Maats Cycling Culture
Maats loves to ride. Sharing time together on the bike to connect, meet new people, and catch up with friends.
Maats and ROSE shake hands for the very first time! Every month, Maats & Rose Circle host a Sunday Ride for our community to honor our first ever collab together with the ROSE pop-up event in each Maats store. You are invited!
This is a recurring monthly ride: once a month, Maats and ROSE roll out!
For these special Sundays, we adhere a pace of 28 km/h, known as our Flow Pace.
What is our Flow Ride?
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups.
Maats Cycling Culture
Pizza Season is back!
Maats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Utrecht every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return.
Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza!
Ride Info:
Maats Cycling Culture
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Maats Cycling Culture
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Powered by Maats in collaboration with Pas Normal Studios
Sunday 21 January 2024 08:30h
Start and finish: Maats Amsterdam, van Woustraat 165
January is the month of the Winter Resolution Challenge from Pas Normal Studios, a Strava initiative that challenges you to ride at least 1250 km in the first month of the year. On Sunday 21/1, we organize a long ride to boost your monthly total and achieve your goals. We also hosted this event in the beginning of 2023, and we like the idea to turn this into a yearly tradition. Check last years aftermovie here.
Everyone around Amsterdam has heard of it or rode it before: the famous and notorious Markermeer loop, a route of approximately 160 km, all day along the waterfront. It is a simple route where the only thing you have to think about is whether you are going to take it clockwise or counterclockwise, depending on the wind that day. You can find the route here.
We gather at 08:30h at Maats for coffee. After the ride briefing, we divide everyone into smaller groups for departure. The Maats Sprinter will serve as a support van, that rides with the groups, in which you can put some personal belongings (like food or extra clothing) during the stops.
Details:
After successful registration, you'll receive all necessary information a few days before the event.
Maats Cycling Culture
Friday 21 June 2024
Starting Point: Amsterdam, Utrecht or Zwolle
Maats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - come join us for a long epic day in the saddle.
The concept is simple: we will take full advantage of the longest day of the year and ride a longer route of no less than 235km. You can choose to start either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).
We are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.
All groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.
Click here to join the Pas Normal Studios Strava Challenge
Ride details
After successful registration, you'll receive all necessary information and the final route a few days before the event.
Maats Cycling Culture
In collaboration with MAAP and the Ride Beyond Crew, and in celebration of the new MAAP Atmos collection, we’re setting out to test the lungs and character – a pursuit of the sort of limits and lessons that only come when you push beyond your comfort zone.
This ride will be long, hard, and one best experienced with friends and new friends alike. The sort of Type 2 fun that usually comes with the potential of bonking* and we end up talking about with mates for years and even decades to come.
As we push ourselves to the next level, we need our gear to meet us there too. Incremental gains are the difference between betterment and stagnating. The new Atmos collection is driven by performance and versatility. The Atmos Jacket is the lightest weight all-weather jacket MAAP’s developed to date. The ultimate pieces for those in a constant pursuit of progression.
Details
We will send you all necessary info and route a few days before the event.
Maats Cycling Culture
Sunday Dec-8th 09:00 - Amerongen
Join us at De Proloog in Amerongen for an unforgettable day full of gravel. We’ve been cooking on three unique loops that will take you on trails you've likely never seen before. Each loop is unique and different, and you decide the order and how many loops you want to ride. All three starts and ends at our base at De Proloog.
The event offers three loops, each approximately 50 km. You decide how many loops you want to ride—take on one, two, or all three! That means you can ride anywhere from 50 km to 150 km. It’s your day to explore at your own pace. Ride by yourself, as a team or join a group: it's all good!
Here’s the schedule for the day:
What bike to bring? A gravel, CX or MTB bike is what you need. You’ll be riding a mix of gravel, sand, and pavement, so get ready for a diverse ride.
Included in your ticket: