This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.

Event Details

• Meeting Point: Saturday morning at 12:00, Coburg city center (location TBC)
• Ride: 80-100km road ride through the region, expertly designed by Local Legend Philip Bartsch
• Mid-Ride Break: The Maats Sprinter will be on hand with coffee, cold drinks, and snacks
• Post-Ride: We'll gather at a local brewery to enjoy some well-deserved drinks
• Registration: 30 spots available, registration is mandatory
• Note: Participation is at your own risk

A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and we also would like to introduce this tradition for our newest store in Rotterdam! We organize a Pizza Ride in Rotterdam every 3 weeks. We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:30 gathering at Maats Rotterdam (Hoogstraat 56A)
• 19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from various local pizzerias and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!

What is our Advanced Ride? 

This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.

• Faster pace, average speed: 30-32 km/h
• Cruising speed (on longer straight segments): ~34-35 km/h
• Route length varies between 70-80 km
• This ride type is a bit more challenging, but still meant as a community ride where a no drop policy applies.
  
• Ride leaders will still lead the ride but do not ride at the front all the time - all riders can take turns to ride at the front position. 

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 70-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

EVENT IS POSTPONED UNTIL FURTHER NOTICE

In April 2023 it was exactly 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing 5 amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason. On this page you can find all the info about the events.

Midsummer Race - Friday June 30

When you think of bike races you automatically come to club races. Individual, performance driven and straight home after the race. We think it would be cool to make a combination between racing and also a bit of community and fun. That is why we organize a Midsummer race on friday evening, followed by a bbq and some drinks with friends. 

We gather at 19:00 at sports park de Weren in Amsterdam Noord. After a short ride briefing, we ride as a group for a warm-up period for 30 minutes. After ringing the bell, we ride a race of 60 minutes for the men and 45 minutes for the women (combined in one race). Afterwards prize ceremony, beers and burgers from the Maats Bus.

Don't feel like racing but want to watch and cheer on the riders? Buy a Spectator ticket for cheering and the bbq.

For who is this race? For all Maats customers/community members who like to race and test themselves on a closed circuit, with or without race experience.

Details

• Friday June 30
• Gather at 19:00 at Sportpark de Weren, ARC Ulysess
• 19:00 till 19:30 Warm-up Loop
• 19:30 Briefing and Start for both men and women race
• Womens finish around 20:15
• Mens finish around 20:30
• Beers, Burgers and prize ceremony after the race
• Afterwards we will make a ranking for Men and Women
• Place for 50 participants
• Participation at own risk

The Maats Van is ready to rumble for the second season of Local Loops! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in seeveral cities around the country. This summer we visit: Den Haag, Arnhem and Haarlem. 

Location: Den Haag / Date: Sunday July 14th 2024

Details

• We gather on Sunday morning 09:30h at a near the centrum of Den Haag (t.b.c.) for coffee from our van
• As of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends
• Midway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• After finishing, we go to a local brewery and have some drinks!
• 30 spots available, registration is mandatory
• Participation at own risk

A couple of days before the event, we will send you all the info you need.

Local Legends

Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Den Haag or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.

Since 2017, MAAP and Maats have shared a passion for performance, style, and community. With the opening of our new store in Rotterdam, we’re celebrating that partnership in the perfect city: raw, creative, and full of energy. This ride isn’t just about the kilometers — it’s about the community we’ve built together. And now it's time for us to unite in Rotterdam.

With the opening of our new location Maats is now the go-to destination in Rotterdam for cyclists looking for MAAP apparel. From the latest collections to exclusive pieces — we’ve got it all, right here in the city center.

To celebrate both this exciting new chapter and our long-standing collaboration with MAAP, we’re inviting you to join us for a special social ride on Sunday, 31 August.

We’ll kick off the day with specialty coffee at Maats Rotterdam (Hoogstraat 56A) before rolling out for a 100 km group ride through the region. Halfway the ride, the Maats and/or MAAP Van will await you to replenish your energy with sweets, snacks, drinks and water taps to refuel your bottles.

After the ride, it's time to relax and hang out with each other while enjoying a beer or a soda. We’re opening up this event to 100 riders only, so make sure to register in time. See form below.

Ride Details
- Start and finish: Maats Rotterdam
- Meet up: 09:00
- Roll out: 09:30
- Distance: 100 km
- Flow Ride: 28-30 km/h avarage
- Spots available: 100
- Registration is mandatory

We provide you all ride details 24h before the ride.

Streetwear meets Cycling apparel. 

Rotterdam breathes raw energy, creativity, and style – and WOEI Rotterdam has been at the heart of that for years. As one of the most iconic streetwear stores in the Netherlands, WOEI is more than just a place to score the latest sneakers. It’s a cultural hub, known for curating community, celebrating individuality, and always staying true to its roots.

At Maats, we believe in the power of community too. That’s why teaming up with WOEI feels like a perfect match. We both care about quality, connection, and doing things with purpose and style. So this summer, we’re merging our communities for a relaxed summer ride to celebrate our shared love for the city, the culture, and the road.

Join us on Sunday, July 27th for the very first WOEI x Maats: Summer Ride. We’ll kick things off at Maats Rotterdam with great coffee, after which we roll out for a ~100km social ride. After the ride, it's time to hang out on the backyard behind our shops, where some iced popsicles, fresh cold sodas and (alcohol free) beers are waiting for you. Stick around to chill, refresh and celebrate summer together with us. 

P.S. This is also your opportunity to purchase a one time limited edition Maats x WOEI water bottle, which will be released after the ride. Stock is limited, so make sure to book your spot! 

On Sunday 27 July, you're invited for the ride: 

• Start location: Maats Rotterdam, Hoogstraat 56A 
• Gathering: 09:00
• Roll out: 09:30
• Distance: ~100km
• Finish location: Maats Rotterdam
• Registration is mandatory

From the minute Maats opened its doors in Rotterdam, Man Met Brill koffie supports us with its outstanding, and arguably the finest coffee on the market. Home to the city of Rotterdam, Man Met Bril Koffie is a renowned specialty coffee roastery with a café and since February: a hotel! (fun fact: it is the first coffee focused hotel in the world). 

Over the years, the brand has become a favorite among coffee lovers in the region, not only for its excellent brews but also for its stylish, industrial-style café and its community-oriented philosophy. A philosophy Maats fully supports, which is why we want to combine our communities with a nice and easy bike ride and lunch afterwards! 

At the start of each new season, Man Met Bril and Maats are hosting a bike ride to ride into the new season with our communities. We start at Maats Rotterdam for an almost perfectly brewed Man Met Bril coffee and end the ride at the brand new hotel of Man Met Bril for a special lunch with an even better coffee, this time from trained baristas ;-). 

On Sunday 22 June, you're invited for our first seasonal ride: Summer vibes! 

• Start location: Maats Rotterdam, Hoogstraat 56A 
• Gathering: 09:00
• Roll out: 09:30
• Distance: 70-80 km
• Finish location: Man Met Bril hotel, Linker Rottekade 12
• Registration is mandatory

We proudly present the new Maats Blood, Sweat and Tears capsule collection. 

Thursday 15 May, 18:15

To celebrate the launch of our new B.S.T. capsule jerseys, we invite you for an evening ride & drinks at Maats Amsterdam! 

Ride Details

• Approx. 45-50 km 
• Meet up 18:15 
  
• Roll out 18:45 
• Social pace
• Drinks & Tunes after the ride 
  

How to sign up for the B.S.T. Launch Ride:

By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group (broadcast only), where all weekly rides will be announced, including the B.S.T. Launch Ride. You can indicate whether you want to join a ride by simply responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

Save the date:

Maats Amsterdam: Friday 21 March, 17:00-20:00

Come and see the newest collections of our premium brands while enjoying a drink at this Season's Opener. Please register and leave your name for organizational purposes.

Saturday July 6th, Maats Utrecht

This summer, Maats proudly joins forces with Maartje Maria, Utrecht's most coveted cycling, triathlon and food influencer, and organizes a Women's Ride. We invite everyone on this ride to discover Utrecht's finest roads curated by Maartje Maria. This ride is suitable for all levels - from beginners to more experienced riders. Contact Maats (chatbox) or Maartje (Instagram DM) if you would like to know more about the ride/level.

• 09:30 gathering at Maats Utrecht, Twijnstraat 7
• 10:00 departure in groups for a ride of 50-60km
• Comfortable speed for everyone, no-drop policy
• Drinks/bites at Maats Utrecht upon return
  

A few days before the event we'll send you an email with ride/route information.

Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!

In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.

Sunday, April 5th

09:00 – Meet-up (coffee)
09:30 – Social Ride (Flow + Advanced) – 125 km
13:00 – Ronde van Vlaanderen Screening

This ride is a tribute to the Ronde van Vlaanderen, which also takes place in Flanders on this very day, so expect cobbled sectors and punchy climbs along the way. 

We invite you for a pre-ride coffee & briefing starting at 09:00. At 09:30, we’ll head out in two groups: You can choose the Advanced group (~32 km/h average) or opt for the slightly more relaxed Flow group (~28 km/h average).

After the ride, we’ll screen the Ronde van Vlaanderen on our in-store beamer. Watch the titans clash while enjoying a well-earned post-ride drink or coffee.

This invitation is open to anyone who loves to roll on two wheels, however do understand that our Social Rides are of a certain level and we expect a certain level of stamina and experience with group rides. Leave your name/email below so we can inform you of the route/ride details, but of course also feel welcome should you not have registered in time. See you there!

Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!

In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.

Friday, April 3rd

17:00 - Vrijmibo & Party

As of 17:00h, we'll kick off the Vrijmibo and soon after we'll treat you to some nice food/bites. This is all happening on our very shop floor. The party ain't over until you leave! ;)

This invitation is open to anyone who loves to roll on two wheels, so bring your cycling friends and come cheer to Maats Rotterdam's first anniversary! Leave your name/email below so we know how many of you to cater for, but of course also feel welcome should you not have registered in time. See you there!

Maats loves to ride. Sharing time together on the bike to connect, meet new people, and catch up with friends.

Maats and ROSE shake hands for the very first time! Every month, Maats & Rose Circle host a Sunday Ride for our community to honor our first ever collab together with the ROSE pop-up event in each Maats store. You are invited! 

This is a recurring monthly ride: once a month, Maats and ROSE roll out!

For this special Sunday, we adhere a pace of 28 km/h, known as our Flow Pace. 

What is our Flow Ride? 

This ride is meant for everyone who loves to share the passion of cycling together.

• Relaxed pace, average speed: 28 km/h
• Cruising speed (on longer straight segments): ~32 km/h
• Route length varying from 60-80 km
• Meant for riders looking for a nice bike ride to get in touch with each other and meeting new people
• We ride in pairs of 2 with the ride leaders taking the front positions
• This ride adheres to a no drop policy - if the speed is too high we dial it down a notch.

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups.

To celebrate the launch of the limited edition Silver Smoke Falconer 2Vi Mips Helmet we team up with our friends of Sweet Protection for this social ride. Join us for a nice group ride on your road bike to experience what Sweet Protection is all about.  Ride briefing with intructions will be emailed 2 days before the ride. 

Sunday 22 February
- 9.00 meet-up, 9:30 ride out.
- route ~80km, social pace 28-30 kmh no drop policy
- coffee and snack powered by Sweet protection

This ride is meant for everyone who loves to share the passion of cycling together.

• Relaxed pace, average speed: 28-30 km/h
• Cruising speed (on longer straight segments): ~30 km/h
• Meant for riders looking for a nice bike ride to get in touch with each other and meeting new people
• We ride in pairs of 2 and take voluntary turns on the front positions
• This ride adheres to a no drop policy - if the speed is too high we dial it down a notch.
  

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a expression: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.) or be eager to learn during the ride :)
• Respect the indicated pace 

• Respect traffic rules

Maats RTM

Join us for an exclusive screening of the upcoming Pas Normal Studios documentary Road To Traka. Created by Danish documentarist Sebastian Krogh, Road To Traka follows three riders from PAS Racing as they chase victory at one of gravel racing’s most iconic events: The Traka in Girona, Spain.

A unique insight into the emotional and physical journey that leads to the start line. The Road To Traka captures the ambition, adversity, and aspirations of three riders from PAS Racing as they take on Europe's most prestigious gravel race.

Agenda 

Thursday 27-11

18.15 — 18.30 Arrival
18.30 — 18.45 Welcome
19:00 — 20.00 Screening of Road to Traka

Limited spots available.

Location

Maats RTM
Hoogstraat 56a
1056 PT Rotterdam

The initially planned early morning ride has unfortunately been cancelled.

Every year Albion Cycling uses the lack Friday period as an opportunity to encourage customers to repair rather than replace their kit, and this year they are bringing their mobile repair station to Maats Amsterdam, offering free repairs on any brand of cycling clothing! 

 From 10:00 the Albion team will be on hand the whole day to meet customers. They will also teach you how to easily repair your kit at home, with a free repair kit for take away! There’ll also be Albion gifts throughout the day for Albion purchases in-store.

NOTE: This is all about fixing scrapes and tears, and the focus is on patch repairs. Big repairs like zip replacements will not be available on the day due to the time they take.

Register on Eventbrite

Details:

• All day repair service on all cycling apparel by the Albion crew
• Learn how to repair your kit at home
• Pick up a free repair kit to take away! 

SOLD OUT!

Since 2017, MAAP and Maats have shared a passion for performance, style, and community. After celebrating our partnership earlier this year with MAAP in Rotterdam during RTM 100, it’s now time to bring the experience to Utrecht. With its strong local community, perfect location, and the season calling for off-road adventure, we’ve chosen gravel for this edition. 

On Saturday, October 18, Maats and MAAP team up for a special 100 km gravel ride starting from Maats Utrecht. We’ll kick off the day with coffee before rolling out onto the finest gravel of the Utrechtse Heuvelrug and surrounding regions. If you’re into off-road, you’ll love it.

What to expect

• Coffee at Maats Utrecht from 09:30, roll-out at 10:00 in small groups
• A halfway stop hosted by the MAAP Van
• A few timed Strava segments for those who want to push the pace
• Level: Social pace with some timed interval sections
• A day of gravel, community, and good vibes

The draft route can be found here.

Details
Start/finish: Maats Utrecht
Date: Saturday, October 18
Meet-up: 09:30, roll-out at 10:00
Distance: 100 km gravel

All information and the final route will be shared with participants a few days in advance. Register below.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!

What is our Gravel Ride? 

This ride is meant for gravel enthousiasts who love to take on the gravel sections once in a while. 

• Route length around 70km
• Two groups @ social pace: suitable for if you're really not that fast (normal speed group), but also if you like to put the hammer down (higher speed group)
• Meant for riders looking for a nice gravel ride bike over the most beautiful gravel sections Utrecht area has to offer. 
• We ride in groups of 6-8 people maximum to get the best gravel experience. Each group has a rideleader maintaining the pace.
• This ride adheres to a no drop policy - if the speed is too high we dial it down a notch.
  

If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 50-70km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join this ride: 

By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

Maats Membership: Looking Ahead to 2026

Maats Membership just turned one! Over the past year we’ve grown towards 100 members, learned a lot, and built a solid foundation for the future. We also asked for your feedback through a survey, which gave us many valuable insights. Based on this, we’ve gone back to the drawing board to take Maats Membership to the next level in 2026.

We’d love to invite you to our Rotterdam store, where we’ll present our plans for the upcoming year. During the evening we’ll share:

• The key results from the membership survey
  
• How Maats Membership will look in 2026
  
• The annual calendar of events

Of course, there will also be plenty of time to ask questions and share your ideas — we’d love to hear your thoughts on how we can further shape Maats Membership together.

• Maats Rotterdam
• Friday, October 17, 2025
• Doors open at 18:30, presentation starts at 19:30

Sign up via the link below, and we’ll make sure there are drinks and bites waiting for you.

At Maats, we couldn’t be prouder to welcome you in three different stores this year — and that calls for something epic, something truly unique.

Last spring, we hosted the Store-to-Store-to-Store: Road Edition, which turned into a huge success with around 60 riders joining us across our locations. Now that summer is behind us, it’s time to hit the dirt with an off-road version: Store-to-Store-to-Store: Gravel Gems.

Designing a proper gravel route through the Randstad is no easy feat — but we’ve done our homework and uncovered some hidden off-road gems you might not know yet. The result is a ~200 km route that mainly follows roads but includes every gravel path we could possibly link between the three biggest cities in the Netherlands.

Choose your starting point: Maats Amsterdam, Maats Utrecht, or Maats Rotterdam.
All groups roll out at 09:30 and will pass by every Maats store along the way.

Coffee will be served from 09:00 at all three starting locations. At each store stop during the ride, you’ll find fresh drinks, warm coffee, and snacks waiting to refuel you.

And of course, we’ll wrap it all up with cold beers and soft drinks — because after a ride like this, you’ve definitely earned it.

Ride details
Sunday 19 October 2025
09:00 meet-up | 09:30 roll-out
Start at Maats AMS, UTR, or RTM
~200 km route | All Maats stores serve as coffee stops
€20,- (includes coffee, drinks, and snacks at every stop)

Sign up via our booking tool — all registered riders will receive the final details and GPX route file a few days before the event. Registration is required.

We can’t wait to ride this one with you!

Alba Optics x Maats: Sunset Run

From day one, Maats has been all about the love for cycling. Now, for the first time in the history of Maats, we're lacing up our running shoes, taking a new step: we're going to run!

Lots of cyclists go for a run more and more (and vice versa) and we cannot deny the mutual interest from both sides. Maats does not want to run behind on this (...😉). Hence we're going to do something crazy, to discover whether or not running suits Maats.

Together with Alba Optics, we’re hosting a Sunset Run  – a laid-back after hours Community Run starting from our store in Rotterdam, the city known for the marathon and it's ever growing running culture. 

Because we are going to try something completely new, we want to make this a memorable evening: Emiel Berghout, Brand Ambassador and Running influencer, will join us to bring the energy and make awesome content.

Whether you’re an experienced runner or simply curious to join this new vibe – everyone is welcome! 

Event information:

• Friday October 3rd
• Maats Rotterdam, Hoogstraat 56A 
  
• Gathering: 18:00
• Start run: 18:30
• Distance: 7 km, pace: 6:00 min/km 
• No indicated pace: you do you!
  
• Post-run Italian pasta & (0.0) champagne
• Only 50 tickets available 
  

For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.

This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.

On Sunday, June 29th, we’ll wrap up the Midsummer weekend with a shake-out ride. You can start from any of our three stores, and the routes will converge halfway for a mid-ride coffee stop at a central meeting point. Each route will be approximately 55–65 kilometers.

Fancy joining us? You're invited! Sign up below!

Event Details:

Event: Midsummer Shake-out
Meeting Points: Maats AMS, Maats UTR, Maats RTM
Meeting Time: 09:30
Departure Time: 10:00
Ride: A 70-75 km road ride.
Support: The halfway stop — where all routes come together — will be powered by Maats and PNS, offering a moment to rest, refuel, and connect with riders from all starting points.                 

For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.

This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.

On Saturday, June 28th, we’ll depart from Maats Amsterdam for a 265-kilometer ride towards Arnhem, with a stop in Utrecht to pick up a crew there. Support will be provided along the way from the PNS van. It’s going to be a long but unforgettable day on the bike! Starting available in AMS- and UTR store.

Fancy joining us? You're invited! Sign up below!

Event Details:

Event: Midsummer Challenge
Meeting Point: Maats Amsterdam or Maats Utrecht
Meeting Time: 08:00
Departure Time: 08:30
Ride: A 265 km road ride. Route can be found here.
Support: Two stops along the way, supported by the ICC PNS Van.
Post-Ride: Finish at Maats AMS or Maats UTR (pick-up on AMS route around 10:00)