Sundays are for riding, discovering new routes and meeting new friends. Maats has got you covered! On this page you'll find the rides we host from our store in Utrecht.

How does it work?

We organize our socials rides for our customers and to introduce new people to Maats and the brands we sell.

Our Sunday Social Rides are between 60 and 80 km. The route will be sent to you in advance via a ride briefing by email. Depending on the number of participants, you can choose from different groups with varying speeds. There will always be a group riding at a social pace, averaging between 28-30 km/h.

What is the level?

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

Book your spot

• Select the right date
• Fill in your details
• Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

The all-new Maats Thermal Longsleeve Jersey is made from a MITI mid-weight 230 gr/m2 fabric, with micro-fleeced lining giving you comfort on cold days on the bike. The Italian fabric has been coated with a DWR (water-repellent coating), and is perfect to ride in temperatures from 5 to 15 degrees Celsius. The backpockets are deep enough to store your mid-ride snacks and an extra hidden zipped pocket creates a safe space for your key or cash money.

• Japanese YKK zipper
• Italian produced fabric by MITI
• 82% Polyester, 18% Elastane
• DWR treated fabric
• Produced in Lithuania at LTP

Product-id: MMLJ008-CBL-XS

The all-new Maats Club Longsleeve Jersey is made from a MITI mid-weight 230 gr/m2 fabric, with micro-fleeced lining giving you comfort on cold days on the bike. The Italian fabric has been coated with a DWR (water-repellent coating), and is perfect to ride in temperatures from 5 to 15 degrees Celsius. The backpockets are deep enough to store your mid-ride snacks and an extra hidden zipped pocket creates a safe space for your key or cash money.

• Japanese YKK zipper
• Italian produced fabric by MITI
• 82% Polyester, 18% Elastane
• DWR treated fabric
• Produced in Lithuania at LTP

Product-id: MMLJ009-ECR-XS

While researching plant medicines, Albert Hofmann accidentally absorbed a small amount of purified acid through his fingertips and discovered the powerful effects of LSD as he rode home on a bike. We celebrate this cultural phenomenon with our “Trace of Effect” capsule collection.

The Fingerprint gilet is perfect for those chilly morning rides, Alpine descends or to complete your Trace Of Effect kit. The front and back fabrics are DWR coated and the mesh side panels take care of the ventilation. Made from 100% polyester. Designed in Amsterdam, produced in the EU.

Product-id: MMGL003-TPE-S

While researching plant medicines, Albert Hofmann accidentally absorbed a small amount of purified acid through his fingertips and discovered the powerful effects of LSD as he rode home on a bike. We celebrate this cultural phenomenon with our "Trace of Effect" capsule collection.

The limited Maats Trace of Effect Longsleeve Jersey is made from a MITI mid-weight 230 gr/m2 fabric, with micro-fleeced lining giving you comfort on cold days on the bike. The Italian fabric has been coated with a DWR (water-repellent coating), and is perfect to ride in temperatures from 5 to 15 degrees Celsius. The backpockets are deep enough to store your mid-ride snacks and an extra hidden zipped pocket creates a safe space for your key or cash money.

• Japanese YKK zipper
• Italian produced fabric by MITI
• 82% Polyester, 18% Elastane
• DWR treated fabric
• Produced in Lithuania at LTP

Product-id: MMLJ010-SPM-M

As the cooler months approach, we're excited to host gravel rides starting from our store in Utrecht. There's nothing we love more than heading out with a great group to explore scenic routes and hidden trails. To ensure a relaxed and enjoyable experience, participation is limited. With a maximum of 25 riders, we keep things intimate by riding in small groups of 5-6 people.

Each ride starts and finishes at Maats Utrecht. Want a sneak peek at our routes? Check out our Komoot collection page, where we select a different route for every event.

• Start/finish: Maats Utrecht
• 9:30h gathering for coffee, 10:00h start
• Distance: between 60-80 km
• Speed: relaxed and social
• Bike: Gravel bike, MTB of CX.
• Route: a mix of tarmac, fast and smooth gravel sections and some technical single tracks

Dates AW 24/25:

• Sunday December 22th
• ⁠Sunday January 12th
• Sunday February 9th
• ⁠Sunday March 9th

How it works:

• Select the right date
• Fill in your details
• Reserve your spot

A couple of days before the start of the event, we will send you all the info you need.

Sunday Aug 25th, 09:30 - KAMU, Breda

A few weeks ago we started a collaboration with KAMU Breda: the spot in the south for maintenance, a new bike, coffee and from now on also for Premium Cycling Apparel. At KAMU you will find a Maats shop-in-shop with the brands MAAP, Canvas and Pas Normal Studios. To officially kick off this collaboration, we are organizing an opening ride together with KAMU.

We start the day with coffee and a short introduction about this collab. After the ride briefing, we divide everyone into groups for a group ride of 100km. Halfway we will make a short stop with refreshments and snacks from the Maats Sprinter. When we return to KAMU, we like to have a drink together to toast this collaboration.

Details

• We gather on Sunday morning 25th Aug, as of 09:30h at KAMU Breda
• As of 10:00h, we ride approx. 100km (road) in the region, created by KAMU local legends
• Midway, the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• Average speed between 28 and 32 km/h
  
• 30 spots available
• Participation at own risk
  

Maats x Leeman Ride - Dönerdag September 19

At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. This summer we will host already the fifth edition and we will make something special out of this anniversary edition...

An event beyond imagination. Trust us, you don't want to miss this one...

• 18:00 gathering at Maats
• 18:30 departure in groups for a relaxed ride of approximately 45km
• Upon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you
• Costs €20 per person
• Max 100 participants
• Ticket required

At the intersection of cycling and döner kebab lies the annual Maats X Leeman ride. To celebrate this cultural phenomenon we are proud to introduce you the Maats X Leeman: Eat Döner Ride Bikes T-shirt. Embraced by Amsterdam #1 Döner legends: Leeman. 

• Version 2.0 is true to size
• 100% Combed Organic Cotton
• High quality t-shirt made of mid-weight cotton
• Maats x Leeman logo on the left chest and large print on the back
• Wrapped in cling foil, just like your take-away döner

Product-id: MTS0202-WHT-XS

Together with MAAP we will organize three events in the coming months to honor the Spring Classics. A three-fold ride series based on three different elements that make the Spring Classics unique:

• Cobbles - Sunday March 17
• Bergs - Sunday April 21 (start/finish location: Utrecht!)
• Go Far - Sunday May 19

This is a ride experience where we come together and adapt to constant changes in terrain, weather and unforeseen challenges that make the classics so memorable.

All these three group rides start and end at Maats Amsterdam (9:00am coffee, 09:30am roll out, editions Cobbles & Go Far, and Maats Utrecht (9:30am coffee, 10:00am roll out, edition Bergs). The first two (Cobbles and Bergs) have a distance of approx. 130km the third one (Go Far) will be around 200km.

We'll create multiple groups based on cycling levels - however we aim that the grouop speeds vary between 28 and 32 km/h. There is a halfway stop on all rides. A ticket is mandatory. Participation is at own risk.

We will send you all necessary info and route a few days before the event.

Rotterdam Pizza Ride powered by Maats in collaboration with Pas Normal Studios

Wednesday 9 April - Maats Rotterdam -18:00

With the successful Grand Opening party and group ride still fresh in our minds, it's already time to bring some Maats culture to Rotterdam: the notorious Pizza Rides! For the past years, pizza rides have been a permanent event in our summer event schedule and since this will be the first edition in our new Rotterdam store, we wanted to make this a special one. 

We organize the first Rotterdam Pizza Ride in collaboration with our close friends from Pas Normal Studios. Over the years, we’ve hosted many events with Pas Normal Studios, and this time we’re bringing the community together once again for a fun and social evening on the bike, so we could celebrate the Rotterdam opening together. 

Join us for a 55 km group ride, followed by delicious pizza and ice-cold drinks to wrap up the evening in style. Since this will be the first (of many) pizza rides in Rotterdam, pizza and beers are on us! 

See you there! 🚴🍕✨

Ride info

• 18:00 gathering at Maats Rotterdam (Hoogstraat 56A)
• 18:30 departure in groups for a relaxed ride of 55km (approx 28 - 30 km/h)
  
• GPX Route & a ride briefing will be sent to you by e-mail a couple of days before the event
• On return at Maats some delicious pizza and drinks will be waiting for you
• Because this is our first pizza ride in Rotterdam, this event is free of charge! Signing up is required.

Friday 31-05 From 18:00

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

Friday evening 6pm, we kick-off the Launch Weekend in our store in Amterdam. There will be a PNS crew coming over for the party and we love to show you our new and updated PNS corner in our store. 

We will make sure there will be plenty of drinks, snacks and music, and we might even provide some special Maats x PNS 2.0 Launch Casual items. The party is free and you are more than welcome to join, please register so we know that you're coming.

Saturday 01-06 

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

On saturday morning we organise a social group ride with Pas Normal Studios. We host a 100km ride on the road with a coffeestop halfway from the Maats Sprinter. We will devide everyone in groups and there will differents speed. We will share the route and all info a few days before the event. 

Spots are limited so secure yours through the button above.

• 09:30 gathering at Maats Amsterdam
• 10:00 departure in groups for a group ride of 100 km (approx 28-30 km/h)
• We treat you halfway with drinks and snacks from the Maats Sprinter
• Here you find our Ride Conditions
• Ticket required

The 2023 edition of the Maats x Pas Normal Studios race is planned for Saturday September 9th.

This event is to celebrate the collab between Maats Cycling Culture and apparel brand Pas Normal Studios from Copenhagen. Racing is in the DNA of the Danish brand and that is why we organize a Maats x PNS race in Amsterdam for the fifth year in a row already! We will make this a special festive edition.

For a previous edition's video and race report, check here.

This event is an accessible way to get in touch with racing. There are people who have experience with this, but it is also a perfect event for people who are new to racing. The race consists of a 15 minute warm-up and this is perfect for getting used to the track and to riding in a peloton. No worries about the level, it is a friendly race and suitable for most cyclists.

Details

• Saturday 9th of September, starting 14:00
• Location: ARC Ulysses, Amsterdam North
• 20 min warm-up + 45 min race
• Both men and women winners
• Participation is free and by invite only
• For content purposes, the dresscode is Maats or PNS
• Drinks and snacks afterwards included

You will receive all necessary information a few days before the event. 

This event is for customers of Maats and Pas Normal Studios and participation is only by invitation.

Saturday June 24th

Since last year, Maats proudly stocks shoe brand QUOC. At Maats we have been looking for distinctive brands with a good story and outstanding quality since day one. QUOC is a brand that meets all our requirements and we are stoked to represent it. At Maats, we sell both road and off-road QUOC shoes. This spring QUOC released their new collection which you can check here.

Together with QUOC we organize a social ride to celebrate our collaboration. Ondrej, Bonnie and James from QUOC are joining us for the ride, as well as local brand ambassadors Alberto Viciana and our own Sherry Buzzalong. We created a nice route (road) and will treat you to a coffee before the ride. Moreover, expect some nice goodies from our friends from QUOC for all participants.

Details:

• Date: Saturday June 24th
• Location Maats Amsterdam, van Woustraat 165
• Gathering 09:30, departure at 10:00
• Group ride of approx 70 km
• 35 spots available

After successful registration, you'll receive all necessary information a few days before the event.

At Maats, we're all about cherry-picking the finest cycling apparel and accessories. We don’t sell bikes — which kind of makes us the odd one out in the cycling world. But every now and then, something comes along that we just can’t say no to, even if it doesn’t fully fit into what we normally do.

A collaboration with Standert Bikes from Berlin is a perfect example. As far as we’re concerned, this exciting brand is a true gamechanger — and it aligns surprisingly well with who we are and the brands we represent.

That’s why, in spring 2025, we’re hosting a Standert Pop-up in our stores. A curated selection of Standert bikes will be on display, ready to be explored — and yes, you can even take them for a short test ride.

To kick things off, we’re organizing two special Maats x Standert Kick-off Rides: one in Amsterdam and one at our brand-new store in Rotterdam.

Ride info

• Advanced Pace: 30-32 km/h
  
• This ride is a bit more challenging, but still meant as a community ride where a NO DROP POLICY applies. 
  
• Ride leaders will still lead the ride but do not ride at the front all the time. Riders at the front can switch turns. 

If someone is struggling, bring the pace down a little bit. If some people have to wait at a traffic sign, wait for them across the street.
In Dutch there is a saying: “Samen uit, Samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules (Important!)

• Helmet is Mandatory
• Make sure you're aware of the signaling on the bike (Voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

NOTE: if the reason for you to join is to ride really fast without any social interactions, this is NOT for you. 

Routes:
Each Maats location has approximately 8 fixed routes of around 60-70 km.
Routes are designed for variety, safety and an optimal riding experience with groups. Routes will NOT be adjusted (only in consultation).

At Maats, we're all about cherry-picking the finest cycling apparel and accessories. We don’t sell bikes — which kind of makes us the odd one out in the world of cycling. But every now and then, something comes along that we just can’t say no to, even if it doesn’t fully fit into what we normally do.

A collaboration with Standert Bikes from Berlin is a perfect example. As far as we’re concerned, this exciting brand is a true gamechanger — and it aligns surprisingly well with who we are and the brands we represent.

That’s why, in spring 2025, we’re hosting a Standert Pop-up in our stores. A curated selection of Standert bikes will be on display, ready to be explored — and yes, you can even take them for a short test ride.

To kick things off, we’re organizing two special Maats x Standert Kick-off Rides: one in Amsterdam and one at our brand-new store in Rotterdam.

Ride info

• Advanced Pace: 30-32 km/h
  
• This ride is a bit more challenging, but still meant as a community ride where a NO DROP POLICY applies. 
  
• Ride leaders will still lead the ride but do not ride at the front all the time. Riders at the front can switch turns. 

If someone is struggling, bring the pace down a little bit. If some people have to wait at a traffic sign, wait for them across the street.
In Dutch there is a saying: “Samen uit, Samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules (Important!)

• Helmet is Mandatory
• Make sure you're aware of the signaling on the bike (Voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

NOTE: if the reason for you to join is to ride really fast without any social interactions, this is NOT for you. 

Routes:
Each Maats location has approximately 8 fixed routes of around 60-70 km.
Routes are designed for variety, safety and an optimal riding experience with groups. Routes will NOT be adjusted (only in consultation).

The world's most carbohydrate-rich sports drink. Widely used by the best cyclists in the world. 80g of carbs per serving (500 ml). Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Caffeine, carbohydrates and hydration. Everything at the same time – and at levels that make a difference. The Maurten DRINK MIX 320 CAF 100 has it all. By utilizing our hydrogel technology we’ve even managed to control the bitterness that caffeine usually results in – without any added acid, flavors or colorants. The DRINK MIX 320 CAF 100 contains 100 mg of caffeine.

Suitable for vegetarians & vegans.

This is the Maurten GEL 100. Energy capsulated in a natural hydrogel. Built with six ingredients – no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Energy encapsulated in a natural hydrogel. Built with six ingredients — no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Box of 12 servings.

Suitable for Vegetarians & Vegans.

The Maurten GEL 100 CAF 100 contains 100 mg of caffeine – that’s the equivalent of 1,5 espressos – or one cup of brewed coffee. That’s a lot compared to many of the traditional gels out there. It delivers 25 grams of carbohydrates through a unique blend of fructose and glucose (ratio of 0.8:1). It packs a high weight to energy ratio and doesn’t contain any added flavours, preservatives or colourants. Just like all of Maurten's products, it’s vegan-friendly.

Use the GEL 100 CAF 100 on its own during shorter durations, or combine it with other Maurten products to ensure you have enough carbohydrates throughout your session.