Ride with the Albion crew and celebrate the launch weekend

Following Friday night’s film screening, we’re continuing the celebration of Albion’s launch at Maats with a special social ride from our Utrecht store on Saturday 17 May.

Join the Albion team and ambassadors for an 80 km mixed terrain group ride through the scenic routes of the Utrechtse Heuvelrug. Expect a relaxed pace, a mix of tarmac and gravel, and the kind of ride that perfectly reflects Albion’s spirit of adventure.

This is your chance to connect with the people behind the brand, hear stories from the road, and share a great morning on the bike with like-minded riders.

Coffee at the shop before we roll
80 km no-drop ride (gravel + road)
Small Albion gift for all riders
Hangout afterwards with drinks and conversation

Location: Maats Utrecht, Twijnstraat 7
Meet-up: 09:30
Roll-out: 10:00
Free event, RSVP required

Whether you came to the film night or not – we’d love to have you with us. Let’s ride together and make this Albion launch weekend one to remember.

While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And on our way back, we're excited to host a ride in Berlin, as part of the Maats Local Loops concept!

For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd

The ride from Berlin takes place on Monday, June 9, and we’re hosting an official International Cycling Club ride from Berlin in collaboration with Cykel Butik Berlin.

Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.

Event Details:

Meeting Point: Cykel Butik Berlin
Meeting time: 09.30
Departure time: 10:00 
Ride: a 130 km road ride, you can find the route here
Stop: we provide a mid-ride stop with the Maats van
Post-Ride: we'll gather at Cykel Butik for some drinks and chats

While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And like last year, we're hosting a ride in Hamburg, as part of the Maats Local Loops concept!

For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd

The ride from Hamburg takes place on Wednesday, June 4, and we’ll ride from Hamburg alongside fellow Pas Normal ambassador Sebastian Friedrich.

Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces. 

Event Details:

• Date & time: Wed 4 June, 17:30 meet, 18:00 ride
  
• Location: Fleetschlösschen, Brooktorkai 17, Hamburg
  
• Ride: ~50km road ride, social pace (~30 km/h)
  
• After: drinks & snacks at the restaurant Fleetschlösschen
• Download the route here
• Register via this Strava link

Maats x Leeman Ride - Dönerdag September 19

At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. This summer we will host already the fifth edition and we will make something special out of this anniversary edition...

An event beyond imagination. Trust us, you don't want to miss this one...

• 18:00 gathering at Maats
• 18:30 departure in groups for a relaxed ride of approximately 45km
• Upon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you
• Costs €20 per person
• Max 100 participants
• Ticket required

Maats x Leeman Ride - Dönerdag 4 September 

At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. 

Last year, to celebrate the fifth edition of this legendary ride, we teamed up with Leeman Döner to create a limited-edition T-shirt. It was a big hit — and now it's time for version 3.0! For this year's edition, you can choose between two ticket options:

• a standard ticket for the event (includes ride, doner + 2 drinks)

• or a combo ticket that includes both the event and the exclusive Maats x Leeman T-shirt (€45). You only pay for the t-shirt and the drinks, the legendary Doner is on us. 

An event beyond imagination. Trust us, you don't want to miss this one...

• 18:00 gathering at Maats
• 18:30 departure in groups for a relaxed ride of approximately 45km
• Upon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you
  
• Max 100 participants
• Ticket required

At the intersection of cycling and döner kebab lies the annual Maats X Leeman ride. To celebrate this cultural phenomenon we are proud to introduce you the Maats X Leeman: Eat Döner Ride Bikes T-shirt. Embraced by Amsterdam #1 Döner legends: Leeman. 

• Version 3.0 is true to size with the original large back print
• 100% Combed Organic Cotton
• High quality t-shirt made of mid-weight cotton
• Maats x Leeman logo on the left chest and large print on the back
• Wrapped in cling foil, just like your take-away döner

Product-id: MTS0203-WHT-S

Since 2017, MAAP and Maats have shared a passion for performance, style, and community. With the opening of our new store in Rotterdam, we’re celebrating that partnership in the perfect city: raw, creative, and full of energy. This ride isn’t just about the kilometers — it’s about the community we’ve built together. And now it's time for us to unite in Rotterdam.

With the opening of our new location Maats is now the go-to destination in Rotterdam for cyclists looking for MAAP apparel. From the latest collections to exclusive pieces — we’ve got it all, right here in the city center.

To celebrate both this exciting new chapter and our long-standing collaboration with MAAP, we’re inviting you to join us for a special social ride on Sunday, 31 August.

We’ll kick off the day with specialty coffee at Maats Rotterdam (Hoogstraat 56A) before rolling out for a 100 km group ride through the region. Halfway the ride, the Maats and/or MAAP Van will await you to replenish your energy with sweets, snacks, drinks and water taps to refuel your bottles.

After the ride, it's time to relax and hang out with each other while enjoying a beer or a soda. We’re opening up this event to 100 riders only, so make sure to register in time. See form below.

Ride Details
- Start and finish: Maats Rotterdam
- Meet up: 09:00
- Roll out: 09:30
- Distance: 100 km
- Flow Ride: 28-30 km/h avarage
- Spots available: 100
- Registration is mandatory

We provide you all ride details 24h before the ride.

The first collaboration between Maats and our Rotterdam neighbors from WOEI resulted in this limited edition water bottle. With its innovative membrane and lockable valve, this bidon is easy to use, allowing you to effortlessly rehydrate on your ride. The bidon features a lockable valve that can be twisted with one quick and easy movement. 

When locked it's impossible to spill, which means no more fumbling with pull spouts. Constructed from a soft, BPA-free recyclable plastic with a large opening, the bidon is both easy to squeeze and easy to clean after use, while remaining environmentally friendly.

Product-id: MBD018-WHT

From the minute Maats opened its doors in Rotterdam, Man Met Brill koffie supports us with its outstanding, and arguably the finest coffee on the market. Home to the city of Rotterdam, Man Met Bril Koffie is a renowned specialty coffee roastery with a café and since February: a hotel! (fun fact: it is the first coffee focused hotel in the world). 

Over the years, the brand has become a favorite among coffee lovers in the region, not only for its excellent brews but also for its stylish, industrial-style café and its community-oriented philosophy. A philosophy Maats fully supports, which is why we want to combine our communities with a nice and easy bike ride and lunch afterwards! 

At the start of each new season, Man Met Bril and Maats are hosting a bike ride to ride into the new season with our communities. We start at Maats Rotterdam for an almost perfectly brewed Man Met Bril coffee and end the ride at the brand new hotel of Man Met Bril for a special lunch with an even better coffee, this time from trained baristas ;-). 

On Sunday 22 June, you're invited for our first seasonal ride: Summer vibes! 

• Start location: Maats Rotterdam, Hoogstraat 56A 
• Gathering: 09:00
• Roll out: 09:30
• Distance: 70-80 km
• Finish location: Man Met Bril hotel, Linker Rottekade 12
• Registration is mandatory

The world's most carbohydrate-rich sports drink. Widely used by the best cyclists in the world. 80g of carbs per serving (500 ml). Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Caffeine, carbohydrates and hydration. Everything at the same time – and at levels that make a difference. The Maurten DRINK MIX 320 CAF 100 has it all. By utilizing our hydrogel technology we’ve even managed to control the bitterness that caffeine usually results in – without any added acid, flavors or colorants. The DRINK MIX 320 CAF 100 contains 100 mg of caffeine.

Suitable for vegetarians & vegans.

This is the Maurten GEL 100. Energy capsulated in a natural hydrogel. Built with six ingredients – no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Energy encapsulated in a natural hydrogel. Built with six ingredients — no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Box of 12 servings.

Suitable for Vegetarians & Vegans.

The Maurten GEL 100 CAF 100 contains 100 mg of caffeine – that’s the equivalent of 1,5 espressos – or one cup of brewed coffee. That’s a lot compared to many of the traditional gels out there. It delivers 25 grams of carbohydrates through a unique blend of fructose and glucose (ratio of 0.8:1). It packs a high weight to energy ratio and doesn’t contain any added flavours, preservatives or colourants. Just like all of Maurten's products, it’s vegan-friendly.

Use the GEL 100 CAF 100 on its own during shorter durations, or combine it with other Maurten products to ensure you have enough carbohydrates throughout your session.

Energy capsulated in a natural hydrogel. Each serving contains 100 mg of caffeine and delivers 25 grams of carbohydrates. Built with seven ingredients – no added colorants, preservatives or flavours.

Box of 12 servings.

Friday 21 June 2024 

Starting Point: Amsterdam, Utrecht or Zwolle

Maats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - come join us for a long epic day in the saddle.

The concept is simple: we will take full advantage of the longest day of the year and ride a longer route of no less than 235km. You can choose to start either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).

We are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.

All groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.

Click here to join the Pas Normal Studios Strava Challenge

Ride details

• Meeting point: Maats Amsterdam, Maats Utrecht or RFBS Hattemerbroek
• Departure time: 09:00 sharp; you are welcome for coffee as of 08:30
• Distance: +/- 235km, way type: road
• Pace: 28-30 km/h average
• Suitable for cyclists with a good condition and experience with group rides
• Self-supportive group ride (no ride leaders)
• Included: lunch, drinks and snacks at all stops
• Participation at own risk

After successful registration, you'll receive all necessary information and the final route a few days before the event.

For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.

This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.

On Saturday, June 28th, we’ll depart from Maats Amsterdam for a 265-kilometer ride towards Arnhem, with a stop in Utrecht to pick up a crew there. Support will be provided along the way from the PNS van. It’s going to be a long but unforgettable day on the bike! Starting available in AMS- and UTR store.

Fancy joining us? You're invited! Sign up below!

Event Details:

Event: Midsummer Challenge
Meeting Point: Maats Amsterdam or Maats Utrecht
Meeting Time: 08:00
Departure Time: 08:30
Ride: A 265 km road ride. Route can be found here.
Support: Two stops along the way, supported by the ICC PNS Van.
Post-Ride: Finish at Maats AMS or Maats UTR (pick-up on AMS route around 10:00)

For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.

This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.

On Friday, June 27th, we’ll kick off the weekend with a Friday evening ride from our Rotterdam store, covering approximately 60 kilometers. After the ride, we’ll return to the store for cold drinks and burgers.

Fancy joining us? You're invited! Sign up below!

Event Details:

Event: Midsummer Kick-Off Ride
Meeting Point: Maats Rotterdam
Meeting Time: 18:00
Departure Time: 18:30
Ride: A 60 km road ride.  Route can be found here.
Post-Ride: We’ll return to Maats RTM for beers and burgers to kick off the weekend in style.

For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.

This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.

On Sunday, June 29th, we’ll wrap up the Midsummer weekend with a shake-out ride. You can start from any of our three stores, and the routes will converge halfway for a mid-ride coffee stop at a central meeting point. Each route will be approximately 55–65 kilometers.

Fancy joining us? You're invited! Sign up below!

Event Details:

Event: Midsummer Shake-out
Meeting Points: Maats AMS, Maats UTR, Maats RTM
Meeting Time: 09:30
Departure Time: 10:00
Ride: A 70-75 km road ride.
Support: The halfway stop — where all routes come together — will be powered by Maats and PNS, offering a moment to rest, refuel, and connect with riders from all starting points.