Men's
Maats Cycling Culture
We’re thrilled to offer a unique cycling journey to Tuscany, Italy, with only 16 spots available. Secure your spot by paying the deposit of €250. In the case that this event does not take place, we will refund this full amount to you.
Please note, currently registration for this trip is only available for Maats Members. Paying the downpayment only grants successful registration if you are already a member, or if you're becoming one right after registration. For more information about Maats Membership, click here.
More information about the Maats Travels Tuscany 2025 trip
Maats Cycling Culture
Alba Optics x Maats: Sunset Run
From day one, Maats has been all about the love for cycling. Now, for the first time in the history of Maats, we're lacing up our running shoes, taking a new step: we're going to run!
Lots of cyclists go for a run more and more (and vice versa) and we cannot deny the mutual interest from both sides. Maats does not want to run behind on this (...😉). Hence we're going to do something crazy, to discover whether or not running suits Maats.
Together with Alba Optics, we’re hosting a Sunset Run – a laid-back after hours Community Run starting from our store in Rotterdam, the city known for the marathon and it's ever growing running culture.
Because we are going to try something completely new, we want to make this a memorable evening: Emiel Berghout, Brand Ambassador and Running influencer, will join us to bring the energy and make awesome content.
Whether you’re an experienced runner or simply curious to join this new vibe – everyone is welcome!
Event information:
Maats Cycling Culture
The initially planned early morning ride has unfortunately been cancelled.
Every year Albion Cycling uses the lack Friday period as an opportunity to encourage customers to repair rather than replace their kit, and this year they are bringing their mobile repair station to Maats Amsterdam, offering free repairs on any brand of cycling clothing!
From 10:00 the Albion team will be on hand the whole day to meet customers. They will also teach you how to easily repair your kit at home, with a free repair kit for take away! There’ll also be Albion gifts throughout the day for Albion purchases in-store.
NOTE: This is all about fixing scrapes and tears, and the focus is on patch repairs. Big repairs like zip replacements will not be available on the day due to the time they take.
Details:
Maats Cycling Culture
Ride with the Albion crew and celebrate the launch weekend
Following Friday night’s film screening, we’re continuing the celebration of Albion’s launch at Maats with a special social ride from our Utrecht store on Saturday 17 May.
Join the Albion team and ambassadors for an 80 km mixed terrain group ride through the scenic routes of the Utrechtse Heuvelrug. Expect a relaxed pace, a mix of tarmac and gravel, and the kind of ride that perfectly reflects Albion’s spirit of adventure.
This is your chance to connect with the people behind the brand, hear stories from the road, and share a great morning on the bike with like-minded riders.
Coffee at the shop before we roll
80 km no-drop ride (gravel + road)
Small Albion gift for all riders
Hangout afterwards with drinks and conversation
Location: Maats Utrecht, Twijnstraat 7
Meet-up: 09:30
Roll-out: 10:00
Free event, RSVP required
Whether you came to the film night or not – we’d love to have you with us. Let’s ride together and make this Albion launch weekend one to remember.
Maats Cycling Culture
Sunday 28-06, Maats Amsterdam
Maats loves to ride. For us, cycling is all about sharing time together on the bike: connecting with the community, meeting new faces, and catching up with old friends.
This year marks a massive milestone for us: Maats has officially welcomed ASSOS in our stores. ASSOS of Switzerland is a brand with a legendary heritage, having revolutionized cycling apparel for decades with their obsession with performance and comfort. To celebrate this new chapter, we are incredibly excited to team up with them to host a special Collective 13 ride!
ASSOS Collective Thirteen (C13) is a community initiative that brings cyclists together through organized group rides worldwide, connecting local bike shops, brands, and ASSOS ambassadors, all in the name of growing the sport.
Whether you are a long-time ASSOS fan or just love a great day in the saddle, you are officially invited to roll out with us. For this special Sunday edition, we will be riding at our Flow Pace (average 28 km/h).
Sign up below
What is the Flow Ride?
This ride is designed for anyone who loves to share their passion for cycling in a social, structured group setting.
Maats Cycling Culture
Sunday 12-07, Maats Rotterdam
Maats loves to ride. For us, cycling is all about sharing time together on the bike: connecting with the community, meeting new faces, and catching up with old friends.
This year marks a massive milestone for us: Maats has officially welcomed ASSOS in our stores. ASSOS of Switzerland is a brand with a legendary heritage, having revolutionized cycling apparel for decades with their obsession with performance and comfort. To celebrate this new chapter, we are incredibly excited to team up with them to host a special Collective 13 ride!
ASSOS Collective Thirteen (C13) is a community initiative that brings cyclists together through organized group rides worldwide, connecting local bike shops, brands, and ASSOS ambassadors, all in the name of growing the sport.
Whether you are a long-time ASSOS fan or just love a great day in the saddle, you are officially invited to roll out with us. For this special Sunday edition, we will be riding at our Flow Pace (average 28 km/h).
Sign up below
What is the Flow Ride?
This ride is designed for anyone who loves to share their passion for cycling in a social, structured group setting.
Maats Cycling Culture
Sunday, May 17 | MAATS RTM
In the world of cycling, a chasse patate is a hopeless chase between groups. On Sunday, May 17, Maats and Rotterdam icon Bram Ladage are redefining the term: a hunt for the finest potato in the city. This ride is all about that golden, hand-cut reward.
Bram Ladage
What started as a single fry stand in 1967 has grown into a true Rotterdam institution, with over 45 locations. Still family-run, still hand-cutting every potato, and still the undisputed home of the Bram Oorlog. A Brammetje isn’t something you just grab it’s something you earn. We’re proud to team up with this Rotterdam icon and bring this event to life together.
The Ride: Hunting the Source
We depart at 09:30 from our shop on the Hoogstraat for an 80km loop. This isn’t just any route; we’re heading to the Hoeksche Waard to ride past the very fields where Bram’s potatoes are grown. The theme of this ride is Flow so riding speed will be around 30 km/h (28-29-ish avarage)
The Reward: The BramBus
Upon our return to the shop, the legendary BramBus (food truck) will be waiting right outside. Refuel with the ultimate Rotterdam classic: a fresh "Brammetje" with their signature sauces—including the famous Bram Oorlog—paired with a variety of hot snacks (with plenty of vegetarian options) and ice-cold drinks.
Schedule & Details
- 09:00: Coffee and gathering at Maats Rotterdam
- 09:30: Departure
- 12:30: The BramBus opens for post-ride refueling
- Tickets: €15 (Includes guided ride, fries, snacks, and two drinks)
Registration is required. Grab your ticket now and join us for the first-ever edition of this new-born Rotterdam classic!
Maats Cycling Culture
While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And on our way back, we're excited to host a ride in Berlin, as part of the Maats Local Loops concept!
For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd
The ride from Berlin takes place on Monday, June 9, and we’re hosting an official International Cycling Club ride from Berlin in collaboration with Cykel Butik Berlin.
Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.
Event Details:
Meeting Point: Cykel Butik Berlin
Meeting time: 09.30
Departure time: 10:00
Ride: a 130 km road ride, you can find the route here
Stop: we provide a mid-ride stop with the Maats van
Post-Ride: we'll gather at Cykel Butik for some drinks and chats
Maats Cycling Culture
While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And like last year, we're hosting a ride in Hamburg, as part of the Maats Local Loops concept!
For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd
The ride from Hamburg takes place on Wednesday, June 4, and we’ll ride from Hamburg alongside fellow Pas Normal ambassador Sebastian Friedrich.
Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.
Event Details:
Maats Cycling Culture
At Maats, we don’t just stock brands; we hunt for the exceptions. The unique drops that stop us in our tracks. Laser Barcelona has been firmly on our radar for a while now, quietly producing some of the most rad, authentic independent apparel in Europe. When they announced their latest project, we knew we had to bring a piece of Barcelona's underground culture directly to you.
Laser’s signature The Rawal Artist Series invites global creatives to portray one of Barcelona’s most vibrant, gritty, and culturally diverse downtown neighborhoods: El Rawal.
For this highly limited capsule, they teamed up with Rotterdam legend Joren Joshua. Known for his witty, fluid line work and distinct character style, Joren has crafted a beautiful, cycling-inspired collection that perfectly bridges the gap between raw street art and bike culture.
To celebrate this exclusive drop, we’re doing what we do best: riding bikes and raising a glass.
Expect a vibey social ride, an exclusive first look at the capsule, and cold drinks to celebrate the collaboration.
Sign up below.
Maats Cycling Culture
Maats x Leeman Ride - Dönerdag September 19
At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. This summer we will host already the fifth edition and we will make something special out of this anniversary edition...
An event beyond imagination. Trust us, you don't want to miss this one...
Maats Cycling Culture
Maats x Leeman Ride - Dönerdag 4 September
At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride.
Last year, to celebrate the fifth edition of this legendary ride, we teamed up with Leeman Döner to create a limited-edition T-shirt. It was a big hit — and now it's time for version 3.0! For this year's edition, you can choose between two ticket options:
An event beyond imagination. Trust us, you don't want to miss this one...
Maats Cycling Culture
Maats x Leeman Ride - Dönerdag 4 September
At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride.
Last year, to celebrate the fifth edition of this legendary ride, we teamed up with Leeman Döner to create a limited-edition T-shirt. It was a big hit — and now it's time for version 3.0! For this year's edition, you can choose between two ticket options:
a standard ticket for the event (includes ride, doner + 2 drinks)
or a combo ticket that includes both the event and the exclusive Maats x Leeman T-shirt (€45). You only pay for the t-shirt and the drinks, the legendary Doner is on us. The T-shirt will be ready for pick-up in our AMS store at the date of het event.
An event beyond imagination. Trust us, you don't want to miss this one...
Maats Cycling Culture
At the intersection of cycling and döner kebab lies the annual Maats X Leeman ride. To celebrate this cultural phenomenon we are proud to introduce you the Maats X Leeman: Eat Döner Ride Bikes T-shirt. Embraced by Amsterdam #1 Döner legends: Leeman.
Product-id: MTS0203-WHT-XS
Maats Cycling Culture
SOLD OUT!
Since 2017, MAAP and Maats have shared a passion for performance, style, and community. After celebrating our partnership earlier this year with MAAP in Rotterdam during RTM 100, it’s now time to bring the experience to Utrecht. With its strong local community, perfect location, and the season calling for off-road adventure, we’ve chosen gravel for this edition.
On Saturday, October 18, Maats and MAAP team up for a special 100 km gravel ride starting from Maats Utrecht. We’ll kick off the day with coffee before rolling out onto the finest gravel of the Utrechtse Heuvelrug and surrounding regions. If you’re into off-road, you’ll love it.
What to expect
The draft route can be found here.
Details
Start/finish: Maats Utrecht
Date: Saturday, October 18
Meet-up: 09:30, roll-out at 10:00
Distance: 100 km gravel
All information and the final route will be shared with participants a few days in advance. Register below.
Maats Cycling Culture
Maats proudly presents the annual Rapha Festive 500 Challenge.
"Time is precious, waste it wisely."
The eight days between the 24th and 31st of December are sacred. Time for family, time to down tools, time to refocus on what’s most important in life and balance everything you hold dear. It’s for this reason that riding the Festive 500 is so special - this challenge demands dedication and commands commitment."
Maats is thrilled to announce that we're hosting this year's Rapha Festive 500 Challenge, offering you one huge ride to boost your progress to complete the challenge.
An elevated Store-to-Store-to-Store Ride:
The absolute highlight for Maats in 2025 was the beginning of Chapter 3, Maats Rotterdam, which we celebrated with a brilliant store-to-store-to-store ride in spring. And since December is a month of looking back at the past year, we are bringing this event back. Longer, tougher and more brutal.
On Sunday, December 28th, we’ll host an epic ride of approximately 250 km, giving you the opportunity to boost your progression to reach that 500 km mark by December 31st.
Event Details:
Event: Rapha Festive 500 - The Big One
Starting Points: Maats Amsterdam (AMS), Maats Utrecht (UTR), Maats Rotterdam (RTM)
Meeting Time: 08:00
Departure Time: 08:30
Ride: 250km road ride
Pace & Groups: All groups will maintain a feasible pace of 30 km/h throughout the whole ride. Groups will have NO designated ride leader. This is a day where everyone is ride leader. Stick together, do this together and make sure everyone can keep up.
> Flat tire or small bike issues? Wait together as a group and help each other out.
Shop Stops: There will be several stops along the way, including each Maats store, making sure you get plenty of opportunities to refuel your energy tank. At each Maats store bananas, sweets, buns, cakes and beverages will be waiting for you to fully recharge your battery.
Additional Stop: There will be an extra stop included besides the 3 Maats stores. This stop is meant to rest a little bit longer, so you can catch your breath before heading back into the saddle. More information on this soon... Stay tuned.
Post Ride: Time to open up a bottle of champagne. Because you've earned it! Time to rest, grab some food and raise a glass on both the end of a beautiful year and a heroic day.
Don't want to do the full route? No worries, there is always an option to take the train back home upon arrival at one of the Maats stores!
You will receive a detailed briefing a few days before the event.
Maats Cycling Culture
Maats loves to ride. Sharing time together on the bike to connect, meet new people, and catch up with friends.
Maats and ROSE shake hands for the very first time! Every month, Maats & Rose Circle host a Sunday Ride for our community to honor our first ever collab together with the ROSE pop-up event in each Maats store. You are invited!
This is a recurring monthly ride: once a month, Maats and ROSE roll out!
For these special Sundays, we adhere a pace of 28 km/h, known as our Flow Pace.
What is our Flow Ride?
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups.
Maats Cycling Culture
To celebrate the launch of the limited edition Silver Smoke Falconer 2Vi Mips Helmet we team up with our friends of Sweet Protection for this social ride. Join us for a nice group ride on your road bike to experience what Sweet Protection is all about. Ride briefing with intructions will be emailed 2 days before the ride.
Sunday 22 February
- 9.00 meet-up, 9:30 ride out.
- route ~80km, social pace 28-30 kmh no drop policy
- coffee and snack powered by Sweet protection
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a expression: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
Maats
The first collaboration between Maats and our Rotterdam neighbors from WOEI resulted in this limited edition water bottle. With its innovative membrane and lockable valve, this bidon is easy to use, allowing you to effortlessly rehydrate on your ride. The bidon features a lockable valve that can be twisted with one quick and easy movement.
When locked it's impossible to spill, which means no more fumbling with pull spouts. Constructed from a soft, BPA-free recyclable plastic with a large opening, the bidon is both easy to squeeze and easy to clean after use, while remaining environmentally friendly.
Product details
Product-id: MBD018-WHT
Maats Cycling Culture
From the minute Maats opened its doors in Rotterdam, Man Met Brill koffie supports us with its outstanding, and arguably the finest coffee on the market. Home to the city of Rotterdam, Man Met Bril Koffie is a renowned specialty coffee roastery with a café and since February: a hotel! (fun fact: it is the first coffee focused hotel in the world).
Over the years, the brand has become a favorite among coffee lovers in the region, not only for its excellent brews but also for its stylish, industrial-style café and its community-oriented philosophy. A philosophy Maats fully supports, which is why we want to combine our communities with a nice and easy bike ride and lunch afterwards!
At the start of each new season, Man Met Bril and Maats are hosting a bike ride to ride into the new season with our communities. We start at Maats Rotterdam for an almost perfectly brewed Man Met Bril coffee and end the ride at the brand new hotel of Man Met Bril for a special lunch with an even better coffee, this time from trained baristas ;-).
On Sunday 22 June, you're invited for our first seasonal ride: Summer vibes!
Maurten Drink Mix 320 is a carbohydrate sports fuel that uses Hydrogel Technology. It contains 80 grams of carbohydrates per 500ml of water.
Suitable for Vegetarians & Vegans.
Drink Mix changed the game for endurance sport. Designed to help athletes consume carbohydrate liquid fuel during high-intensity training and racing, Drink Mix 320 contains 80 grams of carbohydrates when dissolved in 500ml of water.
Athletes can suffer with gastrointestinal distress when consuming carbohydrate fuel during high-intensity exercise. Hydrogel Technology is the innovation that encapsulates the carbohydrates, carrying them through the stomach to be absorbed, making fueling for sports easier.
Trust your gut
The Drink Mix becomes a hydrogel upon contact with stomach acid, encapsulating the carbohydrates and helping to reduce the sensation of liquid sloshing in the stomach when consuming fuel during exercise.
Ingredients
Maurten Drink Mix 320 is a carbohydrate sports fuel that uses Hydrogel Technology. It contains 80 grams of carbohydrates per 500ml of water.
Box of 14 servings.
Suitable for Vegetarians & Vegans.
Drink Mix changed the game for endurance sport. Designed to help athletes consume carbohydrate liquid fuel during high-intensity training and racing, Drink Mix 320 contains 80 grams of carbohydrates when dissolved in 500ml of water.
Athletes can suffer with gastrointestinal distress when consuming carbohydrate fuel during high-intensity exercise. Hydrogel Technology is the innovation that encapsulates the carbohydrates, carrying them through the stomach to be absorbed, making fueling for sports easier.
Trust your gut
The Drink Mix becomes a hydrogel upon contact with stomach acid, encapsulating the carbohydrates and helping to reduce the sensation of liquid sloshing in the stomach when consuming fuel during exercise.
Ingredients
Maurten Drink Mix 320 Caf 100 is a carbohydrate sports fuel that utilizes Hydrogel Technology. It contains 80 grams of carbohydrates with 100mg of caffeine per 500ml of water.
Suitable for vegetarians & vegans.
Drink Mix changed the game for endurance sport. Designed to help athletes consume carbohydrate liquid fuel during high-intensity training and racing, Drink Mix 320 Caf 100 contains 80 grams of carbohydrates with 100 mg of caffeine when dissolved in 500ml of water.
Athletes can suffer with gastrointestinal distress when consuming carbohydrate fuel during high-intensity exercise. Hydrogel Technology is the innovation that encapsulates the carbohydrates, carrying them through the stomach to be absorbed, making fueling for sports easier.
Trust your gut
The Drink Mix becomes a hydrogel upon contact with stomach acid, encapsulating the carbohydrates and helping to reduce the sensation of liquid sloshing in the stomach when consuming fuel during exercise. The hydrogel also minimizes the common bitter taste of caffeine.
Ingredients