Photos: Floyd van Hoof
Maats x Pas Normal Studios
Escapism Ride
On Friday April 22nd we hosted the first edition of the Maats x Pas Normal Studios Escapism Ride. We hosted this event to celebrate the collab between Maats Cycling Culture and apparel brand Pas Normal Studios from Copenhagen. Last winter PNS released their new Escapism Collection which is all about adventure on and off the bike. One group started from the Amsterdam store and one group from the Utrecht store.
CEO Rob is making sure his bike is ready
After some last preps at the store we took off
Halfway into the ride
After about 50 km of mostly gravel and back trails, both groups arrived at the same point in the forest where the PNS bus was waiting for the riders. Here we stopped for a drink and some food. After this stop, both groups continued their route and ended up back in the shops where the riders started.
Both groups met up at the Destination Everywhere bus from Pas Normal Studios for some drinks and good old fries.
Riding back and finish at the shops
We took off with sunset after the drinks and fries and the groups were split again. Afterwards, well deserved cold drinks were waiting for the riders at the shops. Completely in Maats style!
