Sundays are for riding, discovering new routes and meeting new friends. Maats has got you covered! On this page you'll find the rides we host from our store in Amsterdam.

How does it work?

We organize our socials rides for our customers and to introduce new people to Maats and the brands we sell.

Our Sunday Social Rides are between 60 and 80 km. The route will be sent to you in advance via a ride briefing by email. Depending on the number of participants, you can choose from different groups with varying speeds. There will always be a group riding at a social pace, averaging between 28-30 km/h.

What is the level?

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

Book your spot

• Select the right date
• Fill in your details
• Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

Sundays are for riding, discovering new routes and meeting new friends. Maats has got you covered! On this page you'll find the rides we host from our store in Utrecht.

How does it work?

We organize our socials rides for our customers and to introduce new people to Maats and the brands we sell.

Our Sunday Social Rides are between 60 and 80 km. The route will be sent to you in advance via a ride briefing by email. Depending on the number of participants, you can choose from different groups with varying speeds. There will always be a group riding at a social pace, averaging between 28-30 km/h.

What is the level?

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

Book your spot

• Select the right date
• Fill in your details
• Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Utrecht every 3 weeks, starting on Thursday 24 April! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Want to join us to kick the pizza season off in Utrecht? Grab your ticket! Cannot make it to this first edition? Don't be worried! Every three weeks there will be a pizza ride in Utrecht (the other weeks in our Amsterdam store or Rotterdam store). 

Keep an eye out on our calendar for the dates. Happy riding & Andiama la Pizza! 

Ride Info:

• 18:30 gathering at Maats Utrecht (Twijnstraat 7)
• 19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from 'De Pizzabakkers' and two drinks will await you. 
• Costs €25 per person
• Ticket required
  

As the cooler months approach, we're excited to host gravel rides starting from our store in Utrecht. There's nothing we love more than heading out with a great group to explore scenic routes and hidden trails. To ensure a relaxed and enjoyable experience, participation is limited. With a maximum of 25 riders, we keep things intimate by riding in small groups of 5-6 people.

Each ride starts and finishes at Maats Utrecht. Want a sneak peek at our routes? Check out our Komoot collection page, where we select a different route for every event.

• Start/finish: Maats Utrecht
• 9:30h gathering for coffee, 10:00h start
• Distance: between 60-80 km
• Speed: relaxed and social
• Bike: Gravel bike, MTB of CX.
• Route: a mix of tarmac, fast and smooth gravel sections and some technical single tracks

Dates AW 24/25:

• Sunday December 22th
• ⁠Sunday January 12th
• Sunday February 9th
• ⁠Sunday March 9th

How it works:

• Select the right date
• Fill in your details
• Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

Powered by Maats in collaboration with Pas Normal Studios.

This weekend is all about our friendship and collaboration with the Danish brand Pas Normal Studios. On Saturday, we organise our yearly Plus One Race together, and on Sunday, the day after, it is time to have fun together and do a relaxed social group ride of approx. 60/70 km. We treat you to a half way stop with drinks and snacks, powered by both the Maats and PNS Sprinter vans.

You can ride from both our stores (Amsterdam and Utrecht) and we meet up half way at the stop. We organise this event for Maats and Pas Normal Studios customers and community.

Details

• Date: Sunday September 10th
• Location: Maats Amsterdam and Maats Utrecht
• Coffee from 9:30h, departure at 10:00h
• Halfway stop with snacks and drinks
• Average speed 30 km/h, multiple groups
• Participation is free, however a ticket is mandatory
  

After successful registration, you'll receive all necessary information typically a few days before the event.

NEW SPOTS AVAILABLE! We're currently fixing some subscription trouble but stay tuned! Fill in your email in the NOTIFY-ME box.

Powered by Maats in collaboration with Pas Normal Studios

Sunday 21 January 2024 08:30h

Start and finish: Maats Amsterdam, van Woustraat 165

January is the month of the Winter Resolution Challenge from Pas Normal Studios, a Strava initiative that challenges you to ride at least 1250 km in the first month of the year. On Sunday 21/1, we organize a long ride to boost your monthly total and achieve your goals. We also hosted this event in the beginning of 2023, and we like the idea to turn this into a yearly tradition. Check last years aftermovie here.

Everyone around Amsterdam has heard of it or rode it before: the famous and notorious Markermeer loop, a route of approximately 160 km, all day along the waterfront. It is a simple route where the only thing you have to think about is whether you are going to take it clockwise or counterclockwise, depending on the wind that day. You can find the route here.

We gather at 08:30h at Maats for coffee. After the ride briefing, we divide everyone into smaller groups for departure. The Maats Sprinter will serve as a support van, that rides with the groups, in which you can put some personal belongings (like food or extra clothing) during the stops.

Details:

• Sunday January 21th, 2024, gathering 08:30 at Maats AMS
• 160 km loop with coffee/food stop halfway (own expense)
• Average speed between 28 and 32 km/h, no-drop policy*
• 50 spots available

After successful registration, you'll receive all necessary information a few days before the event.

Friday 21 June 2024 

Starting Point: Amsterdam, Utrecht or Zwolle

Maats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - come join us for a long epic day in the saddle.

The concept is simple: we will take full advantage of the longest day of the year and ride a longer route of no less than 235km. You can choose to start either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).

We are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.

All groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.

Click here to join the Pas Normal Studios Strava Challenge

Ride details

• Meeting point: Maats Amsterdam, Maats Utrecht or RFBS Hattemerbroek
• Departure time: 09:00 sharp; you are welcome for coffee as of 08:30
• Distance: +/- 235km, way type: road
• Pace: 28-30 km/h average
• Suitable for cyclists with a good condition and experience with group rides
• Self-supportive group ride (no ride leaders)
• Included: lunch, drinks and snacks at all stops
• Participation at own risk

After successful registration, you'll receive all necessary information and the final route a few days before the event.

Your all-access pass to early product releases, member-only discounts, exclusive events, and premium perks. Elevate your ride with a Maats Membership.

Experience the best of cycling with premium benefits all year long:

• First access to gear and events
• 10% discount on all products*
• Unique rides and seasonal events
• Clubhouse benefits and other perks

* Only already discounted products to be excluded

More info? Click here

Maats x Leeman Ride - Dönerdag September 19

At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. This summer we will host already the fifth edition and we will make something special out of this anniversary edition...

An event beyond imagination. Trust us, you don't want to miss this one...

• 18:00 gathering at Maats
• 18:30 departure in groups for a relaxed ride of approximately 45km
• Upon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you
• Costs €20 per person
• Max 100 participants
• Ticket required

Where mud meets fun, shops clash, clubs fight and riders battle for local cross glory. This is that one CX race to rule them all. There will be races for everyone, from CX-rookies till mud veterans, and everyone in between. 

• Saturday January 27th
• ARC Ulysses, Amsterdam
• Between 13:00 and 18:00

More information and answer to all your questions.

In collaboration with MAAP and the Ride Beyond Crew, and in celebration of the new MAAP Atmos collection, we’re setting out to test the lungs and character – a pursuit of the sort of limits and lessons that only come when you push beyond your comfort zone.

This ride will be long, hard, and one best experienced with friends and new friends alike. The sort of Type 2 fun that usually comes with the potential of bonking* and we end up talking about with mates for years and even decades to come.

As we push ourselves to the next level, we need our gear to meet us there too. Incremental gains are the difference between betterment and stagnating. The new Atmos collection is driven by performance and versatility. The Atmos Jacket is the lightest weight all-weather jacket MAAP’s developed to date. The ultimate pieces for those in a constant pursuit of progression.

• This ride will be challenging. You are responsible for your own nutrition and hydration across the ride. You are also responsible for your own mechanical support – bring tires, tubes and/or CO2 cartridges.
• There will be treats provided by Maats and MAAP – coffee pre-ride with post-ride food and beverages back at Maats.
• There will be a rad giveaway too – two lucky riders will walk away with an Atmos vest or Jacket of their choice. This will be communicated to you on the day if you’re the winner.

Details

• Sunday November 26th
• Start: Maats Utrecht, Twijnstraat 7
• Meeting time: 09:30h
• Roll-out time: 10:00h
• Distance: 150 km
• Surface: Road and Gravel, but doable on a road bike

We will send you all necessary info and route a few days before the event.

Sunday Dec-8th 09:00 - Amerongen

Join us at De Proloog in Amerongen for an unforgettable day full of gravel. We’ve been cooking on three unique loops that will take you on trails you've likely never seen before. Each loop is unique and different, and you decide the order and how many loops you want to ride. All three starts and ends at our base at De Proloog. 

The event offers three loops, each approximately 50 km. You decide how many loops you want to ride—take on one, two, or all three! That means you can ride anywhere from 50 km to 150 km. It’s your day to explore at your own pace. Ride by yourself, as a team or join a group: it's all good!

Here’s the schedule for the day:

• 09:00 – Meet at De Proloog for coffee and ride briefing
• 09:30 – Roll out.
• After the ride, return to De Proloog for a well-deserved serving of local soup and bread, included in your ticket.
• 16:00 - Finish Time

What bike to bring? A gravel, CX or MTB bike is what you need. You’ll be riding a mix of gravel, sand, and pavement, so get ready for a diverse ride.

Included in your ticket:

• Three specially curated routes
• Pre-ride coffee
• Post-ride soup and bread
• A fantastic day of gravel riding with great company

Sunday, April 6th

09:30 - Coffee
10:00 - Social Ride 

After weeks of renovating, painting, and furnishing, our brand-new Maats store in Rotterdam is finally ready to open! 💚💚

The weekend of April 5th & 6th marks our grand opening. On Saturday, we celebrate with a party, but on Sunday, it’s time to ride!

We’ve planned a beautiful 75 km road ride, starting and finishing at Maats Rotterdam (Hoogstraat 56-A). We'll gather at 09:30 for coffee and roll out in groups around 10:00. This event is all about fun and pace will be social (28-30 km/h).

This Sunday is also the day of De Ronde van Vlaanderen. After the ride, we'll screen the race on a big screen at the store, accompanied by food and drinks.

Free registration is required – grab your ticket via the booking tool. All details will be sent to registered participants a few days before the event.

We can’t wait to ride with you. See you there! 

Saturday March 25th, Maats Utrecht

After a successful first edition last November, the Maats Checkpoint Challenge is back for its second instalment. We've found another 10 amazing checkpoints that will take you in a new direction from our Utrecht store.

This challenge (or race for some) is all about planning, route skills and teamwork. There’s no route, just 10 checkpoints (CPs) that are worth a visit for you and your teammate. You connect these checkpoints to create your own route.

Two out of ten CPs are mandatory, the other eight are optional. So it’s up to you to decide how long your route will be. If you want to check off all CPs, expect to ride approximately 200km. The shortest route along the mandatory CPs will be around 100km.

We will draw up a classification at the finish. The team that checks off all checkpoints and does so in the shortest amount of time wins the challenge.

Are you up for the challenge? Team up & and join us on Saturday March 25th in Utrecht.

Event Details

• 9:00 gathering at Maats Utrecht, Twijnstraat, for coffee and ride briefing, start at 9:30
• Max 30 teams of two
• All CPs will be reachable on a road bike with wide-ish tires, but you will have to ride some easy gravel
• At one of the mandatory CPs there will be food and drinks, but bring enough yourself for during the ride
• You have to be back in store before 18:00 (cut-off time)
• We’ll share the CPs a few days before the event so you can start planning your route in advance
• Team ticket price €60 (€30 pp)
• Included: coffee before the start, food and drinks at one CP, beers and snacks afterwards at the finish

After booking a ticket we send you an extensive briefing a few days before the event.

Saturday June 24th

Since last year, Maats proudly stocks shoe brand QUOC. At Maats we have been looking for distinctive brands with a good story and outstanding quality since day one. QUOC is a brand that meets all our requirements and we are stoked to represent it. At Maats, we sell both road and off-road QUOC shoes. This spring QUOC released their new collection which you can check here.

Together with QUOC we organize a social ride to celebrate our collaboration. Ondrej, Bonnie and James from QUOC are joining us for the ride, as well as local brand ambassadors Alberto Viciana and our own Sherry Buzzalong. We created a nice route (road) and will treat you to a coffee before the ride. Moreover, expect some nice goodies from our friends from QUOC for all participants.

Details:

• Date: Saturday June 24th
• Location Maats Amsterdam, van Woustraat 165
• Gathering 09:30, departure at 10:00
• Group ride of approx 70 km
• 35 spots available

After successful registration, you'll receive all necessary information a few days before the event.

Saturday 01-06 

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

On saturday morning we organise a social group ride with Pas Normal Studios. We host a 100km ride on the road with a coffeestop halfway from the Maats Sprinter. We will devide everyone in groups and there will differents speed. We will share the route and all info a few days before the event. 

Spots are limited so secure yours through the button above.

• 09:30 gathering at Maats Amsterdam
• 10:00 departure in groups for a group ride of 100 km (approx 28-30 km/h)
• We treat you halfway with drinks and snacks from the Maats Sprinter
• Here you find our Ride Conditions
• Ticket required

500 kilometers. Eight days. 24th-31st Dec. The world's favorite festive cycling challenge is back. This year we got your covered and will host the Festive500 from our Maats store in Utrecht.

Maats is the spot in the Utrecht region where you can shop Rapha and that is why we would like to be a clubhouse and facilitate people who want to challenge themselves and defy the Festive500.

We host three social rides with a distance of 100km, on 24-12, 27-12 and 30-12. You're invited to join us and conquer the Festive500 challenge.

The 2023 edition of the Maats x Pas Normal Studios race is planned for Saturday September 9th.

This event is to celebrate the collab between Maats Cycling Culture and apparel brand Pas Normal Studios from Copenhagen. Racing is in the DNA of the Danish brand and that is why we organize a Maats x PNS race in Amsterdam for the fifth year in a row already! We will make this a special festive edition.

For a previous edition's video and race report, check here.

This event is an accessible way to get in touch with racing. There are people who have experience with this, but it is also a perfect event for people who are new to racing. The race consists of a 15 minute warm-up and this is perfect for getting used to the track and to riding in a peloton. No worries about the level, it is a friendly race and suitable for most cyclists.

Details

• Saturday 9th of September, starting 14:00
• Location: ARC Ulysses, Amsterdam North
• 20 min warm-up + 45 min race
• Both men and women winners
• Participation is free and by invite only
• For content purposes, the dresscode is Maats or PNS
• Drinks and snacks afterwards included

You will receive all necessary information a few days before the event. 

This event is for customers of Maats and Pas Normal Studios and participation is only by invitation.

Date: Sunday 29-Dec-'24

Starting from AMS: gathering at 09:00, departure 09:30
Starting from UTR: gathering at 09:30, departure 10:00
Distance: +/- 60km

Finishing around 12:00 in Amsterdam, with oliebollen/bubbles

The last day of the year is your ultimate chance to work on your total YTD distance and achieve your goals. But, it's also the last opportunity to get one more adventure in before the year is over. We invite you to join us on our 2024 End of Year ride, starting from both our Amsterdam and Utrecht locations, and finishing together at Maats Amsterdam, where oliebollen and bubbles await you. We'd like to cheer with you together to all the good things 2024 has brought!

Please subscribe so we can send you the route. After successful registration, you'll receive all necessary information a few days before the event.

Rotterdam Pizza Ride powered by Maats in collaboration with Pas Normal Studios

Wednesday 9 April - Maats Rotterdam -18:00

With the successful Grand Opening party and group ride still fresh in our minds, it's already time to bring some Maats culture to Rotterdam: the notorious Pizza Rides! For the past years, pizza rides have been a permanent event in our summer event schedule and since this will be the first edition in our new Rotterdam store, we wanted to make this a special one. 

We organize the first Rotterdam Pizza Ride in collaboration with our close friends from Pas Normal Studios. Over the years, we’ve hosted many events with Pas Normal Studios, and this time we’re bringing the community together once again for a fun and social evening on the bike, so we could celebrate the Rotterdam opening together. 

Join us for a 55 km group ride, followed by delicious pizza and ice-cold drinks to wrap up the evening in style. Since this will be the first (of many) pizza rides in Rotterdam, pizza and beers are on us! 

See you there! 🚴🍕✨

Ride info

• 18:00 gathering at Maats Rotterdam (Hoogstraat 56A)
• 18:30 departure in groups for a relaxed ride of 55km (approx 28 - 30 km/h)
  
• GPX Route & a ride briefing will be sent to you by e-mail a couple of days before the event
• On return at Maats some delicious pizza and drinks will be waiting for you
• Because this is our first pizza ride in Rotterdam, this event is free of charge! Signing up is required.

The Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving our van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem. 

Location: Haarlem / Date: Sunday Sept 1st 2024

Details

• We gather on Sunday morning 09:30h at a near the centrum of Haarlem (t.b.c.) for coffee from our van
• As of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends
• Midway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• After finishing, we go to a local brewery and have some drinks!
• 30 spots available, registration is mandatory
• Participation at own risk

A couple of days before the event, we will send you all the info you need.

Local Legends

Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Haarlem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.

Friday 31-05 From 18:00

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

Friday evening 6pm, we kick-off the Launch Weekend in our store in Amterdam. There will be a PNS crew coming over for the party and we love to show you our new and updated PNS corner in our store. 

We will make sure there will be plenty of drinks, snacks and music, and we might even provide some special Maats x PNS 2.0 Launch Casual items. The party is free and you are more than welcome to join, please register so we know that you're coming.