 10:00 departure in groups for a group ride of 100 km (approx 28-30 km/h)
• We treat you halfway with drinks and snacks from the Maats Sprinter
• Here you find our Ride Conditions
• Ticket required

The 2023 edition of the Maats x Pas Normal Studios race is planned for Saturday September 9th.

This event is to celebrate the collab between Maats Cycling Culture and apparel brand Pas Normal Studios from Copenhagen. Racing is in the DNA of the Danish brand and that is why we organize a Maats x PNS race in Amsterdam for the fifth year in a row already! We will make this a special festive edition.

For a previous edition's video and race report, check here.

This event is an accessible way to get in touch with racing. There are people who have experience with this, but it is also a perfect event for people who are new to racing. The race consists of a 15 minute warm-up and this is perfect for getting used to the track and to riding in a peloton. No worries about the level, it is a friendly race and suitable for most cyclists.

Details

• Saturday 9th of September, starting 14:00
• Location: ARC Ulysses, Amsterdam North
• 20 min warm-up + 45 min race
• Both men and women winners
• Participation is free and by invite only
• For content purposes, the dresscode is Maats or PNS
• Drinks and snacks afterwards included

You will receive all necessary information a few days before the event. 

This event is for customers of Maats and Pas Normal Studios and participation is only by invitation.

Saturday June 24th

Since last year, Maats proudly stocks shoe brand QUOC. At Maats we have been looking for distinctive brands with a good story and outstanding quality since day one. QUOC is a brand that meets all our requirements and we are stoked to represent it. At Maats, we sell both road and off-road QUOC shoes. This spring QUOC released their new collection which you can check here.

Together with QUOC we organize a social ride to celebrate our collaboration. Ondrej, Bonnie and James from QUOC are joining us for the ride, as well as local brand ambassadors Alberto Viciana and our own Sherry Buzzalong. We created a nice route (road) and will treat you to a coffee before the ride. Moreover, expect some nice goodies from our friends from QUOC for all participants.

Details:

• Date: Saturday June 24th
• Location Maats Amsterdam, van Woustraat 165
• Gathering 09:30, departure at 10:00
• Group ride of approx 70 km
• 35 spots available

After successful registration, you'll receive all necessary information a few days before the event.

The world's most carbohydrate-rich sports drink. Widely used by the best cyclists in the world. 80g of carbs per serving (500 ml). Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.