The story behind the brand

Pas Normal Studios, a cycling clothing brand from Copenhagen, has been around since 2015. Co-founder and artistic director Karl-Oskar Olsen wanted to combine his experience with his urban lifestyle brand Wood Wood with his great passion: cycling. The concept of Pas Normal Studios is to create technically perfect cycling clothing and to combine it with visionary aesthetics. Through innovative designs, collaborations with other brands and finding new production methods, Pas Normal Studios strives to release collections that are innovative and always of the highest quality.