Maats Cycling Culture
The Maats Van is ready to rumble! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. One of the first cities we go to is Maastricht, and next to our local customers, we'd like to invite you to come and ride with us!
Date: Sunday September 24th
The concept is simple:
Local Legend
Our local legend in Zwolle is Thijs Kroon. He visited our store in Amsterdam a couple of times, and we have always kept in touch ever since. Maybe you've seen him at one of our events. You might also know Thijs from his RideFastBikeShop and his work as a mechanic for team BEAT. All in all, we deem him to be the perfect tour guide for the Zwolle region!
Details
A couple of days before the event, we will send you all the info you need.
Maats Cycling Culture
The Maats Van is ready to rumble! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. One of the first cities we go to is Maastricht, and next to our local customers, we'd like to invite you to come and ride with us!
Date: Sunday August 13th
Who better to ask to create a local route than a Local Legend? Meet Fleur and David. Fleur has been part of the Maats Family from the very beginning. When she lived in Amsterdam a few years ago, she came to work in our store and was on of our first members of staff. Fleur has been living with her boyfriend David for a few years now just below Maastricht.
David is a professional rider with the French team Arkea-Samsic. He has been training in the region for years and knows this area like the back of his hand. David made a nice and challenging route for Maats.
Details
A couple of days before the event, we will send you all the info you need.
Maats Cycling Culture
Maats x Leeman Ride - Dönerdag 4 September
At the end of August 2019, together with our neighbors from Leeman Döner, we organized a ride that turned out to be one of the most iconic cycling events in the history of mankind: The Maats x Leeman Ride.
Last year, to celebrate the fifth edition of this legendary ride, we teamed up with Leeman Döner to create a limited-edition T-shirt. It was a big hit — and now it's time for version 3.0! For this year's edition, you can choose between two ticket options:
a standard ticket for the event (includes ride, doner + 2 drinks)
or a combo ticket that includes both the event and the exclusive Maats x Leeman T-shirt (€45). You only pay for the t-shirt and the drinks, the legendary Doner is on us. The T-shirt will be ready for pick-up in our AMS store at the date of het event.
An event beyond imagination. Trust us, you don't want to miss this one...
Maats Cycling Culture
Thursday May 9 - 15:30 - Purmerplein, Amsterdam Noord
On Thursday, May 9 (Ascension Day) you will find us at de Ronde van het Purmerplein in Amsterdam Noord. A local and popular cycling event with a long history. Besides the races there is a market and a varied program organized around it by residents and local initiatives. A nice day out all about cycling! You'll love it!
Maats will organize one of the races during de Ronde van het Purmerplein. We present you the Maats Rookie Race. A criterium style open street race for everyone who is not very experienced in riding these types of races but who would like to give it a try.
The riders who have a racing license start in a different category and this competition is intended for people who love to ride their bike and would like to test him/her-self in a criterium and perhaps go home with the cup and flowers. Who knows....
We will organise one race but we have three different classifications: Men, Women and Non-Binary. Please be aware that these kind of events are for people who are new to racing, not for people who are new to cycling... Some experience with high-speed rinding ing groups is recommended.
Participation costs €12.50 and you will receive a starting ticket, bib number, snacks and drinks, photos and prizes for the winners.
Details
Maats Cycling Culture
Saturday, April 11th 2026, 10:00 — Oudenaarde
The Spring Classics are among the most iconic races in cycling — demanding one-day rides across legendary roads, packed with cobbles, short but brutal climbs, and unpredictable conditions. Last year, this was one of the highlights of the cycling season. By popular demand, it returns this year.
Get ready to ride your own Spring Classic. Expect challenging routes, great company, and a true taste of cycling tradition. Here’s an impression of last year’s edition.
On Saturday, April 11th, we start in Oudenaarde, the beating heart of the Flemish Ardennes. From here, we’ll take on the legendary climbs and cobbled roads of the Tour of Flanders for an epic day on the bike.
Want to be well-rested at the start? You can book a hotel room at Hotel Leopold Oudenaarde for the night from Friday, April 10th to Saturday, April 11th.
Details
After booking, you’ll receive a detailed briefing a few days before the event
IMPORTANT NOTE
This event is exclusively available to Maats Members. Not a member yet? Become one to join this — and future — Maats events.
Maurten Drink Mix 320 is a carbohydrate sports fuel that uses Hydrogel Technology. It contains 80 grams of carbohydrates per 500ml of water.
Box of 14 servings.
Suitable for Vegetarians & Vegans.
Drink Mix changed the game for endurance sport. Designed to help athletes consume carbohydrate liquid fuel during high-intensity training and racing, Drink Mix 320 contains 80 grams of carbohydrates when dissolved in 500ml of water.
Athletes can suffer with gastrointestinal distress when consuming carbohydrate fuel during high-intensity exercise. Hydrogel Technology is the innovation that encapsulates the carbohydrates, carrying them through the stomach to be absorbed, making fueling for sports easier.
Trust your gut
The Drink Mix becomes a hydrogel upon contact with stomach acid, encapsulating the carbohydrates and helping to reduce the sensation of liquid sloshing in the stomach when consuming fuel during exercise.
Ingredients
Maurten Gel 100 Caf 100 encapsulates 25 grams of carbohydrates and 100 mg of caffeine in patented Hydrogel Technology. Built with just 7 ingredients — no added colors, preservatives or flavors.
Box of 12 servings.
Suitable for vegetarians & vegans.
This is the gel — with caffeine
The unique structure — firmer, not a syrup — makes the gel easy to consume during high-intensity training and racing.
Based on Hydrogel Technology and built with just 7 ingredients — no colors, no flavors, and no preservatives. Each sachet contains 100 mg of caffeine with 25 grams of carbohydrates in a 0.8:1 ratio of fructose and glucose.
Athletes can suffer with gastrointestinal distress when consuming carbohydrate fuel during high-intensity exercise. Hydrogel Technology is the innovation that encapsulates the carbohydrates and the caffeine, carrying them through the stomach to be absorbed.
Ingredients
Maats Cycling Culture
We’re thrilled to offer a unique cycling journey to Tuscany, Italy, with only 16 spots available. Secure your spot by paying the deposit of €250. In the case that this event does not take place, we will refund this full amount to you.
Please note, currently registration for this trip is only available for Maats Members. Paying the downpayment only grants successful registration if you are already a member, or if you're becoming one right after registration. For more information about Maats Membership, click here.
More information about the Maats Travels Tuscany 2025 trip
Maats Cycling Culture
Monday September 29th, 10:00 Maastricht
(Members Only)
When we started Maats a few years ago, Monday was our only day off for a long period. Because we started Maats from the love for cycling, there was always riding that day. On the day when most people were in the office or at work, we rode our bikes every Monday. Maats Monday was born.
In recent years we rode some cool routes during Maats Mondays. We often got the question from people if they could join. Thats why we are organizing the Maats Monday: Limburg Edition, on Monday September 29th.
Would you like to ride with us on Maats Monday? Take a day off, buy a ticket and arrange your transport to Limburg. We'll see you there for a wonderful day of cycling.
IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events!
Details
After booking a ticket we send you a briefing a few days before the event.
Maats Cycling Culture
Saturday, May 23th, 10:00 – Liège
Earlier this year, a wonderful group of Maats Members traveled south for the 2nd edition of Maats Monday: Flanders. It was a tough day, but everyone managed to conquer the famous cobbled climbs.
Now it's time to head out to the other mythical cycling area in Belgium: The Ardennes! The region where great titans like Tadej Pogacar, Remco Evenepoel, Primoz Roglic and many more battled for glory to win the oldest monument in cycling history: 'La Doyenne'.
So here it is: we’re heading to the heart of Liège–Bastogne–Liège for another Belgian Classics ride: Maats Travels: Ardennes!
On Saturday, May 23th, we start in Liège, at the parking lot of hotel Ibis Liège Seraing where we will head out for a monstrous ride. Expect an epic day of cycling over the legendary climbs of La Doyenne.
Want to be well-rested at the start? You have the option to book a hotel room at Ibis Liège Seraing from Friday (May 22nd) to Saturday (May 23th). Costs for a hotel room range between €130–€170, depending on if you want to include breakfast.
Sign up via the link and arrange your optional stay at the hotel Liège.
Details
After booking your ticket, we will send a briefing a few days before the event.
Maats Cycling Culture
The Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem.
Location: Arnhem / Date: Sunday Aug 11th 2024
Details
A couple of days before the event, we will send you all the info you need.
Local Legends
Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Arnhem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.
Maats Cycling Culture
After a successful second edition in September 2025, we’re heading back to Tuscany next fall.
We’re inviting all Maats Members to join us for a week of riding in Tuscany — a unique trip to get the most out of your cycling season and close out the summer with unforgettable rides through the fairytale landscapes of Tuscany.
Dates: 13–19 September 2026
Availability: 25 spots
With the purchase of a ticket, your spot is guaranteed and all included costs are covered. The total cost of the trip is €899 per person. We ask for a deposit of €499 per person, with the remaining balance to be paid after the trip via a separate payment request. On this page you’ll find everything you need to know about the trip.
If the trip is cancelled for any reason, your ticket will be fully refunded.
FYI: This trip is exclusively available to Maats Members. Interested in joining but not a member yet? Check here.
Maats Cycling Culture
This year it’s 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing a series of amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason.
Dropping - Saturday Oct 14
This is a new event based on a typical Dutch concept: a dropping. Imagine a departure in the early morning hours with a touring car to an unknown destination somewhere in the Netherlands. There are two pickup locations: Amsterdam & Utrecht. When you arrive at the location, your bike will be waiting for you and you will receive the location of the first checkpoint.
Once you’ve reached the first checkpoint, the location of the next one will be revealed, and so on. Five checkpoints later and about 150km further you will arrive back at our Amsterdam store where we will draw up the results. This event is not just about speed; route skills, navigation and the ability to improvise will play important roles. Eternal glory awaits at the finish line...
Details
What is included
Maats Cycling Culture
Maats Cycling Culture
This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.
Event Details
A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!
Maats Cycling Culture
This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.
Event Details
A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!
Maats Cycling Culture
Pizza Season is back!
Maats Pizza Rides have always been a staple in our events, and we also would like to introduce this tradition for our newest store in Rotterdam! We organize a Pizza Ride in Rotterdam every 3 weeks. We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return.
Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza!
Ride Info:
Maats Cycling Culture
EVENT IS POSTPONED UNTIL FURTHER NOTICE
In April 2023 it was exactly 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing 5 amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason. On this page you can find all the info about the events.
Midsummer Race - Friday June 30
When you think of bike races you automatically come to club races. Individual, performance driven and straight home after the race. We think it would be cool to make a combination between racing and also a bit of community and fun. That is why we organize a Midsummer race on friday evening, followed by a bbq and some drinks with friends.
We gather at 19:00 at sports park de Weren in Amsterdam Noord. After a short ride briefing, we ride as a group for a warm-up period for 30 minutes. After ringing the bell, we ride a race of 60 minutes for the men and 45 minutes for the women (combined in one race). Afterwards prize ceremony, beers and burgers from the Maats Bus.
Don't feel like racing but want to watch and cheer on the riders? Buy a Spectator ticket for cheering and the bbq.
For who is this race? For all Maats customers/community members who like to race and test themselves on a closed circuit, with or without race experience.
Details
MAAP
Introducing the limited-edition MAAP x PILLAR Triple Magnesium – Professional Recovery Peach Iced Tea. A peachy sweet, crisp blend designed to fuel performance and accelerate recovery. Featuring three bioavailable forms of magnesium for neuromuscular support and relief from post-ride aches, pains, and cramps.
Details
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.
INGREDIENTS:
Maltodextrin, Magnesium bisglycinate chelate, Acidity regulators (Citric acid and Malic acid), Flavour, Magnesium bisglycinate, Magnesium citrate, Anti-caking agent (Silicon dioxide), Sweeteners (Enzymatically produced steviol glycosides and Steviol glycosides from Stevia), Colours (Beta Carotene and Beetroot Red).
Specifications
Product Weight: 200g
Product-id: EU-TMPR200PPIT
Maurten Drink Mix 320 Caf 100 is a carbohydrate sports fuel that utilizes Hydrogel Technology. It contains 80 grams of carbohydrates with 100mg of caffeine per 500ml of water.
Box of 14 servings.
Suitable for vegetarians & vegans.
Drink Mix changed the game for endurance sport. Designed to help athletes consume carbohydrate liquid fuel during high-intensity training and racing, Drink Mix 320 Caf 100 contains 80 grams of carbohydrates with 100 mg of caffeine when dissolved in 500ml of water.
Athletes can suffer with gastrointestinal distress when consuming carbohydrate fuel during high-intensity exercise. Hydrogel Technology is the innovation that encapsulates the carbohydrates, carrying them through the stomach to be absorbed, making fueling for sports easier.
Trust your gut
The Drink Mix becomes a hydrogel upon contact with stomach acid, encapsulating the carbohydrates and helping to reduce the sensation of liquid sloshing in the stomach when consuming fuel during exercise. The hydrogel also minimizes the common bitter taste of caffeine.
Ingredients
Maats Cycling Culture
The Maats Van is ready to rumble for the second season of Local Loops! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in seeveral cities around the country. This summer we visit: Den Haag, Arnhem and Haarlem.
Location: Den Haag / Date: Sunday July 14th 2024
Details
A couple of days before the event, we will send you all the info you need.
Local Legends
Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Den Haag or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.
Maats Cycling Culture
Maats Membership: Looking Ahead to 2026
Maats Membership just turned one! Over the past year we’ve grown towards 100 members, learned a lot, and built a solid foundation for the future. We also asked for your feedback through a survey, which gave us many valuable insights. Based on this, we’ve gone back to the drawing board to take Maats Membership to the next level in 2026.
We’d love to invite you to our Rotterdam store, where we’ll present our plans for the upcoming year. During the evening we’ll share:
Of course, there will also be plenty of time to ask questions and share your ideas — we’d love to hear your thoughts on how we can further shape Maats Membership together.
Sign up via the link below, and we’ll make sure there are drinks and bites waiting for you.
Maats Cycling Culture
While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And like last year, we're hosting a ride in Hamburg, as part of the Maats Local Loops concept!
For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd
The ride from Hamburg takes place on Wednesday, June 4, and we’ll ride from Hamburg alongside fellow Pas Normal ambassador Sebastian Friedrich.
Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.
Event Details:
Maats Cycling Culture
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!
What is our Advanced Ride?
This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.