Maats Cycling Culture
New on the Maats Travels calendar: a weekend escape to the Vosges.
21-23 Augustus 2026
You've been asking for it and here it is. Weekend trips have been one of the most requested additions to Maats Travels, and we're kicking things off with a great one. No race entry, no pressure just a long weekend of great riding, great food, and great company in one of France's most beautiful cycling regions.
The location
L'Échappée Vosgienne is a brand new hotel built for sport and recovery, set in the heart of Gérardmer in the Vosges mountains. Think comfortable twin rooms with locally crafted bedding, full access to the sports and wellness facilities, and a kitchen run by a dedicated chef who knows that cyclists need more than a sad buffet. Meals are built around local produce, nutritional balance, and dietary needs — so whether you're fuelling hard or recovering smart, you're covered.
The programme
Friday 21 August — check in from 16:00 and get straight into it with an 75-85km ride to stretch the legs after the journey. Dinner together at the hotel. Perfect start to the weekend.
Saturday 22 August — Big day ahead. After breakfast, choose your route: a 120km or 160km ride through the climbs and valleys of the Vosges. Both options are fully supported. Dinner together in the evening to celebrate surviving it.
Sunday 23 August — Breakfast and check-out at 10:00 then a relaxed coffee ride of 50–65km to spin out the legs and end the weekend the right way.
Practical info
Rooms are twin-shared with two separate beds. Single rooms are not available due to capacity. You'd like to room with a specific person, let us know when booking.
Need to bring your bike by van? We've got space in the Maats Sprinter for 12 bikes — first come first served. Prefer to drive yourself or travel by train? Gérardmer is easy to reach independently.
What's included
What's not included
Pricing
The total cost is €450 per person, payable in full at the time of booking. There are 25 spots available — once they're gone, they're gone.
This trip is exclusively available to Maats Members. Interested in joining but not a member yet? Check here.
Maats Cycling Culture
Monday September 29th, 10:00 Maastricht
(Members Only)
When we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.
In recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday September 29th.
Would you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.
IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events!
Details
After booking a ticket we send you a briefing a few days before the event.
Maats Cycling Culture
Saturday, May 23th, 10:00 – Liège
Earlier this year, a wonderful group of Maats Members traveled south for the 2nd edition of Maats Monday: Flanders. It was a tough day, but everyone managed to conquer the famous cobbled climbs.
Now it's time to head out to the other mythical cycling area in Belgium: The Ardennes! The region where great titans like Tadej Pogacar, Remco Evenepoel, Primoz Roglic and many more battled for glory to win the oldest monument in cycling history: 'La Doyenne'.
So here it is: we’re heading to the heart of Liège–Bastogne–Liège for another Belgian Classics ride: Maats Travels: Ardennes!
On Saturday, May 23th, we start in Liège, at the parking lot of hotel Ibis Liège Seraing where we will head out for a monstrous ride. Expect an epic day of cycling over the legendary climbs of La Doyenne.
Want to be well-rested at the start? You have the option to book a hotel room at Ibis Liège Seraing from Friday (May 22nd) to Saturday (May 23th). Costs for a hotel room range between €130–€170, depending on if you want to include breakfast.
Sign up via the link and arrange your optional stay at the hotel Liège.
Details
After booking your ticket, we will send a briefing a few days before the event.
Maats Cycling Culture
The Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem.
Location: Arnhem / Date: Sunday Aug 11th 2024
Details
A couple of days before the event, we will send you all the info you need.
Local Legends
Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Arnhem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.
Maats Cycling Culture
After a successful second edition in September 2025, we’re heading back to Tuscany next fall.
We’re inviting all Maats Members to join us for a week of riding in Tuscany — a unique trip to get the most out of your cycling season and close out the summer with unforgettable rides through the fairytale landscapes of Tuscany.
Dates: 13–19 September 2026
Availability: 25 spots
With the purchase of a ticket, your spot is guaranteed and all included costs are covered. The total cost of the trip is €899 per person. We ask for a deposit of €499 per person, with the remaining balance to be paid after the trip via a separate payment request. On this page you’ll find everything you need to know about the trip.
If the trip is cancelled for any reason, your ticket will be fully refunded.
FYI: This trip is exclusively available to Maats Members. Interested in joining but not a member yet? Check here.
Maats Cycling Culture
This year it’s 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing a series of amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason.
Dropping - Saturday Oct 14
This is a new event based on a typical Dutch concept: a dropping. Imagine a departure in the early morning hours with a touring car to an unknown destination somewhere in the Netherlands. There are two pickup locations: Amsterdam & Utrecht. When you arrive at the location, your bike will be waiting for you and you will receive the location of the first checkpoint.
Once you’ve reached the first checkpoint, the location of the next one will be revealed, and so on. Five checkpoints later and about 150km further you will arrive back at our Amsterdam store where we will draw up the results. This event is not just about speed; route skills, navigation and the ability to improvise will play important roles. Eternal glory awaits at the finish line...
Details
What is included
Maats Cycling Culture
Ride with the Albion crew and celebrate the launch weekend
Following Friday night’s film screening, we’re continuing the celebration of Albion’s launch at Maats with a special social ride from our Utrecht store on Saturday 17 May.
Join the Albion team and ambassadors for an 80 km mixed terrain group ride through the scenic routes of the Utrechtse Heuvelrug. Expect a relaxed pace, a mix of tarmac and gravel, and the kind of ride that perfectly reflects Albion’s spirit of adventure.
This is your chance to connect with the people behind the brand, hear stories from the road, and share a great morning on the bike with like-minded riders.
Coffee at the shop before we roll
80 km no-drop ride (gravel + road)
Small Albion gift for all riders
Hangout afterwards with drinks and conversation
Location: Maats Utrecht, Twijnstraat 7
Meet-up: 09:30
Roll-out: 10:00
Free event, RSVP required
Whether you came to the film night or not – we’d love to have you with us. Let’s ride together and make this Albion launch weekend one to remember.
Maats Cycling Culture
Maats Cycling Culture
This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.
Event Details
A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!
Maats Cycling Culture
This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.
Event Details
A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!
Maats Cycling Culture
Pizza Season is back!
Maats Pizza Rides have always been a staple in our events, and we also would like to introduce this tradition for our newest store in Rotterdam! We organize a Pizza Ride in Rotterdam every 3 weeks. We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return.
Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza!
Ride Info:
Maats Cycling Culture
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!
What is our Advanced Ride?
This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 70-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats Cycling Culture
EVENT IS POSTPONED UNTIL FURTHER NOTICE
In April 2023 it was exactly 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing 5 amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason. On this page you can find all the info about the events.
Midsummer Race - Friday June 30
When you think of bike races you automatically come to club races. Individual, performance driven and straight home after the race. We think it would be cool to make a combination between racing and also a bit of community and fun. That is why we organize a Midsummer race on friday evening, followed by a bbq and some drinks with friends.
We gather at 19:00 at sports park de Weren in Amsterdam Noord. After a short ride briefing, we ride as a group for a warm-up period for 30 minutes. After ringing the bell, we ride a race of 60 minutes for the men and 45 minutes for the women (combined in one race). Afterwards prize ceremony, beers and burgers from the Maats Bus.
Don't feel like racing but want to watch and cheer on the riders? Buy a Spectator ticket for cheering and the bbq.
For who is this race? For all Maats customers/community members who like to race and test themselves on a closed circuit, with or without race experience.
Details
Maats Cycling Culture
The Maats Van is ready to rumble for the second season of Local Loops! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in seeveral cities around the country. This summer we visit: Den Haag, Arnhem and Haarlem.
Location: Den Haag / Date: Sunday July 14th 2024
Details
A couple of days before the event, we will send you all the info you need.
Local Legends
Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Den Haag or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.
Maats Cycling Culture
Since 2017, MAAP and Maats have shared a passion for performance, style, and community. With the opening of our new store in Rotterdam, we’re celebrating that partnership in the perfect city: raw, creative, and full of energy. This ride isn’t just about the kilometers — it’s about the community we’ve built together. And now it's time for us to unite in Rotterdam.
With the opening of our new location Maats is now the go-to destination in Rotterdam for cyclists looking for MAAP apparel. From the latest collections to exclusive pieces — we’ve got it all, right here in the city center.
To celebrate both this exciting new chapter and our long-standing collaboration with MAAP, we’re inviting you to join us for a special social ride on Sunday, 31 August.
We’ll kick off the day with specialty coffee at Maats Rotterdam (Hoogstraat 56A) before rolling out for a 100 km group ride through the region. Halfway the ride, the Maats and/or MAAP Van will await you to replenish your energy with sweets, snacks, drinks and water taps to refuel your bottles.
After the ride, it's time to relax and hang out with each other while enjoying a beer or a soda. We’re opening up this event to 100 riders only, so make sure to register in time. See form below.
Ride Details
- Start and finish: Maats Rotterdam
- Meet up: 09:00
- Roll out: 09:30
- Distance: 100 km
- Flow Ride: 28-30 km/h avarage
- Spots available: 100
- Registration is mandatory
We provide you all ride details 24h before the ride.
Maats Cycling Culture
Streetwear meets Cycling apparel.
Rotterdam breathes raw energy, creativity, and style – and WOEI Rotterdam has been at the heart of that for years. As one of the most iconic streetwear stores in the Netherlands, WOEI is more than just a place to score the latest sneakers. It’s a cultural hub, known for curating community, celebrating individuality, and always staying true to its roots.
At Maats, we believe in the power of community too. That’s why teaming up with WOEI feels like a perfect match. We both care about quality, connection, and doing things with purpose and style. So this summer, we’re merging our communities for a relaxed summer ride to celebrate our shared love for the city, the culture, and the road.
Join us on Sunday, July 27th for the very first WOEI x Maats: Summer Ride. We’ll kick things off at Maats Rotterdam with great coffee, after which we roll out for a ~100km social ride. After the ride, it's time to hang out on the backyard behind our shops, where some iced popsicles, fresh cold sodas and (alcohol free) beers are waiting for you. Stick around to chill, refresh and celebrate summer together with us.
P.S. This is also your opportunity to purchase a one time limited edition Maats x WOEI water bottle, which will be released after the ride. Stock is limited, so make sure to book your spot!
On Sunday 27 July, you're invited for the ride:
Maats Cycling Culture
From the minute Maats opened its doors in Rotterdam, Man Met Brill koffie supports us with its outstanding, and arguably the finest coffee on the market. Home to the city of Rotterdam, Man Met Bril Koffie is a renowned specialty coffee roastery with a café and since February: a hotel! (fun fact: it is the first coffee focused hotel in the world).
Over the years, the brand has become a favorite among coffee lovers in the region, not only for its excellent brews but also for its stylish, industrial-style café and its community-oriented philosophy. A philosophy Maats fully supports, which is why we want to combine our communities with a nice and easy bike ride and lunch afterwards!
At the start of each new season, Man Met Bril and Maats are hosting a bike ride to ride into the new season with our communities. We start at Maats Rotterdam for an almost perfectly brewed Man Met Bril coffee and end the ride at the brand new hotel of Man Met Bril for a special lunch with an even better coffee, this time from trained baristas ;-).
On Sunday 22 June, you're invited for our first seasonal ride: Summer vibes!
Maats Cycling Culture
Save the date:
Maats Amsterdam: Friday 21 March, 17:00-20:00
Come and see the newest collections of our premium brands while enjoying a drink at this Season's Opener. Please register and leave your name for organizational purposes.
Maats Cycling Culture
Saturday July 6th, Maats Utrecht
This summer, Maats proudly joins forces with Maartje Maria, Utrecht's most coveted cycling, triathlon and food influencer, and organizes a Women's Ride. We invite everyone on this ride to discover Utrecht's finest roads curated by Maartje Maria. This ride is suitable for all levels - from beginners to more experienced riders. Contact Maats (chatbox) or Maartje (Instagram DM) if you would like to know more about the ride/level.
A few days before the event we'll send you an email with ride/route information.
Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios for a series of event around the Midsummer weekend — and this year, we're taking things to the next level.
Ruben and Andreas from PNS are bringing the ICC bus to the Netherlands for a full Midsummer Weekend packed with rides, challenges and familiar faces. Joined by PNS Brand Ambassadors, it's going to be a weekend to remember.
On Sunday, June 21th, we’ll wrap up the Midsummer weekend with a shake-out ride. You can start from any of our three stores, and the routes will converge halfway for a mid-ride coffee stop at a central meeting point. Each route will be approximately 80–85 kilometers.
Fancy joining us? You're invited! Sign up below!
Event Details:
Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios for a series of event around the Midsummer weekend — and this year, we're taking things to the next level.
Ruben and Andreas from PNS are bringing the ICC bus to the Netherlands for a full Midsummer Weekend packed with rides, challenges and familiar faces. Joined by PNS Brand Ambassadors, it's going to be a weekend to remember.
On Saturday 20 June, we host our annual 200km Midsummer Ride — this year starting from Maats Rotterdam.
A long day in the saddle on one of the longest days of the year. A loop of approximately 200km, ridden in multiple groups. The ride will be an Advanced Ride, so come well prepared ;-) The PNS van will be out on the road providing support at the halfway point.
We finish at Ahoy Rotterdam. But we're not done there. After the ride, we head straight into a short and fast criterium on the track, with prizes for the winners. Open only to riders who complete the full 200km loop. Then we close the day the right way: BBQ, ice cold beers, and good company.
Sign up below.
Event Details
Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios for a series of event around the Midsummer weekend — and this year, we're taking things to the next level.
Ruben and Andreas from PNS are bringing the ICC bus to the Netherlands for a full Midsummer Weekend packed with rides, challenges and familiar faces. Joined by PNS Brand Ambassadors, it's going to be a weekend to remember.
We kick things off on Thursday, June 18th with a fast Training Ride from Maats Amsterdam, the perfect warm-up for the weekend ahead, and probably a bit more than that.....
You're invited. Sign up below.
Event Details
Maats Cycling Culture
Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!
In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.
09:00 – Meet-up (coffee)
09:30 – Social Ride (Flow + Advanced) – 125 km
13:00 – Ronde van Vlaanderen Screening
This ride is a tribute to the Ronde van Vlaanderen, which also takes place in Flanders on this very day, so expect cobbled sectors and punchy climbs along the way.
We invite you for a pre-ride coffee & briefing starting at 09:00. At 09:30, we’ll head out in two groups: You can choose the Advanced group (~32 km/h average) or opt for the slightly more relaxed Flow group (~28 km/h average).
After the ride, we’ll screen the Ronde van Vlaanderen on our in-store beamer. Watch the titans clash while enjoying a well-earned post-ride drink or coffee.
This invitation is open to anyone who loves to roll on two wheels, however do understand that our Social Rides are of a certain level and we expect a certain level of stamina and experience with group rides. Leave your name/email below so we can inform you of the route/ride details, but of course also feel welcome should you not have registered in time. See you there!