Monday September 29th, 10:00 Maastricht 
(Members Only)

When we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.

In recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday September 29th.

Would you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.

IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events! 

Details

• 10:00 gathering at Off the Map Maastricht with coffee
• Approx. 140 km route through Zuid-Limburg, with a lot of (punchy) hilly climbs in different groups (also shortcut possibilities to shorten your ride by 20-25km)
• Including: Coffee before the start, lunchstop halfway and beers at the finish at Off the Map
  
• Costs €45 per person, ticket required
• Max 35 participants

After booking a ticket we send you a briefing a few days before the event.

Monday August 31th, 10:00 Maastricht 
(Members Only)

When we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.

In recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday August 31th.

Would you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.

IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events! 

Details

• 10:00 gathering in Maastricht with coffee (location will be announced)
• Approx. 140 km route through Zuid-Limburg, with a lot of (punchy) hilly climbs in different groups (also shortcut possibilities to shorten your ride by 20-25km)
• Including: Coffee and lunchstop halfway 
  
• Costs €45 per person, ticket required
• Max 35 participants

After booking a ticket we send you a briefing a few days before the event.

Are you in search of a delightful gift but unsure of what to choose? Surprise your loved one with a Maats Gift Card! Our versatile gift card can be used online or in our stores.

This gift card comes beautifully packaged, allowing you to personally hand it to the lucky recipient. It's our version of a gift voucher.

Need the gift card quickly? Opt for our e-Gift Card option to receive the voucher via email immediately after payment.

For faster delivery, check out our Digital Gift Card option.

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Amsterdam every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:30 gathering at Maats Amsterdam (van Woustraat 165)
• 19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from various local pizzerias and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and we also would like to introduce this tradition for our newest store in Rotterdam! We organize a Pizza Ride in Rotterdam every 3 weeks. We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:30 gathering at Maats Rotterdam (Hoogstraat 56A)
• 19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from various local pizzerias and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Utrecht every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:15 gathering at Maats Utrecht (Twijnstraat 7)
• 18:30 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from 'De Pizzabakkers' and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

Maats proudly presents: the new limited collaboration collection by Patta x Rapha, dropping Friday the 23rd of May 1pm. 

Join us at Maats Rotterdam for a special ride to celebrate the launch of this highly exclusive Rapha x Patta collection on Thursday evening 22 May. This limited-edition collaboration is available for purchase at Maats in store only on Friday 1pm. Stock is very limited, so make sure you to be in time on Friday, there might be a queue.

For the ride, we’ll gather at 18:30 at Maats Rotterdam and after a casual ride briefing we roll out at 19:00 for a 40 km no-drop ride. Whether you’re a seasoned rider or just here for the fun, this ride is all about the experience and the love of cycling. After the ride, enjoy some pizza and drinks as we hang out and celebrate together.

Ride details:

• Date: Thursday 22nd May
  
• Location: Maats Rotterdam, Hoogstraat 56A
  
• Meet-up: 18:30, roll-out: 19:00
• Free event - registration is required
  
• Pizza and drinks included

This is your chance to check out the new Rapha x Patta gear, meet fellow riders, and enjoy a relaxed evening of cycling with great company. We can’t wait to see you there!

Thursday May 9 - 15:30 - Purmerplein, Amsterdam Noord

On Thursday, May 9 (Ascension Day) you will find us at de Ronde van het Purmerplein in Amsterdam Noord. A local and popular cycling event with a long history. Besides the races there is a market and a varied program organized around it by residents and local initiatives. A nice day out all about cycling! You'll love it!

Maats will organize one of the races during de Ronde van het Purmerplein. We present you  the Maats Rookie Race. A criterium style open street race for everyone who is not very experienced in riding these types of races but who would like to give it a try.

The riders who have a racing license start in a different category and this competition is intended for people who love to ride their bike and would like to test him/her-self in a criterium and perhaps go home with the cup and flowers.  Who knows....

We will organise one race but we have three different classifications: Men, Women and Non-Binary. Please be aware that these kind of events are for people who are new to racing, not for people who are new to cycling... Some experience with high-speed rinding ing groups is recommended.

Participation costs €12.50 and you will receive a starting ticket, bib number, snacks and drinks, photos and prizes for the winners.

Details

• Race starting time: 3:30 PM
• Duration of women's and non-binary competition: 30 min
• Duration men: 45 min
• Participation is at your own risk
• For more info echek the website of de Ronde van het Purmerplein
• We'll send you a the info a few day before the event

Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!

In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.

Friday, April 3rd

17:00 - Vrijmibo & Party

As of 17:00h, we'll kick off the Vrijmibo and soon after we'll treat you to some nice food/bites. This is all happening on our very shop floor. The party ain't over until you leave! ;)

This invitation is open to anyone who loves to roll on two wheels, so bring your cycling friends and come cheer to Maats Rotterdam's first anniversary! Leave your name/email below so we know how many of you to cater for, but of course also feel welcome should you not have registered in time. See you there!

Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!

In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.

Sunday, April 5th

09:00 – Meet-up (coffee)
09:30 – Social Ride (Flow + Advanced) – 125 km
13:00 – Ronde van Vlaanderen Screening

This ride is a tribute to the Ronde van Vlaanderen, which also takes place in Flanders on this very day, so expect cobbled sectors and punchy climbs along the way. 

We invite you for a pre-ride coffee & briefing starting at 09:00. At 09:30, we’ll head out in two groups: You can choose the Advanced group (~32 km/h average) or opt for the slightly more relaxed Flow group (~28 km/h average).

After the ride, we’ll screen the Ronde van Vlaanderen on our in-store beamer. Watch the titans clash while enjoying a well-earned post-ride drink or coffee.

This invitation is open to anyone who loves to roll on two wheels, however do understand that our Social Rides are of a certain level and we expect a certain level of stamina and experience with group rides. Leave your name/email below so we can inform you of the route/ride details, but of course also feel welcome should you not have registered in time. See you there!

In April Maats proudly opened its third location in the heart of Rotterdam. To celebrate the arrival in Rotterdam, we teamed up (again) with resident artist Roel van Eekelen who designed the iconic Maats Rotterdam Festive t-shirt! This Thursday night we'll not only ride together with Roel, but you'll also have the possibility to grab one of these exclusive shirts in our store! On top of that, Roel will reveal his matching festive decoration on the shop's front window. So much to celebrate!

Fancy joining us? You're invited! Expect a spot-on blend of good riding, people and drinks.

• Date & time: Thu 5 June, 18:00 meet, 18:30 ride
  
• Location: Maats Rotterdam, Hoogstraat 56-A
  
• Ride: ~50km road ride, social pace (28-30 km/h)
  
• After: drinks & snacks at Maats Rotterdam

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2609-BLAK-3538

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2606-BLUE-3942

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2604-BRWN-3942

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2605-GREY-3942

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2607-PINK-3538

The Maats Signature Socks 2.0 take everything we liked about the original and push it further. More refined, more dialled, and made to be the kind of sock you keep reaching for, whether it is a fast training ride, a long day in the saddle, or just your default choice every time you kit up.

Made from high-quality Prolen fabric, the Signature Socks 2.0 are lightweight, breathable, and built to feel fresh from the first kilometre to the last. The breathable instep helps keep airflow high when the pace lifts, while ample compression delivers the supportive, locked-in feel you want on the bike. Finished with subtle Maats logos on the toes, this is a clean, modern cycling sock designed to work hard and look sharp.

Key features

• Further developed 2.0 version with a more refined ride feel
• High-quality Prolen fabric
• Breathable instep for added airflow
• Ample compression for a supportive fit
• Subtle Maats logos on the sock toes
• Approximately 18 cm in height
• Designed in Amsterdam and manufactured in the EU

Composition

• 93% polypropylene
• 7% elastane

Care & washing instructions
Machine wash cold with similar colours. Hang dry to help preserve stretch, compression, and overall fit.

Product-id: MSK2608-WHIT-3538

We’re thrilled to offer a unique cycling journey to Tuscany, Italy, with only 16 spots available. Secure your spot by paying the deposit of €250. In the case that this event does not take place, we will refund this full amount to you.

Please note, currently registration for this trip is only available for Maats Members. Paying the downpayment only grants successful registration if you are already a member, or if you're becoming one right after registration. For more information about Maats Membership, click here.

• Dates: Sun 14 - Sat 20 Sept 2025
• Location: Monteroni d'Arbia, Siena region, Toscana, Italy.
• Price of downpayment: €249.
• Remainder to be charged 7 days before the trip: €500.

More information about the Maats Travels Tuscany 2025 trip

Maats x Alba Optics

October 17 - Maats Amsterdam

On Sunday, thousands of runners will take on 21.1 or 42.2 km through Amsterdam, chasing PRs and checking their splits every kilometre. The day before, we’re doing it our way: on two wheels and without looking at the watch.

It’s a social ride with Alba Optics, a brand that has never cared about finishing first. Alba’s story started with an original Italian frame mould from the 80s, which they brought back with new technology to make their first model, the Delta. Since then they’ve stood for riding that’s about quality of life, not performance: getting wherever you want, in any condition, and looking good doing it. Maats has backed that idea from day one, and we’ve been proud partners for almost ten years. We just getting started.....

So leave the gels at home and bring your best shades. No splits, no podium, just a good morning on the bike with good people.

Ride info:

• Saturday October 17
• 09:00 gathering at Maats Amsterdam, van Woustraat 165
• 09:30 roll-out
  
• Distance: 50 km
• Route can be found here
• Download GPX file here
• Flow pace: 28km/h average
• We adhere to a no drop policy
• Sign up below

When we’re back, coffee & snacks are waiting for you. Think of it as carb-loading for the runners we’ll be cheering on tomorrow.

Alba Optics x Maats: Sunset Run

From day one, Maats has been all about the love for cycling. Now, for the first time in the history of Maats, we're lacing up our running shoes, taking a new step: we're going to run!

Lots of cyclists go for a run more and more (and vice versa) and we cannot deny the mutual interest from both sides. Maats does not want to run behind on this (...😉). Hence we're going to do something crazy, to discover whether or not running suits Maats.

Together with Alba Optics, we’re hosting a Sunset Run  – a laid-back after hours Community Run starting from our store in Rotterdam, the city known for the marathon and it's ever growing running culture. 

Because we are going to try something completely new, we want to make this a memorable evening: Emiel Berghout, Brand Ambassador and Running influencer, will join us to bring the energy and make awesome content.

Whether you’re an experienced runner or simply curious to join this new vibe – everyone is welcome! 

Event information:

• Friday October 3rd
• Maats Rotterdam, Hoogstraat 56A 
  
• Gathering: 18:00
• Start run: 18:30
• Distance: 7 km, pace: 6:00 min/km 
• No indicated pace: you do you!
  
• Post-run Italian pasta & (0.0) champagne
• Only 50 tickets available 
  

The initially planned early morning ride has unfortunately been cancelled.

Every year Albion Cycling uses the lack Friday period as an opportunity to encourage customers to repair rather than replace their kit, and this year they are bringing their mobile repair station to Maats Amsterdam, offering free repairs on any brand of cycling clothing! 

 From 10:00 the Albion team will be on hand the whole day to meet customers. They will also teach you how to easily repair your kit at home, with a free repair kit for take away! There’ll also be Albion gifts throughout the day for Albion purchases in-store.

NOTE: This is all about fixing scrapes and tears, and the focus is on patch repairs. Big repairs like zip replacements will not be available on the day due to the time they take.

Register on Eventbrite

Details:

• All day repair service on all cycling apparel by the Albion crew
• Learn how to repair your kit at home
• Pick up a free repair kit to take away! 

Sunday 28-06, Maats Amsterdam

Maats loves to ride. For us, cycling is all about sharing time together on the bike: connecting with the community, meeting new faces, and catching up with old friends.

This year marks a massive milestone for us: Maats has officially welcomed ASSOS in our stores. ASSOS of Switzerland is a brand with a legendary heritage, having revolutionized cycling apparel for decades with their obsession with performance and comfort. To celebrate this new chapter, we are incredibly excited to team up with them to host a special Collective 13 ride!

ASSOS Collective Thirteen (C13) is a community initiative that brings cyclists together through organized group rides worldwide, connecting local bike shops, brands, and ASSOS ambassadors, all in the name of growing the sport.

Whether you are a long-time ASSOS fan or just love a great day in the saddle, you are officially invited to roll out with us. For this special Sunday edition, we will be riding at our Flow Pace (average 28 km/h).

Sign up below

What is the Flow Ride?
This ride is designed for anyone who loves to share their passion for cycling in a social, structured group setting.

• Meet-up: 09:00
• Departure: 09:30
• Average speed: 28 km/h
• Cruising speed on flat, straight sections: ~32 km/h
  
• Distance: Between 60–80 km
  
• Find route here
• Download GPX FILE here
• Social, steady-paced group ride
  
• No-Drop Policy ('Samen uit, Samen thuis')
  
• Participants should be comfortable riding 2+ hours at the advertised pace
  
• Group riding experience is helpful but not required
  
• Helmet required
  
• Clip-in pedals required
  
• Be familiar with basic group-riding signals and calls
  
• Participation is at own risk
  
• All the info you need is on this page so we won't be sending a separate ride briefing.

Sunday 12-07, Maats Rotterdam

Maats loves to ride. For us, cycling is all about sharing time together on the bike: connecting with the community, meeting new faces, and catching up with old friends.

This year marks a massive milestone for us: Maats has officially welcomed ASSOS in our stores. ASSOS of Switzerland is a brand with a legendary heritage, having revolutionized cycling apparel for decades with their obsession with performance and comfort. To celebrate this new chapter, we are incredibly excited to team up with them to host a special Collective 13 ride!

Whether you are a long-time ASSOS fan or just love a great day in the saddle, you are officially invited to roll out with us. For this special Sunday edition, we will be riding at our Flow Pace (average 28 km/h).

Sign up below

What is the Flow Ride?
This ride is designed for anyone who loves to share their passion for cycling in a social, structured group setting.

• Meet-up: 09:00 - Maats Rotterdam
• Departure: 09:30
• Average speed: 28 km/h
• Cruising speed on flat, straight sections: ~32 km/h
  
• Distance: Between 65km
  
• Find route here
• Download GPX here
• Social, steady-paced group ride
  
• No-Drop Policy ('Samen uit, Samen thuis')
  
• Suitable for recreational cyclists with some riding experience
  
• Participants should be comfortable riding 2+ hours at the advertised pace
  
• Group riding experience is helpful but not required
  
• Helmet required
  
• Clip-in pedals required
  
• Be familiar with basic group-riding signals and calls
  
• Participation is at own risk
  

Sunday, May 17 | MAATS RTM

In the world of cycling, a chasse patate is a hopeless chase between groups. On Sunday, May 17, Maats and Rotterdam icon Bram Ladage are redefining the term: a hunt for the finest potato in the city. This ride is all about that golden, hand-cut reward.

Bram Ladage
What started as a single fry stand in 1967 has grown into a true Rotterdam institution, with over 45 locations. Still family-run, still hand-cutting every potato, and still the undisputed home of the Bram Oorlog. A Brammetje isn’t something you just grab  it’s something you earn. We’re proud to team up with this Rotterdam icon and bring this event to life together.

The Ride: Hunting the Source
We depart at 09:30 from our shop on the Hoogstraat for an 80km loop. This isn’t just any route; we’re heading to the Hoeksche Waard to ride past the very fields where Bram’s potatoes are grown. The theme of this ride is Flow so riding speed will be around 30 km/h (28-29-ish avarage)

The Reward: The BramBus
Upon our return to the shop, the legendary BramBus (food truck) will be waiting right outside. Refuel with the ultimate Rotterdam classic: a fresh "Brammetje" with their signature sauces—including the famous Bram Oorlog—paired with a variety of hot snacks (with plenty of vegetarian options) and ice-cold drinks.

Schedule & Details
- 09:00: Coffee and gathering at Maats Rotterdam
- 09:30: Departure
- 12:30: The BramBus opens for post-ride refueling
- Tickets: €15 (Includes guided ride, fries, snacks, and two drinks)

Registration is required. Grab your ticket now and join us for the first-ever edition of this new-born Rotterdam classic!