The Maats Van is ready to rumble! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. One of the first cities we go to is Maastricht, and next to our local customers, we'd like to invite you to come and ride with us!

Date: Sunday August 13th

Who better to ask to create a local route than a Local Legend? Meet Fleur and David. Fleur has been part of the Maats Family from the very beginning. When she lived in Amsterdam a few years ago, she came to work in our store and was on of our first members of staff. Fleur has been living with her boyfriend David for a few years now just below Maastricht.

David is a professional rider with the French team Arkea-Samsic. He has been training in the region for years and knows this area like the back of his hand. David made a nice and challenging route for Maats.

Details

• We gather on Sunday morning 09:30h at a spot south of Maastricht (t.b.c.) for coffee from our van
• As of 10:00h we ride a +/- 100km road ride in the region, made by local legends Fleur and David
• Midway the Maats Van will treat us again to coffee, cold drinks and a snack during a short break
• After finishing, we go to a local brewery and have some drinks!
• 30 spots available, registration is mandatory
• Participation at own risk

A couple of days before the event, we will send you all the info you need.

The STYRKR GEL50 Dual-Carb Energy Gel is built around a simple goal: to give athletes more. It is a quick and convenient dual-carb energy gel packed with 50 g of carbohydrates, designed to help push the limits during training, racing, and longer endurance efforts. Built with just 6 ingredients and now updated with an improved natural flavour, it focuses on delivering maximum energy without unnecessary extras.

The formula uses two transportable carbohydrates, maltodextrin and fructose, in a 1:0.8 ratio to improve carbohydrate oxidation and help reduce gut discomfort compared to other common ratios. It is pH-balanced, gentle on the stomach, vegan-friendly, and made without unnecessary preservatives. Durable packaging with 35% reduced plastic rounds out a gel designed for high carb intake with minimal fuss.

Key features

• Dual-carb energy gel with 50 g of carbohydrates per serving
• Built with a 1:0.8 maltodextrin to fructose ratio
• Improved natural flavour
• pH-balanced and designed to be gentle on the stomach
• Tested against WADA banned substances
• 100% vegan-friendly and made with 35% reduced plastic packaging

Nutritional information

• Serving size: 72 g
• Energy: 851 kJ / 200 kcal per serving
• Carbohydrates: 50 g per serving
• Sugars: 25.1 g per serving
• Fat: 0 g
• Protein: 0 g
• Salt: 0 g

Use
Can be combined easily with other STYRKR products to reach higher carb targets for harder sessions and longer endurance efforts.

Care & storage
Store in a cool, dry place. Consume before the best before date shown on the packaging.

Thursday May 9 - 15:30 - Purmerplein, Amsterdam Noord

On Thursday, May 9 (Ascension Day) you will find us at de Ronde van het Purmerplein in Amsterdam Noord. A local and popular cycling event with a long history. Besides the races there is a market and a varied program organized around it by residents and local initiatives. A nice day out all about cycling! You'll love it!

Maats will organize one of the races during de Ronde van het Purmerplein. We present you  the Maats Rookie Race. A criterium style open street race for everyone who is not very experienced in riding these types of races but who would like to give it a try.

The riders who have a racing license start in a different category and this competition is intended for people who love to ride their bike and would like to test him/her-self in a criterium and perhaps go home with the cup and flowers.  Who knows....

We will organise one race but we have three different classifications: Men, Women and Non-Binary. Please be aware that these kind of events are for people who are new to racing, not for people who are new to cycling... Some experience with high-speed rinding ing groups is recommended.

Participation costs €12.50 and you will receive a starting ticket, bib number, snacks and drinks, photos and prizes for the winners.

Details

• Race starting time: 3:30 PM
• Duration of women's and non-binary competition: 30 min
• Duration men: 45 min
• Participation is at your own risk
• For more info echek the website of de Ronde van het Purmerplein
• We'll send you a the info a few day before the event

Maurten Gel 100 Caf 100 encapsulates 25 grams of carbohydrates and 100 mg of caffeine in patented Hydrogel Technology. Built with just 7 ingredients — no added colors, preservatives or flavors.

Box of 12 servings.

Suitable for vegetarians & vegans.

This is the gel — with caffeine
The unique structure — firmer, not a syrup — makes the gel easy to consume during high-intensity training and racing.

Based on Hydrogel Technology and built with just 7 ingredients — no colors, no flavors, and no preservatives. Each sachet contains 100 mg of caffeine with 25 grams of carbohydrates in a 0.8:1 ratio of fructose and glucose.

Athletes can suffer with gastrointestinal distress when consuming carbohydrate fuel during high-intensity exercise. Hydrogel Technology is the innovation that encapsulates the carbohydrates and the caffeine, carrying them through the stomach to be absorbed.

Ingredients

• Water
• Glucose
• Fructose
• Gelling agent: Calcium Carbonate
• Caffeine
• Gelling agent: Gluconic Acid
• Gelling agent: Sodium Alginate
• Contains caffeine. Not recommended for children or pregnant women. (250 mg/100 g) 100mg/serving.
  

We’re thrilled to offer a unique cycling journey to Tuscany, Italy, with only 16 spots available. Secure your spot by paying the deposit of €250. In the case that this event does not take place, we will refund this full amount to you.

Please note, currently registration for this trip is only available for Maats Members. Paying the downpayment only grants successful registration if you are already a member, or if you're becoming one right after registration. For more information about Maats Membership, click here.

• Dates: Sun 14 - Sat 20 Sept 2025
• Location: Monteroni d'Arbia, Siena region, Toscana, Italy.
• Price of downpayment: €249.
• Remainder to be charged 7 days before the trip: €500.

More information about the Maats Travels Tuscany 2025 trip

Monday September 29th, 10:00 Maastricht 
(Members Only)

When we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.

In recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday September 29th.

Would you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.

IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events! 

Details

• 10:00 gathering at Off the Map Maastricht with coffee
• Approx. 140 km route through Zuid-Limburg, with a lot of (punchy) hilly climbs in different groups (also shortcut possibilities to shorten your ride by 20-25km)
• Including: Coffee before the start, lunchstop halfway and beers at the finish at Off the Map
  
• Costs €45 per person, ticket required
• Max 35 participants

After booking a ticket we send you a briefing a few days before the event.

The Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem. 

Location: Arnhem / Date: Sunday Aug 11th 2024

Details

• We gather on Sunday morning 09:30h at a near the centrum of Arnhem (t.b.c.) for coffee from our van
• As of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends
• Midway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• After finishing, we go to a local brewery and have some drinks!
• 30 spots available, registration is mandatory
• Participation at own risk

A couple of days before the event, we will send you all the info you need.

Local Legends

Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Arnhem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.

This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend.  On this page we tell you all about it. 

Event Details

• Meeting Point: Friday night at 18PM, Hamburg city center (location TBC)
• Ride: 50-60 km road ride through the region, expertly designed by Local Legend Sebastian Friederich
• Post-Ride: We'll gather at a local brewery to enjoy some well-deserved drinks
• Registration: 30 spots available, registration is mandatory
• Note: Participation is at your own risk

A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!

This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.

Event Details

• Meeting Point: Saturday morning at 12:00, Coburg city center (location TBC)
• Ride: 80-100km road ride through the region, expertly designed by Local Legend Philip Bartsch
• Mid-Ride Break: The Maats Sprinter will be on hand with coffee, cold drinks, and snacks
• Post-Ride: We'll gather at a local brewery to enjoy some well-deserved drinks
• Registration: 30 spots available, registration is mandatory
• Note: Participation is at your own risk

A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!

The STYRKR MIX90 Dual-Carb Drink Mix is an advanced endurance drink mix built to deliver maximum energy when it matters most. Each serving supplies 90 g of carbohydrates, added electrolytes, and 3 g of L-glutamine, creating a high-carb fuel source designed for long rides, racing, and harder endurance efforts. The unflavoured formula also helps reduce flavour fatigue during prolonged activity, while the pH-balanced composition is designed to stay gentle on the stomach.

Using a 1:0.8 ratio of maltodextrin to fructose, MIX90 is formulated to improve carbohydrate oxidation and absorption while reducing gut discomfort compared to more traditional ratios. It is also 100% vegan-friendly, gluten free, non-GMO, and manufactured in the UK, making it a strong option for riders looking for a high-carb drink mix that combines performance, digestibility, and practicality in one bottle.

Key features

• Supplies 90 g of carbohydrates per serving for maximum energy
• Contains electrolytes to help rehydrate and revitalise during endurance activity
• Includes 3 g of L-glutamine to help fight fatigue and support performance
• Uses a 1:0.8 maltodextrin to fructose ratio for improved absorption and reduced gut discomfort
• Unflavoured formula helps reduce flavour fatigue on prolonged efforts
• Vegan-friendly and gluten free

Nutritional information

• Serving size: 95 g
• Energy: 1555 kJ / 372 kcal per serving
• Carbohydrates: 90 g per serving
• Sugars: 40.5 g per serving
• Fat: 0 g
• Protein: 0 g
• Salt: 0.2 g per serving

Ingredients
Maltodextrin, fructose, L-glutamine, sodium (sodium chloride), potassium (potassium chloride), and magnesium (trimagnesium citrate). May contain traces of nuts.

Use
Add the powder to 500 ml of water. MIX90 is best used for activities of 1 hour and over, and can be combined with other STYRKR products as part of a flexible fuelling strategy.

Care & storage
Store in a cool, dry place. Consume before the best before date shown on the packaging.

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and we also would like to introduce this tradition for our newest store in Rotterdam! We organize a Pizza Ride in Rotterdam every 3 weeks. We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:30 gathering at Maats Rotterdam (Hoogstraat 56A)
• 19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from various local pizzerias and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

EVENT IS POSTPONED UNTIL FURTHER NOTICE

In April 2023 it was exactly 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing 5 amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason. On this page you can find all the info about the events.

Midsummer Race - Friday June 30

When you think of bike races you automatically come to club races. Individual, performance driven and straight home after the race. We think it would be cool to make a combination between racing and also a bit of community and fun. That is why we organize a Midsummer race on friday evening, followed by a bbq and some drinks with friends. 

We gather at 19:00 at sports park de Weren in Amsterdam Noord. After a short ride briefing, we ride as a group for a warm-up period for 30 minutes. After ringing the bell, we ride a race of 60 minutes for the men and 45 minutes for the women (combined in one race). Afterwards prize ceremony, beers and burgers from the Maats Bus.

Don't feel like racing but want to watch and cheer on the riders? Buy a Spectator ticket for cheering and the bbq.

For who is this race? For all Maats customers/community members who like to race and test themselves on a closed circuit, with or without race experience.

Details

• Friday June 30
• Gather at 19:00 at Sportpark de Weren, ARC Ulysess
• 19:00 till 19:30 Warm-up Loop
• 19:30 Briefing and Start for both men and women race
• Womens finish around 20:15
• Mens finish around 20:30
• Beers, Burgers and prize ceremony after the race
• Afterwards we will make a ranking for Men and Women
• Place for 50 participants
• Participation at own risk

Monday August 31th, 10:00 Maastricht 
(Members Only)

When we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.

In recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday August 31th.

Would you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.

IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events! 

Details

• 10:00 gathering in Maastricht with coffee (location will be announced)
• Approx. 140 km route through Zuid-Limburg, with a lot of (punchy) hilly climbs in different groups (also shortcut possibilities to shorten your ride by 20-25km)
• Including: Coffee and lunchstop halfway 
  
• Costs €45 per person, ticket required
• Max 35 participants

After booking a ticket we send you a briefing a few days before the event.

Introducing the limited-edition MAAP x PILLAR Triple Magnesium – Professional Recovery Peach Iced Tea. A peachy sweet, crisp blend designed to fuel performance and accelerate recovery. Featuring three bioavailable forms of magnesium for neuromuscular support and relief from post-ride aches, pains, and cramps.

Details
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.

INGREDIENTS:
Maltodextrin, Magnesium bisglycinate chelate, Acidity regulators (Citric acid and Malic acid), Flavour, Magnesium bisglycinate, Magnesium citrate, Anti-caking agent (Silicon dioxide), Sweeteners (Enzymatically produced steviol glycosides and Steviol glycosides from Stevia), Colours (Beta Carotene and Beetroot Red).

Specifications
Product Weight: 200g

Product-id: EU-TMPR200PPIT

The Maats Van is ready to rumble for the second season of Local Loops! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in seeveral cities around the country. This summer we visit: Den Haag, Arnhem and Haarlem. 

Location: Den Haag / Date: Sunday July 14th 2024

Details

• We gather on Sunday morning 09:30h at a near the centrum of Den Haag (t.b.c.) for coffee from our van
• As of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends
• Midway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• After finishing, we go to a local brewery and have some drinks!
• 30 spots available, registration is mandatory
• Participation at own risk

A couple of days before the event, we will send you all the info you need.

Local Legends

Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Den Haag or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.

Maats Membership: Looking Ahead to 2026

Maats Membership just turned one! Over the past year we’ve grown towards 100 members, learned a lot, and built a solid foundation for the future. We also asked for your feedback through a survey, which gave us many valuable insights. Based on this, we’ve gone back to the drawing board to take Maats Membership to the next level in 2026.

We’d love to invite you to our Rotterdam store, where we’ll present our plans for the upcoming year. During the evening we’ll share:

• The key results from the membership survey
  
• How Maats Membership will look in 2026
  
• The annual calendar of events

Of course, there will also be plenty of time to ask questions and share your ideas — we’d love to hear your thoughts on how we can further shape Maats Membership together.

• Maats Rotterdam
• Friday, October 17, 2025
• Doors open at 18:30, presentation starts at 19:30

Sign up via the link below, and we’ll make sure there are drinks and bites waiting for you.

While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And like last year, we're hosting a ride in Hamburg, as part of the Maats Local Loops concept!

For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd

The ride from Hamburg takes place on Wednesday, June 4, and we’ll ride from Hamburg alongside fellow Pas Normal ambassador Sebastian Friedrich.

Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces. 

Event Details:

• Date & time: Wed 4 June, 17:30 meet, 18:00 ride
  
• Location: Fleetschlösschen, Brooktorkai 17, Hamburg
  
• Ride: ~50km road ride, social pace (~30 km/h)
  
• After: drinks & snacks at the restaurant Fleetschlösschen
• Download the route here
• Register via this Strava link

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!

What is our Advanced Ride? 

This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.

• Faster pace, average speed: 30-32 km/h
• Cruising speed (on longer straight segments): ~34-35 km/h
• This ride type is a bit more challenging, but still meant as a community ride where a no drop policy applies.
  
• Ride leaders will still lead the ride but do not ride at the front all the time - all riders can take turns to ride at the front position. 

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.