Maats Utrecht

On this page you can read everything you need to know about our flagship store in Utrecht. We opened this location in March 2022, and ever since the store has attracted the creme de la creme of the local cycling community. Want to know more, or, even more, want to see what products you can find in this store?

What will you find in our store?

In our store you can find high-quality cycling apparel from Pas Normal Studios, MAAP, Rapha and Canvas, and, of course, our own brand Maats!

Besides cycling apparel we sell: helmets, cycling glasses and bike (GPS) computers. In addition, we offer a small selection of tools and cleaning products for your bike. You can also visit us for extra inner tubes and cycling nutrition before you get on your bike. And, last but not least, Maats Utrecht boasts an extensive collection of Apidura bike bags!

We organize many cool events (see below), we love good coffee and offer you some nice cake. Next to that we screen a lot of cycling races in store.

We do not sell bikes and do no maintenance.

Contact details

Maats Utrecht
Twijnstraat 7
3511 ZG Utrecht
030 - 269 03 19

Mon: 🚴‍♂
Tue - Sat: 10am - 6pm
Sun: 12pm - 5pm


This is the authentic part of the city near the Oudegracht and the bustling Ledig Erf. The best way to visit Maats Utrecht is of course by bike. There is enough space inside to hang or put your bicycle.

Are you coming by public transport? Then we advise you to travel to Vaartsche Rijn railway station, from where it is just a short walk. If you come by car, it is best to park in the Twijnstraat or a little further on the Oudegracht, although you sometimes have to be lucky to find a spot. You can also choose to park in the parking garage on the Lange Nieuwstraat or Springweg - from there you walk to our store in about five minutes.

Meet our Team

Noah - Store Manager

Janco - Retail Manager

Justus - Store Assistant

Drop element here

People who love the Maats Store

The cyclist dream! Gear from the best brands out there, good coffee and great people.

Especially for those who are new to the sport or want to give it a try, this is the place to go. Ride on!

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Vincent Vogt

Best cycling store and place to enjoy a coffee ride in Amsterdam!!

Great products, awesome store but above all that, the staff attention is just brilliant!! Totally recommended.

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Daniel Barinas

I came across Maats looking for a souvenir from my trip. I found a well made jersey based on the Amsterdam flag.

It has a modern, aero fit and no one will have one like it back home!

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Haley Ward

Always a good reason to ride to Amsterdam. Looking around in this beautiful shop with very friendly staff/ owners!

And of course to have a good take away coffee for my ride back home. 

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John Jansen

Meet our Team


Store Manager

What is your dream bike?
Cannondale SystemSix

Bucketlist cycling destination?
Taiwan. The ascent of the Wuling peak, where you climb to 3275m above sea level in one line.

Most beautiful place you have ever cycled?
The most magical place was without a doubt the Dolomites. But I can also really fully enjoy South Limburg!

Favorite Maats product?
De Maats Long Sleeve Jersey. The fabric is super soft and the fit is perfect for me.


Store Assistant

Most beautiful place you have ever cycled?
Sella Ronda in the Dolomites.

What is your dream bike?
A Pegoretti, of course fitted with Campagnolo.

Bucketlist cycling destination?
Grand Fondo along the coast of South Africa.

Favorite Maats product?
Canvas Bib Short. By far the most comfortable bibs and in addition, the price-quality is very good.


Store Assistant

Favorite Route from Amsterdam?
Via mini Paris-Roubaix along the Amsterdam Rijkanaal, a round around the Naardermeer and back via the sheep path.

Most beautiful place you have ever cycled?
The Hoge Veluwe, beautiful cycling does not have to be far away.

Favorite cycling race?
Strade Bianche.

Favorite Maats product?
Maats Cycling socks, beautiful white but a statement.

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