Thursday May 9 - 15:30 - Purmerplein, Amsterdam Noord

On Thursday, May 9 (Ascension Day) you will find us at de Ronde van het Purmerplein in Amsterdam Noord. A local and popular cycling event with a long history. Besides the races there is a market and a varied program organized around it by residents and local initiatives. A nice day out all about cycling! You'll love it!

Maats will organize one of the races during de Ronde van het Purmerplein. We present you  the Maats Rookie Race. A criterium style open street race for everyone who is not very experienced in riding these types of races but who would like to give it a try.

The riders who have a racing license start in a different category and this competition is intended for people who love to ride their bike and would like to test him/her-self in a criterium and perhaps go home with the cup and flowers.  Who knows....

We will organise one race but we have three different classifications: Men, Women and Non-Binary. Please be aware that these kind of events are for people who are new to racing, not for people who are new to cycling... Some experience with high-speed rinding ing groups is recommended.

Participation costs €12.50 and you will receive a starting ticket, bib number, snacks and drinks, photos and prizes for the winners.

Details

• Race starting time: 3:30 PM
• Duration of women's and non-binary competition: 30 min
• Duration men: 45 min
• Participation is at your own risk
• For more info echek the website of de Ronde van het Purmerplein
• We'll send you a the info a few day before the event

Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!

In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.

Friday, April 3rd

17:00 - Vrijmibo & Party

As of 17:00h, we'll kick off the Vrijmibo and soon after we'll treat you to some nice food/bites. This is all happening on our very shop floor. The party ain't over until you leave! ;)

This invitation is open to anyone who loves to roll on two wheels, so bring your cycling friends and come cheer to Maats Rotterdam's first anniversary! Leave your name/email below so we know how many of you to cater for, but of course also feel welcome should you not have registered in time. See you there!

Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!

In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.

Sunday, April 5th

09:00 – Meet-up (coffee)
09:30 – Social Ride (Flow + Advanced) – 125 km
13:00 – Ronde van Vlaanderen Screening

This ride is a tribute to the Ronde van Vlaanderen, which also takes place in Flanders on this very day, so expect cobbled sectors and punchy climbs along the way. 

We invite you for a pre-ride coffee & briefing starting at 09:00. At 09:30, we’ll head out in two groups: You can choose the Advanced group (~32 km/h average) or opt for the slightly more relaxed Flow group (~28 km/h average).

After the ride, we’ll screen the Ronde van Vlaanderen on our in-store beamer. Watch the titans clash while enjoying a well-earned post-ride drink or coffee.

This invitation is open to anyone who loves to roll on two wheels, however do understand that our Social Rides are of a certain level and we expect a certain level of stamina and experience with group rides. Leave your name/email below so we can inform you of the route/ride details, but of course also feel welcome should you not have registered in time. See you there!

In April Maats proudly opened its third location in the heart of Rotterdam. To celebrate the arrival in Rotterdam, we teamed up (again) with resident artist Roel van Eekelen who designed the iconic Maats Rotterdam Festive t-shirt! This Thursday night we'll not only ride together with Roel, but you'll also have the possibility to grab one of these exclusive shirts in our store! On top of that, Roel will reveal his matching festive decoration on the shop's front window. So much to celebrate!

Fancy joining us? You're invited! Expect a spot-on blend of good riding, people and drinks.

• Date & time: Thu 5 June, 18:00 meet, 18:30 ride
  
• Location: Maats Rotterdam, Hoogstraat 56-A
  
• Ride: ~50km road ride, social pace (28-30 km/h)
  
• After: drinks & snacks at Maats Rotterdam

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2609-BLAK-3942

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2606-BLUE-3942

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2604-BRWN-3942

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2605-GREY-3942

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2607-PINK-3538

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2608-WHIT-3538

High-quality and stylish Maats cycling socks. White cycling socks, you can never have enough.

• Subtle Maats logos on the sock toes
• High quality Prolen fabric
• Breathable fabric on the instep
• Ample compression
• Approximately 18 centimeters in height
• Composition: 7% elastane, 93% polypropylene
• Designed in Amsterdam, manufactured in the EU.

Product-id: MSK005-WHT-M

Back by dope demand: the Maats sleeveless baselayer, made of 100% polyester. Perfect as an undershirt for both warm and cool days on the bike.

Our model is 183 cm and wears size M.

Product-id: MMBL001-WHT-XS

At Maats, we couldn’t be prouder to welcome you in three different stores this year — and that calls for something epic, something truly unique.

Last spring, we hosted the Store-to-Store-to-Store: Road Edition, which turned into a huge success with around 60 riders joining us across our locations. Now that summer is behind us, it’s time to hit the dirt with an off-road version: Store-to-Store-to-Store: Gravel Gems.

Designing a proper gravel route through the Randstad is no easy feat — but we’ve done our homework and uncovered some hidden off-road gems you might not know yet. The result is a ~200 km route that mainly follows roads but includes every gravel path we could possibly link between the three biggest cities in the Netherlands.

Choose your starting point: Maats Amsterdam, Maats Utrecht, or Maats Rotterdam.
All groups roll out at 09:30 and will pass by every Maats store along the way.

Coffee will be served from 09:00 at all three starting locations. At each store stop during the ride, you’ll find fresh drinks, warm coffee, and snacks waiting to refuel you.

And of course, we’ll wrap it all up with cold beers and soft drinks — because after a ride like this, you’ve definitely earned it.

Ride details
Sunday 19 October 2025
09:00 meet-up | 09:30 roll-out
Start at Maats AMS, UTR, or RTM
~200 km route | All Maats stores serve as coffee stops
€20,- (includes coffee, drinks, and snacks at every stop)

Sign up via our booking tool — all registered riders will receive the final details and GPX route file a few days before the event. Registration is required.

We can’t wait to ride this one with you!

FULLY BOOKED!

After a successful first edition in January 2025, we’re heading back to the sun next year!

We’re inviting all Maats Members to join us for a week of winter riding in Calpe — the perfect trip to kickstart the new year and boost your fitness for the 2026 season.

The dates are: 23 - 27 January 2026. There are 20 spots available for this trip.

With the purchase of a ticket, your spot is guaranteed and all included costs are covered. The total cost for the trip is €899 per person. We ask you to make a deposit of €599 per person, and we’ll send you a payment request for the remaining balance after the trip.

If the trip is cancelled for any reason, we will refund your ticket.

On this page you'll find anything you need to know about this trip.

This trip is exclusively available to Maats Members. Interested in joining but not a member yet? Check here.

New on the Maats Travels calendar: a weekend escape to the Vosges.

21-23 Augustus 2026

You've been asking for it and here it is. Weekend trips have been one of the most requested additions to Maats Travels, and we're kicking things off with a great one. No race entry, no pressure just a long weekend of great riding, great food, and great company in one of France's most beautiful cycling regions.

The location

L'Échappée Vosgienne is a brand new hotel built for sport and recovery, set in the heart of Gérardmer in the Vosges mountains. Think comfortable twin rooms with locally crafted bedding, full access to the sports and wellness facilities, and a kitchen run by a dedicated chef who knows that cyclists need more than a sad buffet. Meals are built around local produce, nutritional balance, and dietary needs — so whether you're fuelling hard or recovering smart, you're covered.

The programme

Friday 21 August — check in from 16:00 and get straight into it with an 75-85km ride to stretch the legs after the journey. Dinner together at the hotel. Perfect start to the weekend.

Saturday 22 August — Big day ahead. After breakfast, choose your route: a 120km or 160km ride through the climbs and valleys of the Vosges. Both options are fully supported. Dinner together in the evening to celebrate surviving it.

Sunday 23 August — Breakfast and check-out at 10:00 then a relaxed coffee ride of 50–65km to spin out the legs and end the weekend the right way. 

Practical info

Rooms are twin-shared with two separate beds. Single rooms are not available due to capacity. You'd like to room with a specific person, let us know when booking.

Need to bring your bike by van? We've got space in the Maats Sprinter for 12 bikes — first come first served. Prefer to drive yourself or travel by train? Gérardmer is easy to reach independently.

What's included

• 2 nights at L'Échappée Vosgienne (twin room, shared, separate beds)
• Friday Dinner
• Saturday breakfast, lunch (halfway on route) & dinner
• Sunday breakfast & coffee stop
• Access to all hotel sports and wellness facilities
  
• Bike transport in the Maats Sprinter (12 spots, first come first served)

What's not included

• Travel to and from Gérardmer
• Personal expenses

Pricing

The total cost is €450 per person, payable in full at the time of booking. There are 25 spots available — once they're gone, they're gone.

This trip is exclusively available to Maats Members. Interested in joining but not a member yet? Check here.

We’re thrilled to offer a unique cycling journey to Tuscany, Italy, with only 16 spots available. Secure your spot by paying the deposit of €250. In the case that this event does not take place, we will refund this full amount to you.

Please note, currently registration for this trip is only available for Maats Members. Paying the downpayment only grants successful registration if you are already a member, or if you're becoming one right after registration. For more information about Maats Membership, click here.

• Dates: Sun 14 - Sat 20 Sept 2025
• Location: Monteroni d'Arbia, Siena region, Toscana, Italy.
• Price of downpayment: €249.
• Remainder to be charged 7 days before the trip: €500.

More information about the Maats Travels Tuscany 2025 trip

After a successful second edition in September 2025, we’re heading back to Tuscany next fall.

We’re inviting all Maats Members to join us for a week of riding in Tuscany — a unique trip to get the most out of your cycling season and close out the summer with unforgettable rides through the fairytale landscapes of Tuscany.

Dates: 13–19 September 2026
Availability: 25 spots

With the purchase of a ticket, your spot is guaranteed and all included costs are covered. The total cost of the trip is €899 per person. We ask for a deposit of €499 per person, with the remaining balance to be paid after the trip via a separate payment request. On this page you’ll find everything you need to know about the trip.

If the trip is cancelled for any reason, your ticket will be fully refunded.

FYI: This trip is exclusively available to Maats Members. Interested in joining but not a member yet? Check here.

Built for sustained comfort and high-intensity riding, the Women's Maats Premium Bib Shorts combine highly compressive Italian Carvico fabric with a secure, second-skin fit to deliver an optimal balance of muscle support and dynamic stretch. The upper architecture features seamless elastic straps paired with a ventilated mesh back panel, ensuring a precise, chafe-free fit and maximum moisture control during peak efforts. At the core is the industry-leading, women-specific Elastic Interface® Road Performance Space chamois, engineered for anatomical support and superior pressure relief on your longest days. Laser-cut hems with integrated silicone grippers lock the legs securely in place, delivering a smooth, flattering fit without pinching, while subtle reflective logos ensure enhanced low-light visibility.

Details:

• Fabric: Premium Italian Carvico fabric for balanced compression and stretch.

• Chamois: Women-specific Elastic Interface® Road Performance Space for ultra-endurance support.

• Straps: Seamless elastic braces for a flat, chafe-free fit.

• Hem: Laser-cut edges with integrated silicone grippers for a smooth, pinch-free hold.

• Breathability: Ventilated mesh back panel for advanced moisture wicking.

• Visibility: Integrated reflective logos for low-light safety.

Alba Optics x Maats: Sunset Run

From day one, Maats has been all about the love for cycling. Now, for the first time in the history of Maats, we're lacing up our running shoes, taking a new step: we're going to run!

Lots of cyclists go for a run more and more (and vice versa) and we cannot deny the mutual interest from both sides. Maats does not want to run behind on this (...😉). Hence we're going to do something crazy, to discover whether or not running suits Maats.

Together with Alba Optics, we’re hosting a Sunset Run  – a laid-back after hours Community Run starting from our store in Rotterdam, the city known for the marathon and it's ever growing running culture. 

Because we are going to try something completely new, we want to make this a memorable evening: Emiel Berghout, Brand Ambassador and Running influencer, will join us to bring the energy and make awesome content.

Whether you’re an experienced runner or simply curious to join this new vibe – everyone is welcome! 

Event information:

• Friday October 3rd
• Maats Rotterdam, Hoogstraat 56A 
  
• Gathering: 18:00
• Start run: 18:30
• Distance: 7 km, pace: 6:00 min/km 
• No indicated pace: you do you!
  
• Post-run Italian pasta & (0.0) champagne
• Only 50 tickets available 
  

The initially planned early morning ride has unfortunately been cancelled.

Every year Albion Cycling uses the lack Friday period as an opportunity to encourage customers to repair rather than replace their kit, and this year they are bringing their mobile repair station to Maats Amsterdam, offering free repairs on any brand of cycling clothing! 

 From 10:00 the Albion team will be on hand the whole day to meet customers. They will also teach you how to easily repair your kit at home, with a free repair kit for take away! There’ll also be Albion gifts throughout the day for Albion purchases in-store.

NOTE: This is all about fixing scrapes and tears, and the focus is on patch repairs. Big repairs like zip replacements will not be available on the day due to the time they take.

Register on Eventbrite

Details:

• All day repair service on all cycling apparel by the Albion crew
• Learn how to repair your kit at home
• Pick up a free repair kit to take away! 

Ride with the Albion crew and celebrate the launch weekend

Following Friday night’s film screening, we’re continuing the celebration of Albion’s launch at Maats with a special social ride from our Utrecht store on Saturday 17 May.

Join the Albion team and ambassadors for an 80 km mixed terrain group ride through the scenic routes of the Utrechtse Heuvelrug. Expect a relaxed pace, a mix of tarmac and gravel, and the kind of ride that perfectly reflects Albion’s spirit of adventure.

This is your chance to connect with the people behind the brand, hear stories from the road, and share a great morning on the bike with like-minded riders.

Coffee at the shop before we roll
80 km no-drop ride (gravel + road)
Small Albion gift for all riders
Hangout afterwards with drinks and conversation

Location: Maats Utrecht, Twijnstraat 7
Meet-up: 09:30
Roll-out: 10:00
Free event, RSVP required

Whether you came to the film night or not – we’d love to have you with us. Let’s ride together and make this Albion launch weekend one to remember.

Sunday, May 17 | MAATS RTM

In the world of cycling, a chasse patate is a hopeless chase between groups. On Sunday, May 17, Maats and Rotterdam icon Bram Ladage are redefining the term: a hunt for the finest potato in the city. This ride is all about that golden, hand-cut reward.

Bram Ladage
What started as a single fry stand in 1967 has grown into a true Rotterdam institution, with over 45 locations. Still family-run, still hand-cutting every potato, and still the undisputed home of the Bram Oorlog. A Brammetje isn’t something you just grab  it’s something you earn. We’re proud to team up with this Rotterdam icon and bring this event to life together.

The Ride: Hunting the Source
We depart at 09:30 from our shop on the Hoogstraat for an 80km loop. This isn’t just any route; we’re heading to the Hoeksche Waard to ride past the very fields where Bram’s potatoes are grown. The theme of this ride is Flow so riding speed will be around 30 km/h (28-29-ish avarage)

The Reward: The BramBus
Upon our return to the shop, the legendary BramBus (food truck) will be waiting right outside. Refuel with the ultimate Rotterdam classic: a fresh "Brammetje" with their signature sauces—including the famous Bram Oorlog—paired with a variety of hot snacks (with plenty of vegetarian options) and ice-cold drinks.

Schedule & Details
- 09:00: Coffee and gathering at Maats Rotterdam
- 09:30: Departure
- 12:30: The BramBus opens for post-ride refueling
- Tickets: €15 (Includes guided ride, fries, snacks, and two drinks)

Registration is required. Grab your ticket now and join us for the first-ever edition of this new-born Rotterdam classic!

While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And on our way back, we're excited to host a ride in Berlin, as part of the Maats Local Loops concept!

For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd

The ride from Berlin takes place on Monday, June 9, and we’re hosting an official International Cycling Club ride from Berlin in collaboration with Cykel Butik Berlin.

Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.

Event Details:

Meeting Point: Cykel Butik Berlin
Meeting time: 09.30
Departure time: 10:00 
Ride: a 130 km road ride, you can find the route here
Stop: we provide a mid-ride stop with the Maats van
Post-Ride: we'll gather at Cykel Butik for some drinks and chats