The Maats Van is ready to rumble for the second season of Local Loops! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in seeveral cities around the country. This summer we visit: Den Haag, Arnhem and Haarlem. 

Location: Den Haag / Date: Sunday July 14th 2024

Details

• We gather on Sunday morning 09:30h at a near the centrum of Den Haag (t.b.c.) for coffee from our van
• As of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends
• Midway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• After finishing, we go to a local brewery and have some drinks!
• 30 spots available, registration is mandatory
• Participation at own risk

A couple of days before the event, we will send you all the info you need.

Local Legends

Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Den Haag or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.

The Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving our van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem. 

Location: Haarlem / Date: Sunday Sept 1st 2024

Details

• We gather on Sunday morning 09:30h at a near the centrum of Haarlem (t.b.c.) for coffee from our van
• As of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends
• Midway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• After finishing, we go to a local brewery and have some drinks!
• 30 spots available, registration is mandatory
• Participation at own risk

A couple of days before the event, we will send you all the info you need.

Local Legends

Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Haarlem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.

This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.

Event Details

• Meeting Point: Saturday morning at 12:00, Coburg city center (location TBC)
• Ride: 80-100km road ride through the region, expertly designed by Local Legend Philip Bartsch
• Mid-Ride Break: The Maats Sprinter will be on hand with coffee, cold drinks, and snacks
• Post-Ride: We'll gather at a local brewery to enjoy some well-deserved drinks
• Registration: 30 spots available, registration is mandatory
• Note: Participation is at your own risk

A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!

This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend.  On this page we tell you all about it. 

Event Details

• Meeting Point: Friday night at 18PM, Hamburg city center (location TBC)
• Ride: 50-60 km road ride through the region, expertly designed by Local Legend Sebastian Friederich
• Post-Ride: We'll gather at a local brewery to enjoy some well-deserved drinks
• Registration: 30 spots available, registration is mandatory
• Note: Participation is at your own risk

A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!

This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend.  On this page we tell you all about it. 

Event Details

• Meeting Point: Sunday morning at 10:00 AM, Colonge city center (location TBC)
• Ride: 100 km road ride through the region, expertly designed by Local Legend Jan Recker 
• Mid-Ride Break: The Maats Sprinter will be on hand with coffee, cold drinks, and snacks
• Post-Ride: We'll gather at a local brewery to enjoy some well-deserved drinks
• Registration: 30 spots available, registration is mandatory
• Note: Participation is at your own risk

A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!

Maats Membership: Looking Ahead to 2026

Maats Membership just turned one! Over the past year we’ve grown towards 100 members, learned a lot, and built a solid foundation for the future. We also asked for your feedback through a survey, which gave us many valuable insights. Based on this, we’ve gone back to the drawing board to take Maats Membership to the next level in 2026.

We’d love to invite you to our Rotterdam store, where we’ll present our plans for the upcoming year. During the evening we’ll share:

• The key results from the membership survey
  
• How Maats Membership will look in 2026
  
• The annual calendar of events

Of course, there will also be plenty of time to ask questions and share your ideas — we’d love to hear your thoughts on how we can further shape Maats Membership together.

• Maats Rotterdam
• Friday, October 17, 2025
• Doors open at 18:30, presentation starts at 19:30

Sign up via the link below, and we’ll make sure there are drinks and bites waiting for you.

Monday September 29th, 10:00 Maastricht 
(Members Only)

When we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.

In recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday September 29th.

Would you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.

IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events! 

Details

• 10:00 gathering at Off the Map Maastricht with coffee
• Approx. 140 km route through Zuid-Limburg, with a lot of (punchy) hilly climbs in different groups (also shortcut possibilities to shorten your ride by 20-25km)
• Including: Coffee before the start, lunchstop halfway and beers at the finish at Off the Map
  
• Costs €45 per person, ticket required
• Max 35 participants

After booking a ticket we send you a briefing a few days before the event.

Are you in search of a delightful gift but unsure of what to choose? Surprise your loved one with a Maats Gift Card! Our versatile gift card can be used online or in our stores.

This gift card comes beautifully packaged, allowing you to personally hand it to the lucky recipient. It's our version of a gift voucher.

Need the gift card quickly? Opt for our e-Gift Card option to receive the voucher via email immediately after payment.

For faster delivery, check out our e-Gift Card option.

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Amsterdam every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:30 gathering at Maats Amsterdam (van Woustraat 165)
• 19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from various local pizzerias and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and we also would like to introduce this tradition for our newest store in Rotterdam! We organize a Pizza Ride in Rotterdam every 3 weeks. We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:30 gathering at Maats Rotterdam (Hoogstraat 56A)
• 19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from various local pizzerias and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Utrecht every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:15 gathering at Maats Utrecht (Twijnstraat 7)
• 18:30 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from 'De Pizzabakkers' and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

Maats proudly presents: the new limited collaboration collection by Patta x Rapha, dropping Friday the 23rd of May 1pm. 

Join us at Maats Rotterdam for a special ride to celebrate the launch of this highly exclusive Rapha x Patta collection on Thursday evening 22 May. This limited-edition collaboration is available for purchase at Maats in store only on Friday 1pm. Stock is very limited, so make sure you to be in time on Friday, there might be a queue.

For the ride, we’ll gather at 18:30 at Maats Rotterdam and after a casual ride briefing we roll out at 19:00 for a 40 km no-drop ride. Whether you’re a seasoned rider or just here for the fun, this ride is all about the experience and the love of cycling. After the ride, enjoy some pizza and drinks as we hang out and celebrate together.

Ride details:

• Date: Thursday 22nd May
  
• Location: Maats Rotterdam, Hoogstraat 56A
  
• Meet-up: 18:30, roll-out: 19:00
• Free event - registration is required
  
• Pizza and drinks included

This is your chance to check out the new Rapha x Patta gear, meet fellow riders, and enjoy a relaxed evening of cycling with great company. We can’t wait to see you there!

Thursday May 9 - 15:30 - Purmerplein, Amsterdam Noord

On Thursday, May 9 (Ascension Day) you will find us at de Ronde van het Purmerplein in Amsterdam Noord. A local and popular cycling event with a long history. Besides the races there is a market and a varied program organized around it by residents and local initiatives. A nice day out all about cycling! You'll love it!

Maats will organize one of the races during de Ronde van het Purmerplein. We present you  the Maats Rookie Race. A criterium style open street race for everyone who is not very experienced in riding these types of races but who would like to give it a try.

The riders who have a racing license start in a different category and this competition is intended for people who love to ride their bike and would like to test him/her-self in a criterium and perhaps go home with the cup and flowers.  Who knows....

We will organise one race but we have three different classifications: Men, Women and Non-Binary. Please be aware that these kind of events are for people who are new to racing, not for people who are new to cycling... Some experience with high-speed rinding ing groups is recommended.

Participation costs €12.50 and you will receive a starting ticket, bib number, snacks and drinks, photos and prizes for the winners.

Details

• Race starting time: 3:30 PM
• Duration of women's and non-binary competition: 30 min
• Duration men: 45 min
• Participation is at your own risk
• For more info echek the website of de Ronde van het Purmerplein
• We'll send you a the info a few day before the event

In April Maats proudly opened its third location in the heart of Rotterdam. To celebrate the arrival in Rotterdam, we teamed up (again) with resident artist Roel van Eekelen who designed the iconic Maats Rotterdam Festive t-shirt! This Thursday night we'll not only ride together with Roel, but you'll also have the possibility to grab one of these exclusive shirts in our store! On top of that, Roel will reveal his matching festive decoration on the shop's front window. So much to celebrate!

Fancy joining us? You're invited! Expect a spot-on blend of good riding, people and drinks.

• Date & time: Thu 5 June, 18:00 meet, 18:30 ride
  
• Location: Maats Rotterdam, Hoogstraat 56-A
  
• Ride: ~50km road ride, social pace (28-30 km/h)
  
• After: drinks & snacks at Maats Rotterdam

Kwalitatieve en stijlvolle zwarte Maats wielersokken. Perfect te combineren met elke outfit.

• Beschikbaar in drie verschillende maten
• Subtiel Maats-logo op de bovenkant van de sok
• Rekbare stof met flexibele eigenschappen
• Ademende stof op de wreef 
• Veel compressie
• Hoogte van circa 20 centimeter
• Samenstelling: 7% elastaan, 93% polypropyleen
• Ontworpen in Amsterdam, geproduceerd in de EU.

Product-id: MSK006-BLK-S

High-quality and stylish Maats cycling socks. White cycling socks, you can never have enough.

• Subtle Maats logos on the sock toes
• High quality Prolen fabric
• Breathable fabric on the instep
• Ample compression
• Approximately 18 centimeters in height
• Composition: 7% elastane, 93% polypropylene
• Designed in Amsterdam, manufactured in the EU.

Product-id: MSK005-WHT-S

At Maats, we are beyond proud to welcome you in 3 different stores since this year, which is why we want to organize something epic and something unique.

Let's connect the Cycling Culture between Amsterdam - Utrecht - Rotterdam, dedicating one ride to all 3 Maats stores.
On Sunday, May 25th, we'll organize a big epic ride where all three of our shops will 'serve' as stops along the way! 

Choose your starting point: Maats Amsterdam, Maats Utrecht, or Maats Rotterdam. All three groups roll out at 09:30 and follow a ~190 km route that takes you past every Maats store along the way.

Coffee is ready from 09:00 at all three locations, and when you arrive at each store during the route, some snacks and fresh drinks and warm coffee will be waiting for you to refuel.

After the ride, we’ll wrap up with cold beers and soft drinks — because after 190 km, you’ve earned it! 

Sign up via the booking tool — we’ll send the final details and route file to all registered riders in the days before the event. Registration is required. 

Ride info:

• Sunday 25 May
• 09:00 gathering at Maats AMS, Maats UTR or Maats RTM
• 09:30 all groups will roll out
• ~190 km route
• Each Maats store serves as coffee stop along the way
• Costs €20,-, which includes coffee, drinks and snacks at every Maats stop!

We can't wait to ride this one together with you. 

At Maats, we couldn’t be prouder to welcome you in three different stores this year — and that calls for something epic, something truly unique.

Last spring, we hosted the Store-to-Store-to-Store: Road Edition, which turned into a huge success with around 60 riders joining us across our locations. Now that summer is behind us, it’s time to hit the dirt with an off-road version: Store-to-Store-to-Store: Gravel Gems.

Designing a proper gravel route through the Randstad is no easy feat — but we’ve done our homework and uncovered some hidden off-road gems you might not know yet. The result is a ~200 km route that mainly follows roads but includes every gravel path we could possibly link between the three biggest cities in the Netherlands.

Choose your starting point: Maats Amsterdam, Maats Utrecht, or Maats Rotterdam.
All groups roll out at 09:30 and will pass by every Maats store along the way.

Coffee will be served from 09:00 at all three starting locations. At each store stop during the ride, you’ll find fresh drinks, warm coffee, and snacks waiting to refuel you.

And of course, we’ll wrap it all up with cold beers and soft drinks — because after a ride like this, you’ve definitely earned it.

Ride details
Sunday 19 October 2025
09:00 meet-up | 09:30 roll-out
Start at Maats AMS, UTR, or RTM
~200 km route | All Maats stores serve as coffee stops
€20,- (includes coffee, drinks, and snacks at every stop)

Sign up via our booking tool — all registered riders will receive the final details and GPX route file a few days before the event. Registration is required.

We can’t wait to ride this one with you!

We’re thrilled to offer a unique cycling journey to Tuscany, Italy, with only 16 spots available. Secure your spot by paying the deposit of €250. In the case that this event does not take place, we will refund this full amount to you.

Please note, currently registration for this trip is only available for Maats Members. Paying the downpayment only grants successful registration if you are already a member, or if you're becoming one right after registration. For more information about Maats Membership, click here.

• Dates: Sun 14 - Sat 20 Sept 2025
• Location: Monteroni d'Arbia, Siena region, Toscana, Italy.
• Price of downpayment: €249.
• Remainder to be charged 7 days before the trip: €500.

More information about the Maats Travels Tuscany 2025 trip

Alba Optics x Maats: Sunset Run

From day one, Maats has been all about the love for cycling. Now, for the first time in the history of Maats, we're lacing up our running shoes, taking a new step: we're going to run!

Lots of cyclists go for a run more and more (and vice versa) and we cannot deny the mutual interest from both sides. Maats does not want to run behind on this (...😉). Hence we're going to do something crazy, to discover whether or not running suits Maats.

Together with Alba Optics, we’re hosting a Sunset Run  – a laid-back after hours Community Run starting from our store in Rotterdam, the city known for the marathon and it's ever growing running culture. 

Because we are going to try something completely new, we want to make this a memorable evening: Emiel Berghout, Brand Ambassador and Running influencer, will join us to bring the energy and make awesome content.

Whether you’re an experienced runner or simply curious to join this new vibe – everyone is welcome! 

Event information:

• Friday October 3rd
• Maats Rotterdam, Hoogstraat 56A 
  
• Gathering: 18:00
• Start run: 18:30
• Distance: 7 km, pace: 6:00 min/km 
• No indicated pace: you do you!
  
• Post-run Italian pasta & (0.0) champagne
• Only 50 tickets available 
  

Ride with the Albion crew and celebrate the launch weekend

Following Friday night’s film screening, we’re continuing the celebration of Albion’s launch at Maats with a special social ride from our Utrecht store on Saturday 17 May.

Join the Albion team and ambassadors for an 80 km mixed terrain group ride through the scenic routes of the Utrechtse Heuvelrug. Expect a relaxed pace, a mix of tarmac and gravel, and the kind of ride that perfectly reflects Albion’s spirit of adventure.

This is your chance to connect with the people behind the brand, hear stories from the road, and share a great morning on the bike with like-minded riders.

Coffee at the shop before we roll
80 km no-drop ride (gravel + road)
Small Albion gift for all riders
Hangout afterwards with drinks and conversation

Location: Maats Utrecht, Twijnstraat 7
Meet-up: 09:30
Roll-out: 10:00
Free event, RSVP required

Whether you came to the film night or not – we’d love to have you with us. Let’s ride together and make this Albion launch weekend one to remember.

While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And on our way back, we're excited to host a ride in Berlin, as part of the Maats Local Loops concept!

For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd

The ride from Berlin takes place on Monday, June 9, and we’re hosting an official International Cycling Club ride from Berlin in collaboration with Cykel Butik Berlin.

Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.

Event Details:

Meeting Point: Cykel Butik Berlin
Meeting time: 09.30
Departure time: 10:00 
Ride: a 130 km road ride, you can find the route here
Stop: we provide a mid-ride stop with the Maats van
Post-Ride: we'll gather at Cykel Butik for some drinks and chats

While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And like last year, we're hosting a ride in Hamburg, as part of the Maats Local Loops concept!

For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd

The ride from Hamburg takes place on Wednesday, June 4, and we’ll ride from Hamburg alongside fellow Pas Normal ambassador Sebastian Friedrich.

Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces. 

Event Details:

• Date & time: Wed 4 June, 17:30 meet, 18:00 ride
  
• Location: Fleetschlösschen, Brooktorkai 17, Hamburg
  
• Ride: ~50km road ride, social pace (~30 km/h)
  
• After: drinks & snacks at the restaurant Fleetschlösschen
• Download the route here
• Register via this Strava link

Maats x Leeman Ride - Dönerdag September 19

At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride. This summer we will host already the fifth edition and we will make something special out of this anniversary edition...

An event beyond imagination. Trust us, you don't want to miss this one...

• 18:00 gathering at Maats
• 18:30 departure in groups for a relaxed ride of approximately 45km
• Upon return at Maats, Leeman döner or falafel, and ice cold beers will be waiting for you
• Costs €20 per person
• Max 100 participants
• Ticket required