Rotterdam Pizza Ride powered by Maats in collaboration with Pas Normal Studios

Wednesday 9 April - Maats Rotterdam -18:00

With the successful Grand Opening party and group ride still fresh in our minds, it's already time to bring some Maats culture to Rotterdam: the notorious Pizza Rides! For the past years, pizza rides have been a permanent event in our summer event schedule and since this will be the first edition in our new Rotterdam store, we wanted to make this a special one. 

We organize the first Rotterdam Pizza Ride in collaboration with our close friends from Pas Normal Studios. Over the years, we’ve hosted many events with Pas Normal Studios, and this time we’re bringing the community together once again for a fun and social evening on the bike, so we could celebrate the Rotterdam opening together. 

Join us for a 55 km group ride, followed by delicious pizza and ice-cold drinks to wrap up the evening in style. Since this will be the first (of many) pizza rides in Rotterdam, pizza and beers are on us! 

See you there! 🚴🍕✨

Ride info

• 18:00 gathering at Maats Rotterdam (Hoogstraat 56A)
• 18:30 departure in groups for a relaxed ride of 55km (approx 28 - 30 km/h)
  
• GPX Route & a ride briefing will be sent to you by e-mail a couple of days before the event
• On return at Maats some delicious pizza and drinks will be waiting for you
• Because this is our first pizza ride in Rotterdam, this event is free of charge! Signing up is required.

Friday 31-05 From 18:00

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

Friday evening 6pm, we kick-off the Launch Weekend in our store in Amterdam. There will be a PNS crew coming over for the party and we love to show you our new and updated PNS corner in our store. 

We will make sure there will be plenty of drinks, snacks and music, and we might even provide some special Maats x PNS 2.0 Launch Casual items. The party is free and you are more than welcome to join, please register so we know that you're coming.

Saturday 01-06 

Maats Amsterdam

This spring, we're take our collaboration with PNS to the next level. The PNS corner in our store in Amsterdam has been upgraded and is decorated in the same style as the Pas Normal Studios flagship stores in Copenhagen, München, Mallorca, Taipei and San Francisco. To celebrate this, we are organizing a Maats x PNS 2.0 Launch weekend and you a more than welcome!

On saturday morning we organise a social group ride with Pas Normal Studios. We host a 100km ride on the road with a coffeestop halfway from the Maats Sprinter. We will devide everyone in groups and there will differents speed. We will share the route and all info a few days before the event. 

Spots are limited so secure yours through the button above.

• 09:30 gathering at Maats Amsterdam
• 10:00 departure in groups for a group ride of 100 km (approx 28-30 km/h)
• We treat you halfway with drinks and snacks from the Maats Sprinter
• Here you find our Ride Conditions
• Ticket required

The 2023 edition of the Maats x Pas Normal Studios race is planned for Saturday September 9th.

This event is to celebrate the collab between Maats Cycling Culture and apparel brand Pas Normal Studios from Copenhagen. Racing is in the DNA of the Danish brand and that is why we organize a Maats x PNS race in Amsterdam for the fifth year in a row already! We will make this a special festive edition.

For a previous edition's video and race report, check here.

This event is an accessible way to get in touch with racing. There are people who have experience with this, but it is also a perfect event for people who are new to racing. The race consists of a 15 minute warm-up and this is perfect for getting used to the track and to riding in a peloton. No worries about the level, it is a friendly race and suitable for most cyclists.

Details

• Saturday 9th of September, starting 14:00
• Location: ARC Ulysses, Amsterdam North
• 20 min warm-up + 45 min race
• Both men and women winners
• Participation is free and by invite only
• For content purposes, the dresscode is Maats or PNS
• Drinks and snacks afterwards included

You will receive all necessary information a few days before the event. 

This event is for customers of Maats and Pas Normal Studios and participation is only by invitation.

Saturday June 24th

Since last year, Maats proudly stocks shoe brand QUOC. At Maats we have been looking for distinctive brands with a good story and outstanding quality since day one. QUOC is a brand that meets all our requirements and we are stoked to represent it. At Maats, we sell both road and off-road QUOC shoes. This spring QUOC released their new collection which you can check here.

Together with QUOC we organize a social ride to celebrate our collaboration. Ondrej, Bonnie and James from QUOC are joining us for the ride, as well as local brand ambassadors Alberto Viciana and our own Sherry Buzzalong. We created a nice route (road) and will treat you to a coffee before the ride. Moreover, expect some nice goodies from our friends from QUOC for all participants.

Details:

• Date: Saturday June 24th
• Location Maats Amsterdam, van Woustraat 165
• Gathering 09:30, departure at 10:00
• Group ride of approx 70 km
• 35 spots available

After successful registration, you'll receive all necessary information a few days before the event.

At Maats, we're all about cherry-picking the finest cycling apparel and accessories. We don’t sell bikes — which kind of makes us the odd one out in the cycling world. But every now and then, something comes along that we just can’t say no to, even if it doesn’t fully fit into what we normally do.

A collaboration with Standert Bikes from Berlin is a perfect example. As far as we’re concerned, this exciting brand is a true gamechanger — and it aligns surprisingly well with who we are and the brands we represent.

That’s why, in spring 2025, we’re hosting a Standert Pop-up in our stores. A curated selection of Standert bikes will be on display, ready to be explored — and yes, you can even take them for a short test ride.

To kick things off, we’re hosting two special Maats x Standert Kick-off Rides — one in Amsterdam and one at our brand-new store in Rotterdam. The awesome crew from Standert will be joining us, bringing test bikes, giving a short presentation about the brand, and happily answering any questions you might have.

Ride info

• Saturday 19th April
• Maats Amsterdam
  
• 09:30 coffee, 10:00 departure
  
• Social Pace: 28-30 km/h avr.
  
• Social ride where a NO DROP POLICY applies.
  
• Ride leaders will lead the ride

We'll send you a ride briefing a few days before the event.

At Maats, we're all about cherry-picking the finest cycling apparel and accessories. We don’t sell bikes — which kind of makes us the odd one out in the world of cycling. But every now and then, something comes along that we just can’t say no to, even if it doesn’t fully fit into what we normally do.

A collaboration with Standert Bikes from Berlin is a perfect example. As far as we’re concerned, this exciting brand is a true gamechanger — and it aligns surprisingly well with who we are and the brands we represent.

That’s why, in spring 2025, we’re hosting a Standert Pop-up in our stores. A curated selection of Standert bikes will be on display, ready to be explored — and yes, you can even take them for a short test ride.

To kick things off, we’re organizing two special Maats x Standert Kick-off Rides: one in Amsterdam and one at our brand-new store in Rotterdam.

Ride info

• Advanced Pace: 30-32 km/h
  
• This ride is a bit more challenging, but still meant as a community ride where a NO DROP POLICY applies. 
  
• Ride leaders will still lead the ride but do not ride at the front all the time. Riders at the front can switch turns. 

If someone is struggling, bring the pace down a little bit. If some people have to wait at a traffic sign, wait for them across the street.
In Dutch there is a saying: “Samen uit, Samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules (Important!)

• Helmet is Mandatory
• Make sure you're aware of the signaling on the bike (Voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, our rides are not for absolute beginners. If you register for our rides, we expect you to be able to ride at least 28 km/h in a group for a minimum of 2+ hours. Experience with group rides is a plus but not a requirement.

NOTE: if the reason for you to join is to ride really fast without any social interactions, this is NOT for you. 

Routes:
Each Maats location has approximately 8 fixed routes of around 60-70 km.
Routes are designed for variety, safety and an optimal riding experience with groups. Routes will NOT be adjusted (only in consultation).

The world's most carbohydrate-rich sports drink. Widely used by the best cyclists in the world. 80g of carbs per serving (500 ml). Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Caffeine, carbohydrates and hydration. Everything at the same time – and at levels that make a difference. The Maurten DRINK MIX 320 CAF 100 has it all. By utilizing our hydrogel technology we’ve even managed to control the bitterness that caffeine usually results in – without any added acid, flavors or colorants. The DRINK MIX 320 CAF 100 contains 100 mg of caffeine.

Suitable for vegetarians & vegans.

This is the Maurten GEL 100. Energy capsulated in a natural hydrogel. Built with six ingredients – no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Suitable for vegetarians & vegans.

Energy encapsulated in a natural hydrogel. Built with six ingredients — no added colorants, preservatives or flavours. 25g of carbohydrates per serving. Can be used before, during and/or after activity.

Box of 12 servings.

Suitable for Vegetarians & Vegans.

The Maurten GEL 100 CAF 100 contains 100 mg of caffeine – that’s the equivalent of 1,5 espressos – or one cup of brewed coffee. That’s a lot compared to many of the traditional gels out there. It delivers 25 grams of carbohydrates through a unique blend of fructose and glucose (ratio of 0.8:1). It packs a high weight to energy ratio and doesn’t contain any added flavours, preservatives or colourants. Just like all of Maurten's products, it’s vegan-friendly.

Use the GEL 100 CAF 100 on its own during shorter durations, or combine it with other Maurten products to ensure you have enough carbohydrates throughout your session.

Energy capsulated in a natural hydrogel. Each serving contains 100 mg of caffeine and delivers 25 grams of carbohydrates. Built with seven ingredients – no added colorants, preservatives or flavours.

Box of 12 servings.

Friday 21 June 2024 

Starting Point: Amsterdam, Utrecht or Zwolle

Maats and Pas Normal Studios would like to invite you to complete the Midsummer Challenge on the longest day of the year: Friday June 21st. We are challenging everyone to ride 200km+ in one go - come join us for a long epic day in the saddle.

The concept is simple: we will take full advantage of the longest day of the year and ride a longer route of no less than 235km. You can choose to start either from our store in Amsterdam, Utrecht or from Ride Fast Bikeshop (our newest shop-in-shop location near Zwolle).

We are organizing the event in cooperation with our premium brand Pas Normal Studios. Brand ambassador Rik de Voogd will join us on the ride from Amsterdam.

All groups ride the same route and have at least two stops. The group that departs from Maats Utrecht, stops in Zwolle and Amsterdam and finishes again in Utrecht. Riders from Amsterdam first go to Utrecht, then Zwolle. During the instore breaks we'll provide food, snacks and drinks. Upon your return, cold beers will be waiting at the finish line.

Click here to join the Pas Normal Studios Strava Challenge

Ride details

• Meeting point: Maats Amsterdam, Maats Utrecht or RFBS Hattemerbroek
• Departure time: 09:00 sharp; you are welcome for coffee as of 08:30
• Distance: +/- 235km, way type: road
• Pace: 28-30 km/h average
• Suitable for cyclists with a good condition and experience with group rides
• Self-supportive group ride (no ride leaders)
• Included: lunch, drinks and snacks at all stops
• Participation at own risk

After successful registration, you'll receive all necessary information and the final route a few days before the event.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!

What is our Advanced Ride? 

This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.

• Faster pace, average speed: 30-32 km/h
• Cruising speed (on longer straight segments): ~34-35 km/h
• This ride type is a bit more challenging, but still meant as a community ride where a no drop policy applies.
  
• Ride leaders will still lead the ride but do not ride at the front all the time - all riders can take turns to ride at the front position. 

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!

What is our Advanced Ride? 

This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.

• Faster pace, average speed: 30-32 km/h
• Cruising speed (on longer straight segments): ~34-35 km/h
• This ride type is a bit more challenging, but still meant as a community ride where a no drop policy applies.
  
• Ride leaders will still lead the ride but do not ride at the front all the time - all riders can take turns to ride at the front position. 

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!

What is our Flow Ride? 

This ride is meant for everyone who loves to share the passion of cycling together.

• Relaxed pace, average speed: 27-28 km/h
• Cruising speed (on longer straight segments): ~30 km/h
• Meant for riders looking for a nice bike ride to get in touch with each other and meeting new people
• We ride in pairs of 2 with the ride leaders taking the front positions
• This ride adheres to a no drop policy - if the speed is too high we dial it down a notch.
  

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!

What is our Flow Ride? 

This ride is meant for everyone who loves to share the passion of cycling together.

• Relaxed pace, average speed: 27-28 km/h
• Cruising speed (on longer straight segments): ~30 km/h
• Meant for riders looking for a nice bike ride to get in touch with each other and meeting new people
• We ride in pairs of 2 with the ride leaders taking the front positions
• This ride adheres to a no drop policy - if the speed is too high we dial it down a notch.
  

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.