The Sweet Protection Fluxer MIPS Helmet is designed for cyclists who want to tackle long climbs and hot days without sacrificing safety, style, or comfort. This lightweight and highly ventilated helmet strikes the perfect balance between performance and design, making it an ideal choice for both style-conscious riders and serious cyclists.

Equipped with large strategically placed vents and Sweet Protection’s signature STACC ventilation system, the Fluxer keeps airflow high and your head cool even on the hottest rides. Perpendicular interior ribs add structural strength and impact protection, while Mips® Air Node technology reduces rotational forces, helping lower the risk of brain injury during angled impacts.

The helmet also features the integrated 360 Occigrip Fit System with on-the-fly height adjustment for a secure and comfortable fit. It’s pony-tail compatible and pairs perfectly with Sweet Protection eyewear, including eyewear grippers to keep your shades secure when not in use.

• Exceptional ventilation with large vents and STACC airflow system
• Mips® Air Node for enhanced rotational impact protection
• Lightweight design for long, hot rides
• 360 Occigrip Fit System for secure, adjustable fit
• Eyewear grippers for secure on-helmet storage
• Ponytail compatible and double certified (CPSC 1203 & EN1078)

Fit: Regular
Care: Wipe clean with a damp cloth

Product-id: 845155-BRWHT-SM

The Sweet Protection Fluxer MIPS Helmet is designed for cyclists who want to tackle long climbs and hot days without sacrificing safety, style, or comfort. This lightweight and highly ventilated helmet strikes the perfect balance between performance and design, making it an ideal choice for both style-conscious riders and serious cyclists.

Equipped with large strategically placed vents and Sweet Protection’s signature STACC ventilation system, the Fluxer keeps airflow high and your head cool even on the hottest rides. Perpendicular interior ribs add structural strength and impact protection, while Mips® Air Node technology reduces rotational forces, helping lower the risk of brain injury during angled impacts.

The helmet also features the integrated 360 Occigrip Fit System with on-the-fly height adjustment for a secure and comfortable fit. It’s pony-tail compatible and pairs perfectly with Sweet Protection eyewear, including eyewear grippers to keep your shades secure when not in use.

• Exceptional ventilation with large vents and STACC airflow system
• Mips® Air Node for enhanced rotational impact protection
• Lightweight design for long, hot rides
• 360 Occigrip Fit System for secure, adjustable fit
• Eyewear grippers for secure on-helmet storage
• Ponytail compatible and double certified (CPSC 1203 & EN1078)

Fit: Regular
Care: Wipe clean with a damp cloth

Product-id: 845155-MBLCK-ML

The Sweet Protection Outrider MIPS Helmet is a sleek, versatile helmet designed for everything from fast-paced road races to casual gravel rides. With its low-profile design, light weight, and high ventilation, it offers a perfect balance of comfort, protection, and style.

The Outrider inherits its impact protection technology from Sweet Protection’s high-end models and comes equipped with the MIPS Brain Protection System, which helps reduce rotational forces during angled impacts. Whether you're pushing the pace or cruising through the city, the Outrider delivers reliable performance without compromise.

It includes comfort pads in two thicknesses for a personalized fit, and its compact shape ensures a clean look on and off the bike.

• Versatile design for road and gravel cycling
• MIPS technology for rotational impact protection
• Lightweight and low-profile for everyday performance
• Highly ventilated for airflow on warm days
• Includes comfort pads in two thicknesses for fit customization
• Superior protection in a value-for-money package

Fit: Regular
Care: Wipe clean with a damp cloth

Product-id: 845082-MBL20-S

The Sweet Protection Outrider MIPS Helmet is a sleek, versatile helmet designed for everything from fast-paced road races to casual gravel rides. With its low-profile design, light weight, and high ventilation, it offers a perfect balance of comfort, protection, and style.

The Outrider inherits its impact protection technology from Sweet Protection’s high-end models and comes equipped with the MIPS Brain Protection System, which helps reduce rotational forces during angled impacts. Whether you're pushing the pace or cruising through the city, the Outrider delivers reliable performance without compromise.

It includes comfort pads in two thicknesses for a personalized fit, and its compact shape ensures a clean look on and off the bike.

• Versatile design for road and gravel cycling
• MIPS technology for rotational impact protection
• Lightweight and low-profile for everyday performance
• Highly ventilated for airflow on warm days
• Includes comfort pads in two thicknesses for fit customization
• Superior protection in a value-for-money package

Fit: Regular
Care: Wipe clean with a damp cloth

Product-id: 845082-MWHTE-M

The Sweet Protection Seeker MIPS Helmet offers essential safety, ventilation, and comfort for everyday road cycling—at a price point that’s hard to beat. Developed using insights from Sweet Protection’s high-end models, the Seeker delivers reliable protection and sleek design without compromising performance.

Equipped with the MIPS Brain Protection System, the helmet helps reduce rotational forces during angled impacts, adding a crucial layer of safety. The STACC ventilation system ensures consistent airflow, while the Occigrip turndial fit system makes it easy to achieve a snug, secure fit on the go.

With one universal size (53–61 cm), the Seeker is highly adjustable and suitable for a wide range of riders. Whether you're commuting, training, or out for a weekend spin, the Seeker is a dependable companion.

• MIPS technology for rotational impact protection
• STACC ventilation for effective cooling
• Occigrip turndial for easy, on-the-go fit adjustments
• One-size fit (53–61 cm) with wide adjustability
• Lightweight and comfortable for daily rides
• Affordable performance with high-end tech features

Fit: Regular
Care: Wipe clean with a damp cloth

Product-id: 845130-MBLK-53/61

The Sweet Protection Seeker MIPS Helmet offers essential safety, ventilation, and comfort for everyday road cycling—at a price point that’s hard to beat. Developed using insights from Sweet Protection’s high-end models, the Seeker delivers reliable protection and sleek design without compromising performance.

Equipped with the MIPS Brain Protection System, the helmet helps reduce rotational forces during angled impacts, adding a crucial layer of safety. The STACC ventilation system ensures consistent airflow, while the Occigrip turndial fit system makes it easy to achieve a snug, secure fit on the go.

With one universal size (53–61 cm), the Seeker is highly adjustable and suitable for a wide range of riders. Whether you're commuting, training, or out for a weekend spin, the Seeker is a dependable companion.

• MIPS technology for rotational impact protection
• STACC ventilation for effective cooling
• Occigrip turndial for easy, on-the-go fit adjustments
• One-size fit (53–61 cm) with wide adjustability
• Lightweight and comfortable for daily rides
• Affordable performance with high-end tech features

Fit: Regular
Care: Wipe clean with a damp cloth

Product-id: 845130-MWHTE-48/53

Sunday Dec-8th 09:00 - Amerongen

Join us at De Proloog in Amerongen for an unforgettable day full of gravel. We’ve been cooking on three unique loops that will take you on trails you've likely never seen before. Each loop is unique and different, and you decide the order and how many loops you want to ride. All three starts and ends at our base at De Proloog. 

The event offers three loops, each approximately 50 km. You decide how many loops you want to ride—take on one, two, or all three! That means you can ride anywhere from 50 km to 150 km. It’s your day to explore at your own pace. Ride by yourself, as a team or join a group: it's all good!

Here’s the schedule for the day:

• 09:00 – Meet at De Proloog for coffee and ride briefing
• 09:30 – Roll out.
• After the ride, return to De Proloog for a well-deserved serving of local soup and bread, included in your ticket.
• 16:00 - Finish Time

What bike to bring? A gravel, CX or MTB bike is what you need. You’ll be riding a mix of gravel, sand, and pavement, so get ready for a diverse ride.

Included in your ticket:

• Three specially curated routes
• Pre-ride coffee
• Post-ride soup and bread
• A fantastic day of gravel riding with great company

Brilliantly vivid, effortlessly intuitive. The all-new Wahoo ELEMNT ACE is the brand's largest and most powerful bike computer. With touchscreen convenience, a super-sized display, and ride intelligence that takes care of the details, it simplifies the ride so you can focus on the journey ahead. The result is an experience that makes planning, navigating, and analyzing your performance easier than ever, allowing you to take on big goals and bigger adventures.

What's Included?

• ELEMNT ACE GPS cycle computer
  
• Premium aluminum alloy mount (31.8 mm)
  
• USB-C charging cable (24 in / 61 cm)
  
• 7.5" (190 mm) long tether

Technical Specs

The all-new ELEMNT BOLT combines a race-ready design with a larger, high-contrast 2.3” display for crisp readability at any speed and in any conditions. Powered by the ELEMNT experience, its intuitive ride intelligence, smart navigation, and seamless connectivity make every interaction effortless—whether you're racing, training, or chasing your next PR.

Powerful, robust and adventure ready, the all-new ELEMNT ROAM combines a large, anti-glare display with touchscreen convenience and dynamic ride intelligence to make every ride effortless. With crisp, easy-to-read mapping,  intuitive navigation, and smart features that handle the details before, during, and after your ride, the ELEMNT ROAM keeps you focused on the road ahead. Whether you're exploring new routes or pushing through an endurance challenge, the ELEMNT ROAM is always ready for your next big ride.

Now offering an impressive 64 colour screen, Dual Band GPS and 32GB storage, the Wahoo ELEMNT ROAM V2 GPS Bike Computer is fully equipped for wherever your next journey takes you.

Whether you're planning your next adventure or tracking your training session, the new Wahoo ELEMNT ROAM is ready for every journey. Coming kitted out with an elegant 64 colour screen display, this model allows you to view your ride information and much more in vivid colour. The brand has also updated this version with Dual Band GPS, 32GB storage and a range of exciting new features. With enhanced connectivity including Bluetooth, ANT+ and WiFi, as well as compatibility with both Apple and Android devices, this is a perfect choice of upgrade for clear and consistent navigation on your ride.

What's in the box?

• ELEMNT ROAM unit
• Out Front Mount
• Stem Mount with zip ties
• USB-C Charging Cable
• Quick Start Guide
• Important Product Info Guide

PRECISE PERFORMANCE: Featuring an advanced detection algorithm, the all-new Wahoo TRACKR Heart Rate Monitor provides accurate real-time heart rate data to enhance training efficiency and support optimal performance.

POWERED TO ENDURE: The Wahoo TRACKR Heart Rate Monitor is equipped with a high-capacity rechargeable battery with over 100 hours of active battery life, ensuring you’re always ready to train. Whether it’s a marathon training session or an epic cycling tour, the TRACKR Heart Rate Monitor stays powered for the long haul.

COMPLETELY CONNECTED: With ANT+ and Bluetooth connectivity, The TRACKR Heart Rate Monitor makes it simple to connect to a smartphone, broadcast to a wide array of fitness equipment, and sync to the most popular training apps and accessories.

NEW SPOTS AVAILABLE! We're currently fixing some subscription trouble but stay tuned! Fill in your email in the NOTIFY-ME box.

Powered by Maats in collaboration with Pas Normal Studios

Sunday 21 January 2024 08:30h

Start and finish: Maats Amsterdam, van Woustraat 165

January is the month of the Winter Resolution Challenge from Pas Normal Studios, a Strava initiative that challenges you to ride at least 1250 km in the first month of the year. On Sunday 21/1, we organize a long ride to boost your monthly total and achieve your goals. We also hosted this event in the beginning of 2023, and we like the idea to turn this into a yearly tradition. Check last years aftermovie here.

Everyone around Amsterdam has heard of it or rode it before: the famous and notorious Markermeer loop, a route of approximately 160 km, all day along the waterfront. It is a simple route where the only thing you have to think about is whether you are going to take it clockwise or counterclockwise, depending on the wind that day. You can find the route here.

We gather at 08:30h at Maats for coffee. After the ride briefing, we divide everyone into smaller groups for departure. The Maats Sprinter will serve as a support van, that rides with the groups, in which you can put some personal belongings (like food or extra clothing) during the stops.

Details:

• Sunday January 21th, 2024, gathering 08:30 at Maats AMS
• 160 km loop with coffee/food stop halfway (own expense)
• Average speed between 28 and 32 km/h, no-drop policy*
• 50 spots available

After successful registration, you'll receive all necessary information a few days before the event.

Streetwear meets Cycling apparel. 

Rotterdam breathes raw energy, creativity, and style – and WOEI Rotterdam has been at the heart of that for years. As one of the most iconic streetwear stores in the Netherlands, WOEI is more than just a place to score the latest sneakers. It’s a cultural hub, known for curating community, celebrating individuality, and always staying true to its roots.

At Maats, we believe in the power of community too. That’s why teaming up with WOEI feels like a perfect match. We both care about quality, connection, and doing things with purpose and style. So this summer, we’re merging our communities for a relaxed summer ride to celebrate our shared love for the city, the culture, and the road.

Join us on Sunday, July 27th for the very first WOEI x Maats: Summer Ride. We’ll kick things off at Maats Rotterdam with great coffee, after which we roll out for a ~100km social ride. After the ride, it's time to hang out on the backyard behind our shops, where some iced popsicles, fresh cold sodas and (alcohol free) beers are waiting for you. Stick around to chill, refresh and celebrate summer together with us. 

P.S. This is also your opportunity to purchase a one time limited edition Maats x WOEI water bottle, which will be released after the ride. Stock is limited, so make sure to book your spot! 

On Sunday 27 July, you're invited for the ride: 

• Start location: Maats Rotterdam, Hoogstraat 56A 
• Gathering: 09:00
• Roll out: 09:30
• Distance: ~100km
• Finish location: Maats Rotterdam
• Registration is mandatory