Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios for a series of event around the Midsummer weekend — and this year, we're taking things to the next level.
Ruben and Andreas from PNS are bringing the ICC bus to the Netherlands for a full Midsummer Weekend packed with rides, challenges and familiar faces. Joined by PNS Brand Ambassadors, it's going to be a weekend to remember.
We kick things off on Thursday, June 18th with a fast Training Ride from Maats Amsterdam, the perfect warm-up for the weekend ahead, and probably a bit more than that.....
You're invited. Sign up below.
Event Details
Maats Cycling Culture
Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!
In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.
09:00 – Meet-up (coffee)
09:30 – Social Ride (Flow + Advanced) – 125 km
13:00 – Ronde van Vlaanderen Screening
This ride is a tribute to the Ronde van Vlaanderen, which also takes place in Flanders on this very day, so expect cobbled sectors and punchy climbs along the way.
We invite you for a pre-ride coffee & briefing starting at 09:00. At 09:30, we’ll head out in two groups: You can choose the Advanced group (~32 km/h average) or opt for the slightly more relaxed Flow group (~28 km/h average).
After the ride, we’ll screen the Ronde van Vlaanderen on our in-store beamer. Watch the titans clash while enjoying a well-earned post-ride drink or coffee.
This invitation is open to anyone who loves to roll on two wheels, however do understand that our Social Rides are of a certain level and we expect a certain level of stamina and experience with group rides. Leave your name/email below so we can inform you of the route/ride details, but of course also feel welcome should you not have registered in time. See you there!
Maats Cycling Culture
Unbelievable, how time flies! We blinked our eyes and suddenly Maats Rotterdam is already here for a year - something we won't let pass without a good ride and party. We cordially invite you to join us and celebrate!
In light of our 1-Year Anniversary, we organise a Vrijmibo + Party on Friday April 3rd, and a Celebration Social Ride on Sunday April 5th.
17:00 - Vrijmibo & Party
As of 17:00h, we'll kick off the Vrijmibo and soon after we'll treat you to some nice food/bites. This is all happening on our very shop floor. The party ain't over until you leave! ;)
This invitation is open to anyone who loves to roll on two wheels, so bring your cycling friends and come cheer to Maats Rotterdam's first anniversary! Leave your name/email below so we know how many of you to cater for, but of course also feel welcome should you not have registered in time. See you there!
Maats Cycling Culture
Maats loves to ride. Sharing time together on the bike to connect, meet new people, and catch up with friends.
Maats and ROSE shake hands for the very first time! Every month, Maats & Rose Circle host a Sunday Ride for our community to honor our first ever collab together with the ROSE pop-up event in each Maats store. You are invited!
This is a recurring monthly ride: once a month, Maats and ROSE roll out!
For this special Sunday, we adhere a pace of 28 km/h, known as our Flow Pace.
What is our Flow Ride?
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups.
Maats Cycling Culture
To celebrate the launch of the limited edition Silver Smoke Falconer 2Vi Mips Helmet we team up with our friends of Sweet Protection for this social ride. Join us for a nice group ride on your road bike to experience what Sweet Protection is all about. Ride briefing with intructions will be emailed 2 days before the ride.
Sunday 22 February
- 9.00 meet-up, 9:30 ride out.
- route ~80km, social pace 28-30 kmh no drop policy
- coffee and snack powered by Sweet protection
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a expression: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
Maats Cycling Culture
Maats RTM
Join us for an exclusive screening of the upcoming Pas Normal Studios documentary Road To Traka. Created by Danish documentarist Sebastian Krogh, Road To Traka follows three riders from PAS Racing as they chase victory at one of gravel racing’s most iconic events: The Traka in Girona, Spain.
A unique insight into the emotional and physical journey that leads to the start line. The Road To Traka captures the ambition, adversity, and aspirations of three riders from PAS Racing as they take on Europe's most prestigious gravel race.
Agenda
Thursday 27-11
18.15 — 18.30 Arrival
18.30 — 18.45 Welcome
19:00 — 20.00 Screening of Road to Traka
Limited spots available.
Location
Maats RTM
Hoogstraat 56a
1056 PT Rotterdam
Maats Cycling Culture
The initially planned early morning ride has unfortunately been cancelled.
Every year Albion Cycling uses the lack Friday period as an opportunity to encourage customers to repair rather than replace their kit, and this year they are bringing their mobile repair station to Maats Amsterdam, offering free repairs on any brand of cycling clothing!
From 10:00 the Albion team will be on hand the whole day to meet customers. They will also teach you how to easily repair your kit at home, with a free repair kit for take away! There’ll also be Albion gifts throughout the day for Albion purchases in-store.
NOTE: This is all about fixing scrapes and tears, and the focus is on patch repairs. Big repairs like zip replacements will not be available on the day due to the time they take.
Details:
Maats Cycling Culture
SOLD OUT!
Since 2017, MAAP and Maats have shared a passion for performance, style, and community. After celebrating our partnership earlier this year with MAAP in Rotterdam during RTM 100, it’s now time to bring the experience to Utrecht. With its strong local community, perfect location, and the season calling for off-road adventure, we’ve chosen gravel for this edition.
On Saturday, October 18, Maats and MAAP team up for a special 100 km gravel ride starting from Maats Utrecht. We’ll kick off the day with coffee before rolling out onto the finest gravel of the Utrechtse Heuvelrug and surrounding regions. If you’re into off-road, you’ll love it.
What to expect
The draft route can be found here.
Details
Start/finish: Maats Utrecht
Date: Saturday, October 18
Meet-up: 09:30, roll-out at 10:00
Distance: 100 km gravel
All information and the final route will be shared with participants a few days in advance. Register below.
Maats Cycling Culture
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!
What is our Gravel Ride?
This ride is meant for gravel enthousiasts who love to take on the gravel sections once in a while.
If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 50-70km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join this ride:
By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats Cycling Culture
Maats Membership: Looking Ahead to 2026
Maats Membership just turned one! Over the past year we’ve grown towards 100 members, learned a lot, and built a solid foundation for the future. We also asked for your feedback through a survey, which gave us many valuable insights. Based on this, we’ve gone back to the drawing board to take Maats Membership to the next level in 2026.
We’d love to invite you to our Rotterdam store, where we’ll present our plans for the upcoming year. During the evening we’ll share:
Of course, there will also be plenty of time to ask questions and share your ideas — we’d love to hear your thoughts on how we can further shape Maats Membership together.
Sign up via the link below, and we’ll make sure there are drinks and bites waiting for you.
Maats Cycling Culture
At Maats, we couldn’t be prouder to welcome you in three different stores this year — and that calls for something epic, something truly unique.
Last spring, we hosted the Store-to-Store-to-Store: Road Edition, which turned into a huge success with around 60 riders joining us across our locations. Now that summer is behind us, it’s time to hit the dirt with an off-road version: Store-to-Store-to-Store: Gravel Gems.
Designing a proper gravel route through the Randstad is no easy feat — but we’ve done our homework and uncovered some hidden off-road gems you might not know yet. The result is a ~200 km route that mainly follows roads but includes every gravel path we could possibly link between the three biggest cities in the Netherlands.
Choose your starting point: Maats Amsterdam, Maats Utrecht, or Maats Rotterdam.
All groups roll out at 09:30 and will pass by every Maats store along the way.
Coffee will be served from 09:00 at all three starting locations. At each store stop during the ride, you’ll find fresh drinks, warm coffee, and snacks waiting to refuel you.
And of course, we’ll wrap it all up with cold beers and soft drinks — because after a ride like this, you’ve definitely earned it.
Ride details
Sunday 19 October 2025
09:00 meet-up | 09:30 roll-out
Start at Maats AMS, UTR, or RTM
~200 km route | All Maats stores serve as coffee stops
€20,- (includes coffee, drinks, and snacks at every stop)
Sign up via our booking tool — all registered riders will receive the final details and GPX route file a few days before the event. Registration is required.
We can’t wait to ride this one with you!
Maats Cycling Culture
Alba Optics x Maats: Sunset Run
From day one, Maats has been all about the love for cycling. Now, for the first time in the history of Maats, we're lacing up our running shoes, taking a new step: we're going to run!
Lots of cyclists go for a run more and more (and vice versa) and we cannot deny the mutual interest from both sides. Maats does not want to run behind on this (...😉). Hence we're going to do something crazy, to discover whether or not running suits Maats.
Together with Alba Optics, we’re hosting a Sunset Run – a laid-back after hours Community Run starting from our store in Rotterdam, the city known for the marathon and it's ever growing running culture.
Because we are going to try something completely new, we want to make this a memorable evening: Emiel Berghout, Brand Ambassador and Running influencer, will join us to bring the energy and make awesome content.
Whether you’re an experienced runner or simply curious to join this new vibe – everyone is welcome!
Event information:
Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.
This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.
On Sunday, June 29th, we’ll wrap up the Midsummer weekend with a shake-out ride. You can start from any of our three stores, and the routes will converge halfway for a mid-ride coffee stop at a central meeting point. Each route will be approximately 55–65 kilometers.
Fancy joining us? You're invited! Sign up below!
Event Details:
Event: Midsummer Shake-out
Meeting Points: Maats AMS, Maats UTR, Maats RTM
Meeting Time: 09:30
Departure Time: 10:00
Ride: A 70-75 km road ride.
Support: The halfway stop — where all routes come together — will be powered by Maats and PNS, offering a moment to rest, refuel, and connect with riders from all starting points.
Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.
This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.
On Saturday, June 28th, we’ll depart from Maats Amsterdam for a 265-kilometer ride towards Arnhem, with a stop in Utrecht to pick up a crew there. Support will be provided along the way from the PNS van. It’s going to be a long but unforgettable day on the bike! Starting available in AMS- and UTR store.
Fancy joining us? You're invited! Sign up below!
Event Details:
Event: Midsummer Challenge
Meeting Point: Maats Amsterdam or Maats Utrecht
Meeting Time: 08:00
Departure Time: 08:30
Ride: A 265 km road ride. Route can be found here.
Support: Two stops along the way, supported by the ICC PNS Van.
Post-Ride: Finish at Maats AMS or Maats UTR (pick-up on AMS route around 10:00)
Maats Cycling Culture
For several years now, we've been teaming up with the International Cycling Club (ICC) from Pas Normal Studios. The concept is simple: a long day on the bike around the longest day of the year, June 21st.
This year, we're taking things to the next level with a full weekend experience. Jimbo and Andreas from PNS will be bringing the ICC bus to the Netherlands for a weekend packed with rides and challenges.
On Friday, June 27th, we’ll kick off the weekend with a Friday evening ride from our Rotterdam store, covering approximately 60 kilometers. After the ride, we’ll return to the store for cold drinks and burgers.
Fancy joining us? You're invited! Sign up below!
Event Details:
Event: Midsummer Kick-Off Ride
Meeting Point: Maats Rotterdam
Meeting Time: 18:00
Departure Time: 18:30
Ride: A 60 km road ride. Route can be found here.
Post-Ride: We’ll return to Maats RTM for beers and burgers to kick off the weekend in style.
Maats Cycling Culture
In April Maats proudly opened its third location in the heart of Rotterdam. To celebrate the arrival in Rotterdam, we teamed up (again) with resident artist Roel van Eekelen who designed the iconic Maats Rotterdam Festive t-shirt! This Thursday night we'll not only ride together with Roel, but you'll also have the possibility to grab one of these exclusive shirts in our store! On top of that, Roel will reveal his matching festive decoration on the shop's front window. So much to celebrate!
Fancy joining us? You're invited! Expect a spot-on blend of good riding, people and drinks.
Maats Cycling Culture
While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And on our way back, we're excited to host a ride in Berlin, as part of the Maats Local Loops concept!
For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd
The ride from Berlin takes place on Monday, June 9, and we’re hosting an official International Cycling Club ride from Berlin in collaboration with Cykel Butik Berlin.
Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.
Event Details:
Meeting Point: Cykel Butik Berlin
Meeting time: 09.30
Departure time: 10:00
Ride: a 130 km road ride, you can find the route here
Stop: we provide a mid-ride stop with the Maats van
Post-Ride: we'll gather at Cykel Butik for some drinks and chats
Maats Cycling Culture
While the Maats crew is off to the Pas Normal Brand Summit in Copenhagen, we’re rolling out our Sprinter into Germany again. And like last year, we're hosting a ride in Hamburg, as part of the Maats Local Loops concept!
For this Germany trip, we’re teaming up with a great bunch of friends from the International Cycling Club by Pas Normal Studios. Including photographer and Pas Normal Studios ambassador, Rik de Voogd
The ride from Hamburg takes place on Wednesday, June 4, and we’ll ride from Hamburg alongside fellow Pas Normal ambassador Sebastian Friedrich.
Fancy joining us? You're invited! Expect a spot-on blend of good riding, cold beer, and proper bratwurst, all while discovering fresh roads with familiar faces.
Event Details:
Maats Cycling Culture
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Rotterdam community rides!
What is our Advanced Ride?
This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 70-80km. Routes are designed for variety, safety and an optimal riding experience with groups.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Rotterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats Cycling Culture
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!
What is our Advanced Ride?
This ride is meant for more experienced riders, who are comfortable with maintaining a faster pace.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats Cycling Culture
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Utrecht community rides!
What is our Flow Ride?
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-70km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Utrecht Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats Cycling Culture
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Amsterdam community rides!
What is our Flow Ride?
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Amsterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.
Maats Cycling Culture
Maats loves to ride, sharing time together on the bike to connect, to meet new people and catch up with friends. Maats invites you to join our Rotterdam community rides!
What is our Flow Ride?
This ride is meant for everyone who loves to share the passion of cycling together.
If someone is struggling, we'll bring the pace down a little bit. If some people have to wait at a traffic sign, we all wait at the other side of the street. In Dutch there is a saying: “Samen uit, samen thuis”, which means we’ll stick together and leave no one behind, from departure till arrival.
General Rules
Respect traffic rules
What is the level? What do we expect from you?
Although we love all cyclists, Maats Rides might be unsuitable for absolute beginners. If you register for our rides, we expect you to be able to ride continuously (no breaks) for a minimum of 2+ hours on the indicated paces. Experience with group rides is a plus but not a requirement.
Routes:
The routebook for our rides consists of approx. eight fixed routes that are well planned and recon'ed from time to time. Route lengths vary from 60-80km. Routes are designed for variety, safety and an optimal riding experience with groups. Routes will not be adjusted midway unless there are construction works etc. This will always happen in consultation with the ride leader.
How to join:
By scanning or clicking the below QR-code, you will enter the Maats Rotterdam Community Ride Whatsapp group, where all weekly rides will be announced. In this group, you can indicate if you want to join a ride by responding to a poll. This poll will be posted a couple of days before the ride. After that, all further details will be shared in this group, such as a GPX file, a route link to Komoot, who are your ride leaders, etc.