Maats Cycling Culture
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!
What is our Advanced Ride?
This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 70-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats Cycling Culture
EVENT IS POSTPONED UNTIL FURTHER NOTICE
In April 2023 it was exactly 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing 5 amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason. On this page you can find all the info about the events.
Midsummer Race - Friday June 30
When you think of bike races you automatically come to club races. Individual, performance driven and straight home after the race. We think it would be cool to make a combination between racing and also a bit of community and fun. That is why we organize a Midsummer race on friday evening, followed by a bbq and some drinks with friends.
We gather at 19:00 at sports park de Weren in Amsterdam Noord. After a short ride briefing, we ride as a group for a warm-up period for 30 minutes. After ringing the bell, we ride a race of 60 minutes for the men and 45 minutes for the women (combined in one race). Afterwards prize ceremony, beers and burgers from the Maats Bus.
Don't feel like racing but want to watch and cheer on the riders? Buy a Spectator ticket for cheering and the bbq.
For who is this race? For all Maats customers/community members who like to race and test themselves on a closed circuit, with or without race experience.
Details
Maats Cycling Culture
The Maats Van is ready to rumble for the second season of Local Loops! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in seeveral cities around the country. This summer we visit: Den Haag, Arnhem and Haarlem.
Location: Den Haag / Date: Sunday July 14th 2024
Details
A couple of days before the event, we will send you all the info you need.
Local Legends
Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Den Haag or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.
Maats Cycling Culture
Streetwear meets Cycling apparel.
Rotterdam breathes raw energy, creativity, and style – and WOEI Rotterdam has been at the heart of that for years. As one of the most iconic streetwear stores in the Netherlands, WOEI is more than just a place to score the latest sneakers. It’s a cultural hub, known for curating community, celebrating individuality, and always staying true to its roots.
At Maats, we believe in the power of community too. That’s why teaming up with WOEI feels like a perfect match. We both care about quality, connection, and doing things with purpose and style. So this summer, we’re merging our communities for a relaxed summer ride to celebrate our shared love for the city, the culture, and the road.
Join us on Sunday, July 27th for the very first WOEI x Maats: Summer Ride. We’ll kick things off at Maats Rotterdam with great coffee, after which we roll out for a ~100km social ride. After the ride, it's time to hang out on the backyard behind our shops, where some iced popsicles, fresh cold sodas and (alcohol free) beers are waiting for you. Stick around to chill, refresh and celebrate summer together with us.
P.S. This is also your opportunity to purchase a one time limited edition Maats x WOEI water bottle, which will be released after the ride. Stock is limited, so make sure to book your spot!
On Sunday 27 July, you're invited for the ride:
Maats Cycling Culture
From the minute Maats opened its doors in Rotterdam, Man Met Brill koffie supports us with its outstanding, and arguably the finest coffee on the market. Home to the city of Rotterdam, Man Met Bril Koffie is a renowned specialty coffee roastery with a café and since February: a hotel! (fun fact: it is the first coffee focused hotel in the world).
Over the years, the brand has become a favorite among coffee lovers in the region, not only for its excellent brews but also for its stylish, industrial-style café and its community-oriented philosophy. A philosophy Maats fully supports, which is why we want to combine our communities with a nice and easy bike ride and lunch afterwards!
At the start of each new season, Man Met Bril and Maats are hosting a bike ride to ride into the new season with our communities. We start at Maats Rotterdam for an almost perfectly brewed Man Met Bril coffee and end the ride at the brand new hotel of Man Met Bril for a special lunch with an even better coffee, this time from trained baristas ;-).
On Sunday 22 June, you're invited for our first seasonal ride: Summer vibes!
Maats Cycling Culture
We proudly present the new Maats Blood, Sweat and Tears capsule collection.
Thursday 15 May, 18:15
To celebrate the launch of our new B.S.T. capsule jerseys, we invite you for an evening ride & drinks at Maats Amsterdam!
Ride Details
How to sign up for the B.S.T. Launch Ride:
By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group (broadcast only), where all weekly rides will be announced, including the B.S.T. Launch Ride. You can indicate whether you want to join a ride by simply responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats Cycling Culture
Save the date:
Maats Amsterdam: Friday 21 March, 17:00-20:00
Come and see the newest collections of our premium brands while enjoying a drink at this Season's Opener. Please register and leave your name for organizational purposes.
Maats Cycling Culture
Saturday July 6th, Maats Utrecht
This summer, Maats proudly joins forces with Maartje Maria, Utrecht's most coveted cycling, triathlon and food influencer, and organizes a Women's Ride. We invite everyone on this ride to discover Utrecht's finest roads curated by Maartje Maria. This ride is suitable for all levels - from beginners to more experienced riders. Contact Maats (chatbox) or Maartje (Instagram DM) if you would like to know more about the ride/level.
A few days before the event we'll send you an email with ride/route information.
Maats Cycling Culture
Sunday 25 October · 09:00 · Maats Rotterdam
Check your Flybys from the past few years and chances are Noa’s in there. On a group ride, a Sunday loop, or just rolling past the store.
Noa has been at the heart of Maats Rotterdam from the start. She built the foundations, grew our community from the ground up, and made the store a place where riders feel at home. After a few great years, she’s off to her next chapter.
Don’t worry, she’s not going anywhere. Noa is a big part of the Rotterdam cycling scene, and you’ll keep crossing paths with her in and around Maats. But this Sunday is her one and only official goodbye tour, and we want to give it the send-off it deserves, together with the whole Maats RTM community.
The plan
Whether you’ve shared hundreds of kilometres with her or just one ride, you’re welcome. Come ride with us and help us thank Noa for everything.
Maats Cycling Culture
Saturday November 7 - Utrecht
To celebrate the launch of the AW26 PAS Collection, we’re hosting the PAS Team Time Trial: a 126 km gravel training day built around teamwork, competition and the rhythm of a good group ride.
We ride out and back together as a group, from Bar Pleur into the Utrechtse Heuvelrug and the Veluwe. Along the way there are three timed gravel segments of around 10 km each, ridden in pairs. On each one you and your teammate give it everything. After every segment the whole group regroups and rides on together.
There’s coffee at De Proloog in Amerongen and a stop at the PNS van on top of the Goudsberg. We finish at Maats Utrecht Store with drinks, results and prizes for the fastest women’s pair and the fastest men’s pair.
Ride info:
Find a teammate, sign up together and put the PAS Collection to the test.
Maats Cycling Culture
Saturday October 24 - Maats Amsterdam
Running isn't always about chasing heart rates or grinding through intervals. Sometimes it's about finding rhythm, stepping into nature, and sharing miles with a like-minded community.
Together with Pas Normal Studios, we’re hosting a social run to celebrate the launch of their PNS Balance collection. Designed for movement beyond pure competition, Balance focuses on versatility, comfort, and the seamless transition between running, lifestyle, and active recovery.
We’ll head out from our Amsterdam store for an easy-going morning run, offering two different distance and pace options so everyone can find their zone. No pressure, no podiums—just good vibes, crisp morning air, and great people.
Run info:
Saturday October 24
09:00 gathering at Maats Amsterdam, Van Woustraat 165
09:30 start run
Distances & Paces:
7 km @ 5'30" pace
10 km @ 5'00" pace
We adhere to a social, no-drop mindset
Sign up below
After we wrap up, fresh coffee and pastries will be waiting for you back at the store. Stick around to hang out, chat, and check out the new PNS Balance collection in person.
Maats Cycling Culture
Maats x Alba Optics
October 17 - Maats Amsterdam
On Sunday, thousands of runners will take on 21.1 or 42.2 km through Amsterdam, chasing PRs and checking their splits every kilometre. The day before, we’re doing it our way: on two wheels and without looking at the watch.
It’s a social ride with Alba Optics, a brand that has never cared about finishing first. Alba’s story started with an original Italian frame mould from the 80s, which they brought back with new technology to make their first model, the Delta. Since then they’ve stood for riding that’s about quality of life, not performance: getting wherever you want, in any condition, and looking good doing it. Maats has backed that idea from day one, and we’ve been proud partners for almost ten years. We just getting started.....
So leave the gels at home and bring your best shades. No splits, no podium, just a good morning on the bike with good people.
Ride info:
When we’re back, coffee & snacks are waiting for you. Think of it as carb-loading for the runners we’ll be cheering on tomorrow.
Maats Cycling Culture
Now that summer is truly behind us, the days are getting shorter and temperatures are dropping — which calls for a different approach to preparation and kit choices before you head out on the bike. The perfect moment to mark the start of the AW season with a proper off-road adventure.
On Saturday 10 October, we kick off the new season and new collections with an epic gravel ride — the perfect way to launch the PNS AW collections. This isn't a casual spin through the woods. It's a demanding, high-performance gravel ride, exactly in the spirit of PNS: challenging, uncompromising and built for those who push themselves.
We start at Bar Pleur, Utrecht's newest and finest coffee bar, before heading out onto the best gravel sections the Veluwe has to offer. We ride in two groups — Advanced and Flow. In the Advanced group, the pace is high and there's a drop policy; in the Flow group, the pace is more relaxed and riders wait for each other. But don't be mistaken — this is not a ride for beginners. The combination of distance, terrain and pace makes this a demanding day in the saddle. Everyone is welcome, but come prepared and ready to push yourself.
Halfway through, there's an optional stop at Halte Assel — an iconic spot to refuel with fries and snacks. Further along, a possible second stop at De Proloog in Amerongen around km 140 gives you the boost you need for the final stretch. We finish at Maats Utrecht with drinks and food.
Event details
Maats Cycling Culture
Sunday September 6th — Maats Utrecht
A collaboration between Maats and YouTube creator Mark Heij, supported by ROSE Bikes.
This is a social ride — we ride together, we finish together. But don't let that fool you. The Maats Advanced series isn't for the faint-hearted. We roll at 32 km/h average, and the route takes us straight to the Amerongse Berg.
No one gets left behind. But you will be pushed.
And somewhere on that climb, things get interesting. Because there are four prizes up for grabs — fastest man, fastest woman, slowest man and slowest woman over the segment. Without touching the ground, obviously.
Full gas or razor-sharp balance. Pick your weapon.
The rest of the ride is for you. This segment is for the glory — and the prizes.
Entry is free. Registration is required.
Route can be found here.
Download GPX here.
Ready to keep up with yourself?
Maats Cycling Culture
Daytripping Albion X Maats - Saturday August 1 - 8:30 AM - Maats Amsterdam
We are proud that Albion brings there Daytripping ride series to Maats!
The route is designed by ultra racer and Albion ambassador Leanne Bentley, taking us on some of her favourite training routes.
Meetup is at 8:30 a.m. at Maats Amsterdam, we will make a small breakfast and coffee for everyone. We start our ride around 9am.
We start our route heading East out to the woods and gravel path of The Veluwe, before taking in Let de Stigterpad, one of the most beautiful cycling route of the Utrechtse Heuvelrug. We will make a stop at Maats Utrecht to refill bottles and take on some final nutrition, before the final parcours back to Maats Amsterdam for Pizza and Beer!
A drop bar bike with 35mm+ tires is recommended. A pump and spare tube are also mandatory.
Click here to register for this beautiful ride.
Maats Cycling Culture
Sunday 06-09, Col du Vam, Drenthe.
Social rides, trips abroad, spring classics — but as summer draws to a close, it's time to settle the score. Who gets to call themselves the Maats Membership Champ (m/v) of the 2026?
Introducing the first official Maats Membership Championship.
We’re bringing the event to one of the most iconic climbs in Dutch cycling: the Col du VAM. Rising from the Drenthe countryside, this unique climb was born from an unlikely origin, a former landfill site transformed into a legendary cycling challenge.
With an average gradient of 9.1%, the Col du VAM delivers a true test of power and endurance, taking riders up to 48 metres above sea level.
The venue has hosted the Dutch National Championship on multiple occasions, so it's a proven championship course. The perfect setting to find out who's been putting in the work.
We gather Sunday morning at 10:00 for coffee and a social group ride of around 75km around the area. After returning to the Col du Vam, we take to the track for a few laps to decide once and for all who takes the title.
After the racing, we celebrate with a BBQ, beers, and an official prize ceremony.
This event is open to all members — whether you're here to race, to ride, or just to cheer on the competition, you're more than welcome.
Maats Cycling Culture
RTM Edition — Thursday 23 July 18:30
Three cities. Three jerseys. One tour.
AMS - Thursday 9 July
UTR - Thursday 16 July
RTM - Thursday 23 July
Local Lines is our most personal capsule yet — a highly limited collection of city-edition jerseys celebrating the communities and places we call home. The graphics feature a bold, wavy hypnotic pattern inspired by the unique flow and energy of each city's cycling scene, with the city abbreviation — AMS, UTR, RTM — on the front and back panel. The ultimate piece to represent your home roads.
One ride per city, three Thursdays, one tour. Good fun.
Join us for a 60km summer evening ride straight from the shop through the roads we know best. No drop, 30km/h average, good legs and better company. Back at the shop for drinks and the official unveiling of the RTM jersey.
Sign up below.
Maats Cycling Culture
UTR Edition — Thursday 16 July 18:30
Three cities. Three jerseys. One tour.
AMS - Thursday 9 July
UTR - Thursday 16 July
RTM - Thursday 23 July
Local Lines is our most personal capsule yet — a highly limited collection of city-edition jerseys celebrating the communities and places we call home. The graphics feature a bold, wavy hypnotic pattern inspired by the unique flow and energy of each city's cycling scene, with the city abbreviation — AMS, UTR, RTM — on the front and back panel. The ultimate piece to represent your home roads.
One ride per city, three Thursdays, one tour. Good fun.
Join us for a 60km summer evening ride straight from the shop through the roads we know best. No drop, 30km/h average, good legs and better company. Back at the shop for drinks and the official unveiling of the UTR jersey.
Sign up below.
Maats Cycling Culture
AMS Edition — Thursday 16 July 18:30 (new date)
Three cities. Three jerseys. One tour.
AMS - Thursday 16 July (new date)
UTR - Thursday 16 July
RTM - Thursday 23 July
Local Lines is our most personal capsule yet — a highly limited collection of city-edition jerseys celebrating the communities and places we call home. The graphics feature a bold, wavy hypnotic pattern inspired by the unique flow and energy of each city's cycling scene, with the city abbreviation — AMS, UTR, RTM — on the front and back panel. The ultimate piece to represent your home roads.
One ride per city, three Thursdays, one tour. Good fun.
Join us for a 60km summer evening ride straight from the shop through the roads we know best. No drop, 30km/h average, good legs and better company. Back at the shop for drinks and the official unveiling of the AMS jersey.
Sign up below.
Maats Cycling Culture
Sunday 12-07, Maats Rotterdam
Maats loves to ride. For us, cycling is all about sharing time together on the bike: connecting with the community, meeting new faces, and catching up with old friends.
This year marks a massive milestone for us: Maats has officially welcomed ASSOS in our stores. ASSOS of Switzerland is a brand with a legendary heritage, having revolutionized cycling apparel for decades with their obsession with performance and comfort. To celebrate this new chapter, we are incredibly excited to team up with them to host a special Collective 13 ride!
ASSOS Collective Thirteen (C13) is a community initiative that brings cyclists together through organized group rides worldwide, connecting local bike shops, brands, and ASSOS ambassadors, all in the name of growing the sport.
Whether you are a long-time ASSOS fan or just love a great day in the saddle, you are officially invited to roll out with us. For this special Sunday edition, we will be riding at our Flow Pace (average 28 km/h).
Sign up below
What is the Flow Ride?
This ride is designed for anyone who loves to share their passion for cycling in a social, structured group setting.
Maats Cycling Culture
Sunday 28-06, Maats Amsterdam
Maats loves to ride. For us, cycling is all about sharing time together on the bike: connecting with the community, meeting new faces, and catching up with old friends.
This year marks a massive milestone for us: Maats has officially welcomed ASSOS in our stores. ASSOS of Switzerland is a brand with a legendary heritage, having revolutionized cycling apparel for decades with their obsession with performance and comfort. To celebrate this new chapter, we are incredibly excited to team up with them to host a special Collective 13 ride!
ASSOS Collective Thirteen (C13) is a community initiative that brings cyclists together through organized group rides worldwide, connecting local bike shops, brands, and ASSOS ambassadors, all in the name of growing the sport.
Whether you are a long-time ASSOS fan or just love a great day in the saddle, you are officially invited to roll out with us. For this special Sunday edition, we will be riding at our Flow Pace (average 28 km/h).
Sign up below
What is the Flow Ride?
This ride is designed for anyone who loves to share their passion for cycling in a social, structured group setting.
Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios for a series of event around the Midsummer weekend — and this year, we're taking things to the next level.
Ruben and Andreas from PNS are bringing the ICC bus to the Netherlands for a full Midsummer Weekend packed with rides, challenges and familiar faces. Joined by PNS Brand Ambassadors, it's going to be a weekend to remember.
On Sunday, June 21th, we’ll wrap up the Midsummer weekend with a shake-out ride. You can start from any of our three stores, and the routes will converge halfway for a mid-ride coffee stop at a central meeting point. Each route will be approximately 80–85 kilometers.
Fancy joining us? You're invited! Sign up below!
Route AMS --> GPX
Route UTR --> GPX
Route RTM --> GPX
Event Details:
Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios for a series of event around the Midsummer weekend — and this year, we're taking things to the next level.
Ruben and Andreas from PNS are bringing the ICC bus to the Netherlands for a full Midsummer Weekend packed with rides, challenges and familiar faces. Joined by PNS Brand Ambassadors, it's going to be a weekend to remember.
On Saturday 20 June, we host our annual 200km Midsummer Ride — this year starting from Maats Rotterdam.
A long day in the saddle on one of the longest days of the year. A loop of approximately 200km, ridden in multiple groups. The ride will be an Advanced Ride, so come well prepared ;-) The PNS van will be out on the road providing support at the halfway point.
We finish at Ahoy Rotterdam. But we're not done there. After the ride, we head straight into a short and fast criterium on the track, with prizes for the winners. Open only to riders who complete the full 200km loop. Then we close the day the right way: BBQ, ice cold beers, and good company.
Sign up below.
Event Details
Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios for a series of event around the Midsummer weekend — and this year, we're taking things to the next level.
Ruben and Andreas from PNS are bringing the ICC bus to the Netherlands for a full Midsummer Weekend packed with rides, challenges and familiar faces. Joined by PNS Brand Ambassadors, it's going to be a weekend to remember.
We kick things off on Thursday, June 18th with a fast Training Ride from Maats Amsterdam, the perfect warm-up for the weekend ahead, and probably a bit more than that.....
You're invited. Sign up below.
Event Details