Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and the new 2025 season is here again! We organize a Pizza Ride in Amsterdam every 3 weeks! We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:30 gathering at Maats Amsterdam (van Woustraat 165)
• 19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from various local pizzerias and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

At Maats, we're all about cherry-picking the finest cycling apparel and accessories. We don’t sell bikes — which kind of makes us the odd one out in the cycling world. But every now and then, something comes along that we just can’t say no to, even if it doesn’t fully fit into what we normally do.

A collaboration with Standert Bikes from Berlin is a perfect example. As far as we’re concerned, this exciting brand is a true gamechanger — and it aligns surprisingly well with who we are and the brands we represent.

That’s why, in spring 2025, we’re hosting a Standert Pop-up in our stores. A curated selection of Standert bikes will be on display, ready to be explored — and yes, you can even take them for a short test ride.

To kick things off, we’re hosting two special Maats x Standert Kick-off Rides — one in Amsterdam and one at our brand-new store in Rotterdam. The awesome crew from Standert will be joining us, bringing test bikes, giving a short presentation about the brand, and happily answering any questions you might have.

Ride info

• Saturday 19th April
• Maats Amsterdam
  
• 09:30 coffee, 10:00 departure
  
• Social Pace: 28-30 km/h avr.
  
• Social ride where a NO DROP POLICY applies.
  
• Ride leaders will lead the ride

We'll send you a ride briefing a few days before the event.

We’re thrilled to offer a unique cycling journey only 30 spots available. We invite our Maats Members to join our yearly summer adventure in the French Alps.

The dates are: 15 - 20 June 2025. To secure your spot, please pay this down payment of €399.

For more information, click here.

The Maats Sprinter is ready to rumble for the second season of Local Loops! This summer we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in several cities around the country. This summer we visit Den Haag, Arnhem and Haarlem. 

Location: Arnhem / Date: Sunday Aug 11th 2024

Details

• We gather on Sunday morning 09:30h at a near the centrum of Arnhem (t.b.c.) for coffee from our van
• As of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends
• Midway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• After finishing, we go to a local brewery and have some drinks!
• 30 spots available, registration is mandatory
• Participation at own risk

A couple of days before the event, we will send you all the info you need.

Local Legends

Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Arnhem or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.

This year it’s 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing a series of amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason.

Dropping - Saturday Oct 14

This is a new event based on a typical Dutch concept: a dropping. Imagine a departure in the early morning hours with a touring car to an unknown destination somewhere in the Netherlands. There are two pickup locations: Amsterdam & Utrecht. When you arrive at the location, your bike will be waiting for you and you will receive the location of the first checkpoint.

Once you’ve reached the first checkpoint, the location of the next one will be revealed, and so on. Five checkpoints later and about 150km further you will arrive back at our Amsterdam store where we will draw up the results. This event is not just about speed; route skills, navigation and the ability to improvise will play important roles. Eternal glory awaits at the finish line...

Details

• Saturday 14 Oct
• Gather from 06:00 at Maats Amsterdam for coffee and briefing
• Departure by bus at 07:00
• Second pickup location in Utrecht at 7:30
• Drive to an unknown place in the Netherlands where your will get the location of the first checkpoint
• Start at 09:00
• At each checkpoint you will receive the location of the next one
• The total route will have a length of around 150km
• Afterwards we will draw up results for: fastest individual and fastest team
• Navigation with any type of device is allowed
• Doable on 28mm road tyres
• Participate on your own or as a team of two
• Expect some surprises
• Participation is at own risk

What is included

• Coffee before departure (in Amsterdam)
• Transport by touring car to start location from Amsterdam or Utrecht
• Food and drinks at finish location at Maats Amsterdam
• Prizes for individuals and teams

This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend.  On this page we tell you all about it. 

Event Details

• Meeting Point: Friday night at 18PM, Hamburg city center (location TBC)
• Ride: 50-60 km road ride through the region, expertly designed by Local Legend Sebastian Friederich
• Post-Ride: We'll gather at a local brewery to enjoy some well-deserved drinks
• Registration: 30 spots available, registration is mandatory
• Note: Participation is at your own risk

A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!

Monday, April 14th, 10:00 Oudenaarde

IMPORTANT NOTE: This event is only available for members. Not a member yet? Become one to join this (and future) events! 

Previously, Mondays at Maats were always dedicated to a bike ride with the crew since our shops are closed and for most people the new work week starts. Out of love for cycling we always wanted to spend this day well by going for a nice loop: Maats Monday was born. 

Last year, we organized the very first official Maats Monday for our community in Limburg, which was a huge success. It was a beautiful and unforgettable day on the bike with a big group of our community.
That left us wanting more! So this year, we’re heading to the heart of Belgian cycling for the second edition, which will be a Member Exclusive Event: Maats Monday: Flanders! 

On Monday, April 14th, we start in Oudenaarde, which is the beating heart of the Flanders region. Expect an epic ride over the legendary climbs and cobbles of the Tour of Flanders.
Want to be well-rested at the start? There is an option to book a hotel room at Hotel Leopold in Oudenaarde for the night of Sunday, April 13th to Monday, April 14th. Costs for a hotel room is €125 (single) or €145 (double), breakfast included. 

Want to join us for Maats Monday? Take the day off, sign up through the link, and arrange your stay in Oudenaarde (optionally). We promise you an unforgettable day on the bike!

Details

• 10:00 gathering at Hotel Leopold Oudenaarde 
• Approx. 150 km route through Flanders Region, with a lot of punchy climbs including Oude Kwaremont, Koppenberg and Paterberg in different groups depending on the total participants. 
• Including: Coffee before the start, lunchstop halfway and beers at the finish at return at the hotel
  
• Costs €45 per person, ticket required
• Members only

After booking a ticket we send you a briefing a few days before the event.

This late summer, Maats Local Loops is heading across the border for an exciting three-day trip to Germany. Expect a perfect mix of cycling, beer, and bratwurst as we explore new roads. We're starting up the Maats Sprinter and organizing three Local Loops in three vibrant German cities in one weekend. On this page we tell you all about it.

Event Details

• Meeting Point: Saturday morning at 12:00, Coburg city center (location TBC)
• Ride: 80-100km road ride through the region, expertly designed by Local Legend Philip Bartsch
• Mid-Ride Break: The Maats Sprinter will be on hand with coffee, cold drinks, and snacks
• Post-Ride: We'll gather at a local brewery to enjoy some well-deserved drinks
• Registration: 30 spots available, registration is mandatory
• Note: Participation is at your own risk

A few days before the event, we'll send out all the information you'll need to prepare. We can't wait to ride with you!

At Maats, we are beyond proud to welcome you in 3 different stores since this year, which is why we want to organize something epic and something unique.

Let's connect the Cycling Culture between Amsterdam - Utrecht - Rotterdam, dedicating one ride to all 3 Maats stores.
On Sunday, May 25th, we'll organize a big epic ride where all three of our shops will 'serve' as stops along the way! 

Choose your starting point: Maats Amsterdam, Maats Utrecht, or Maats Rotterdam. All three groups roll out at 09:30 and follow a ~190 km route that takes you past every Maats store along the way.

Coffee is ready from 09:00 at all three locations, and when you arrive at each store during the route, some snacks and fresh drinks and warm coffee will be waiting for you to refuel.

After the ride, we’ll wrap up with cold beers and soft drinks — because after 190 km, you’ve earned it! 

Sign up via the booking tool — we’ll send the final details and route file to all registered riders in the days before the event. Registration is required. 

Ride info:

• Sunday 25 May
• 09:00 gathering at Maats AMS, Maats UTR or Maats RTM
• 09:30 all groups will roll out
• ~190 km route
• Each Maats store serves as coffee stop along the way
• Costs €20,-, which includes coffee, drinks and snacks at every Maats stop!

We can't wait to ride this one together with you. 

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!

What is our Advanced Ride? 

This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.

• Faster pace, average speed: 30-32 km/h
• Cruising speed (on longer straight segments): ~34-35 km/h
• This ride type is a bit more challenging, but still meant as a community ride where a no drop policy applies.
  
• Ride leaders will still lead the ride but do not ride at the front all the time - all riders can take turns to ride at the front position. 

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

EVENT IS POSTPONED UNTIL FURTHER NOTICE

In April 2023 it was exactly 5 years ago that we opened our store at the van Woustraat in Amsterdam. To celebrate this, we are organizing 5 amazing events this summer. These are events that are in line with the things we have done with Maats in recent years or events that we have wanted to organize for a long time and for which this is the perfect reason. On this page you can find all the info about the events.

Midsummer Race - Friday June 30

When you think of bike races you automatically come to club races. Individual, performance driven and straight home after the race. We think it would be cool to make a combination between racing and also a bit of community and fun. That is why we organize a Midsummer race on friday evening, followed by a bbq and some drinks with friends. 

We gather at 19:00 at sports park de Weren in Amsterdam Noord. After a short ride briefing, we ride as a group for a warm-up period for 30 minutes. After ringing the bell, we ride a race of 60 minutes for the men and 45 minutes for the women (combined in one race). Afterwards prize ceremony, beers and burgers from the Maats Bus.

Don't feel like racing but want to watch and cheer on the riders? Buy a Spectator ticket for cheering and the bbq.

For who is this race? For all Maats customers/community members who like to race and test themselves on a closed circuit, with or without race experience.

Details

• Friday June 30
• Gather at 19:00 at Sportpark de Weren, ARC Ulysess
• 19:00 till 19:30 Warm-up Loop
• 19:30 Briefing and Start for both men and women race
• Womens finish around 20:15
• Mens finish around 20:30
• Beers, Burgers and prize ceremony after the race
• Afterwards we will make a ranking for Men and Women
• Place for 50 participants
• Participation at own risk

Ride with the Albion crew and celebrate the launch weekend

Following Friday night’s film screening, we’re continuing the celebration of Albion’s launch at Maats with a special social ride from our Utrecht store on Saturday 18 May.

Join the Albion team and ambassadors for an 80 km mixed terrain group ride through the scenic routes of the Utrechtse Heuvelrug. Expect a relaxed pace, a mix of tarmac and gravel, and the kind of ride that perfectly reflects Albion’s spirit of adventure.

This is your chance to connect with the people behind the brand, hear stories from the road, and share a great morning on the bike with like-minded riders.

Coffee at the shop before we roll
80 km no-drop ride (gravel + road)
Small Albion gift for all riders
Hangout afterwards with drinks and conversation

Location: Maats Utrecht, Twijnstraat 7
Meet-up: 09:30
Roll-out: 10:00
Free event, RSVP required

Whether you came to the film night or not – we’d love to have you with us. Let’s ride together and make this Albion launch weekend one to remember.

Pizza Season is back! 

Maats Pizza Rides have always been a staple in our events, and we also would like to introduce this tradition for our newest store in Rotterdam! We organize a Pizza Ride in Rotterdam every 3 weeks. We invite you to this open group ride of about 45-55k, after which you can enjoy a delicious pizza and an ice cold beer on your return. 

Keep an eye out on our calendar for upcoming dates. Happy riding & andiama la pizza! 

Ride Info:

• 18:30 gathering at Maats Rotterdam (Hoogstraat 56A)
• 19:00 departure in groups for a relaxed ride of ~50 km (approx 28-30 km/h)
• On return at Maats the best pizzas from various local pizzerias and two drinks will await you. 
• Costs €20 per person
• Ticket required
  

Alba Optics x Maats: WEEKENDER

As you may know, Maats is home to independent, unique brands within cycling and Alba Optics is one of them. Its story began with the search for an original mould as their goal was to find a frame that was designed and produced in Italy during the 80s and bring it to life using new technologies, resulting in their first model: the Delta. 

Alba Optics always believed in a different type of activity, one that does not speak of performance and results but speaks of the quality of life. Their goal is not to finish first, but to get wherever you want, in any condition. And Maats fully supports this idea. 

Maats and Alba Optics have been partners for years and we thought now is a perfect moment to celebrate our partnership. We proudly announce that Pier Giorgio, one of the founders, will come to the Netherlands to celebrate our partnership with a ride in both Amsterdam and Rotterdam with some drinks after! 

Amsterdam Weekend Kick-Off - ride info:

• Friday 30 May
• Maats Amsterdam, van Woustraat 165
  
• 18:00 gathering at Maats
  
• 18:30 roll-out
• Distance: ~55 km
• Social Pace: 28-30 km/h avr.
  
• We adhere a 'No Drop Policy'
  

Upon return, some snacks & drinks awaits you! 

We'll send you a ride briefing a few days before the event.

The Maats Van is ready to rumble for the second season of Local Loops! As of this summer, we're driving the van to various cities in The Netherlands and organize Maats Local Loops. We started with this concept in the summer of 2023 and hosted rides in seeveral cities around the country. This summer we visit: Den Haag, Arnhem and Haarlem. 

Location: Den Haag / Date: Sunday July 14th 2024

Details

• We gather on Sunday morning 09:30h at a near the centrum of Den Haag (t.b.c.) for coffee from our van
• As of 10:00h we ride a between 80km and 100km road ride in the region, created by local legends
• Midway the Maats Sprinter will treat us again to coffee, cold drinks and a snack during a short break
• After finishing, we go to a local brewery and have some drinks!
• 30 spots available, registration is mandatory
• Participation at own risk

A couple of days before the event, we will send you all the info you need.

Local Legends

Who better to ask to create a local route than a Local Legend? We have a few friends that comes from Den Haag or live there and would like to show us around. They help us out with creating the perfect route, tell us where to stop for coffee and know where you can best finish your ride for cold beers and snacks. We will tell you more about these local legends when the date comes closer.

Celebrating the launch of Albion at Maats with an exclusive film night

We’re proud to welcome Albion as a new brand at Maats. This forward-thinking UK cycling brand creates technical apparel designed for real-world riding, with a strong focus on sustainability, durability, and adventure.

To celebrate the launch, we’re hosting a special film screening of Albion’s new documentary:

Fully Unsupported – a powerful film that follows three riders as they take on The Speed Project, an epic 560 km unsupported journey from Los Angeles to Las Vegas. The film offers a raw and intimate look at endurance, vulnerability, friendship, and the beauty of pushing your limits.

We’ll be joined by several Albion ambassadors, who will share personal insights into the film, their connection to the brand, and what riding means to them.

Location: Maats Amsterdam
Date: Friday, May 16
Doors open: 18:30
Film starts: 19:00
Entry: Free, RSVP required

Whether you’re a fan of long rides, adventure stories, or simply love cycling culture – join us for an inspiring evening with like-minded people.

Book a ticket – limited spots available!

Save the date:

Maats Amsterdam: Friday 21 March, 17:00-20:00

Come and see the newest collections of our premium brands while enjoying a drink at this Season's Opener. Please register and leave your name for organizational purposes.

Saturday July 6th, Maats Utrecht

This summer, Maats proudly joins forces with Maartje Maria, Utrecht's most coveted cycling, triathlon and food influencer, and organizes a Women's Ride. We invite everyone on this ride to discover Utrecht's finest roads curated by Maartje Maria. This ride is suitable for all levels - from beginners to more experienced riders. Contact Maats (chatbox) or Maartje (Instagram DM) if you would like to know more about the ride/level.

• 09:30 gathering at Maats Utrecht, Twijnstraat 7
• 10:00 departure in groups for a ride of 50-60km
• Comfortable speed for everyone, no-drop policy
• Drinks/bites at Maats Utrecht upon return
  

A few days before the event we'll send you an email with ride/route information.

We proudly present the new Maats Blood, Sweat and Tears capsule collection. 

Thursday 15 May, 18:15

To celebrate the launch of our new B.S.T. capsule jerseys, we invite you for an evening ride & drinks at Maats Amsterdam! 

Ride Details

• Approx. 45-50 km 
• Meet up 18:15 
  
• Roll out 18:45 
• Social pace
• Drinks & Tunes after the ride 
  

How to sign up for the B.S.T. Launch Ride:

By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group (broadcast only), where all weekly rides will be announced, including the B.S.T. Launch Ride. You can indicate whether you want to join a ride by simply responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.

Alba Optics x Maats: WEEKENDER

As you may know, Maats is home to independent, unique brands within cycling and Alba Optics is one of them. Its story began with the search for an original mould as their goal was to find a frame that was designed and produced in Italy during the 80s and bring it to life using new technologies, resulting in their first model: the Delta. 

Alba Optics always believed in a different type of activity, one that does not speak of performance and results but speaks of the quality of life. Their goal is not to finish first, but to get wherever you want, in any condition. And Maats fully supports this idea. 

Maats and Alba Optics have been partners for years and we thought now is a perfect moment to celebrate our partnership. We proudly announce that Pier Giorgio, one of the founders, will come to the Netherlands to celebrate our partnership with a ride in both Amsterdam and Rotterdam with some drinks after! 

Celebration Ride Rotterdam - ride info:

• Saturday 31 May
• Maats Rotterdam, Hoogstraat 56A
  
• 09:30 gathering at Maats Rotterdam
  
• 10:00 roll-out
• Distance: ~100km 
• Pace: ~30 km/h
  
• We adhere to a 'No Drop Policy'
  

Upon return, some coffee, snacks and drinks will await you! 

We'll send you a ride briefing a few days before the event.

Monday 14 April
Maats Rotterdam
17:00-19:00

Feeling cramped & sore from running (or cheering for) the Rotterdam Marathon? Maats has got you covered: loosen up those muscles and join our (super easy-going!) Shake-Out Ride on Monday 14th April in the late afternoon.

Maats Rotterdam is exclusively opened this Monday to cater for your post-marathon shopping needs, and we'd like to conclude the day with this shake-out ride of 40-45km. See you there!

Ride info

• 17:00 gathering at Maats Rotterdam (Hoogstraat 56-A)
• 17:30 departure for a relaxed ride of 40-45km (approx 27-28 km/h)
  
• GPX Route & ride briefing to be shared via the Rotterdam Community Ride Whatsapp group. Scan or click the QR code below to join this group!

At Maats, we're all about cherry-picking the finest cycling apparel and accessories. We don’t sell bikes — which kind of makes us the odd one out in the cycling world. But every now and then, something comes along that we just can’t say no to, even if it doesn’t fully fit into what we normally do.

A collaboration with Standert Bikes from Berlin is a perfect example. As far as we’re concerned, this exciting brand is a true gamechanger — and it aligns surprisingly well with who we are and the brands we represent.

That’s why, in spring 2025, we’re hosting a Standert Pop-up in our stores. A curated selection of Standert bikes will be on display, ready to be explored — and yes, you can even take them for a short test ride.

To kick things off, we’re hosting two special Maats x Standert Pop-Up Rides — one in Amsterdam and one at our brand-new store in Rotterdam. The awesome crew from Standert will be joining us, bringing test bikes, giving a short presentation about the brand, and happily answering any questions you might have.

Ride info

• Saturday 24 May
• Maats Rotterdam, Hoogstraat 56A
  
• 09:30 coffee, 10:00 departure
  
• Social Pace: 28-30 km/h avr.
  
• Social ride where a NO DROP POLICY applies.
  
• Ride Leaders will lead the ride

We'll send you a ride briefing a few days before the event.

Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Rotterdam community rides!

What is our Advanced Ride? 

This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.

• Faster pace, average speed: 30-32 km/h
• Cruising speed (on longer straight segments): ~34-35 km/h
• This ride type is a bit more challenging, but still meant as a community ride where a no drop policy applies.
  
• Ride leaders will still lead the ride but do not ride at the front all the time - all riders can take turns to ride at the front position. 

If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival. 

General Rules

• Helmet & click pedals are mandatory
• Make sure you're aware of the signaling on the bike (voor, tegen, paaltje etc.)
• Respect the indicated pace 

• Respect traffic rules

What is the level? What do we expect from you? 

Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.

Routes:

The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.

How to join: 

By scanning or clicking the below QR-code, you will enter the Maats Rotterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.