At Maats, we're all about cherry-picking the finest cycling apparel and accessories. We don’t sell bikes — which kind of makes us the odd one out in the cycling world. But every now and then, something comes along that we just can’t say no to, even if it doesn’t fully fit into what we normally do.

A collaboration with Standert Bikes from Berlin is a perfect example. As far as we’re concerned, this exciting brand is a true gamechanger — and it aligns surprisingly well with who we are and the brands we represent.

That’s why, in spring 2025, we’re hosting a Standert Pop-up in our stores. A curated selection of Standert bikes will be on display, ready to be explored — and yes, you can even take them for a short test ride.

To kick things off, we’re organizing two special Maats x Standert Kick-off Rides: one in Amsterdam and one at our brand-new store in Rotterdam.

Ride info

• Advanced Pace: 30-32 km/h
  
• This ride is a bit more challenging, but still meant as a community ride where a NO DROP POLICY applies. 
  
• Ride leaders will still lead the ride but do not ride at the front all the time. Riders at the front can switch turns. 

If someone is struggling, bring the pace down a little bit. If some people have to wait at a traffic sign, wait for them across the street.
In Dutch there is a saying: “Samen uit, Samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules (Important!)

• Helmet is Mandatory
• Make sure you're aware of the signaling on the bike (Voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

NOTE: if the reason for you to join is to ride really fast without any social interactions, this is NOT for you. 

Routes:
Each Maats location has approximately 8 fixed routes of around 60-70 km.
Routes are designed for variety, safety and an optimal riding experience with groups. Routes will NOT be adjusted (only in consultation).

At Maats, we're all about cherry-picking the finest cycling apparel and accessories. We don’t sell bikes — which kind of makes us the odd one out in the world of cycling. But every now and then, something comes along that we just can’t say no to, even if it doesn’t fully fit into what we normally do.

A collaboration with Standert Bikes from Berlin is a perfect example. As far as we’re concerned, this exciting brand is a true gamechanger — and it aligns surprisingly well with who we are and the brands we represent.

That’s why, in spring 2025, we’re hosting a Standert Pop-up in our stores. A curated selection of Standert bikes will be on display, ready to be explored — and yes, you can even take them for a short test ride.

To kick things off, we’re organizing two special Maats x Standert Kick-off Rides: one in Amsterdam and one at our brand-new store in Rotterdam.

Ride info

• Advanced Pace: 30-32 km/h
  
• This ride is a bit more challenging, but still meant as a community ride where a NO DROP POLICY applies. 
  
• Ride leaders will still lead the ride but do not ride at the front all the time. Riders at the front can switch turns. 

If someone is struggling, bring the pace down a little bit. If some people have to wait at a traffic sign, wait for them across the street.
In Dutch there is a saying: “Samen uit, Samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules (Important!)

• Helmet is Mandatory
• Make sure you're aware of the signaling on the bike (Voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

NOTE: if the reason for you to join is to ride really fast without any social interactions, this is NOT for you. 

Routes:
Each Maats location has approximately 8 fixed routes of around 60-70 km.
Routes are designed for variety, safety and an optimal riding experience with groups. Routes will NOT be adjusted (only in consultation).

The world's most carbohydrate-rich sports drink. Widely used by the best cyclists in the world. 80g of carbs per serving (500 ml). Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Caffeine, carbohydrates and hydration. Everything at the same time – and at levels that make a difference. The Maurten DRINK MIX 320 CAF 100 has it all. By utilizing our hydrogel technology we’ve even managed to control the bitterness that caffeine usually results in – without any added acid, flavors or colorants. The DRINK MIX 320 CAF 100 contains 100 mg of caffeine.

Suitable for vegetarians & vegans.

This is the Maurten GEL 100. Energy capsulated in a natural hydrogel. Built with six ingredients – no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Energy encapsulated in a natural hydrogel. Built with six ingredients — no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Box of 12 servings.

Suitable for Vegetarians & Vegans.

The Maurten GEL 100 CAF 100 contains 100 mg of caffeine – that’s the equivalent of 1,5 espressos – or one cup of brewed coffee. That’s a lot compared to many of the traditional gels out there. It delivers 25 grams of carbohydrates through a unique blend of fructose and glucose (ratio of 0.8:1). It packs a high weight to energy ratio and doesn’t contain any added flavours, preservatives or colourants. Just like all of Maurten's products, it’s vegan-friendly.

Use the GEL 100 CAF 100 on its own during shorter durations, or combine it with other Maurten products to ensure you have enough carbohydrates throughout your session.

Energy capsulated in a natural hydrogel. Each serving contains 100 mg of caffeine and delivers 25 grams of carbohydrates. Built with seven ingredients – no added colorants, preservatives or flavours.

Box of 12 servings.

Friday 21 June 2024 

Starting Point: Amsterdam, Utrecht or Zwolle

Maats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - come join us for a long epic day in the saddle.

The concept is simple: we will take full advantage of the longest day of the year and ride a longer route of no less than 235km. You can choose to start either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).

We are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.

All groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.

Click here to join the Pas Normal Studios Strava Challenge

Ride details

• Meeting point: Maats Amsterdam, Maats Utrecht or RFBS Hattemerbroek
• Departure time: 09:00 sharp; you are welcome for coffee as of 08:30
• Distance: +/- 235km, way type: road
• Pace: 28-30 km/h average
• Suitable for cyclists with a good condition and experience with group rides
• Self-supportive group ride (no ride leaders)
• Included: lunch, drinks and snacks at all stops
• Participation at own risk

After successful registration, you'll receive all necessary information and the final route a few days before the event.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!

What is our Advanced Ride? 

This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.

• Faster pace, average speed: 30-32 km/h
• Cruising speed (on longer straight segments): ~34-35 km/h
• This ride type is a bit more challenging, but still meant as a community ride where a no drop policy applies.
  
• Ride leaders will still lead the ride but do not ride at the front all the time - all riders can take turns to ride at the front position. 

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!

What is our Advanced Ride? 

This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.

• Faster pace, average speed: 30-32 km/h
• Cruising speed (on longer straight segments): ~34-35 km/h
• This ride type is a bit more challenging, but still meant as a community ride where a no drop policy applies.
  
• Ride leaders will still lead the ride but do not ride at the front all the time - all riders can take turns to ride at the front position. 

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!

What is our Flow Ride? 

This ride is meant for everyone who loves to share the passion of cycling together.

• Relaxed pace, average speed: 27-28 km/h
• Cruising speed (on longer straight segments): ~30 km/h
• Meant for riders looking for a nice bike ride to get in touch with each other and meeting new people
• We ride in pairs of 2 with the ride leaders taking the front positions
• This ride adheres to a no drop policy - if the speed is too high we dial it down a notch.
  

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!

What is our Flow Ride? 

This ride is meant for everyone who loves to share the passion of cycling together.

• Relaxed pace, average speed: 27-28 km/h
• Cruising speed (on longer straight segments): ~30 km/h
• Meant for riders looking for a nice bike ride to get in touch with each other and meeting new people
• We ride in pairs of 2 with the ride leaders taking the front positions
• This ride adheres to a no drop policy - if the speed is too high we dial it down a notch.
  

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

The Oskar Oatbar is a powerful oat bar for a modern world. 100% organic, handmade energy oat bars in eco kraft paper bags. Developed by bicycle lover and chef for athletes, worldwide. The timeless snack.

Energy with taste. 390s, the series for the long haul. Lots of power, lots of taste.

Choose from a neutral version, with cardamom, 100% vegan and gluten-free and with lots of nuts. Flat packed and plentiful in quantity.

Naturel bar taste Notes: Spicy, Juicy, Salty, Sweet

The Oskar Oatbar is a powerful oat bar for a modern world. 100% organic, handmade energy oat bars in eco kraft paper bags. Developed by bicycle lover and chef for athletes, worldwide. The timeless snack.

Energy with taste. 390s, the series for the long haul. Lots of power, lots of taste.

Flat packed and plentiful in quantity. Nuts taste notes: lots of nuts, strong, salty, sweet

The Oskar Oatbar is a powerful oat bar for a modern world. 100% organic, handmade energy oat bars in eco kraft paper bags. Developed by bicycle lover and chef for athletes, worldwide. The timeless snack. The pistacchio version is vegan.

Energy with taste. 390s, the series for the long haul. Lots of power, lots of taste.

The Oskar Oatbar is a powerful oat bar for a modern world. 100% organic, handmade energy oat bars in eco kraft paper bags. Developed by bicycle lover and chef for athletes, worldwide. The timeless snack.

Energy with taste. 390s, the series for the long haul. Lots of power, lots of taste.

Choose from a neutral version, with cardamom, 100% vegan and gluten-free and with lots of nuts. Flat packed and plentiful in quantity.

Basic taste notes: Neutral, slightly grainy, slighty salty

The Oskar Oatbar is a powerful oat bar for a modern world. 100% organic, handmade energy oat bars in eco kraft paper bags. Developed by bicycle lover and chef for athletes, worldwide. The timeless snack.

Taste notes: plenty apple, juicy, bit salty.