Maats Cycling Culture

Maats x Albion: Social Ride Utrecht

€0.00

Saturday: Social Ride Friday: Film Screening

Ride with the Albion crew and celebrate the launch weekend

Following Friday night’s film screening, we’re continuing the celebration of Albion’s launch at Maats with a special social ride from our Utrecht store on Saturday 18 May.

Join the Albion team and ambassadors for an 80 km mixed terrain group ride through the scenic routes of the Utrechtse Heuvelrug. Expect a relaxed pace, a mix of tarmac and gravel, and the kind of ride that perfectly reflects Albion’s spirit of adventure.

This is your chance to connect with the people behind the brand, hear stories from the road, and share a great morning on the bike with like-minded riders.

Coffee at the shop before we roll
80 km no-drop ride (gravel + road)
Small Albion gift for all riders
Hangout afterwards with drinks and conversation

Location: Maats Utrecht, Twijnstraat 7
Meet-up: 09:30
Roll-out: 10:00
Free event, RSVP required

Whether you came to the film night or not – we’d love to have you with us. Let’s ride together and make this Albion launch weekend one to remember.

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Sundays are for riding, discovering new routes and meeting new friends. Maats has got you covered! On this page you'll find the rides we host from our store in Amsterdam.

How does it work?

We organize our socials rides for our customers and to introduce new people to Maats and the brands we sell.

Our Sunday Social Rides are between 60 and 80 km. The route will be sent to you in advance via a ride briefing by email. Depending on the number of participants, you can choose from different groups with varying speeds. There will always be a group riding at a social pace, averaging between 28-30 km/h.

What is the level?

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

Book your spot

Select the right date
Fill in your details
Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

Maats Cycling Culture

Maats Social Rides Utrecht

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Sundays are for riding, discovering new routes and meeting new friends. Maats has got you covered! On this page you'll find the rides we host from our store in Utrecht.

How does it work?

We organize our socials rides for our customers and to introduce new people to Maats and the brands we sell.

What is the level?

Book your spot

Select the right date
Fill in your details
Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

Maats Cycling Culture

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Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza!

Ride Info:

18:15 gathering at Maats Utrecht (Twijnstraat 7)
18:30 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
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The Day After Ride

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Powered by Maats in collaboration with Pas Normal Studios.

This weekend is all about our friendship and collaboration with the Danish brand Pas Normal Studios. On Saturday, we organise our yearly Plus One Race together, and on Sunday, the day after, it is time to have fun together and do a relaxed social group ride of approx. 60/70 km. We treat you to a half way stop with drinks and snacks, powered by both the Maats and PNS Sprinter vans.

You can ride from both our stores (Amsterdam and Utrecht) and we meet up half way at the stop. We organise this event for Maats and Pas Normal Studios customers and community.

Details

Date: Sunday September 10th
Location: Maats Amsterdam and Maats Utrecht
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After successful registration, you'll receive all necessary information typically a few days before the event.

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NEW SPOTS AVAILABLE! We're currently fixing some subscription trouble but stay tuned! Fill in your email in the NOTIFY-ME box.

Sunday 21 January 2024 08:30h

Start and finish: Maats Amsterdam, van Woustraat 165

January is the month of the Winter Resolution Challenge from Pas Normal Studios, a Strava initiative that challenges you to ride at least 1250 km in the first month of the year. On Sunday 21/1, we organize a long ride to boost your monthly total and achieve your goals. We also hosted this event in the beginning of 2023, and we like the idea to turn this into a yearly tradition. Check last years aftermovie here.

Everyone around Amsterdam has heard of it or rode it before: the famous and notorious Markermeer loop, a route of approximately 160 km, all day along the waterfront. It is a simple route where the only thing you have to think about is whether you are going to take it clockwise or counterclockwise, depending on the wind that day. You can find the route here.

We gather at 08:30h at Maats for coffee. After the ride briefing, we divide everyone into smaller groups for departure. The Maats Sprinter will serve as a support van, that rides with the groups, in which you can put some personal belongings (like food or extra clothing) during the stops.

Details:

Sunday January 21th, 2024, gathering 08:30 at Maats AMS
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50 spots available

After successful registration, you'll receive all necessary information a few days before the event.

Midsummer Challenge 2024 - Maats Cycling Culture

Maats Cycling Culture

Midsummer Challenge 2024

€25.00

Friday 21 June 2024

Starting Point: Amsterdam, Utrecht or Zwolle

Maats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - come join us for a long epic day in the saddle.

The concept is simple: we will take full advantage of the longest day of the year and ride a longer route of no less than 235km. You can choose to start either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).

We are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.

All groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.

Click here to join the Pas Normal Studios Strava Challenge

Ride details

Meeting point: Maats Amsterdam, Maats Utrecht or RFBS Hattemerbroek
Departure time: 09:00 sharp; you are welcome for coffee as of 08:30
Distance: +/- 235km, way type: road
Pace: 28-30 km/h average
Suitable for cyclists with a good condition and experience with group rides
Self-supportive group ride (no ride leaders)
Included: lunch, drinks and snacks at all stops
Participation at own risk

After successful registration, you'll receive all necessary information and the final route a few days before the event.