Join us on Saturday and Sunday, May 11 to 12, for a weekend of gravel riding, camping, good food and fun people! Together with PEdALED we present ‘A Bikepacking Odyssey’ to celebrate the introduction of PEdALED at Maats!

We will go for a big ride on Saturday (150km and 100km options) with lunch at the halfway point. The ride ends at a beautiful campsite on ‘de Veluwe’ where we’ll pitch our tents and enjoy a night surrounded by nature. We’ll provide dinner and hope you will bring your best campfire stories. Maybe we’ll even go for a quick Posbank Sunset Ride, who knows. On Sunday you can go your own way. Hit the trails around the campsite or pack your bags and join one of the groups riding back home, it’s all up to you! Brand Ambassador Quinda Verheul will be there, as well as some people from PEdALED.

Saturday’s ride details

• Ride from Maats Amsterdam (meetup 9:30, 150km)
• Ride from Maats Utrecht (meetup 11:00, 100km)
• Lunch from the Maats Van at the halfway point
• Bring your gravel bike or MTB, we’ll hit some rough stuff

Camping details

• We’ll stay at a beautiful campsite on de Veluwe
• Bring your own camping gear
• Or rent some from us for €20 extra (SOLD OUT)

Sunday’s ride details

• Do whatever you like on Sunday
• Hit the local trails, join one of the various groups riding home or take the train back home

What’s included

• Bag service with the Maats Van
• Lunch and dinner on Saturday
• Breakfast on Sunday
• A camping spot
• Optional: camping gear (tent, sleeping mat, sleeping bag)
• Bad weather? We'll reschedule or refund you your ticket

Friday 31-05 From 18:00

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

Friday evening 6pm, we kick-off the Launch Weekend in our store in Amterdam. There will be a PNS crew coming over for the party and we love to show you our new and updated PNS corner in our store. 

We will make sure there will be plenty of drinks, snacks and music, and we might even provide some special Maats x PNS 2.0 Launch Casual items. The party is free and you are more than welcome to join, please register so we know that you're coming.

Saturday 01-06 

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

On saturday morning we organise a social group ride with Pas Normal Studios. We host a 100km ride on the road with a coffeestop halfway from the Maats Sprinter. We will devide everyone in groups and there will differents speed. We will share the route and all info a few days before the event. 

Spots are limited so secure yours through the button above.

• 09:30 gathering at Maats Amsterdam
• 10:00 departure in groups for a group ride of 100 km (approx 28-30 km/h)
• We treat you halfway with drinks and snacks from the Maats Sprinter
• Here you find our Ride Conditions
• Ticket required

The 2023 edition of the Maats x Pas Normal Studios race is planned for Saturday September 9th.

This event is to celebrate the collab between Maats Cycling Culture and apparel brand Pas Normal Studios from Copenhagen. Racing is in the DNA of the Danish brand and that is why we organize a Maats x PNS race in Amsterdam for the fifth year in a row already! We will make this a special festive edition.

For a previous edition's video and race report, check here.

This event is an accessible way to get in touch with racing. There are people who have experience with this, but it is also a perfect event for people who are new to racing. The race consists of a 15 minute warm-up and this is perfect for getting used to the track and to riding in a peloton. No worries about the level, it is a friendly race and suitable for most cyclists.

Details

• Saturday 9th of September, starting 14:00
• Location: ARC Ulysses, Amsterdam North
• 20 min warm-up + 45 min race
• Both men and women winners
• Participation is free and by invite only
• For content purposes, the dresscode is Maats or PNS
• Drinks and snacks afterwards included

You will receive all necessary information a few days before the event. 

This event is for customers of Maats and Pas Normal Studios and participation is only by invitation.

Saturday June 24th

Since last year, Maats proudly stocks shoe brand QUOC. At Maats we have been looking for distinctive brands with a good story and outstanding quality since day one. QUOC is a brand that meets all our requirements and we are stoked to represent it. At Maats, we sell both road and off-road QUOC shoes. This spring QUOC released their new collection which you can check here.

Together with QUOC we organize a social ride to celebrate our collaboration. Ondrej, Bonnie and James from QUOC are joining us for the ride, as well as local brand ambassadors Alberto Viciana and our own Sherry Buzzalong. We created a nice route (road) and will treat you to a coffee before the ride. Moreover, expect some nice goodies from our friends from QUOC for all participants.

Details:

• Date: Saturday June 24th
• Location Maats Amsterdam, van Woustraat 165
• Gathering 09:30, departure at 10:00
• Group ride of approx 70 km
• 35 spots available

After successful registration, you'll receive all necessary information a few days before the event.

The world's most carbohydrate-rich sports drink. Widely used by the best cyclists in the world. 80g of carbs per serving (500 ml). Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Caffeine, carbohydrates and hydration. Everything at the same time – and at levels that make a difference. The Maurten DRINK MIX 320 CAF 100 has it all. By utilizing our hydrogel technology we’ve even managed to control the bitterness that caffeine usually results in – without any added acid, flavors or colorants. The DRINK MIX 320 CAF 100 contains 100 mg of caffeine.

Suitable for vegetarians & vegans.

This is the Maurten GEL 100. Energy capsulated in a natural hydrogel. Built with six ingredients – no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Energy encapsulated in a natural hydrogel. Built with six ingredients — no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Box of 12 servings.

Suitable for Vegetarians & Vegans.

The Maurten GEL 100 CAF 100 contains 100 mg of caffeine – that’s the equivalent of 1,5 espressos – or one cup of brewed coffee. That’s a lot compared to many of the traditional gels out there. It delivers 25 grams of carbohydrates through a unique blend of fructose and glucose (ratio of 0.8:1). It packs a high weight to energy ratio and doesn’t contain any added flavours, preservatives or colourants. Just like all of Maurten's products, it’s vegan-friendly.

Use the GEL 100 CAF 100 on its own during shorter durations, or combine it with other Maurten products to ensure you have enough carbohydrates throughout your session.

Energy capsulated in a natural hydrogel. Each serving contains 100 mg of caffeine and delivers 25 grams of carbohydrates. Built with seven ingredients – no added colorants, preservatives or flavours.

Box of 12 servings.

Friday 21 June 2024 

Starting Point: Amsterdam, Utrecht or Zwolle

Maats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - come join us for a long epic day in the saddle.

The concept is simple: we will take full advantage of the longest day of the year and ride a longer route of no less than 235km. You can choose to start either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).

We are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.

All groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.

Click here to join the Pas Normal Studios Strava Challenge

Ride details

• Meeting point: Maats Amsterdam, Maats Utrecht or RFBS Hattemerbroek
• Departure time: 09:00 sharp; you are welcome for coffee as of 08:30
• Distance: +/- 235km, way type: road
• Pace: 28-30 km/h average
• Suitable for cyclists with a good condition and experience with group rides
• Self-supportive group ride (no ride leaders)
• Included: lunch, drinks and snacks at all stops
• Participation at own risk

After successful registration, you'll receive all necessary information and the final route a few days before the event.

The Oskar Oatbar is a powerful oat bar for a modern world. 100% organic, handmade energy oat bars in eco kraft paper bags. Developed by bicycle lover and chef for athletes, worldwide. The timeless snack.

Energy with taste. 390s, the series for the long haul. Lots of power, lots of taste.

Choose from a neutral version, with cardamom, 100% vegan and gluten-free and with lots of nuts or Lemon. Flat packed and plentiful in quantity.

Taste Notes: Frisch, saftig, sauer, süß 

The Oskar Oatbar is a powerful oat bar for a modern world. 100% organic, handmade energy oat bars in eco kraft paper bags. Developed by bicycle lover and chef for athletes, worldwide. The timeless snack.

Energy with taste. 390s, the series for the long haul. Lots of power, lots of taste.

Choose from a neutral version, with cardamom, 100% vegan and gluten-free and with lots of nuts. Flat packed and plentiful in quantity.

Naturel bar taste Notes: Spicy, Juicy, Salty, Sweet

The Oskar Oatbar is a powerful oat bar for a modern world. 100% organic, handmade energy oat bars in eco kraft paper bags. Developed by bicycle lover and chef for athletes, worldwide. The timeless snack.

Energy with taste. 390s, the series for the long haul. Lots of power, lots of taste.

Flat packed and plentiful in quantity. Nuts taste notes: lots of nuts, strong, salty, sweet